ABOUT THIS EPISODE
If you want your interior design business to look different in 2027, you can't simply hope the market gets better.
You can't control interest rates, economic uncertainty, changing client behavior, or whether the perfect project lands in your inbox. But there is an enormous amount happening inside your business that you can control.
In this episode of Success by Design, we're bringing together all five pillars of The Design Business Diagnostic and looking at how to start positioning your company for a stronger, more profitable, and more intentional 2027.
Whether you've had a fantastic year financially but feel completely overwhelmed, or 2026 has left you wondering where all your clients went, the answer isn't necessarily another marketing tactic, a new employee, or a pricing increase.
The answer starts with understanding what's actually happening inside your business.
In this episode, I'm talking about:
- Why hoping for a better market isn't a business strategy
- Why you need to diagnose your business before setting 2027 goals
- How to distinguish visible symptoms from underlying business problems
- The five pillars I use to evaluate the health of an interior design firm
- What CEO Leadership should look like as your company grows
- The financial numbers every design firm owner needs to understand
- How to identify where your marketing and sales pipeline is breaking
- Why hiring more people doesn't automatically create more capacity
- How to determine whether your current services are helping or hurting profitability
- The difference between accountability and shame when evaluating a difficult year
- Why your 2027 planning needs to begin before January
- How to start evaluating your own business using The Design Business Diagnostic
Your business isn't a reflection of your worth as a designer. It's a system, and systems can be examined, improved, and built to work better.
Join Me Live on October 28!
I'm hosting The Design Business Diagnostic Workshop, where we'll work through the five pillars together and help you begin identifying the changes your business needs to make heading into 2027.
This is for designers who are overwhelmed with work, designers who need more consistent clients, and everyone in between who's ready to stop guessing and start making more intentional decisions.
Seats are limited. Register now at successbydesign.coach/workshop
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