ABOUT THIS EPISODE
Join our host, Mr. Rahul Desai, CEO and MD of the International Institute of Gemology, who explores why consistency is the ultimate luxury in brand building. In this episode, he reveals how iconic houses like Cartier, Tiffany & Co., and Van Cleef & Arpels built lasting recognition through repetition—and what jewellery retailers can learn from them. Discover how signature designs, visual habits, and consistent customer experiences create brands customers remember without needing to see the logo. Tune in to learn why patience and repetition may be your most valuable brand assets.
Hosted by: Mr. Rahul Desai, CEO and MD of the International Institute of Gemology
Visit the IIG website: www.iigindia.com
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Sponsors for this podcast episode:
Sanghi Jewelers, our Jewellery Partner, precious gemstone jewellery;
Finestar Diamonds, our Diamond Partner, bringing precision, brilliance and perfection to every diamond;
Polygon, our Industry Partner, Helping jewelers grow their business since 1984;
Jwero.ai, Our Tech Partner, Building Jewelry Rocketships;
Svar Media Network, our Media Partner, The Voice of Jewellers.
