ABOUT THIS EPISODE
Want to unlock game-changing creative ideas?
Ali Schwanke sits down with Craig Mangan to talk about the science behind creative thinking, idea generation, and how to avoid the dreaded “Swoop and Poop” that kills great ideas.
Craig shares his proven frameworks, including Jealous Inspiration Sessions, Worst First, and Crazy Eights, to help teams unlock their best ideas while navigating workplace politics.
Key Takeaways from This Episode:
- Why “having good ideas” isn’t the real problem—momentum is
- How to use proven exercises to spark originality
- What happens when executives swoop in last-minute with unexpected feedback—and how to prevent it before it kills your best ideas
This episode is packed with actionable insights to level up your strategy.
Connect with Craig Mangan on LinkedIn: https://www.linkedin.com/in/craigmangan/
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Marketing Deconstructed.
OTHER EPISODES IN THIS PODCAST
SEO isn't what it used to be. If you're still following outdated tactics, Google has already moved on—and so should you!
In this episode, Mordy Oberstein breaks down everything marketers and business owners need to know about modern SEO. Whether you're struggling with indexing, ranking, or content…
The hardest thing in marketing today? Attention.
It’s easier than ever to start a company and build a product, but getting attention? That’s the real challenge.
In this episode of Marketing Deconstructed, Mark Kilens, CEO & Co-Founder of TACK, reveals why the traditional go-to-market playbook …
What if the secret to accelerating marketing growth was actually slowing down?
In this episode, operations educator Jen Bergren joins Ali Schwanke to reveal the counterintuitive truth: fast-moving marketing teams thrive because they prioritize documentation.
Discover how the "move fast and break …
Every marketing team has heard it: “We need more leads—and fast.” But is your business focusing too much on immediate lead gen while neglecting brand strategy?
In this episode, Dan Gershenson, founder of High Caliber Branding, breaks down why lead generation and brand strategy often get confused…
When it comes to sales success, it’s easy to fall into the trap of hustle culture and endless grinding. But what if there was a better way?
In this episode, Ali Schwanke sits down with Jordan Benjamin, a peak performance sales coach and former HubSpotter, to explore the power of purposeful syst…
Disclaimer: The podcast and artwork embedded on this page are from Marketing Deconstructed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
