ABOUT THIS EPISODE
“It is so incredibly easy to not drive incremental results the week of Black Friday.”
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning.
Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk.
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Motion
https://9ops.co/motion-runneth
NeonPixel
Haus
Richpanel
https://9ops.co/richpanel-mops
Aftersell
https://9ops.co/aftersell-mops
Proppel
Operators Newsletter
English
United States
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Disclaimer: The podcast and artwork embedded on this page are from Cody Plofker, Connor MacDonald, and Connor Rolain, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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