ABOUT THIS EPISODE
On this episode of the Memory Makers Podcast, Russ is joined by Armando Lanuti, President and Owner of Creative Works. Together, they strip away the corporate speak to reveal what really brings guests through your doors, how rising real estate costs drive attraction design, and why frontline staff shape guest memories more than shiny hardware.
When discussing the industry’s obsession with labeling every attraction as a battleground, Armando breaks down why operators need a mindset shift:
"I want to change the mindset... It is I'm going there to play. I'm going there to enjoy myself, enjoy my friends, enjoy my family... Let's maintain the fun, right? Let's enjoy ourselves and not put ourselves in one more layer of an adversarial situation."
— Armando Lanuti
Long-term success comes down to how guests feel during their visit. By looking at venues through fresh eyes, operators can invest wisely in stay-relevant upgrades, train frontline staff to deliver seamless interactions, and earn a permanent spot on every local family's short list for entertainment.
When discussing the industry’s obsession with labeling every attraction as a battleground, Armando breaks down why operators need a mindset shift:
"I want to change the mindset... It is I'm going there to play. I'm going there to enjoy myself, enjoy my friends, enjoy my family... Let's maintain the fun, right? Let's enjoy ourselves and not put ourselves in one more layer of an adversarial situation."
— Armando Lanuti
Long-term success comes down to how guests feel during their visit. By looking at venues through fresh eyes, operators can invest wisely in stay-relevant upgrades, train frontline staff to deliver seamless interactions, and earn a permanent spot on every local family's short list for entertainment.
English
United States
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