How consumers split their dollars and time among streaming services

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Brian Bacon, who sits on the Consumer Insights team. Together, they talk about how consumers are navigating the ever expanding number of streaming services. While the major streamers like Netflix, Disney+ and Amazon Prime still dominate, viewers also have a growing number of FAST services to choose between. How are streamers differentiating? What are consumers really watching? And, the big question, how many streaming services is too many? Using Kagan's consumer survey data, Brian answers all these questions and more.