ABOUT THIS EPISODE
Jackie, Julie, and Caroline talk about how the smartest marketing often comes from slowing down long enough to notice it, why "defending what we do" is quietly eating up marketers' time, and how the same incentive can flop or fly depending on how you frame the math.
They also cover Google's new AI content labels, the risk of leaning too hard on AI for blog content, and how to communicate to buyers that a brand-new home might actually be the best deal on the market right now.
Story Time:- Julie: Your best content is hiding in plain sight
- Caroline: Sell the lifestyle before the listing
- Jackie: Stop defending, start communicating
- Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026 – 90% sold out! Don't wait to get your ticket.
English
United States
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OTHER EPISODES IN THIS PODCAST
Kevin is joined by Julie and Caroline to celebrate Episode 450 (only 50 to go until the grand finale…), perform Market Proof Marketing’s first dramatic live reading, and dig into why the flashy, top-down fixes so many builders reach for are rarely the ones that actually move the needle.
They also …
Julie, Jackie, and Caroline talk about the anxiety of not knowing what you signed up for, why marketers keep drowning in the "junk drawer" of tools and tactics, and how to sell the communities everyone else has written off.
They also discuss why builder websites are burying their best photos and w…
Ryan Hillgartner, Director of Sales and Marketing at Tim O'Brien Homes, joins the podcast to discuss his nearly 10-year journey with the high-performance home builder and how the company has built consistent sales success through disciplined pricing, strong sales training, and a growing data and an…
Beth Russell and Karla Tuten take over the podcast to talk about their personal experiences buying and nearly buying/renovating homes, using their own emotional and often illogical decision-making to illustrate what builders and marketers consistently miss about the customer journey. The conversati…
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