ABOUT THIS PODCAST 🔗
Love the work you do, but tired of pouring time into social media and getting very little back?
There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you.
This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help.
Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over.
This show answers questions like:
- How do I get found on Google when people search for what I offer near me?
- How do I get recommended by ChatGPT and other AI search tools?
- How do I market my practice without relying on social media?
- How do I turn more website visitors into enquiries and bookings?
- What should I actually put on my service pages, images and FAQs?
- How do I make better use of the content I already have?
Each week, you’ll get:
- Simple SEO, AI search (AEO/GEO) and conversion strategies you can put into practice
- Website marketing guidance to help you attract the clients you love working with
- Live website coaching sessions with real practitioners and business owners
- Clear explanations of how Google, AI tools and online search really work
Hosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best.
Social media is optional. Your website isn’t.
Hosts:
Update frequency:
weekly
Average audio length:
24 minutes
Video podcast
English
United Kingdom
157 episodes
since June 14, 2024
episodic
LATEST EPISODE 🔗
In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look …
SEARCH PAST EPISODES
Search past episodes of Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals.
PREVIOUS EPISODES 🔗
In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.
Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive…
In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.
Jana's goal is simple: for her website to…
In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth.
Jules …
In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them.
Jules shares a rea…
In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses.
Counting down from number three, Jules sta…
In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media.
Adam shares how he went …
In this episode - a milestone 150th - Jules White answers the SEO questions she gets asked most often, the ones that come up again and again in messages and in real-life conversations. Think of it as a "start here" episode: the one to send to a friend who is stressing about showing up on …
In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work.
Becky's photography is wonderfully varied, from commercial shoo…
In this episode, Jules White walks through how to optimise your most important service pages - the pages closest to the sale - so they show up on Google and in AI search, and actually turn visitors into bookings and sales.
Rather than blogging for the sake of it, Jules explains why she has Website …
Disclaimer: The podcast and artwork embedded on this page are from Jules White: Website & SEO Consultant & Educator, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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