WEBVTT
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I think that's key to creativity, is people feeling comfortable and safe and-
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Yeah
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And accepted by each other.
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We're back, everybody, and I am here with Jorie Mark from Life Extension.
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Jorie signed up to do a interview here for Marketers Managing, the mini-series of the Marketers Barely Managing podcast.
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But we're managing this week 'cause we're at Content Marketing World.
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Jorie, thank you so much for joining me on these microphones.
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I am thrilled to be here.
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Thank you for having me.
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I'm so thrilled to have you.
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And how has the conference gone for you so far?
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Have you been enjoying yourself?
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Absolutely.
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It's great.
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Tell me a little bit.
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Yeah, what's going on?
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What are you liking most about it?
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So the keynote was great.
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It was Procter & Gamble.
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Oh.
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Awesome.
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And it was really inspiring and really focusing on how AI is a tool, but why the human touch is so important.
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Mm.
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I think it's a refreshing last year, I was at the conference last year, and the keynote was how to create your doppelganger using AI.
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Yeah.
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And I was cringing.
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I did get it later, but the idea of creating a doppelganger of me that could create like me so I could no longer be me- Yeah … scared me.
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This was a lot better because it really explained just how much human creativity is necessary to connect with humans.
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Thank you for bringing that up.
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You and I were talking about that yesterday- Yes, yeah … and I remember the doppelganger thing, and I remember I was like, "No thank you very much."
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Yes.
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Yeah.
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And I was looking around last year, and I'm like, "Is anybody else outraged? I'm freaking out." And people are just nodding.
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That's so cool.
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But I did talk to people afterwards, and they did say that, yeah, that was-
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They felt it too.
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Yeah, yeah.
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They were like, "Mm, maybe not. Maybe not."
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Maybe not.
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You know, you're bringing up a great point.
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Obviously AI is in the air.
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Yes.
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There are sessions about AI.
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You know, I actually use AI a bit.
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Sure.
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I mean, getting ready for this conference, I did some brainstorming with AI.
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Yes, yes.
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And that's all fine and good.
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You know, it's basically just, "Hey, let me get into a back and forth with you."
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Yeah.
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I wanted to ask you about that because we're obviously in that age, but we're also, we're marketers.
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Right.
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Right.
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How crucial is it to be able to creatively brainstorm with people?
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And are we able to anymore?
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Are we good at this?
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I think we are.
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Okay.
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I think we are.
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I mean, the thing about AI is it's great at digging at all the ideas that are currently around.
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Mm-hmm.
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But to really move something forward, you need to come up with new ideas, and the best way to do that is to just be with other people you respect- Mm-hmm you can have a real dialogue with, bounce things back and forth.
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Yeah.
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You can't really do that w- I mean, I can't do that at least with the prompt.
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Oh my gosh.
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You know?
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Well, plus, I mean, do you feel like, too, 'cause sometimes it's like, oh my God, that was the best idea.
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You're so awesome.
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And getting glazed like that- Yeah I mean, who doesn't like that?
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Yeah.
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But then at the same time it's like, yeah, but what if that idea actually sucked?
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Right, right.
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How would it know?
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I know.
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It doesn't actually have feelings, so how would it know?
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You know?
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I know.
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It's only got… Y'all, it can only work with what the input is- Yeah … and never gonna replicate a human brain, right?
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No, no.
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Yeah.
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I don't think so.
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So I actually mentioned this to someone, like last week you know the whole, the whole touch grass thing, like, "Hey, get away from all these devices," right?
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Yeah.
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Yeah.
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Go touch grass.
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Touch grass.
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Oh, yeah, sure.
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Right.
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Yeah.
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And I find sometimes that helps my brainstorming too, which is, again- Yeah … AI's not gonna help me with that.
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No, no.
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But even just being able to have those, that moment to get away, like I, I would love to ask you then, like how do you brainstorm?
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Like, what's, what is your go-to for like,"Man, I need to brainstorm right now"?
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Yeah.
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How do you get yourself into the best mode to do that?
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When I work from home, I live on a little circle that's about… it's a half a mile.
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Nice.
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So that's usually enough time for me to do one loop, and by the time I've left, I can go right back to my computer and, you know.
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Yeah.
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Yeah.
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It's so important.
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And then Do you work with a team and stuff too?
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Yeah.
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Do you guys tend to brainstorm- Yeah … together too?
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Yeah.
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And how much do you incorporate that into your team workflow and stuff?
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It's a huge thing.
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Mm. So I'm the director of a copy team.
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My partner at the company is a creative director, so I'm the director of the copy team.
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Mm. And we're a brand.
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Yeah.
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So we're not an agency.
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Mm-hmm.
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But we try to pretend to be creatives at an agency- Yeah … about once a month, and- Nice we actually will do these brainstorming sessions where we'll divide up into teams.
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Like we'll pair off a couple copywriters with a couple of designers when we launch a new product.
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We're a supplement brand.
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Yeah.
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So when we're launching a new supplement, and we'll get a brief from the scientists on how the product works.
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We'll do a little competitive research and see what else is out there.
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Yeah.
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And then the designers and the writers will bounce off ideas, and then we all get together, and we have different leaders judging what they like or didn't like.
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And that's been our process, and it's been really great.
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I am so jealous of this right now.
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It's fun.
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Like, I'm literally thinking back to, like, different teams I've been on.
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Yeah.
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And I've managed a couple teams, but mostly, you know, I've been like in, you know, incorporated as a team member and stuff.
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That is so intentional what you just described.
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Well, thank you.
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Yeah.
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Some of you are listening to and watching this right now, you're just like, "I wanna do that at my job." what a great way to facilitate that.
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And I love that you pair people up is 'cause, oh my gosh, there's so many specialties within marketing.
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Copyrighting, Yeah.
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Mm-hmm … design, creative.
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And, you know, it's fine and good if you, like, get, oh, let's get all the designers together.
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Let's get all the copywriters together.
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Y'all, they hang out enough together, don't they?
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Yeah.
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Yeah, definitely.
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Yeah.
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It's good for them too.
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It's also nice for the writers to think about, well what would this look like visually?
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Yeah.
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And also for the designers to think,"Well, how would the words work?" I mean, it's very good for everybody.
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Even though, I mean, I will never be a designer.
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I'm terrible.
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I can't even, like, write my name neatly.
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And you know, I think it's still really good for everybody.
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Yeah.
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And also just to talk to somebody new that they haven't talked to that often.
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That's such a great way that you painted that, too.
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Because if I think, okay- Copywriters don't necessarily… I mean, they're writing that copy.
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They may not know how that's getting displayed.
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Yeah.
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Yeah.
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I've worked with some designer tools.
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They're like, describe to us how the user is going to interact- Yeah … with this thing."
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Yeah.
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That's so key.
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You're, to bring up, kind of paint that whole picture together and not just, you know, leaving that designer and be like, "I guess I'll ask AI how- I should do this." Instead, they've got their resource right there- Yeah … to be like, "Oh, I see how this is practically going to be messaged."
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And they create the idea together.
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That's sort of the, the concept itself.
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So if, say, there's a I don't know, a magnesium supplement- Yeah … coming out, and I know one thing they came up was OMG.
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Like, get it?
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Like, MG is, okay, science nerd thing, magnesium is the element, but you're taking it as a supplement.
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But the team that came up with that, you know, the, the words- Yeah … but also the idea of laying it out like a periodic table.
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So it really is just organically better that way- Yeah we found.
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I mean, after lots of trial and error.
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Yeah.
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It used to be one writer would come up with a brief, and they would put design direction, and then it just felt very flat.
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Yeah.
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And it was definitely a way to elevate things.
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Yeah.
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Right.
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My marketer brain just was like, "Oh my God, those are really amazing ideas." Yeah.
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And, so how key is this too?
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Because, like, in some industries there, people might be like, "Listen, there's a limit to our creativity."
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Yeah.
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Understood.
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Yeah.
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So it sounds like, like you have to kind of overcome that and be like, "No, y'all." like, how did you come up with OMG?
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And then that, you know, I just love
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it.
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I wasn't the one.
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It was, I don't even re- that's the thing about, I personally don't remember who did what- Yeah … because it was a larger group of people, but they did it, and we were wowed.
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And I'm sure, hopefully we gave them their credit- … 'cause credit is due, but I'm just saying there, it's more of a team, it becomes more- Yeah of a team effort.
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Yeah.
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And it, if people are shy, even just being together in a small group with somebody and somebody has one idea- Yeah … and they're able to input it, and some people are more speakers, and some people like to do it over Teams.
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Yeah.
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So it, sometimes some of the best ideas we get- sneakily on the Teams chat when somebody is speaking.
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They'll be like- Yeah … "Well, what if it was this?" Yeah.
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So it really gives everybody a chance to be creative and bounce off each other.
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You bring up a great point, too.
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Listen, I'm an extrovert.
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I don't know if you could tell.
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But that's not every marketer.
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Right.
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That's not every creator- Definitely not.
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Yeah … copywriter.
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There are so many introverts or even people who are kind of a hybrid, Yeah … neurodivergency as well, not everybody's super comfortable being like,"Oh my God- Yeah … I have an idea.
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Let me tell this whole room about it." The way you talk about really facilitating that, where someone can feel comfortable in whatever way they wanna bring that idea to the fore, that they are able to, without feeling like,"God, why is everybody staring at me?" But the idea is able to come out- Yeah… and without them feeling like, "I can't, because I don't feel comfortable." Yeah.
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That's really key.
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It is, and I think the extroverts, I definitely appreciate them, because they will throw anything out there.
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Mm-hmm.
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And they don't have the same, "What if this is bad?" feeling.
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Yeah.
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They're much more comfortable saying, "Well, what if we just put everybody in astronaut suits?" You know- … they'll just throw it out there, come up with- That would
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be my idea.
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And they won't care if somebody's like- … "Well, how does that apply to the product? How, why would people like that?" You know, they're just throw something out.
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But it does lay, make it easier for somebody who is- Yeah … a little bit more shy, maybe they're neurodivergent, or maybe they're just- Yeah … a quiet person, to be like, "Actually, I kind of have an idea," and you know.
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Yeah.
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So it is great, 'cause I think that's key to creativity, is people feeling comfortable and safe and-
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Yeah
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And accepted by each other.
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Absolutely.
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Yeah.
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Well, I know we're getting toward the end of our recording time here too- Yes … 'cause then I want to get, Judy to be able to get back to the programming.
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whether it's related to brainstorming or not, anything that you're coming away gonna take back to your team from Content Marketing World already?
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I know it, we are only a few hours in, but anything you're like, "Oh my God, I'm totally taking this back to my team."
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Well, I think I'm just gonna tell them, "Hey, guys.
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It's okay.
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The robots aren't taking over.
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They still need us." So I think they'll feel really good about that.
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I am breathing a sigh of relief at that.
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We should just, I, if you need to put that on a loop, let's just make this a GIF- Yes… where she's like, "They're not coming to take everything over." I'm of the age of watching Terminator 2, Sarah Connor, you know, and so yeah, I'm a little- Me too.
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Yeah … trepidatious about, yeah.
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But we can breathe easy.
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Yeah.
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And as long as we've got marketers like, like you here, we know that we're all going to make it.
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So it is so great having you on.
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Jorie, thank you so much for making some time to join us here- Yeah … on Marketers Managing from Content Marketing World, and have a great rest of your conference.
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Thank
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you.
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Awesome.
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Thank
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I think that's key to creativity, is people feeling comfortable and safe and-
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Yeah
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And accepted by each other.
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We're back, everybody, and I am here with Jorie Mark from Life Extension.
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Jorie signed up to do a interview here for Marketers Managing, the mini-series of the Marketers Barely Managing podcast.
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But we're managing this week 'cause we're at Content Marketing World.
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Jorie, thank you so much for joining me on these microphones.
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I am thrilled to be here.
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Thank you for having me.
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I'm so thrilled to have you.
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And how has the conference gone for you so far?
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Have you been enjoying yourself?
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Absolutely.
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It's great.
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Tell me a little bit.
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Yeah, what's going on?
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What are you liking most about it?
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So the keynote was great.
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It was Procter & Gamble.
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Oh.
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Awesome.
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And it was really inspiring and really focusing on how AI is a tool, but why the human touch is so important.
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Mm.
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I think it's a refreshing last year, I was at the conference last year, and the keynote was how to create your doppelganger using AI.
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Yeah.
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And I was cringing.
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I did get it later, but the idea of creating a doppelganger of me that could create like me so I could no longer be me- Yeah … scared me.
00:01:08.746 --> 00:01:15.197
This was a lot better because it really explained just how much human creativity is necessary to connect with humans.
00:01:15.308 --> 00:01:16.391
Thank you for bringing that up.
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You and I were talking about that yesterday- Yes, yeah … and I remember the doppelganger thing, and I remember I was like, "No thank you very much."
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Yes.
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Yeah.
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And I was looking around last year, and I'm like, "Is anybody else outraged? I'm freaking out." And people are just nodding.
00:01:30.347 --> 00:01:31.164
That's so cool.
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But I did talk to people afterwards, and they did say that, yeah, that was-
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They felt it too.
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Yeah, yeah.
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They were like, "Mm, maybe not. Maybe not."
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Maybe not.
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You know, you're bringing up a great point.
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Obviously AI is in the air.
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Yes.
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There are sessions about AI.
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You know, I actually use AI a bit.
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Sure.
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I mean, getting ready for this conference, I did some brainstorming with AI.
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Yes, yes.
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And that's all fine and good.
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You know, it's basically just, "Hey, let me get into a back and forth with you."
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Yeah.
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I wanted to ask you about that because we're obviously in that age, but we're also, we're marketers.
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Right.
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Right.
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How crucial is it to be able to creatively brainstorm with people?
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And are we able to anymore?
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Are we good at this?
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I think we are.
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Okay.
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I think we are.
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I mean, the thing about AI is it's great at digging at all the ideas that are currently around.
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Mm-hmm.
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But to really move something forward, you need to come up with new ideas, and the best way to do that is to just be with other people you respect- Mm-hmm you can have a real dialogue with, bounce things back and forth.
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Yeah.
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You can't really do that w- I mean, I can't do that at least with the prompt.
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Oh my gosh.
00:02:33.856 --> 00:02:33.893
You know?
00:02:33.893 --> 00:02:39.431
Well, plus, I mean, do you feel like, too, 'cause sometimes it's like, oh my God, that was the best idea.
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You're so awesome.
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And getting glazed like that- Yeah I mean, who doesn't like that?
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Yeah.
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But then at the same time it's like, yeah, but what if that idea actually sucked?
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Right, right.
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How would it know?
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I know.
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It doesn't actually have feelings, so how would it know?
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You know?
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I know.
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It's only got… Y'all, it can only work with what the input is- Yeah … and never gonna replicate a human brain, right?
00:03:00.618 --> 00:03:01.430
No, no.
00:03:01.680 --> 00:03:02.189
Yeah.
00:03:02.198 --> 00:03:02.729
I don't think so.
00:03:02.889 --> 00:03:10.448
So I actually mentioned this to someone, like last week you know the whole, the whole touch grass thing, like, "Hey, get away from all these devices," right?
00:03:10.448 --> 00:03:10.717
Yeah.
00:03:10.717 --> 00:03:10.727
Yeah.
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Go touch grass.
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Touch grass.
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Oh, yeah, sure.
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Right.
00:03:13.554 --> 00:03:13.824
Yeah.
00:03:13.824 --> 00:03:19.045
And I find sometimes that helps my brainstorming too, which is, again- Yeah … AI's not gonna help me with that.
00:03:19.046 --> 00:03:19.280
No, no.
00:03:19.515 --> 00:03:25.544
But even just being able to have those, that moment to get away, like I, I would love to ask you then, like how do you brainstorm?
00:03:25.544 --> 00:03:28.798
Like, what's, what is your go-to for like,"Man, I need to brainstorm right now"?
00:03:28.824 --> 00:03:29.207
Yeah.
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How do you get yourself into the best mode to do that?
00:03:31.850 --> 00:03:36.818
When I work from home, I live on a little circle that's about… it's a half a mile.
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Nice.
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So that's usually enough time for me to do one loop, and by the time I've left, I can go right back to my computer and, you know.
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Yeah.
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Yeah.
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It's so important.
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And then Do you work with a team and stuff too?
00:03:47.867 --> 00:03:48.103
Yeah.
00:03:48.103 --> 00:03:49.567
Do you guys tend to brainstorm- Yeah … together too?
00:03:49.567 --> 00:03:49.581
Yeah.
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And how much do you incorporate that into your team workflow and stuff?
00:03:52.925 --> 00:03:53.947
It's a huge thing.
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Mm. So I'm the director of a copy team.
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My partner at the company is a creative director, so I'm the director of the copy team.
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Mm. And we're a brand.
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Yeah.
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So we're not an agency.
00:04:04.193 --> 00:04:04.368
Mm-hmm.
00:04:04.385 --> 00:04:15.921
But we try to pretend to be creatives at an agency- Yeah … about once a month, and- Nice we actually will do these brainstorming sessions where we'll divide up into teams.
00:04:16.156 --> 00:04:20.701
Like we'll pair off a couple copywriters with a couple of designers when we launch a new product.
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We're a supplement brand.
00:04:21.701 --> 00:04:21.882
Yeah.
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So when we're launching a new supplement, and we'll get a brief from the scientists on how the product works.
00:04:28.242 --> 00:04:31.043
We'll do a little competitive research and see what else is out there.
00:04:31.059 --> 00:04:31.351
Yeah.
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And then the designers and the writers will bounce off ideas, and then we all get together, and we have different leaders judging what they like or didn't like.
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And that's been our process, and it's been really great.
00:04:43.218 --> 00:04:45.122
I am so jealous of this right now.
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It's fun.
00:04:45.791 --> 00:04:48.598
Like, I'm literally thinking back to, like, different teams I've been on.
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Yeah.
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And I've managed a couple teams, but mostly, you know, I've been like in, you know, incorporated as a team member and stuff.
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That is so intentional what you just described.
00:04:57.752 --> 00:04:58.923
Well, thank you.
00:04:58.923 --> 00:04:58.934
Yeah.
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Some of you are listening to and watching this right now, you're just like, "I wanna do that at my job." what a great way to facilitate that.
00:05:07.043 --> 00:05:13.226
And I love that you pair people up is 'cause, oh my gosh, there's so many specialties within marketing.
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Copyrighting, Yeah.
00:05:14.456 --> 00:05:15.579
Mm-hmm … design, creative.
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And, you know, it's fine and good if you, like, get, oh, let's get all the designers together.
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Let's get all the copywriters together.
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Y'all, they hang out enough together, don't they?
00:05:23.098 --> 00:05:23.670
Yeah.
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Yeah, definitely.
00:05:24.795 --> 00:05:24.934
Yeah.
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It's good for them too.
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It's also nice for the writers to think about, well what would this look like visually?
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Yeah.
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And also for the designers to think,"Well, how would the words work?" I mean, it's very good for everybody.
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Even though, I mean, I will never be a designer.
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I'm terrible.
00:05:40.105 --> 00:05:42.084
I can't even, like, write my name neatly.
00:05:42.124 --> 00:05:44.867
And you know, I think it's still really good for everybody.
00:05:44.869 --> 00:05:44.904
Yeah.
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And also just to talk to somebody new that they haven't talked to that often.
00:05:48.415 --> 00:05:50.535
That's such a great way that you painted that, too.
00:05:50.535 --> 00:05:56.483
Because if I think, okay- Copywriters don't necessarily… I mean, they're writing that copy.
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They may not know how that's getting displayed.
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Yeah.
00:05:59.437 --> 00:05:59.447
Yeah.
00:05:59.541 --> 00:06:00.769
I've worked with some designer tools.
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They're like, describe to us how the user is going to interact- Yeah … with this thing."
00:06:04.668 --> 00:06:05.086
Yeah.
00:06:05.175 --> 00:06:06.156
That's so key.
00:06:06.161 --> 00:06:20.473
You're, to bring up, kind of paint that whole picture together and not just, you know, leaving that designer and be like, "I guess I'll ask AI how- I should do this." Instead, they've got their resource right there- Yeah … to be like, "Oh, I see how this is practically going to be messaged."
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And they create the idea together.
00:06:21.723 --> 00:06:23.745
That's sort of the, the concept itself.
00:06:23.747 --> 00:06:31.610
So if, say, there's a I don't know, a magnesium supplement- Yeah … coming out, and I know one thing they came up was OMG.
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Like, get it?
00:06:32.521 --> 00:06:37.694
Like, MG is, okay, science nerd thing, magnesium is the element, but you're taking it as a supplement.
00:06:37.961 --> 00:06:44.692
But the team that came up with that, you know, the, the words- Yeah … but also the idea of laying it out like a periodic table.
00:06:44.713 --> 00:06:47.944
So it really is just organically better that way- Yeah we found.
00:06:47.947 --> 00:06:49.653
I mean, after lots of trial and error.
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Yeah.
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It used to be one writer would come up with a brief, and they would put design direction, and then it just felt very flat.
00:06:57.144 --> 00:06:57.233
Yeah.
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And it was definitely a way to elevate things.
00:06:59.247 --> 00:06:59.423
Yeah.
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Right.
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My marketer brain just was like, "Oh my God, those are really amazing ideas." Yeah.
00:07:03.458 --> 00:07:05.824
And, so how key is this too?
00:07:05.826 --> 00:07:10.197
Because, like, in some industries there, people might be like, "Listen, there's a limit to our creativity."
00:07:10.208 --> 00:07:10.798
Yeah.
00:07:10.810 --> 00:07:11.630
Understood.
00:07:11.641 --> 00:07:12.199
Yeah.
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So it sounds like, like you have to kind of overcome that and be like, "No, y'all." like, how did you come up with OMG?
00:07:17.702 --> 00:07:19.065
And then that, you know, I just love
00:07:19.067 --> 00:07:19.100
it.
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I wasn't the one.
00:07:19.968 --> 00:07:28.279
It was, I don't even re- that's the thing about, I personally don't remember who did what- Yeah … because it was a larger group of people, but they did it, and we were wowed.
00:07:28.281 --> 00:07:35.632
And I'm sure, hopefully we gave them their credit- … 'cause credit is due, but I'm just saying there, it's more of a team, it becomes more- Yeah of a team effort.
00:07:35.632 --> 00:07:35.646
Yeah.
00:07:35.718 --> 00:07:47.250
And it, if people are shy, even just being together in a small group with somebody and somebody has one idea- Yeah … and they're able to input it, and some people are more speakers, and some people like to do it over Teams.
00:07:47.254 --> 00:07:47.636
Yeah.
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So it, sometimes some of the best ideas we get- sneakily on the Teams chat when somebody is speaking.
00:07:53.478 --> 00:07:55.160
They'll be like- Yeah … "Well, what if it was this?" Yeah.
00:07:55.160 --> 00:07:58.829
So it really gives everybody a chance to be creative and bounce off each other.
00:07:58.850 --> 00:08:00.658
You bring up a great point, too.
00:08:00.745 --> 00:08:02.165
Listen, I'm an extrovert.
00:08:02.220 --> 00:08:03.492
I don't know if you could tell.
00:08:03.637 --> 00:08:05.197
But that's not every marketer.
00:08:05.208 --> 00:08:05.463
Right.
00:08:05.471 --> 00:08:06.903
That's not every creator- Definitely not.
00:08:06.903 --> 00:08:07.458
Yeah … copywriter.
00:08:07.495 --> 00:08:16.848
There are so many introverts or even people who are kind of a hybrid, Yeah … neurodivergency as well, not everybody's super comfortable being like,"Oh my God- Yeah … I have an idea.
00:08:16.850 --> 00:08:39.187
Let me tell this whole room about it." The way you talk about really facilitating that, where someone can feel comfortable in whatever way they wanna bring that idea to the fore, that they are able to, without feeling like,"God, why is everybody staring at me?" But the idea is able to come out- Yeah… and without them feeling like, "I can't, because I don't feel comfortable." Yeah.
00:08:39.187 --> 00:08:39.957
That's really key.
00:08:40.166 --> 00:08:45.875
It is, and I think the extroverts, I definitely appreciate them, because they will throw anything out there.
00:08:45.876 --> 00:08:45.888
Mm-hmm.
00:08:45.895 --> 00:08:49.639
And they don't have the same, "What if this is bad?" feeling.
00:08:49.640 --> 00:08:49.657
Yeah.
00:08:49.657 --> 00:08:58.206
They're much more comfortable saying, "Well, what if we just put everybody in astronaut suits?" You know- … they'll just throw it out there, come up with- That would
00:08:58.206 --> 00:08:58.828
be my idea.
00:08:58.951 --> 00:09:05.822
And they won't care if somebody's like- … "Well, how does that apply to the product? How, why would people like that?" You know, they're just throw something out.
00:09:05.897 --> 00:09:17.061
But it does lay, make it easier for somebody who is- Yeah … a little bit more shy, maybe they're neurodivergent, or maybe they're just- Yeah … a quiet person, to be like, "Actually, I kind of have an idea," and you know.
00:09:17.288 --> 00:09:17.817
Yeah.
00:09:17.817 --> 00:09:21.683
So it is great, 'cause I think that's key to creativity, is people feeling comfortable and safe and-
00:09:21.684 --> 00:09:22.086
Yeah
00:09:22.144 --> 00:09:23.576
And accepted by each other.
00:09:23.623 --> 00:09:24.211
Absolutely.
00:09:24.216 --> 00:09:24.413
Yeah.
00:09:24.782 --> 00:09:30.037
Well, I know we're getting toward the end of our recording time here too- Yes … 'cause then I want to get, Judy to be able to get back to the programming.
00:09:30.301 --> 00:09:36.831
whether it's related to brainstorming or not, anything that you're coming away gonna take back to your team from Content Marketing World already?
00:09:36.831 --> 00:09:42.003
I know it, we are only a few hours in, but anything you're like, "Oh my God, I'm totally taking this back to my team."
00:09:42.071 --> 00:09:44.388
Well, I think I'm just gonna tell them, "Hey, guys.
00:09:44.404 --> 00:09:45.239
It's okay.
00:09:45.264 --> 00:09:46.784
The robots aren't taking over.
00:09:46.807 --> 00:09:49.278
They still need us." So I think they'll feel really good about that.
00:09:49.294 --> 00:09:51.493
I am breathing a sigh of relief at that.
00:09:51.509 --> 00:10:02.004
We should just, I, if you need to put that on a loop, let's just make this a GIF- Yes… where she's like, "They're not coming to take everything over." I'm of the age of watching Terminator 2, Sarah Connor, you know, and so yeah, I'm a little- Me too.
00:10:02.004 --> 00:10:03.710
Yeah … trepidatious about, yeah.
00:10:04.134 --> 00:10:05.436
But we can breathe easy.
00:10:05.438 --> 00:10:05.460
Yeah.
00:10:05.470 --> 00:10:10.164
And as long as we've got marketers like, like you here, we know that we're all going to make it.
00:10:10.169 --> 00:10:11.952
So it is so great having you on.
00:10:11.975 --> 00:10:18.889
Jorie, thank you so much for making some time to join us here- Yeah … on Marketers Managing from Content Marketing World, and have a great rest of your conference.
00:10:18.895 --> 00:10:19.168
Thank
00:10:19.168 --> 00:10:19.466
you.
00:10:19.553 --> 00:10:19.842
Awesome.
00:10:20.160 --> 00:10:20.458
Thank
