ABOUT THIS EPISODE
#1078 Is AI really killing copywriting — or is it exposing just how powerful your message needs to be? In this episode, host Brien Gearin sits down with Marisa Corcoran, founder of Copy Confident Society, to unpack why copywriting isn’t “dead” in the AI era — it’s more important than ever. Marisa shares her wild pivot from professional acting (yes, a Winnie the Pooh audition was the breaking point) to building a thriving copy community, and explains why business owners must “create their own stage” through platforms like podcasts, summits, or content series. You’ll also learn why most “copy problems” are actually messaging problems, plus Marisa’s practical Ghostbusters-inspired “Proton Pack” framework to clarify what you sell, who you help, and how to make your message memorable — so the right people remember you, rave about you, and refer you!
(Original Air Date - 1/15/26)
What we discuss with Marisa:
+ Copy isn’t dead — messaging matters
+ Creating your own stage
+ Actor’s guide to copy
+ Messaging vs. copy problems
+ Standing out in a crowded market
+ Ghostbusters “Proton Pack” framework
+ Remembered, raved about, referred
+ Building in public
+ AI as a copy collaborator
+ Writing from lived experience
Thank you, Marisa!
Check out Marisa Corcoran at MarisaCorcoran.com.
Join The Copy Chat Facebook Group.
Follow Marisa on Instagram.
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