ABOUT THIS EPISODE
"🚨 Are your SEs treated like “Order Takers” instead of “Value Creators”?
In this episode of Making SEAMless Sales, John Care and Art Fromm address why so many sales teams struggle to become more strategic and consultative — skipping qualification or skimping on discovery, and wondering why they so often lose to Do Nothing Incorporated — and how SE leaders can stop the cycle for good.
💡 You’ll learn:
✅ The hidden cost of poor Sales–Presales handoffs.
✅ Frameworks that connect solutions to measurable business outcomes.
✅ How SE managers can turn client interactions into moments of business impact.
If you’re in Sales, Presales, or Sales Leadership — this episode will change how you think about SE/AE/AM collaboration, discovery, and closing with confidence."
➡️ In this episode of Making SEAMless Sales, we’re cutting straight to the heart of one of the biggest roadblocks in complex B2B sales — the breakdown between sales and presales. Host Art Fromm is joined by John Care, the globally respected author of Mastering Technical Sales, to uncover why so many teams still stumble over the same handoff issues that cost them deals, trust, and millions in lost opportunity.
➡️ Together, Art and John explore why top-performing organizations are redefining the SE’s role — not as a demo resource, but as a strategic value creator who connects technology to measurable business outcomes. They’ll reveal what happens when SEs and AEs operate in silos, show to fix it through clear frameworks and aligned discovery, and the tangible results that follow when both sides move in sync — faster deal cycles, stronger client trust, and higher win rates.
If you’ve ever felt pressured to be too “technical,” this episode is your playbook for turning collaboration into competitive advantage.
👉 John Care LinkedIn: www.linkedin.com/in/johncare/
👉 Company: www.masteringtechnicalsales.com
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📗 Making SEAMless Sales Book: www.teamsalesdevelopment.com/making-seamless-sales-book/
💻 Making SEAMless Sales Livecast/Recording/Podcast Page: www.teamsalesdevelopment.com/12-week-podcast-series-on-talkradio-nyc/
📝 Feel free to submit your questions and sales challenges to Art at www.teamsalesdevelopment.com/contact-tsd/
