ABOUT THIS EPISODE
The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands?At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on stage to answer exactly that question.Moderated by the founder and CEO of Right Formula, Robin Fenwick, listen out for some best practice advice on how to bridge motorsport with fashion and culture, and also the big differences and opportunities between sponsoring a team and a series.
English
United Kingdom
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