Main Street Makers
Main Street Makers
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How creating an authentic brand attracted her ideal customer with Bethany Bayless

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00:33:21
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ABOUT THIS EPISODE

Does building a brand ever feel elusive? Learn how to develop one that both reflects your passion and attracts and retains your target audience. In this episode, Bethany Bayless of Wildwind Lane shares her journey of transforming her business through strategic branding and diversification. 

Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav.

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Management
Business
Entrepreneurship
English
United States
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IN THIS EPISODE

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SHOW NOTES 🔗

00:00:00Bethany Bayless’s small business journey and why she started Wildwind Lane
00:01:48How the pandemic forced a business pivot and changed everything
00:03:17Why relying on one income stream can be risky for small business owners
00:07:11How to build multiple income streams for a more sustainable small business
00:11:04Etsy vs your own website: Where should small businesses sell online?
00:16:29How to build a strong brand identity and visual style as a small business
00:20:38Why defining your target audience matters more than selling to everyone
00:25:10Advice for creatives on turning art or design into a sustainable business

TRANSCRIPT 🔗

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