ABOUT THIS EPISODE
Ashley Presti never set out to build a company. But Blended Bond grew out of a problem she was actively living, blending two families under one roof. Unsurprisingly, her business succeeded for the same reasons her family did: she asked the hard questions, stayed intentional, leaned on the people around her, and let it happen on its own timeline instead of forcing it. The heart of this episode is twofold. One how solving a real personal problem with honesty becomes the engine (and the moat) of a business, and two, how the founder's growth tends to mirror their growth as a person.
For all my fellow founders listening, this episode is very worth your time. You'll hear how a single word changed how people treated and paid for her product. You'll get the unglamorous timeline, including the moment she said she was done, and what pulled her back in. You'll get a great lesson in distribution. How she found her people in places most founders overlook, and her intentional product evolutions as the brand started to scale.
But as I was listening back to the interview, the thread that kept pulling at me was about pacing. Ashley is proof that you can't rush timing, that you can't pour from an empty cup, and that being a solo founder doesn't mean carrying the whole thing alone. Ashley accomplished what so many aspiring entrepreneurs think is impossible. She started this business in her forties, with a full-time job, a blended family, without letting it eat the life around her.
If you've ever told yourself the good ideas are already taken, or that it's too late, or that you have to have it all figured out before you begin, you need to listen to this episode.
Connect with Ashley:
Blended Bond
instagram.com/theblendedbond
Use code MIMIR10 for 10% off any Blended Bond deck!
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If you're looking for more ways to contribute I would be deeply honored if you wanted to Buy me a matcha!
Also, be sure dive into The Well on Substack and check out the playlist of what founders are listening to. See you next time!
