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Rick McCrank has an unlikely success story. It begins in Ottawa in the ‘80s. The timing and location don’t provide a clearly visible path to skateboarding superstardom. The culture was still in its infancy; and Ottawa might as well have been Mars in terms of getting on anyone’s radar during those w…
Zered Bassett’s tenure as a central figure of East Coast skateboarding spans generations. In many ways, he represents the bridge between the old New York and the new. The fact that he has endured longer than many of the brands that he’s been associated with is a testament to his dedication to his c…
Over the past 12 years, Alex Olson has gone from being the new kid on the block to one of the most influential in our culture. His skateboarding speaks for itself. Beyond that, and perhaps more interesting, is the success that he’s had with his Bianca Chandôn and 917 brands. Olson seems to navigate…
Aaron Herrington represents a long and illustrious lineage in our culture. Escaping small-town U.S.A. to chase big-city dreams is a time-honored tradition in skateboarding. Like so many before him, Herrington gravitated to San Francisco at the tail end of the aughts to immerse himself in the downto…
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