Finding Your Focus Without Chasing More Productivity | Wendy Elover

WEBVTT
00:00:11.439 --> 00:00:12.799
Did you know half of U.S.
00:00:12.879 --> 00:00:15.679
employees say they experience a lot of stress during the workday?
00:00:15.839 --> 00:00:23.119
For leaders and business owners carrying the decisions and responsibilities and expectations of everyone around them, that pressure can feel even greater.
00:00:23.280 --> 00:00:26.320
My guest today, Wendy Elover, has a name for it.
00:00:26.479 --> 00:00:27.679
Too many tabs open.
00:00:27.839 --> 00:00:29.519
Welcome to the Wickedly Branded Podcast.
00:00:29.599 --> 00:00:30.879
I'm your host, Beverly Cornell.
00:00:30.960 --> 00:00:33.519
I am the founder and fairy godmother here at Wickedly Branded.
00:00:33.599 --> 00:00:43.519
And today, Wendy and I are going to talk about creating space to think, finding relief instead of chasing more productivity and what happens when your message no longer matches who you've become.
00:00:43.679 --> 00:00:50.159
Wendy, I want to welcome you to the show and start off this interview with I, My Name is Beverly Cornell, and I have 44 tabs open.
00:00:50.399 --> 00:00:51.600
Thank you for your confession.
00:00:51.679 --> 00:00:52.640
I appreciate that.
00:00:52.799 --> 00:00:54.320
Welcome, because you are my people.
00:00:54.640 --> 00:00:54.880
Great.
00:00:55.039 --> 00:01:00.960
Tell me about how you got to this place, where you've been, where you are now, and where you're going to go with this business.
00:01:01.119 --> 00:01:02.399
How has it evolved over time?
00:01:02.640 --> 00:01:06.879
I never woke up one morning and said, I think I'll be a joy and clarity strategist for my life.
00:01:07.039 --> 00:01:09.519
I also never thought I'd be an author and I wrote two books.
00:01:09.680 --> 00:01:11.039
It's never the path, though.
00:01:11.120 --> 00:01:15.120
For me, it was I started off with trying to figure out how to be a recovering perfection.
00:01:15.359 --> 00:01:23.200
Being a perfectionist worked for two-thirds of my life in trying to figure out what else is out there if I'm not trying to be perfect all the time.
00:01:23.439 --> 00:01:25.040
I discovered joy.
00:01:25.120 --> 00:01:27.840
And that was my lead-in to everything that I'm doing now.
00:01:28.000 --> 00:01:31.359
I found out that there's something called being a certified happiness coach.
00:01:31.519 --> 00:01:34.000
And I was like, oh, that's my life brand.
00:01:34.079 --> 00:01:35.840
I think I could wrap my head around that.
00:01:36.000 --> 00:01:43.120
It delved me into the space where I realized that in order for you to really be able to experience joy, you have to have a clear mind.
00:01:43.280 --> 00:01:45.120
And that led me to the clarity work that I do.
00:01:45.280 --> 00:01:48.480
I joke, I say people pay me for clarity, they get joy for free.
00:01:48.640 --> 00:01:49.519
I'm a twofer.
00:01:49.760 --> 00:01:54.239
For me, anyway, joy is a lovely side benefit of anything that we do.
00:01:54.400 --> 00:01:55.679
We need more joy in our lives.
00:01:55.840 --> 00:02:02.079
One of the reasons why I'm the fairy godmother of branding, it's because I get to carry a wand and wands bring me joy and sparkles bring me joys.
00:02:02.319 --> 00:02:03.679
And I have many of them, Wendy.
00:02:03.760 --> 00:02:10.719
I have a little one like this, and I have one like this, and I even have a magic ball and all kinds of things here, just to have a little bit more fun and joy.
00:02:10.800 --> 00:02:15.199
Because brandy doesn't have to be hard, it doesn't have to be so much work.
00:02:15.439 --> 00:02:16.560
It can actually be fun.
00:02:16.719 --> 00:02:19.280
So I love the idea of clarity plus joy.
00:02:19.680 --> 00:02:20.639
That's speaking my language.
00:02:22.399 --> 00:02:24.000
And for me, I have flicking chickens.
00:02:24.160 --> 00:02:30.800
I have little rubber chickens that are about three inches long that everybody who meets me gets to have a flicking chicken, so they're fun in their life.
00:02:31.439 --> 00:02:32.240
I'm right there with you.
00:02:32.480 --> 00:02:33.920
I might need a magic wand, though.
00:02:34.000 --> 00:02:37.279
I'm starting to think that would be a cool everyone needs a magic wand.
00:02:37.439 --> 00:02:38.879
Everyone, and I use it all the time.
00:02:39.040 --> 00:02:43.759
So my staff that thinks I'm it's probably too much, but I love it and it makes everybody smile.
00:02:43.920 --> 00:02:49.120
I actually have I don't know if you ever go on a tick or anything, but they have this wand where you can put your credit card in and you can tap.
00:02:49.279 --> 00:02:52.639
I have that wand and it has my logo on it, and I take it everywhere.
00:02:52.800 --> 00:02:55.920
And every time I use it, it brings a smile to someone's face.
00:02:56.079 --> 00:03:00.319
So I feel like even in the most mundane transactions, you can create joy.
00:03:00.399 --> 00:03:02.319
So I, yes, you need a wand for sure.
00:03:02.399 --> 00:03:02.800
I love that.
00:03:03.040 --> 00:03:04.800
I've got one of my little flicking chickens.
00:03:06.879 --> 00:03:09.120
I also have smiley face pens that say you're awesome.
00:03:09.279 --> 00:03:19.279
And I can tell you that when you're out in the world, you hand somebody a pen that says they're awesome when they're having a tough day or when they've been really amazing, either way, so that they've given really bad service or really good service.
00:03:19.439 --> 00:03:21.199
It's like you've handed them a gold brick.
00:03:21.360 --> 00:03:22.399
It's just really magical.
00:03:22.560 --> 00:03:24.079
That's why the wand would come in handy.
00:03:24.240 --> 00:03:25.839
I'm now declaring you awesome, Wendy.
00:03:25.920 --> 00:03:26.560
It's not an eight.
00:03:26.720 --> 00:03:27.680
I gratefully accept.
00:03:28.000 --> 00:03:33.759
Was there a defining moment early in your career that led you to this sort?
00:03:34.079 --> 00:03:36.399
A lot of times I think to myself, things just happen.
00:03:36.560 --> 00:03:38.959
You don't have that one moment when stuff happens.
00:03:39.120 --> 00:03:43.120
But I actually did have this one moment where I was sitting in financial buffice.
00:03:43.199 --> 00:03:46.639
And at that point, my finances were not something I really wanted to talk about.
00:03:46.800 --> 00:03:51.680
My ego at that time said, Hurt your envelope of all of your stuff, get out of there.
00:03:51.839 --> 00:03:58.560
And the interesting thing that happened is she asked me, if time and money were no object, what would you be doing right now?
00:03:58.720 --> 00:04:01.439
Whatever the question my financial planner was going to ask.
00:04:01.680 --> 00:04:05.439
And the thing that struck me is that I didn't have an answer for her.
00:04:05.600 --> 00:04:09.519
And that made me realize something had gone astray somewhere in my adult life.
00:04:09.680 --> 00:04:12.399
Because I used to have all these dreams and all these goals.
00:04:12.560 --> 00:04:15.600
And now, if you ask me, I could answer you for a half an hour.
00:04:15.759 --> 00:04:17.839
But then at that moment, it was quiet.
00:04:17.920 --> 00:04:19.360
And I talk for a living.
00:04:19.519 --> 00:04:26.000
I hardly ever have a quiet moment unless it's very intentional, but not when someone asked me a question.
00:04:26.240 --> 00:04:28.800
So it made me realize that something had to change.
00:04:29.040 --> 00:04:33.439
There was a part of your story on your application talked about the keys in the refrigerator moment.
00:04:33.600 --> 00:04:36.400
What did this moment become something much bigger for you?
00:04:36.639 --> 00:04:38.240
That was one of those crazy moments, right?
00:04:38.319 --> 00:04:41.920
And it was one of those moments where I was just running around looking for my keys.
00:04:42.000 --> 00:04:43.520
And I think we all can relate to that, right?
00:04:43.680 --> 00:04:45.199
Usually it's either my phone or my keys.
00:04:45.360 --> 00:04:49.680
My kids joke that they're going to just put a tile on my phone and then they can tell me where it is when I lose it.
00:04:49.840 --> 00:04:56.000
And all of a sudden I open up my refrigerator and there it is next to the Parmesan cheese and the cheese sticks.
00:04:56.480 --> 00:04:58.240
What has happened with my day?
00:04:58.400 --> 00:05:02.160
What happened in my woke up this morning and I had all of these great intentions?
00:05:02.319 --> 00:05:04.960
Why am I looking for my keys next to the cheese sticks?
00:05:05.439 --> 00:05:12.639
I think it's one of those moments where clarity is something that doesn't just happen once and then it goes away and you never have to think about it.
00:05:12.720 --> 00:05:14.720
It's something you have to keep coming back to.
00:05:14.879 --> 00:05:17.360
And the nice part is I have the tools to be able to do that.
00:05:17.520 --> 00:05:20.400
So it worked out pretty well for me, but it still happens.
00:05:20.639 --> 00:05:23.199
I think clarity is something that you actually create for yourself.
00:05:23.360 --> 00:05:24.560
It's something that's very intentional.
00:05:24.639 --> 00:05:28.000
It's not reactive, it's something that you spend time developing.
00:05:28.160 --> 00:05:30.480
And there isn't often a one moment.
00:05:30.639 --> 00:05:34.720
There can be like some two by four moments for sure, but an evolution.
00:05:34.879 --> 00:05:40.319
I'm writing the book right now, Call With Be Branded, but I'm already thinking about the evolution side of it at the end of it.
00:05:40.480 --> 00:05:42.000
I'm already like, that's my third book.
00:05:42.160 --> 00:05:43.280
Okay, I hear you.
00:05:43.439 --> 00:05:45.600
Because as I'm writing it, it keeps popping up.
00:05:45.759 --> 00:05:47.199
And it's that is the pattern.
00:05:47.360 --> 00:05:48.319
That is the clarity.
00:05:48.400 --> 00:05:54.480
It keeps reminding me that I need to go deeper here, learn more here, and develop that out a little bit.
00:05:54.560 --> 00:05:59.759
So I do think there's these moments of clarity, but you still have to intentionally build clarity for yourself.
00:05:59.920 --> 00:06:06.080
I think a lot of times the people that I work with, they think they have to have complete and percent certainty before they can get clear.
00:06:06.240 --> 00:06:08.720
And as you've just described, it's backwards, right?
00:06:08.879 --> 00:06:12.960
We start to move, we start to take action, we start to take even baby steps.
00:06:13.120 --> 00:06:16.879
We create that momentum, and that momentum is what makes it clearer.
00:06:16.960 --> 00:06:20.160
And then we have our answers and we have our clarity and then we have our path.
00:06:20.319 --> 00:06:23.360
I call those the first step and then the brave steps.
00:06:23.439 --> 00:06:31.360
So there's the first step, the first step of exploring that, and then there's the brave, all the little brave steps to keep going down that path and seeing where it's gonna take you.
00:06:31.520 --> 00:06:32.639
I'm from Detroit originally.
00:06:32.720 --> 00:06:35.680
I live in North Carolina now, but I use this analogy often.
00:06:35.840 --> 00:06:40.160
When you're in a car at night, your lights can only see so far ahead of you, right?
00:06:40.319 --> 00:06:40.960
You're laughing.
00:06:41.120 --> 00:06:44.720
I'm laughing because I'm gonna share with you one of my principles, but go right ahead.
00:06:44.879 --> 00:06:45.120
Okay.
00:06:45.360 --> 00:06:48.080
And you have on the GPS the general direction you're going.
00:06:48.319 --> 00:06:53.280
You have a destination, but you don't know every single moment on that path that's gonna take you.
00:06:53.439 --> 00:07:03.600
You know you're gonna turn here, you're gonna turn there, but you're not gonna know there's gonna be a pothole there, or maybe there's construction here or whatever, but you can see maybe a hundred feet ahead of you, and you know that you're safe.
00:07:03.759 --> 00:07:09.120
And that's how I feel like building a business is and getting clear on your brand is that you have to take the steps.
00:07:09.280 --> 00:07:16.000
I know for a fact, in my personal experience, that you look at my first few podcast episodes and I want to cringe, okay.
00:07:16.319 --> 00:07:21.280
I have definitely developed a voice and an angle and a process for this, but it wasn't always the case.
00:07:21.360 --> 00:07:26.240
And what I did is by doing it, I learned I needed the process and the things.
00:07:26.400 --> 00:07:28.240
So I had a vision of where I wanted to go.
00:07:28.400 --> 00:07:32.639
I took the steps and then I learned like you can't just figure it all out and be perfect.
00:07:32.720 --> 00:07:34.400
Oh gosh, would that be so easy?
00:07:34.639 --> 00:07:36.560
That would be amazing, but it's not the way it works.
00:07:37.040 --> 00:07:37.439
Absolutely.
00:07:37.520 --> 00:07:39.280
And I think that brings us back to the messy middle.
00:07:39.759 --> 00:07:44.319
I think that it's being willing to be a beginner, even when you're an expert in something else.
00:07:44.400 --> 00:07:48.720
And I think that's huge, especially when it comes to branding, not my most expert thing.
00:07:48.800 --> 00:07:50.560
That's why we have wonderful people like you.
00:07:51.120 --> 00:07:52.639
Be my fairy guy of that for me.
00:07:52.800 --> 00:07:56.960
So if you can play in genius zone and then outsource the other 20%, that's great.
00:07:57.120 --> 00:08:03.360
And the reason I was laughing, so the process that I use with people, I call it space acronyms, because I'm old, I need to remember things.
00:08:03.520 --> 00:08:03.840
Same.
00:08:04.000 --> 00:08:07.439
I think clarity meets stands for things, but somebody said that it's too long.
00:08:07.600 --> 00:08:08.319
I came up with fog.
00:08:08.639 --> 00:08:16.720
So when you started talking about driving at night, so fog is focus, orient, and go, which is the basic process to get clear, right?
00:08:16.879 --> 00:08:17.520
You've got to focus.
00:08:17.920 --> 00:08:21.680
Let's pour it all out, look at it, acknowledge why we're so confused, right?
00:08:21.759 --> 00:08:24.560
Because we're like, my goodness, there's so many important things here.
00:08:24.639 --> 00:08:26.960
How can I possibly know what I'm supposed to do next?
00:08:27.120 --> 00:08:33.279
But the interesting part that when I have someone take a look at, I thought Matt's gonna be incredibly like, how are they ever gonna pick the one thing?
00:08:33.360 --> 00:08:34.720
I'll tell them, you need to pick it.
00:08:34.879 --> 00:08:37.519
If it became clearer, everything else would be easier.
00:08:37.679 --> 00:08:42.159
And it's amazing once it's out there and they're looking at, yep, that's the one.
00:08:42.319 --> 00:08:42.960
There it is, right?
00:08:43.039 --> 00:08:44.800
That was changed, that was resolved.
00:08:44.960 --> 00:08:46.639
I answered that, I took care of that.
00:08:46.800 --> 00:08:47.919
Everything else would be simple.
00:08:48.320 --> 00:08:49.039
And it's amazing.
00:08:49.120 --> 00:08:56.879
So for me, the hardest part usually is for people, especially producing high-level people, is for them to slow down long enough to do this.
00:08:57.039 --> 00:08:59.279
And that's the perfect example of keys, right?
00:08:59.440 --> 00:09:04.159
Is I didn't slow down long enough to think I was in the refrigerator with my keys, maybe they're there.
00:09:04.480 --> 00:09:08.320
I was hosting a podcast earlier to do, and she was talking about the power of the silence.
00:09:08.560 --> 00:09:13.120
You need to stop for a minute and hear the voice tell you what the answer is.
00:09:13.279 --> 00:09:36.639
If you're never stopping and giving yourself a moment to hear, and you're just reacting all the time to the stimuli that occurs in the world, because there's a lot of it, especially now with social media and everything else, there's so much input and stimulation at 44 tabs open that if you don't stop enough and take a moment to hear, you'll never know what the clarity is or the magic is in that.
00:09:36.720 --> 00:09:39.600
If you never listen, you never stop to listen to yourself.
00:09:39.919 --> 00:09:40.159
Thing.
00:09:40.240 --> 00:09:47.680
But I think it's a scary place also, because for people who have never had that kind of quiet, the voices in their head can get pretty scary when they slow down.
00:09:47.759 --> 00:09:57.600
So having somebody like me there to be a thinking partner with them is also helpful because then they don't biral in a different direction and they can realize I'm here listening to the quiet for a reason.
00:09:57.759 --> 00:10:00.320
I have a purpose and it gets where I need to be.
00:10:00.480 --> 00:10:03.600
Yeah, I would agree that at the beginning of doing that practice, it was very hard for me.
00:10:03.759 --> 00:10:08.320
I was diagnosed with Audi HD at 49 and my brain moves fast.
00:10:08.480 --> 00:10:10.800
And that's why I have 44 tabs open, Wendy.
00:10:10.960 --> 00:10:13.519
But I really legitimately use almost all the time.
00:10:13.680 --> 00:10:15.600
And that's what's so scary in my work.
00:10:15.759 --> 00:10:17.440
But it's interesting to me.
00:10:17.600 --> 00:10:23.279
Now I think I channel it differently because I have paused enough to know that's legitimate.
00:10:23.360 --> 00:10:24.800
I want to go down that rabbit hole.
00:10:24.960 --> 00:10:31.519
I have some discernment now of the things that I think are powerful or need to build on that concept.
00:10:31.680 --> 00:10:34.560
And for me, there's a couple moments that are powerful.
00:10:34.800 --> 00:10:39.279
I have a swim spa, so it's like a jacuzzi with a swimming pool that has jets.
00:10:39.360 --> 00:10:41.360
It's like almost like a treadmill for swimming.
00:10:41.600 --> 00:10:51.279
And when I'm in water, there's something that happens where my, I don't know if it's the ADHD, I don't know what it is, but like the sensory of the water is what I need for my brain to go.
00:10:51.600 --> 00:10:54.560
And I do my best writing, my best thinking when I'm in that swim spa.
00:10:54.639 --> 00:10:59.039
And I'm in there three or four times a week working out and then ideating and whatever.
00:10:59.200 --> 00:11:05.519
Sometimes I listen to the nature, sometimes I listen to a podcast, sometimes I listen to music, but it is a much quieter space.
00:11:05.680 --> 00:11:09.919
My kids aren't asking for help, my husband's not asking for help, my clients aren't asking for help.
00:11:10.080 --> 00:11:13.519
That has been my gift to myself, but that actually is on my calendar, Wendy.
00:11:13.840 --> 00:11:21.279
I put that time on my calendar intentionally so that I can have those moments of clarity, those moments of listening.
00:11:21.440 --> 00:11:24.800
I think that was game-changing for me was the intentionality of.
00:11:24.879 --> 00:11:28.240
So I call it own your time, and there's fuel, focus, and fade.
00:11:28.399 --> 00:11:30.000
So we have very similar concepts here.
00:11:30.320 --> 00:11:32.080
What fuels me goes in the calendar first.
00:11:32.159 --> 00:11:39.200
So that's my time with my kids, vacations, time with my girlfriends, and then my workout time, my writing time, whatever I need.
00:11:39.360 --> 00:11:46.560
And then the stuff I need to focus on, the stuff that I know I need to do for my business because it's gonna move a client forward, our business forward, whatever that is.
00:11:46.639 --> 00:11:49.759
And then what do I need to automate, delegate, or even just get rid of?
00:11:49.919 --> 00:11:51.680
I'm just doing because I'm just doing it.
00:11:51.840 --> 00:11:55.919
That has been the intentionality of owning my hours has been life-changing for me.
00:11:56.080 --> 00:11:56.399
Absolutely.
00:11:56.560 --> 00:11:58.159
I did a TEDx talk last year.
00:11:58.320 --> 00:12:02.639
It was to the day a year ago, and it was stop managing time and start managing your joy.
00:12:02.720 --> 00:12:02.960
Yeah.
00:12:03.120 --> 00:12:08.399
And it was the idea of putting things on the calendar because when we have a doctor's appointment, we don't go try to get there.
00:12:08.480 --> 00:12:10.399
We've got our calendar and we put the date.
00:12:10.480 --> 00:12:13.200
And unless something really big comes up, it's not changing.
00:12:13.440 --> 00:12:19.919
When it comes to the appointments for ourselves or things that are super important to us, a lot of people come to me and they think they have a time management problem.
00:12:20.159 --> 00:12:22.720
If you want to color code your calendar, I'm totally fine with that.
00:12:22.879 --> 00:12:24.000
Do whatever makes you happy.
00:12:24.159 --> 00:12:30.879
But type locking is not the answer to the people who come and the high achievers who I'm working with because they have so much more behind that.
00:12:30.960 --> 00:12:32.320
It's the thing behind the thing.
00:12:33.200 --> 00:12:39.600
The calendar, I'm like, I think if you 72 hours, you would fill every single one of them with things that aren't moving you forward.
00:12:40.080 --> 00:12:40.240
Absolutely.
00:12:40.720 --> 00:12:42.320
And the things that you actually care about.
00:12:42.399 --> 00:12:46.159
And I think that's one of the things is we tend to be a to-do list society.
00:12:46.320 --> 00:12:49.759
I'm a recovering to-do lister, also, addition to the perfectionist.
00:12:49.840 --> 00:12:53.680
And you add 15 things to your to-do list, you want to check off 15.
00:12:53.759 --> 00:12:54.639
What are you checking off?
00:12:54.720 --> 00:12:57.600
You're checking off the simplest, easiest, quickest things.
00:12:57.759 --> 00:13:00.320
They are never the things that move your life forward.
00:13:00.480 --> 00:13:04.960
That's the challenge here with the calendars and the to-do lists and all of the things.
00:13:05.039 --> 00:13:13.200
And the 44 tabs, you can have a hundred tabs open if you're using them intentionally and they're there for a purpose and they're not stressing you out.
00:13:13.440 --> 00:13:16.960
You too, my husband always teases me when he says that that's how your brain works.
00:13:17.120 --> 00:13:18.720
I never want to get in your brain.
00:13:18.960 --> 00:13:19.600
There's something about that.
00:13:19.680 --> 00:13:22.560
If I've shared my screen, I was like, oh my gosh, how many tabs do you have open?
00:13:22.639 --> 00:13:25.360
But legitimately, I use them all and they don't overwhelm me.
00:13:25.519 --> 00:13:26.720
I do clean them often.
00:13:26.879 --> 00:13:27.759
I do clean them out.
00:13:27.919 --> 00:13:29.840
But I feel like you need to say something again.
00:13:30.000 --> 00:13:33.039
And I have my to-dos, I have all of them.
00:13:33.200 --> 00:13:38.960
Claude and some of those command center things that I've been able to create have been life-changing for me, especially as an ADHDer.
00:13:39.279 --> 00:13:41.039
There are so many systems and tools now.
00:13:41.200 --> 00:13:46.720
I'm not saying you need a system or tool specifically, but maybe be curious about it to see what would work for you.
00:13:46.879 --> 00:13:48.800
I'm sure Wendy has systems as well.
00:13:48.960 --> 00:13:54.159
For me, I've been so lucky to start my own business, do this for 15 years, find my own systems that work for me.
00:13:54.320 --> 00:13:58.720
This creative work is brilliant for my kind of brain, but not everybody's that lucky.
00:13:58.879 --> 00:14:08.080
That's where somebody like you can help them with the process that I believe might work for your brain and can help you see the forest for the trees, because we live in a very busy society.
00:14:08.320 --> 00:14:12.480
I think women specifically, we are given so many roles, especially as women.
00:14:12.639 --> 00:14:22.800
We have to nurture, remember the doctor's appointments, make sure that the groceries are done and all the things, make sure everyone's attitude is okay in the house and in the work that we do and we manage emotions.
00:14:22.960 --> 00:14:25.440
We do all of this work very subconsciously.
00:14:25.600 --> 00:14:32.560
But when you are that busy, it is really hard to give yourself some time to just not do anything for anyone.
00:14:32.720 --> 00:14:38.080
And I don't believe until I was hit midlife that I feel like I even deserved it, Wendy.
00:14:38.240 --> 00:14:43.440
You deserve it at 20, you deserve it at 30, you deserve it at 40, you deserve it at 50.
00:14:43.680 --> 00:14:47.519
Don't wait till you're 50 or 45 to decide that you're worth it.
00:14:47.680 --> 00:14:56.960
Because if you can have clarity at 20, your life will be so much better than those of us that have suffered for 20, 30 years trying to figure it out.
00:14:57.360 --> 00:15:01.759
So from magical midlife, I do think we have wisdom and I have a lot.
00:15:01.840 --> 00:15:04.080
I'm gonna use a little bit of a profanity here.
00:15:04.159 --> 00:15:06.480
I have a lot less F's to give about everybody else now.
00:15:06.639 --> 00:15:09.919
I think that there's somebody in your 50s that does do that for you, your 40s.
00:15:10.159 --> 00:15:14.960
But I want to encourage you to be selfish a little bit and take that time for yourself.
00:15:15.120 --> 00:15:27.600
It's super important and life-changing because if you can live with more intentionality, you can have more clarity, you can live more in your zone of genius, you can have more joy in all the things that you do for many more years.
00:15:27.759 --> 00:15:33.519
And I firmly believe when you are in clarity and you're in your zone of genius, I call it in your power, in your magic.
00:15:33.759 --> 00:15:40.879
When you're in your magic, you will be far more successful, you'll make more money and you'll affect more people, and you'll be happier.
00:15:41.039 --> 00:15:50.879
If this is permission, if this is an idea, if this is an insight, whatever it is to you, I really want you to listen to what Wendy says because this is not about doing one more thing.
00:15:50.960 --> 00:15:53.680
This is not about another thing on your color-coded checklist.
00:15:53.759 --> 00:15:55.440
This is not one more tab I want you to open.
00:15:55.519 --> 00:16:02.480
It's just the intentionality of time for you that will give back in spades in the future.
00:16:02.720 --> 00:16:15.519
I think what you are doing is so incredibly important, especially for women, because we have taken on our grandmother's roles, our mothers' roles, and now as leaders and founders, it is complicated this experience.
00:16:15.600 --> 00:16:18.159
And we've not given anything back for the most part.
00:16:18.320 --> 00:16:20.240
We've just keep taking and taking.
00:16:20.320 --> 00:16:22.240
And should I say amen for the night?
00:16:22.399 --> 00:16:23.840
Isn't that what's being totally true?
00:16:23.919 --> 00:16:34.320
When I even talked to my clients, if you are living in a reactive mode around marketing and you're not being intentional about marketing, you're going to be overwhelmed by marketing a hundred percent.
00:16:34.480 --> 00:16:49.840
But when you are intentional about your marketing and you're intentional about who you are and how you show up and your clarity is there, your marketing becomes more authentic, more real, coherent, and resonates with the right people that it becomes fun.
00:16:50.080 --> 00:16:51.440
Dare I say it, Wendy?
00:16:51.680 --> 00:16:52.480
Becomes fun.
00:16:52.639 --> 00:17:03.759
And I feel like that is magical because it becomes like second nature to what you do because you're so clear on who you serve, who you are, how you show up, the transformation you offer.
00:17:03.840 --> 00:17:07.839
But just like Wendy said, sometimes it's hard when you're so busy to give yourself some space.
00:17:07.919 --> 00:17:11.039
So Wendy helps you give yourself space, helps give you systems.
00:17:11.200 --> 00:17:12.159
I help give you systems.
00:17:12.319 --> 00:17:14.319
There are people who know how to do that.
00:17:14.399 --> 00:17:15.599
So you don't have to ever do it.
00:17:16.000 --> 00:17:18.240
But the monsters are outside here unless protection.
00:17:18.799 --> 00:17:21.119
We have my parents' monks to design dog.
00:17:21.439 --> 00:17:22.399
Nav, come here.
00:17:22.479 --> 00:17:22.959
What's this?
00:17:23.599 --> 00:17:23.919
Take that.
00:17:24.079 --> 00:17:24.479
What is that?
00:17:25.279 --> 00:17:25.679
Here it is.
00:17:25.759 --> 00:17:25.919
Here.
00:17:26.240 --> 00:17:26.399
Okay.
00:17:26.479 --> 00:17:27.599
The truck just pulled away.
00:17:27.679 --> 00:17:28.079
We're good now.
00:17:28.240 --> 00:17:28.399
Okay.
00:17:28.639 --> 00:17:29.759
So the dragons are gone.
00:17:30.000 --> 00:17:30.639
The dragons are gone.
00:17:30.799 --> 00:17:31.519
Without that happening.
00:17:31.679 --> 00:17:32.879
We're safe from that evil.
00:17:33.199 --> 00:17:33.919
Trust me, I have that.
00:17:34.079 --> 00:17:38.799
So you describe yourself as a facilitator rather than someone who walks into the room and knows all the answers.
00:17:39.039 --> 00:17:41.279
Why is that distinction so important to you?
00:17:41.439 --> 00:17:42.559
Yeah, I think it's really important.
00:17:42.719 --> 00:17:48.240
And I have to say that before I realized that was actually a thing, because to me it was just the way that I do things.
00:17:48.399 --> 00:17:52.559
And then I gave the keynote and they showed me a podium and they said, that's where you'll stand.
00:17:52.719 --> 00:17:53.439
Is that look good?
00:17:53.519 --> 00:17:54.319
And I was like, no.
00:17:54.399 --> 00:17:56.879
And they go, okay, do you want us to move it to the left or to the right?
00:17:56.959 --> 00:18:05.759
And I said, no, I'd like you to get rid of it and maybe give me a microphone if you must, but my voice is pretty loud because I want to have a facilitated conversation with the people in the room.
00:18:05.919 --> 00:18:10.240
That wasn't taken so great at that particular event, but we had a great time and everything was good.
00:18:10.399 --> 00:18:15.599
But I think that's a really big differentiator because I'm not here to speak at people.
00:18:15.759 --> 00:18:24.159
I want to speak with people because the whole plan of having all of these things we're talking about in your life, it doesn't happen by someone telling you about it.
00:18:24.319 --> 00:18:28.240
It happens by doing and having that act, that action, right?
00:18:28.319 --> 00:18:31.119
That we talked about, the action and the momentum that you create.
00:18:31.279 --> 00:18:35.119
And so for me, that's what I love when I'm working with, especially with leaders.
00:18:35.199 --> 00:18:51.679
The coolest part that I've had with leaders is that they have teams and the ripple effect that happens, especially as women, as high-performing women, when you walk into a space, whether it's a virtual space, a real life space, you bring an energy, you bring a vibe, you change what happens in that room.
00:18:51.839 --> 00:18:55.519
And so when I'm able to help a leader, it affects everyone around them.
00:18:55.599 --> 00:18:57.679
It affects the way that the team makes decisions.
00:18:57.839 --> 00:19:00.319
It affects the way that people take ownership for things.
00:19:00.479 --> 00:19:08.639
It affects that people don't have to go home and sit in their car for 20 minutes before they feel human enough to walk in and be with their families.
00:19:08.799 --> 00:19:11.679
That's why the work that I'm doing, it's not just, oh, I get cleared.
00:19:11.839 --> 00:19:13.039
Is that going to give me an ROI?
00:19:13.199 --> 00:19:13.919
Yes, it will.
00:19:14.159 --> 00:19:14.879
1000%.
00:19:15.439 --> 00:19:22.399
I have not worked with a single person where they have not noticed a marked change in, but it's banned so far beyond that.
00:19:22.559 --> 00:19:24.559
And I think that's all the things that you're talking about.
00:19:24.719 --> 00:19:27.919
I think when you get to midlife, it does change your outlook.
00:19:28.079 --> 00:19:33.359
And I think there's nothing wrong with that, but I'm not sure that you can have that same kind of feeling in your 20s.
00:19:33.519 --> 00:19:35.279
If only we could model you can try.
00:19:35.439 --> 00:19:38.639
And I think a lot of us try to be like, oh, just listen to me now.
00:19:38.719 --> 00:19:39.759
Don't do what I did.
00:19:39.919 --> 00:19:40.559
Let's be real.
00:19:40.719 --> 00:19:41.919
We're independent women.
00:19:42.079 --> 00:19:45.039
We probably wouldn't have listened as somebody told us when we were 20 either.
00:19:45.199 --> 00:19:46.719
So I do believe that too.
00:19:46.879 --> 00:19:49.039
I have 20s in their 20s team.
00:19:49.119 --> 00:19:53.119
And I do some things with them that I think probably no other employer is doing.
00:19:53.279 --> 00:19:58.639
I have them do a eulogy exercise where I have them think the end of their life and what the kind of life they want to lead.
00:19:58.799 --> 00:20:00.719
And then how are they living that life now?
00:20:00.799 --> 00:20:03.679
Or what can they change to live more of that life now?
00:20:03.839 --> 00:20:08.639
When we meet every quarter on their quarterly check-in, I ask them, how are you closer to that?
00:20:08.719 --> 00:20:10.319
And has your eulogy changed?
00:20:10.399 --> 00:20:12.159
And are your core values the same?
00:20:12.319 --> 00:20:14.559
And what are the things you want to make sure you do?
00:20:14.719 --> 00:20:22.559
And I hold them accountable for some of that because I want them to feel empowered to live the life now and not to wait into some far distant future.
00:20:22.799 --> 00:20:24.559
And of course they think they're going to live forever.
00:20:24.639 --> 00:20:25.279
And that's fine.
00:20:25.359 --> 00:20:31.839
And I love that about them, but it does give them a different perspective when they think about how people will talk about them when they pass.
00:20:32.079 --> 00:20:36.559
And I do think it gives them a centered intentionality and wisdom they would not have had.
00:20:36.639 --> 00:20:39.039
We do vision boards and do all kinds of things as a team.
00:20:39.119 --> 00:20:44.559
And I just think it gives them more intentionality instead of reactive because I did spend a lot of time reactive.
00:20:44.639 --> 00:20:50.000
And I think as a woman specifically, because I was always trying to meet the standard of society, and it's an impossible standard.
00:20:50.079 --> 00:20:57.439
And so I was trusting myself in not trying to live up to some, I call it the should suitcase, all the inheritance stuff that we are given by society.
00:20:57.679 --> 00:20:59.199
And I was miserable doing that.
00:20:59.359 --> 00:21:00.639
And I don't have to do that.
00:21:00.799 --> 00:21:03.119
Yeah, my mom always used to say, don't should on yourself.
00:21:03.359 --> 00:21:04.319
Don't should all over yourself.
00:21:04.479 --> 00:21:09.199
When you should, it's usually somebody else's belief that you've taken in and you've accepted it.
00:21:09.359 --> 00:21:11.439
A lot of times it is letting go of some of those things.
00:21:11.519 --> 00:21:13.759
But people go, I should have this on my calendar.
00:21:13.919 --> 00:21:14.479
Why should we?
00:21:14.639 --> 00:21:16.479
What spare that to be on your calendar?
00:21:16.639 --> 00:21:16.959
Exactly.
00:22:29.559 --> 00:22:30.519
Not that you should do.
00:22:30.679 --> 00:22:30.919
Yeah.
00:22:31.159 --> 00:22:33.479
And for me, yeah, I love what you're doing with your kids.
00:22:33.559 --> 00:22:36.999
And for me, I have 20 and 30 year olds, and we do the word of the year.
00:22:37.159 --> 00:22:38.519
I don't know if you've ever done the one word.
00:22:39.159 --> 00:22:39.959
We do a word for that.
00:22:40.039 --> 00:22:45.159
We do it around Thanksgiving because we know that'll be the only time which just us and not an accepted family or anybody else.
00:22:45.239 --> 00:22:46.359
We paint on canvases.
00:22:46.519 --> 00:22:52.039
None of us are incredible artists, and all of those come out with crazy wild colors, and none of them match.
00:22:52.199 --> 00:22:57.079
And I hang them right in the center of my living room, and they don't match anything in my living room.
00:22:57.159 --> 00:22:59.479
And yet they're my favorite part of the living room.
00:23:00.039 --> 00:23:06.919
I love the cans, but what I really love about it is when we take them down and we go to replace them, and it's how'd that word show up for you?
00:23:07.079 --> 00:23:11.959
It usually does show up, but a lot of times it shows up so differently than the reason they pick.
00:23:12.199 --> 00:23:13.559
I find that incredibly amazing.
00:23:13.639 --> 00:23:16.839
And so it's like those decks of cards where they have their conversation starters.
00:23:16.919 --> 00:23:17.079
Yes.
00:23:17.239 --> 00:23:19.319
I can just show them a word on the wall and be like, what?
00:23:19.719 --> 00:23:20.759
What are you thinking about that today?
00:23:21.159 --> 00:23:22.519
Start a whole conversation.
00:23:22.679 --> 00:23:24.679
For me this year, my word is open.
00:23:24.839 --> 00:23:30.679
It's one of the reasons we're here because I'm open to someone who messages me and says, Hey, I was thinking about this podcast.
00:23:30.839 --> 00:23:32.359
And I said, Yes, let's do it.
00:23:32.519 --> 00:23:46.919
I think for me, it's open to sharing any gifts that I have with everybody else who could use them, being willing to be open to receive those gifts, to being able to actually listen and quiet when other people have wisdom to share instead of always thinking we know the best thing.
00:23:47.159 --> 00:23:47.959
Open to it all.
00:23:48.119 --> 00:23:49.399
And I think it's a lot of fun.
00:23:49.559 --> 00:23:52.039
It has made the year a lot more fun.
00:23:52.199 --> 00:23:55.399
Just going in with that attitude and having that feeling along the way.
00:23:55.639 --> 00:23:57.559
So my word last year was simplify.
00:23:57.799 --> 00:24:00.519
So we create systems and we created processes.
00:24:00.679 --> 00:24:02.679
We simplified a lot of things that we do.
00:24:02.839 --> 00:24:07.799
And every time a complicated problem appeared in my life, I was like, how can I just make this simple?
00:24:07.959 --> 00:24:12.199
And so it was deconstructing the idea of everything has to be complicated.
00:24:12.279 --> 00:24:13.719
Like it can be really simple.
00:24:13.959 --> 00:24:15.239
And this year is building.
00:24:15.399 --> 00:24:24.839
I'm building the team, building the scopes, building my voice, building relationships, building my word for this year is building.
00:24:24.919 --> 00:24:27.479
It's a building year and a great word for this year.
00:24:27.559 --> 00:24:28.359
We're September.
00:24:28.439 --> 00:24:30.039
So that is what we have done this year.
00:24:30.199 --> 00:24:32.119
100% is we have built this year.
00:24:32.359 --> 00:24:34.119
We built like SOPs.
00:24:34.439 --> 00:24:39.079
We've done so many really good things to create structure and foundation for this.
00:24:39.239 --> 00:24:41.879
The foundation has to be super solid.
00:24:42.039 --> 00:24:45.639
Because if we grow and we're not solid, it's going to all fall about and crumble.
00:24:45.719 --> 00:24:47.719
It'd be like cement solid.
00:24:47.879 --> 00:24:51.799
So it's building with strength is really the focus this year.
00:24:51.959 --> 00:24:52.999
But I love the one word.
00:24:53.399 --> 00:24:56.839
Visibility was a word I used for a while too, like a couple of years ago.
00:24:56.999 --> 00:24:59.079
Like you gotta show up and stand in front of your brand.
00:24:59.239 --> 00:25:00.839
You gotta be the person talking about it.
00:25:00.919 --> 00:25:03.239
You can't just think the work's gonna speak for itself.
00:25:03.399 --> 00:25:05.479
I was the classic cowberg's kid with no shoes.
00:25:05.639 --> 00:25:12.119
I was the marketer not doing marketing for myself because I spent all day making sure everybody else showed up and all the things.
00:25:12.359 --> 00:25:14.439
I was tired and I didn't want to do it for myself.
00:25:14.519 --> 00:25:19.079
But again, I was more intentional that year to start building and I rebranded.
00:25:19.159 --> 00:25:20.999
I was like, well, I'm not gonna be the cobbler's kid with no shoes.
00:25:21.079 --> 00:25:22.279
I'm gonna have Louis Vuittons.
00:25:22.359 --> 00:25:23.719
That's what I'm gonna have of marketing.
00:25:23.799 --> 00:25:28.199
And then I decided Louis Vuittons are uncomfortable and too expensive.
00:25:28.359 --> 00:25:32.679
And so now I have a pair of ballet flats that are iridescent and sparkly.
00:25:32.919 --> 00:25:34.839
That is my version of the shoes that I love.
00:25:34.999 --> 00:25:38.999
But I had to really get comfortable with my own brand and I had not done that work.
00:25:39.159 --> 00:25:45.559
And so what was so fascinating about that from a perspective of when I help clients is I literally have built my brand.
00:25:45.719 --> 00:25:46.919
I've evolved my brand.
00:25:46.999 --> 00:25:49.479
I know how hard it is, I know what gets in the way.
00:25:49.639 --> 00:25:51.479
I've been afraid to push publish.
00:25:51.559 --> 00:25:55.159
I like all the things that I asked my clients to do, I have done.
00:25:55.319 --> 00:25:57.719
So now I feel like we're the best case study.
00:25:57.879 --> 00:26:03.639
I can get in the trenches with people because I know it can be challenging and I know what gets in the way.
00:26:03.799 --> 00:26:15.639
I feel like now having those words of visibility to simplify and the building, we've had really good synergy as a team to work forward and move something significant forward every year.
00:26:15.879 --> 00:26:17.639
Yeah, those words are very powerful.
00:26:17.799 --> 00:26:20.759
I think I would ask in November to get their own word, though.
00:26:20.839 --> 00:26:25.079
I think it's a great exercise and for us to revisit it every quarter and talk about it.
00:26:25.239 --> 00:26:25.639
I love it.
00:26:25.799 --> 00:26:26.759
I think it's really fun.
00:26:26.919 --> 00:26:30.199
I do go into teams and sometimes we'll do, we're gonna create a mission statement.
00:26:30.279 --> 00:26:32.279
And so we start to talk about their words, right?
00:26:32.359 --> 00:26:34.119
And their words create their mission statement.
00:26:34.199 --> 00:26:34.359
Yeah.
00:26:34.759 --> 00:26:40.919
When they do their individual words, it allows them to see into each other's worlds that they never be able to see.
00:26:41.159 --> 00:26:44.999
They were just on the line working together and never really talking about anything.
00:26:45.159 --> 00:26:50.039
There's the magic of working with a leader and then working with the team that surrounds that leader.
00:26:50.199 --> 00:26:50.759
It's magic.
00:26:50.919 --> 00:26:51.159
It is.
00:26:51.399 --> 00:26:53.559
I know that the magic wand got me started in all of this.
00:26:53.799 --> 00:26:54.519
And using my language.
00:26:56.119 --> 00:27:00.359
Okay, so I know you have this too many tabs open concept that you trademarked.
00:27:00.519 --> 00:27:02.359
How did you get to this concept?
00:27:02.519 --> 00:27:07.319
What was the evolution that needed to happen for you to own this particular concept?
00:27:07.559 --> 00:27:09.239
For me, it was really living it, right?
00:27:09.319 --> 00:27:11.639
You talked about being your own best case study.
00:27:11.799 --> 00:27:14.279
I worked a lot on how am I going to explain what I do?
00:27:14.439 --> 00:27:17.959
Because what I do is not I'm an exact leadership coach.
00:27:18.039 --> 00:27:23.799
I'm not even sure that coach is the right name because a facilitator does combined what it is that I actually do.
00:27:24.039 --> 00:27:33.239
And in working on all of that, it just became something where I can have a 10-minute explanation where I can go, anybody here, any leaders have too many tabs open?
00:27:33.319 --> 00:27:35.479
And in a second, I know my people.
00:27:35.719 --> 00:27:36.599
Self-identify.
00:27:36.759 --> 00:27:42.119
I know who in the room are the people that are going to connect with me and that we can actually do something together and make something happen.
00:27:42.279 --> 00:27:43.319
Yeah, I agree.
00:27:43.559 --> 00:27:48.519
Do you think there's been an evolution since you first started in how you approach the work you do?
00:27:48.679 --> 00:27:49.399
Oh, a hundred.
00:27:49.639 --> 00:27:50.199
What's it like?
00:27:50.279 --> 00:27:53.639
Well, I think for me, I didn't start with joy, and I'm always about joy.
00:27:53.799 --> 00:27:58.679
Gratitude, joy, they're always gonna be part of the equation, but they're like the byproduct of everything that I did.
00:27:58.759 --> 00:28:02.919
And so if you'd seen me a couple years ago, ending was I was the happiness lead.
00:28:03.159 --> 00:28:06.359
So I decided to buy smiley face earrings that I was gonna wear.
00:28:06.519 --> 00:28:09.159
And I bought yellow neon plastic smiley face earrings.
00:28:09.479 --> 00:28:11.719
They would draw attention and I would have some fun with it.
00:28:11.879 --> 00:28:14.519
They came and they were about two and a half inches wide.
00:28:14.679 --> 00:28:18.599
My kids looked at me and went, You're not addling, going, I'm gonna wear them during time.
00:28:18.759 --> 00:28:26.839
I would go to a meeting and I'd be walking in the parking lot, and people from across the parking lot would see them and would start a conversation laughing at me, sometimes with me.
00:28:26.919 --> 00:28:27.399
I'm okay.
00:28:27.719 --> 00:28:28.119
Either way.
00:28:32.839 --> 00:28:34.759
And on my wrist, I have the word joy.
00:28:34.919 --> 00:28:52.279
So that I always have the reminders with me because the work that I do matters deeply to me, and I want a mission because I don't want people to walk around just stirring with their heads stirring all the time, with their team stirring all the time, with their family stirring all the time, when it's not a simple thing to.
00:28:52.439 --> 00:28:54.119
I can't remember if it's simple or easy.
00:28:54.279 --> 00:29:03.399
There's one where it's like you can do it simply, but it's not easy because it does take time and it does take intentionality, but I believe it's so doable.
00:29:03.479 --> 00:29:13.319
And when people start to have these changes, and again, going back to the messy middle, when I work with somebody, one of the first things we do is we start to look at what their life looks like and what they actually want.
00:29:13.399 --> 00:29:17.399
And then we say, okay, we're gonna include some of these things in your daily routines.
00:29:17.559 --> 00:29:19.479
But that's not the way that this works, right?
00:29:19.559 --> 00:29:20.679
Because you have to live it.
00:29:21.319 --> 00:29:25.399
And they actually try these things and they come back and they go, that worked amazingly well.
00:29:25.479 --> 00:29:26.519
And this sucked.
00:29:26.679 --> 00:29:27.479
This was awful.
00:29:27.719 --> 00:29:29.479
This was the worst experience I've ever had.
00:29:30.119 --> 00:29:35.639
Okay, then let's tweak it, let's change it, throw away what doesn't work and decluttering part of it.
00:29:35.879 --> 00:29:38.359
Somebody the other day called called me a decluttering expert.
00:29:38.439 --> 00:29:40.599
And I was like, never really thought of myself that way.
00:29:40.679 --> 00:29:44.119
But okay, if that gives you the visual that helps you out, that's perfectly fine.
00:29:44.279 --> 00:29:50.359
It's when you declutter your house and you have those boxes and you go, we're gonna donate this, we're gonna throw this away, and we're definitely keeping this.
00:29:50.519 --> 00:29:54.599
And then there's the and then this I don't really have a box for, we'll just keep it to the side for a while.
00:29:54.839 --> 00:29:56.599
The work that they do is the same way.
00:29:57.319 --> 00:29:59.399
Have to give up the things that are important to you.
00:29:59.559 --> 00:30:10.119
I want you to have more of the things that are important, but I want you to intentionally notice what's around you, what needs attention now, because a lot of times what happens is we respond to the loudest thing.
00:30:10.279 --> 00:30:13.399
Just because something is loud does not mean it's the most important.
00:30:13.799 --> 00:30:22.439
Once we get through that, it gets a lot easier to sort through it and to know what actually is going to move the needle for you in your business, your life, your family, all of the things.
00:30:22.599 --> 00:30:23.719
They're all intertwined.
00:30:23.799 --> 00:30:26.359
So that's we don't live to work, we work to live.
00:30:26.519 --> 00:30:30.199
The work that we do is so intertwined with the outcomes we want in our lives.
00:30:30.359 --> 00:30:36.999
And then I think for women too, like balancing has always been this like glorified concept of balance.
00:30:37.239 --> 00:30:39.559
Women have to balance everything and balance.
00:30:39.799 --> 00:30:50.199
I do think there are moments where you have more intention in different areas, but I feel like for the first time, probably in my life, I am the most balanced, but I still work a lot because I love my work.
00:30:50.439 --> 00:30:54.679
Me, I've never been able to do that whole scale thing where they're like, it should be perfectly balanced.
00:30:54.839 --> 00:30:55.479
I picture it.
00:30:55.639 --> 00:30:59.719
One of my slogans I used to always say when my kids were little is not my circus, not my monkeys.
00:30:59.879 --> 00:31:00.199
Yes.
00:31:00.359 --> 00:31:06.599
And every ball has something on it, whether it's your family or it's your work or whatever, the things you do in the world, the charity that you give.
00:31:06.679 --> 00:31:08.759
And something is always about to hit the ground.
00:31:08.919 --> 00:31:10.599
But the thing is, there's two kinds of balls.
00:31:10.759 --> 00:31:13.239
There's glass balls, things like your relationships.
00:31:13.399 --> 00:31:16.919
They hit the ground, never going back again the way that you had it before.
00:31:16.999 --> 00:31:18.279
But then there's rubber balls.
00:31:18.359 --> 00:31:22.599
And the problem is a lot of us think we're looking at glass balls when we're actually looking at rubber balls.
00:31:22.679 --> 00:31:26.359
And as rubber balls are those things that they can bounce 15 times up and down.
00:31:26.519 --> 00:31:27.959
The world just continues to spin.
00:31:28.039 --> 00:31:30.999
Yeah, no big problem, no big fires because of them.
00:31:31.079 --> 00:31:32.599
And when we can, we get to them.
00:31:32.759 --> 00:31:37.239
So being able to do that juggling at is something that most women have learned to do.
00:31:37.399 --> 00:31:44.199
But the definition between the rubber and the glass balls, we sometimes get a little bit confused because of how loud things can be in the world.
00:31:44.439 --> 00:31:44.679
Yeah.
00:31:44.839 --> 00:31:47.159
I would build on the glass ball thing, though.
00:31:47.399 --> 00:31:50.439
I do think that life sometimes cracks the ball.
00:31:50.599 --> 00:31:51.719
There's enough pressure.
00:31:52.039 --> 00:31:53.399
Maybe it's grief, maybe it's trauma.
00:31:53.639 --> 00:31:56.679
It may happens, maybe it's cancer, like cracks the ball.
00:31:56.839 --> 00:31:58.759
But there's this concept, and I can't remember the name of it.
00:31:58.839 --> 00:32:00.999
It's a Japanese culture within the gold, right?
00:32:01.239 --> 00:32:03.719
It's actually considered an even prettier piece of art.
00:32:03.879 --> 00:32:12.039
I feel like sometimes the cracked balls are actually what makes you interesting and makes you empathetic and makes you a wiser human being.
00:32:12.199 --> 00:32:15.479
I do think sometimes even those balls can crack and fall.
00:32:15.879 --> 00:32:16.919
Give it grace in that.
00:32:17.159 --> 00:32:18.039
You don't want it to.
00:32:18.119 --> 00:32:24.759
Obviously, you want to be as careful as you can, but even if it does, it's you can create something from it if you can absolutely.
00:32:25.639 --> 00:32:25.799
Yeah.
00:32:26.039 --> 00:32:27.479
But I think it's identifying.
00:32:28.119 --> 00:32:29.079
I like the juggling concept.
00:32:29.159 --> 00:32:29.879
That's a good concept.
00:32:30.119 --> 00:32:31.159
I almost feel like it's a dance.
00:32:31.319 --> 00:32:38.359
Like sometimes you're in when you dance with someone, you kind of're inside and you're outside, and sometimes you're spinning around and you don't know what you're doing with it, but you're still smiling, maybe because you're dancing.
00:32:38.599 --> 00:32:39.399
Just like that for me.
00:32:39.479 --> 00:32:46.439
I feel like there's times where it's moving fast, and sometimes it's a slow waltz, and sometimes it changes with the season and the beat of your life.
00:32:46.599 --> 00:32:48.439
And it's just not going to always be the same.
00:32:48.599 --> 00:32:51.399
And I feel like as humans, we like to know we can predict something.
00:32:51.559 --> 00:32:53.719
We like it to not feel out of control.
00:32:53.879 --> 00:32:57.719
We like it to feel predictable, and that's not how life works.
00:32:57.959 --> 00:33:00.919
So that's the part that's hard with all the balls and all the things.
00:33:01.079 --> 00:33:04.359
It's it's just not always something we can manage to perfection.
00:33:04.519 --> 00:33:05.159
We can't do that.
00:33:05.319 --> 00:33:07.239
So it is learning to let go.
00:33:07.879 --> 00:33:08.199
Yeah.
00:33:08.439 --> 00:33:08.679
Yeah.
00:33:08.759 --> 00:33:10.119
I think sometimes we have to sort it.
00:33:10.199 --> 00:33:13.879
There's can control, there's things we can influence, and then the things that we can't control.
00:33:13.959 --> 00:33:17.879
And the challenge, I think, is that we don't think there's anything that we're not in control of.
00:33:18.199 --> 00:33:22.439
Because of that, we spend a lot of time on things that we can't change.
00:33:22.599 --> 00:33:24.519
We spend a lot of time worrying about things.
00:33:24.679 --> 00:33:28.999
I mean, worry is something that people come to me with thinking, I just need to stop overthinking worrying so much.
00:33:29.159 --> 00:33:29.399
Yeah.
00:33:29.639 --> 00:33:32.919
The concept is fear and excitement part of your brain.
00:33:33.079 --> 00:33:33.399
Yes.
00:33:33.799 --> 00:33:35.879
You can be excited about it, or energy.
00:33:35.959 --> 00:33:40.839
And if you're worried about something, and if it happens badly, you're gonna have plenty of time to worry about it.
00:33:40.999 --> 00:33:46.759
But 99% of the time, all those things that we spent precious life minutes worrying about never even happens.
00:33:46.999 --> 00:33:49.239
And meanwhile, we have these glimmers, right?
00:33:49.319 --> 00:33:52.279
These amazing little moments of joy that happen all day long.
00:33:52.439 --> 00:33:56.599
If we notice them, if we notice them, then our brain goes, I'm a problem solver.
00:33:56.759 --> 00:33:59.319
I want to give, oh, Wendy likes those, Beverly likes those.
00:33:59.399 --> 00:34:00.839
Great, I can find more of those.
00:34:00.999 --> 00:34:05.559
But if we don't take a look at them, it's really hard for our brain to know what we're trying to focus on.
00:34:05.799 --> 00:34:08.440
When it comes to clarity, the same idea with glimmers.
00:34:08.599 --> 00:34:14.199
When you start to get that feeling, it means everything is aligned enough that it's safe to take a baby step.
00:34:14.360 --> 00:34:19.960
Just take that baby step in the fog so that we can see the next 300 feet and then continue on to our journey.
00:34:20.199 --> 00:34:23.559
I have a whole section in my book about glimmers, but they build on your glimmers.
00:34:23.719 --> 00:34:25.319
They're evidence of your magic.
00:34:25.559 --> 00:34:26.920
They're the testimonials.
00:34:27.079 --> 00:34:29.159
It's evidence that you're in the right lane.
00:34:29.319 --> 00:34:34.920
People say, Oh my gosh, you did this thing for me, or you made me see something differently, or you made me more powerful here.
00:34:35.159 --> 00:34:41.639
It's the words that other people use to describe you and the work you do and the transformation you have and the results that you have.
00:34:41.799 --> 00:34:54.759
Those are your glimmers, and you need to collect them because sometimes your mind does this ninja, I don't know, kung fu fighting inside of it, decides that you're not cool, and you need your glimmers to give you evidence of your magic.
00:34:54.920 --> 00:34:57.480
So I love the daily glimmers too.
00:34:57.639 --> 00:34:58.519
There's all kinds of things.
00:34:58.679 --> 00:35:01.079
You can look at you see what you want to see.
00:35:01.159 --> 00:35:04.039
And if you're looking for the good, you will find the good if you're looking for the bad.
00:35:04.199 --> 00:35:07.159
I always use the example of my ex-boyfriend before I got married.
00:35:07.319 --> 00:35:12.039
He'd been divorced and he did not want to get married again because everybody he knew was divorced.
00:35:12.199 --> 00:35:15.559
And I was like, no, there's a lot of people who are still married.
00:35:15.719 --> 00:35:16.440
Of course, not married.
00:35:16.519 --> 00:35:17.480
I'm like, but boy's married.
00:35:17.720 --> 00:35:22.280
So I was seeing it as the positive of marriage, and he was seeing the negative because of his experience.
00:35:22.440 --> 00:35:27.240
So you see what you want to see, and that's just really up to you and the filter you use.
00:35:27.400 --> 00:35:33.080
But you said something earlier that I felt deep in my soul, Wendy, is this idea of control.
00:35:33.320 --> 00:35:34.600
I am an only child.
00:35:34.760 --> 00:35:41.400
And for most of my life, what I wanted, not because I was spoiled, but because there was literally no one else to ask for anything, right?
00:35:41.560 --> 00:35:43.720
I was in control of the radio in the car.
00:35:43.880 --> 00:35:45.160
I was in control of the TV.
00:35:45.320 --> 00:35:46.680
I was in control of my life.
00:35:46.920 --> 00:35:55.160
God laughed and said, Okay, Marile, you're gonna marry a soldier, and you're gonna be a stepmom, and you're gonna be a foster mom, and you're gonna be an entrepreneur.
00:35:55.320 --> 00:35:59.240
And I learned the hard way that I do not control a lot of things.
00:35:59.400 --> 00:36:09.480
And so it was a very challenging time for me, but it was probably one of the best things that could have happened to me because I'm a way nicer person because I can see that this is what happens in life.
00:36:09.640 --> 00:36:10.680
You can't control sometimes.
00:36:10.760 --> 00:36:13.400
You can't control the technology, Wendy, when you get on a podcast.
00:36:13.720 --> 00:36:14.360
Existence, right?
00:36:14.680 --> 00:36:25.160
That idea of control is very elusive, but I do like my home to have some sense of peace and calm and control because I can control that.
00:36:25.400 --> 00:36:35.240
The rest of the world I can't, except for when my husband's deployed and Murphy's Law decides that my washing machine says to break, dishwasher needs to break, and my garage door doesn't need to open because he's gone.
00:36:35.320 --> 00:36:36.680
There's Murphy's Law in there too.
00:36:36.840 --> 00:36:41.480
This idea of control has been a really powerful lesson I've had to learn.
00:36:41.640 --> 00:36:43.960
They laugh now when someone says, this is what's gonna happen.
00:36:44.520 --> 00:36:45.160
No, it's not.
00:36:45.560 --> 00:36:53.080
The magic with the control idea is that if someone really feels that need to have control all the time, I'm never gonna tell them they can't control things.
00:36:53.240 --> 00:36:56.680
What I'm gonna do is we're gonna find all the things that are in your control.
00:36:56.840 --> 00:37:00.200
We're gonna make sure that you control them in the best possible way.
00:37:00.360 --> 00:37:03.640
That makes you just fills your cup with all kinds of control.
00:37:03.800 --> 00:37:04.040
Yes.
00:37:04.200 --> 00:37:07.240
And then we're gonna talk about letting go of the stuff you can't control.
00:37:07.400 --> 00:37:07.560
Yes.
00:37:07.800 --> 00:37:09.160
Because it's holding you back.
00:37:09.240 --> 00:37:14.760
And something that may have been really important to you in your past was one of those shoulds that protected you when you were a kid.
00:37:14.840 --> 00:37:17.240
And then you can alter it, and it doesn't serve you anymore.
00:37:17.400 --> 00:37:20.120
And being able to let go of that is a huge thing.
00:37:20.360 --> 00:37:21.640
That is part of the evolution, though.
00:37:21.720 --> 00:37:23.320
I call it the tornado of overwhelm.
00:37:23.400 --> 00:37:31.640
It's full of the messy middle, it's full of a should suitcase, it's full of the legacy load that we have as women, and it's also full of the ever-vanishing finish line.
00:37:31.800 --> 00:37:33.960
Like we never actually can reach the goal.
00:37:34.040 --> 00:37:36.360
There's this oasis of goals that sit out there.
00:37:36.440 --> 00:37:38.600
And every time we get close enough, we move the goalpost.
00:37:38.760 --> 00:37:39.880
That's what farmers do.
00:37:40.040 --> 00:37:41.000
We're notorious at.
00:37:41.240 --> 00:37:44.200
Yeah, that's why I am a big proponent that we celebrate along the way.
00:37:44.280 --> 00:37:44.440
Yeah.
00:37:44.600 --> 00:37:47.240
So we've set this one big goal that takes six months.
00:37:47.400 --> 00:37:52.440
We're gonna celebrate every week because there is something that happened that week, even that day.
00:37:52.600 --> 00:37:56.600
And I think one of the things really interesting is whenever I'm in a room, I always start with what's going on good.
00:37:56.760 --> 00:37:58.040
Tell me something good that happened.
00:37:58.200 --> 00:37:58.520
Yes.
00:37:58.680 --> 00:38:04.040
And it's so interesting because there's some people who immediately, this happened five minutes ago, this happened two days ago.
00:38:04.200 --> 00:38:08.520
And then there's always that one person at least that I see with the blank eyes.
00:38:08.600 --> 00:38:12.440
And I'm like, we're not gonna go any further until we find something good for you.
00:38:12.680 --> 00:38:17.880
Because there's no way you've been on planet Earth for the past 24 hours, something happened.
00:38:18.040 --> 00:38:19.400
It's gonna take us a little longer.
00:38:19.560 --> 00:38:23.640
Some days when you're just not feeling it, that's why it's fantastic to write these things down.
00:38:23.720 --> 00:38:26.360
Like you're talking about writing down your accomplishments, right?
00:38:26.440 --> 00:38:29.240
Because when you're not feeling it, you've got that to go back.
00:38:29.480 --> 00:38:30.200
Evidence.
00:38:30.440 --> 00:38:31.640
We need the evidence.
00:38:31.800 --> 00:38:35.800
Our brain is a wonderful thing, but one of its jobs is it wants to keep us safe.
00:38:35.960 --> 00:38:45.480
And in keeping us safe, you're a lot safer from a brain standpoint if you never make a change, you never take a risk, you never do anything that it can't already predict the outcome of, right?
00:38:45.720 --> 00:38:46.120
Control.
00:38:46.440 --> 00:38:47.400
Yeah, totally.
00:38:47.560 --> 00:38:52.120
So I'd like to talk about marketing and branding on the show because I can hurt out.
00:38:52.200 --> 00:38:58.840
And so I always have a segment where I can wade my magic wine and fix one marketing and branding thing for your business, Wendy.
00:38:58.920 --> 00:38:59.480
What would it be?
00:38:59.640 --> 00:39:01.160
It's one question you have right now.
00:39:01.320 --> 00:39:07.640
One question or challenge, or you're thinking about from a marketing positioning and branding perspective.
00:39:07.880 --> 00:39:13.640
I think for me, as far as the social media thing, we all know we need to be on social media and we go the should, right?
00:39:13.720 --> 00:39:15.320
I should be on every platform.
00:39:15.560 --> 00:39:17.320
Do we have to be on all the platforms?
00:39:17.480 --> 00:39:19.320
Do we have to be doing all the things?
00:39:19.480 --> 00:39:21.160
No, you don't have to do anything.
00:39:21.320 --> 00:39:27.000
But what I would recommend is you pick a tool that feels the most comfortable for you.
00:39:27.160 --> 00:39:30.920
So if you are a writer, then do a blog and a newsletter.
00:39:31.080 --> 00:39:36.520
If you love to just put up the camera and talk, then be on TikTok and YouTube and all those places.
00:39:36.680 --> 00:39:41.560
If you like more long-form content where you like, I have a big idea I want to talk about, LinkedIn is perfect.
00:39:41.640 --> 00:39:46.840
I say do the tools comfortable for you, but also be aware of where your ideal market is.
00:39:46.920 --> 00:39:48.600
I'm assuming yours is executive.
00:39:48.680 --> 00:39:51.480
So LinkedIn is the most obvious place for you.
00:39:51.640 --> 00:39:55.320
So you might need to push yourself a little bit to understand that tool.
00:39:55.480 --> 00:40:00.600
But I would spend as much time in that tool, learn that tool before you go to any other tool.
00:40:00.840 --> 00:40:04.120
If you can repurpose your content, then do that.
00:40:04.360 --> 00:40:06.760
My first book, Marketing for Entrepreneurs, talks about that.
00:40:06.920 --> 00:40:08.200
You don't have to do everything.
00:40:08.360 --> 00:40:13.400
You don't have to be everywhere, and you don't have to be on video just because everybody else is doing it.
00:40:13.480 --> 00:40:16.200
And you certainly don't have to do a dance trend if you're not a dancer.
00:40:16.360 --> 00:40:25.560
Don't do that because it will come across really and you will not connect with the right people and feel like it's so forced and it should feel comfortable to you.
00:40:25.720 --> 00:40:31.160
It might be a little uncomfortable you start, but it should feel comfortable to you as you evolve into the tool.
00:40:31.320 --> 00:40:32.360
Now I love LinkedIn.
00:40:32.440 --> 00:40:34.600
I've been on LinkedIn for 18 years or 20 years.
00:40:34.760 --> 00:40:35.320
It's been a long time.
00:40:35.400 --> 00:40:37.720
I used to give classes on it, but it wasn't even a thing.
00:40:37.880 --> 00:40:40.760
But I stepped away from it for a while and was on Facebook more.
00:40:41.000 --> 00:40:42.920
But I really love LinkedIn right now.
00:40:43.080 --> 00:40:44.680
I love that it's not as political.
00:40:44.840 --> 00:40:46.760
I love that it's much more professional.
00:40:47.000 --> 00:40:48.680
I love that I can still be personal.
00:40:48.840 --> 00:40:50.520
I love that tool right now.
00:40:50.760 --> 00:40:55.480
And so I feel like you can decide that this is where I feel comfortable.
00:40:55.560 --> 00:40:57.560
And I think your content is great on LinkedIn.
00:40:57.720 --> 00:41:01.880
So I think that if you feel comfortable there, that's a great place to be.
00:41:02.120 --> 00:41:04.360
And you can lean into your quirkiness.
00:41:04.440 --> 00:41:09.800
You can lean into what makes you fun and silly and sassy and also the science behind the things that you do.
00:41:10.040 --> 00:41:12.840
And it all works there for sure.
00:41:13.080 --> 00:41:17.160
So I really do believe that you need to be where you feel the most authentic.
00:41:17.320 --> 00:41:19.960
Don't force yourself into a square if you're a circle.
00:41:20.120 --> 00:41:20.680
Don't do that.
00:41:20.840 --> 00:41:21.640
I have a presence.
00:41:21.720 --> 00:41:23.000
I own all of those channels.
00:41:23.160 --> 00:41:25.080
I own at Wickedly Branded everywhere.
00:41:25.160 --> 00:41:26.440
And I strongly suggest you do that.
00:41:26.600 --> 00:41:31.880
Put a little bit of content on each of them so if people find you, they can get to your website or whatever.
00:41:32.040 --> 00:41:38.280
But you don't have to be on there every day and triggering the algorithms and all that if that's not comfortable for you.
00:41:38.440 --> 00:41:42.840
Just have a presence and then really work the tool that makes the most sense for you.
00:41:43.000 --> 00:41:48.760
For female founders who do service-based work, offering consulting or coaching, LinkedIn's are the best tool.
00:41:48.920 --> 00:41:52.600
You can take a blog, make it a LinkedIn post, you can LinkedIn post and make it a newsletter.
00:41:52.840 --> 00:41:53.800
You can repurpose.
00:41:53.880 --> 00:41:56.040
And it's not hard, especially with AI.
00:41:56.200 --> 00:42:04.920
You write a really good blog post and then ask it to make it five LinkedIn posts and then ask it to write five different newsletters, but each of those topics, you got content for days.
00:42:05.160 --> 00:42:09.720
So spend the time on the one thing you love, and then you can repurpose and go from that.
00:42:09.960 --> 00:42:15.000
Then with your permission and your magic wand, I'm going to continue to introduce myself on Wendy E.
00:42:15.160 --> 00:42:17.400
Lover so that people can find me on LinkedIn.
00:42:17.880 --> 00:42:23.240
I will continue to have my fun there and post my pictures and my keys and my drawer with the parmesan gees.
00:42:23.400 --> 00:42:23.720
Yes.
00:42:23.800 --> 00:42:25.160
I think that is real.
00:42:25.320 --> 00:42:27.720
And that is what's gonna do really well there.
00:42:27.880 --> 00:42:29.480
So yes, keep showing up as you.
00:42:29.560 --> 00:42:30.520
It may take a little bit of time.
00:42:30.600 --> 00:42:33.320
If you spend the most time on one tool, you start to learn what works.
00:42:33.480 --> 00:42:43.560
Sometimes I have ideas, but I'll go to those really high-performing people and I'll take one of their really high engagement posts and I'll rework it into that format.
00:42:43.720 --> 00:42:47.720
So you can start to learn the tool and get better at it.
00:42:47.880 --> 00:42:50.360
The things that work the best are the most personal things on there.
00:42:50.520 --> 00:42:50.920
100%.
00:42:51.240 --> 00:42:54.520
Like I just posted about what was it that I just talked about.
00:42:54.680 --> 00:42:56.120
There was a couple of things that was really good.
00:42:56.280 --> 00:42:59.800
One was I feel like I've always I felt like I was searching for the wizard.
00:42:59.960 --> 00:43:02.280
My company's wickedly branded because I love Wizard of Oz.
00:43:02.440 --> 00:43:05.160
So wicked and Dorothy and Oz are really powerful for me.
00:43:05.320 --> 00:43:07.800
Plus, it also means that you're awesome and there's magic.
00:43:07.960 --> 00:43:09.080
It's a noun, it's a verb.
00:43:09.160 --> 00:43:13.320
But I felt like I was always searching for the secret society of people who knew everything.
00:43:13.480 --> 00:43:20.280
And somehow I was never invited into that room and that I wasn't gonna be able to ever know the things they needed to know as an accidental entrepreneur.
00:43:20.440 --> 00:43:24.680
What I've slowly realized is that nobody really knows everything and that we're all just figuring it out.
00:43:24.840 --> 00:43:28.520
And there is no secret society or man behind the curtain.
00:43:28.600 --> 00:43:33.320
If there is a wizard, he's probably not legit and the magic was always inside of you.
00:43:33.400 --> 00:43:36.120
So you always had the power to go home, and the home is within you.
00:43:36.280 --> 00:43:37.320
I've learned some of that.
00:43:37.400 --> 00:43:46.440
So I talk about that a little bit, but you can create the things that matter and you can connect it in storytelling ways, like the keys and the non-coffee drinking cup.
00:43:46.600 --> 00:43:50.520
There's all kinds of things you can create that are you in your everyday.
00:43:50.600 --> 00:43:56.920
And the more you're authentic and clear in you, the more clearer those stories and those things become in how you share.
00:43:57.160 --> 00:43:58.280
There's a direct correlation.
00:43:58.360 --> 00:44:05.000
I work with consultants and coaches, but I always say you help them get clear, but I help them show up with that clarity in the work that they do.
00:44:05.240 --> 00:44:15.240
So the things that we do are incongruence of getting them to show up from their personal brand or as a founder in the space as a leader or whatever their positioning is.
00:44:15.400 --> 00:44:21.400
But it is something that when you are clear as a human, that clarity seeps into everything else.
00:44:21.560 --> 00:44:27.080
Like you said, it goes into your relationships, your kids, your team, your community in a powerful way.
00:44:27.320 --> 00:44:28.840
The ripples are real.
00:44:29.080 --> 00:44:30.840
Ripples are real and they're beautiful.
00:44:31.000 --> 00:44:43.480
And I think specifically for women, my vision is the more women who have agency, who have access to leadership and power and money, the more women that are in those spaces and claiming their power and their magic.
00:44:43.640 --> 00:44:52.280
And they're creating either they're sitting at tables that have more power or they're creating their own tables, the more that happens, the more soulful our world will be.
00:44:52.440 --> 00:44:55.240
And I want my children to grow up in a more soulful world.
00:44:55.400 --> 00:45:06.040
And so for me, it's urgent work to empower as many as we can in my lifetime so that we leave this place better than when we arrived in 1975.
00:45:06.280 --> 00:45:09.400
My last question is what does it mean to you to be wickedly branded?
00:45:09.480 --> 00:45:12.200
And how do you specifically show up as wickedly branded?
00:45:12.280 --> 00:45:16.280
Yeah, I think wickedly branded, it's being authentic, it's being who you truly are.
00:45:16.600 --> 00:45:22.600
Someone sees me on this podcast, if somebody meets me on the street, if they see me on a stage, it's all going to be the same person.
00:45:22.920 --> 00:45:24.760
You're not going to get a different version of me.
00:45:24.840 --> 00:45:25.400
I always joke.
00:45:25.560 --> 00:45:27.800
I say what's in my head comes out my mouth.
00:45:27.960 --> 00:45:32.040
There is a filter, but not a really great one, and it hasn't been changed in a while.
00:45:32.200 --> 00:45:40.360
But I think being wickedly branded is being able to be so clear and crisp in who you are and how you serve the world that you attract the right people.
00:45:40.520 --> 00:45:45.000
Your ideal clients raise their hand and they say, Yes, I have too many tabs open.
00:45:45.240 --> 00:45:46.840
I gotta hear what this is all about.
00:45:47.000 --> 00:45:48.920
My team has too many tabs open.
00:45:49.000 --> 00:45:50.280
And then we just go from there.
00:45:50.440 --> 00:45:50.840
I love it.
00:45:51.000 --> 00:45:51.560
It's perfect.
00:45:51.720 --> 00:45:54.040
So where can our listeners find you?
00:45:54.280 --> 00:45:55.880
Is LinkedIn your favorite platform?
00:45:56.120 --> 00:45:56.680
Let's talk about.
00:45:56.920 --> 00:46:04.840
So really, if you type Wendy and the word Eliver, but it's E Lover is the spelling, you will find me or you'll find one of my kids or one of my nephews.
00:46:04.920 --> 00:46:08.040
So any way you'll look at it, if you send them a message, they'll send you back to me.
00:46:08.120 --> 00:46:09.000
It won't be a problem.
00:46:09.240 --> 00:46:13.160
Do you have like a free resource or offer on your website that people can check out?
00:46:13.400 --> 00:46:15.960
Yeah, I'd love to offer them my 10-minute clarity reset.
00:46:16.120 --> 00:46:19.880
But I don't want to create some big fancy thing that you've got to have three hours to do.
00:46:20.120 --> 00:46:32.600
It's, I think, two or three pages, maybe with a cover, and it takes about 10 minutes and it goes through my process, the space process, which is to let you quiet down the noise, figure out what really matters, and take action.
00:46:32.760 --> 00:46:35.240
So I would love to give that as a free gift to anyone listening.
00:46:35.480 --> 00:46:38.600
We'll put that in the link in the show notes if you're interested.
00:46:38.840 --> 00:46:40.680
Thank you so much, Wendy, for being with us today.
00:46:40.760 --> 00:46:42.120
This has been a lovely conversation.
00:46:42.280 --> 00:46:42.920
Thanks for having me.
00:46:43.160 --> 00:46:54.120
I hope this episode made you think about taking more brave steps, getting more intentional about your clarity, about how you show up and what is important and how to take more action around that.
00:46:54.280 --> 00:46:58.200
Your work matters and your message matters, and the world needs to hear more, whatever you have to say.
00:46:58.280 --> 00:47:04.760
And if you have more clarity or people want to hear it, the impact you'll have, the ripple effect you'll have will be far greater.
00:47:04.920 --> 00:47:09.480
And keep showing up, keep making the steps, keep sharing the brilliance and keep making magic in the world.
00:47:09.560 --> 00:47:12.360
And if you ever feel stuck, Wendy and I are both here to help you.
00:47:12.440 --> 00:47:13.560
So you don't have to do this alone.
00:47:13.720 --> 00:47:20.600
We're here to help you find your magic in ways that maybe you don't even see because you're stuck in the forest and not cannot see the trees.
00:47:20.760 --> 00:47:21.560
We would love to do that.
00:47:21.640 --> 00:47:24.120
That is our life's work, that is our zone of genius.
00:47:24.200 --> 00:47:27.800
And it's an honor to walk with people who are in that process.
00:47:27.880 --> 00:47:31.800
But I until next time, I really want you to dare to be more Wickedly Brenda.