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Welcome to Longevity.
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I'm your host, Natalie Nidham.
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I'm a nutritionist, a human potential, and epigenetic coach, and I created this podcast to bring you the latest ways to take control of your health and longevity.
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We cover it all, from new technology and ancestral health practices, to personalized interventions, and a very special interest of mine, peptides and bioregulators.
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Enjoy the show.
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Welcome back to the show.
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I'm Natalie Nidham, your host, and I am so thrilled that you're here with me today.
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So as always, a little tiny bit of housekeeping before we jump in.
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The newsletter, the membership community, these are powerful tools for communication and for points of contact between you and me.
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So if you're interested in signing up for the newsletter or joining the membership community where I do live Q&As almost every single week.
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And if I'm not doing a live Q&A, then I have experts, podcast guests come in and do live Q&As for the membership community.
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Plus we do lots of other fun stuff in there.
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Head on over to natnidham.com and you will find tabs for both of them.
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And second, if you've never had a chance to write a review for this podcast and you enjoy it, please make sure that you do so because that is how we get found.
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So without further ado, let's jump into what the conversation is about today.
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And what we talk about is a little bit of how the longevity world has become so good at adding things.
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More peptides, more supplements, more protocols, more data.
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But what if we've reached the point where adding more is actually...
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producing fewer results.
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In this conversation, Wade Lightheart challenges some of the biggest assumptions in biohacking from why most electrolytes formulas may be solving the wrong problem and why magnesium is far more than just a sleep supplement.
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So this is a conversation that questions whether we've confused optimization with accumulation.
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Now, if something speaks to you in this episode, and I know I'm contradicting myself because on the one hand, I'm saying we're adding too many things and now I'm going to invite you to go buy some stuff, but it's really about buying the right thing for you at the right time.
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So if anything in this conversation tells you that there's something that you need and this is the time for you, you're going to be able to buy something.
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you can get on over to buyoptimizers.com forward slash Bionat and make sure that you use code Bionat and that'll take 15% off the price of all of the things that you've purchased.
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So without further ado, let's jump in and have a chat with Wade.
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Let's think back to when we were young.
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Remember that effortless energy and vitality we felt?
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Science tells us that it was largely thanks to an abundance of a molecule called NAD+.
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NAD is a molecule inside every single cell in your body.
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It helps to turn nutrients into energy, it supports metabolism, and assists with DNA repair.
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The problem is that by midlife, NAD plus levels drop dramatically, down to about half of what they were in our 20s.
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That decline shows up as fatigue, brain fog, and slower recovery, amongst many other symptoms.
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Now, this is why I use and recommend Qualia NAD.
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It's clinically proven in multiple double-blind placebo-controlled studies to increase NAD levels by an average of 67%
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Instead of using NAD directly, which isn't particularly bioavailable, and frankly, is pretty expensive because you gotta use it by IV, Qualia NAD Plus takes a smarter approach, combining three highly effective NAD precursors that your body can easily convert, helping to restore your natural NAD production.
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If you want sustained energy, mental clarity, and metabolic support, visit qualiolife.com forward slash Natalie, and Natalie has an H in it, N-A-T-H-A-L-I-E, and try Qualia NAD+.
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Make sure to use code Natalie, N-A-T-H-A-L-I-E, at checkout for that 15% off.
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That's qualiolife.com forward slash Natalie with code Natalie to experience the science of feeling younger.
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Any chance you've noticed that your skin is maybe looking and feeling a little different these days?
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Maybe you've noticed that your skin feels drier than it used to, looks a little less resilient, or just doesn't bounce back the way it once did.
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That's often a sign that the systems responsible for repair and renewal could use some attention.
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This is why I've been a fan of Care Mitochondrial Moisturizer from Young Goose for years.
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In fact, it was the product that started the entire Young Goose brand and now
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They've upgraded it.
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The next generation of care is formulated with methylene blue and liposomal creatine in collaboration with transcriptions, bringing even more support to the cellular energy systems that help power healthy skin.
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I use it in morning and night as the final step in my routine and my skin feels hydrated, supported, and incredibly resilient.
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And no, I do not turn blue.
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There's not enough methylene blue in it to turn you into a Smurf, just for those of you who might be wondering.
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So,
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What I love is that this is not a surface level hydration.
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This is a cellular skincare.
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Young Goose has always focused on the biology of aging and care is no different.
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It's designed to support mitochondrial function, skin barrier health, and the cellular processes that help the skin to perform at its best.
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If you're ready to upgrade your moisturizer, head on over to younggoose.com and use code NAT10.
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to save on care mitochondrial moisturizer.
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Mr. Wade Lightheart, welcome back.
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It's always a pleasure.
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It's always fun.
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I know we get to chat offline lots.
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So I guess every now and then we got to pull it onto the online platforms.
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Well, we got to let people in on the conversation, right?
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It's too interesting to keep just for ourselves.
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So let's just start with this.
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You know, everybody who's listening to the show has at some point invested in at least one advanced longevity protocol.
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So if I asked you what single biological factor is most commonly limiting those protocols from reaching their full potential, what would you say?
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Probably intracellular hydration.
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Nice.
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Nice.
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I think that the whole, I've been in the hydration conversation for a long, long, long, long time.
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And I think that most people are not looking at hydration from a proper lens.
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In other words, there's extracellular hydration.
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It's water outside the cell.
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And there's intracellular hydration.
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which is inside the cell and a large percentage of hydration products.
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So first let's just kind of go through, okay.
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The number one hydration fuel is water period, but, but,
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If you are hydrating with tap water or a Brita filter or a reverse osmosis machine, which are probably, let's say, the three most common types of way people are looking at their water that they're drinking, right off the bat, you're suboptimal, period.
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Then you have what is the most explosive market.
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in the beverage industry is energy drinks, hydration drinks, stimulation drinks, and that starts everything from coffee to the various sports drinks, to sodas, to energy drinks, et cetera.
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What's interesting, because I've been studying the brain and I've been aware of concussions and all this stuff, and so the rate of concussions
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have gone up exponentially.
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Exponentially.
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Now, let's be fair.
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We didn't know all the information about concussions maybe earlier on in when, say, we were kids or whatever.
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That just wasn't well-known research.
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Now there's much more research and information.
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And you had the whole NFL study with the concussions from the NFL.
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And they paid a billion dollars out not to report it, not to go to court with the Players Association.
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So there's more awareness about it.
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Even today, we're seeing more and more head injuries.
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I have a theory.
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This is a theory.
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I want to be clear about that.
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I believe because a large percentage of the beverages people are consuming are creating extracellular fluid.
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Right.
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And not intracellular fluid.
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So when they do get a hit on the head, the problem is the cell inside is dehydrated or it's at a lower osmotic pressure than optimal.
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And the outside is at a higher osmotic pressure.
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And that's creating more damage inside of the cell.
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The other element to that too is it makes a detoxification pathway to flush out the waste products out of the cell much more difficult.
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Years ago, I got started about osmotic pressure and hydrogen.
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You see now there's a lot of hydrogen elements to reduce essentially that osmotic pressure of water.
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Whether that's electrolysis, whether that's a chemical compound that you can drug with Flanagan stuff or whatever, you know, these...
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hydrogen-based products that change the osmotic pressure, or looking at your sodium and potassium levels and electrolyte plates.
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And unfortunately, most of them are stacked higher on the sodium side and not higher on the potassium side.
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And so the average person, potassium, this is your sodium, potassium, calcium, and magnesium.
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Those are the big four, essentially, with cellular hydration.
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Yeah.
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Unfortunately, most things are loaded with sodium, including the diets of the population.
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So we get an excess amount of sodium in the diet and not significant amounts of potassium.
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To give you an example, I think the average American diet or North American diet, if you want to learn in Canada, since we're both in Canada at the moment, potassium intakes are around 2,600 milligrams a day.
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And the recommended dosage is around 4,700.
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Okay.
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Now, most of the electrolyte drinks that people are using in order to hydrate themselves are high in sodium.
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Why?
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Because guess what?
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Sodium is easy to make palpable.
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And it's cheap.
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It's cheap and it's effective.
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So when you go up with potassium, it's a much bigger challenge to get your flavor profile and people will drink it up.
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But if you figure this out,
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and get that potassium levels high, that sucks the water into the cell, pushes out the waste wood, and you feel really hydrated.
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So I've been in this conversation for literally 20 years.
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And recently, we devised a way to overcome this specific limitation when it comes to hydration.
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And I can tell you some of the anecdotal results.
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So I recently drove from Phoenix to Vancouver.
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after working all day.
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So I was basically up for two days straight while driving a long distance time.
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And concordant to that, I did a fasting protocol.
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So I didn't eat during that time.
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So I extended the non-eating phase to 72 hours.
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It was a great time to do a 72 hour fast.
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And I added an electrolyte combination, which we designed recently.
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I had no appetite issues, I had no concentration issues, I had no sleep issues, no cognitive issues, nothing for two days.
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And the only thing I did different under those situations was having a electrolyte beverage with the concordant ionic minerals and the potassium sodium ratios.
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Now, I'm a person that has high sodium content by nature.
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I have high potassium, but I like sodium.
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I like salt, right?
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I'm just a salt guy, right?
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I always tell people, don't put a bag of chips around me.
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I will eat the whole thing and not even invite anybody to share.
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I'll just go, man, man, man, because my body likes sodium.
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And I'm also one of those people that holds a little bit of water extracellularly on the skin.
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So some people don't do that.
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I naturally do that, and I don't make it any easier with my sodium content.
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I flipped this script and all of a sudden everything was so easy.
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It was the easiest 72 hour fast I ever did.
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That's cool.
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So, so, so that's, that's, that's the, that's how much power is just in that electrical potentials and getting hydration into the cells.
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Yeah.
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Most people mistake hunger.
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Maybe say dehydration for hunger.
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Yeah.
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They're not hungry.
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They're dehydrated.
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What do you think in 10 years people will realize they completely missed about foundational health?
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And then we're going to hit a blind spot.
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Like I'm going to ask you- That they shouldn't have trusted the science?
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All along.
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Yeah.
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Yeah.
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Well, but again, you know, it's, it's two truths, right?
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It's two truths.
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Yeah.
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So I think.
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They shouldn't have blindly trusted the science maybe.
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Well, first off, um, it wasn't science.
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And so that was the misidentification.
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So should we trust science?
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I think with a healthy skepticism, because science is a skeptical model of the world to begin with.
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And I think a lot of people have forgotten the basic summits of the scientific method, which is that you are-
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It's a hypothesis.
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And I'm looking at ways to disprove what I believe with the understanding I only have a model of reality.
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It's not absolute reality.
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The map is not the terrain.
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And therefore, I need to continually chip away at what we have without abandoning it completely.
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And what we saw...
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you know, in five years ago, had an amazing effect in the standpoint, there was a severe consequence to the psyops that was performed on the population to, to leverage the term science in a propagandist way, as opposed to a scientific way.
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And then that propaganda, because most people don't have the background or the ability to take that apart or do the research or don't have the time, effort and energy or the capacity even to do so.
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Well, okay, I've got to trust the models that are providing me this information and to go there.
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And the people who are on the more skeptical side of it, which is actually a scientific perspective, were actually attacked viciously, socially, media, like in every different way.
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You were canceled.
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Yeah.
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At the end of the day, a good, and this is a good caveat for people to look through the lenses as we're all on social media and information is coming through their phones.
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If a position has to be silenced, then one must look first at those who need to silence it because maybe they don't have a decent enough argument to expose the flaws within that thinking.
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And expediency to get something put through without debate is usually the pathway to tyranny.
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And this is an important element because now we're all so digitally connected and our information is largely an echo chamber to reaffirm our cognitive biases and without respectful debate
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in the public domain so that people will have an opportunity to consider other options, we will ultimately end up with erroneous and seriously detrimental views because nobody knows everything and the plethora of perspectives help us arrive at a better conclusion instead of less of a conclusion.
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bringing us back down to more academic topics, I'm going to take us to the line of magnesium because if there's a, if there's a,
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I don't know if there's a thing that bioptimizers is known for, it's about this mineral, right?
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And in some ways it's the most boring mineral.
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It's been around forever, right?
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It's conversations out there.
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And yet you guys keep innovating in this space.
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Why is it still worth having a serious longevity conversation about it in 2026?
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Why are we still talking magnesium aside from the fact that people don't listen?
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Again, one of our philosophies is we're never settled on what we've produced.
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That's a real...
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So just like I just went through the whole tirade.
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Like it is that we... At Bioptimizers, our program is, okay...
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Stronger, longer, better life.
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What are the essential components?
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I give away a free course called the Awesome Health Course.
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It has nothing to do with supplements.
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It's about foundational elements of how to allocate your time, energy, and resources.
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The first things are air, water, exercise, and sunlight.
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Have nothing to do with sunlight.
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Some probably are the biggest movers in your health.
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Okay?
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Go to the course.
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Do the course.
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It's 84 days.
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And I take you to a foundational element so that you can compress all of that into 15 minutes.
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and apply that every single day and be off to the races on a health and health example.
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Absolutely.
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Yeah.
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So when we got into the magnesium conversation,
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we were identifying all of like the whole function of what we think about is what makes a cell actually work properly.
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And that's probably the single most common unit that you could take across the body is the human cell.
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So based on that human cell, you,
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If we're getting proper oxygenation and decarbonation through the breathing process, if we're getting proper hydration and we are creating enough movement in order to stimulate mitochondria production, muscle building, endurance, all of those sort of stuff, and we are getting ourselves into regular sunlight...
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on a consistent basis.
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Okay, now we have the foundational, what I would say, energetic elixir in order to produce what we determine vitality.
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When it comes to cellular function in the body, there's a massive array of minerals.
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Now, the way I look at minerals is probably a little bit different than most people.
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I see minerals as a dial.
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like on your FM radio transistor.
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And I see the DNA of the cell is like a Tesla coil that amplifies an electrical signal.
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And so each mineral, major minerals and say the trace minerals operate within a certain frequency band.
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And so 101 is classical, 102 is rock and roll, 103 is country.
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This would correlate with different minerals because if you put a mineral under a spectroscope or you look at electric things, it produces different electrical waves, different light waves, different things.
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And I said, so basically,
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Energy is the amount of wattage going through.
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And this is the mineral that broadcasts that station.
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Some minerals broadcast more messages than others.
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And when it comes to magnesium, we're looking somewhere between 300 to 600, depending on which research you're citing, of the processes in the body require magnesium.
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Yeah.
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Now...
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What's interesting is there is subcategories of magnesium in that magnesium isn't just magnesium.
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I always say it's magnesium what the heck of late, orotate, malate, sucrosomal, citrate, the list goes on and on.
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And all that means is there is a bonding element that is put onto that magnesium.
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Now, as soon as you do this, and we can look at the labs, and I've seen the labs that show this,
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you get different signals in the body.
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You have a different molecular side from a chemistry standpoint.
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You get a slightly different frequency signal in the body.
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Therefore, I think that you are able to broadcast different communication strains across different types of magnesium.
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This is theoretical, but we do have evidence to suggest this may be possible.
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So when we look at...
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magnesiums, I think we can categorize them into general categories and then you can get into sub categories, just like there's
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Baroque music versus a different type of classical music or different genres of rock and rock or different genres.
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There's subcategories within a broad based.
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So from that perspective, we just tested every magnet.
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So magnesium deficiency is pretty much common across the population because we just can't get enough from our diet regardless of how good our diet is.
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That's the problem.
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In a nutshell.
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So magnesium supplementation from health, a functionality, a performance, or a longevity perspective is an essential component because it's involved in so many different processes, particularly in enzymatic processes.
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So if people listen to other podcasts of me, enzymes are the catalyst of every single chemical reaction in your body from thinking to blinking.
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Right.
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and they catalyze and speed up processes.
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And an essential component of that is magnesium.
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Same thing in the gut flora.
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If you feed your microbiome magnesium, the bacteria
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operate from a completely different level and produce a vast different array of antioxidants and nutrients that they don't and don't have magnesium in that so it's essential to these little guys that are converting our food into the nutrients we have and it's also an essential component to the function of everything from thinking to blinking yeah so and we don't have enough so it's like which magnesiums are right
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Can we get a full array of magnesiums?
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What magnesiums work in concert together?
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And so we've spent the last six or seven years, I think it is now, it's actually getting closer to 10.
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I think it was a few years before we were able to release a project.
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So it's getting up to almost 10 years of magnesium research in a university setting.
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You have 10 PhDs.
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About the same amount of master students that are studying and working on this.
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We did over 78,000 experiments in the last six years.
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Wow.
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Probably 80% of those were magnesium-based experiments.
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So we might be the most well-researched magnesium company in the entire world that is literally figuring out what combinations of magnesium will yield the best results of the body.
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Yeah, it's amazing.
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Well, you also take it down.
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I think that you would position magnesium as part of that cellular infrastructure, taking us back to the very beginning of the podcast.
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You were talking about cellular infrastructure and we talked about sodium and potassium, but magnesium plays a very important role in that infrastructure again, in terms of allowing the cell to do and behave the way that we need it to.
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Yeah, particularly involved in the opening of the aquaporins.
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You have these little gates that allow the flow of fluid into the body.
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Now, what's interesting...
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You can go to the EMF guy because he's done a lot of research on this.
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There's a significant amount of evidence that electromagnetic frequencies have stimulated the body to a level where it requires more magnesium in order to let the flow of the fluids into the cell and out of the cell properly.
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And there's a variability between the population.
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And we know people who are mega sensitive to EMFs and other people who are not so much effective.
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Most people are somewhere in the standard deviation.
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And I myself have experienced this.
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When I'm living in Venice Beach, California versus Sedona, Arizona, I can tell you the difference in the amount of magnesium I require every day in order to keep myself safe.
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I double the amount inside those high electromagnetic pollution.
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You can walk out on Venice Beach, for example, and you'll get about 150 feet from the water and you'll feel yourself step past the EMF wave.
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Now, we're electrical beings at the end of the day.
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And so, if I live in that world, how do I offset that?
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So I think for people living in cities and high EMF environments, if you're near electrical towers or whatever, I think that your level of magnesium and the requirements per day should be much higher than the recommended dosages, most which were developed in a non-electricalized world.
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We didn't have all these frequencies.
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I think it's like a trillion times more than our grandparents had of electrical stimulation.
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No, I mean, and so the cool thing is that I think understanding these things allows us the capacity to bring elements on board that help us to cope because they're not going anywhere.
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Non-native EMFs are not going anywhere.
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So now it's how do we help the body to manage and deal and perform with them?
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So one of the things I want to touch on is ATP, magnesium, and the cellular machinery.
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You've made the statement that ATP isn't actually usable until magnesium binds to it.
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Do you want to talk a little bit about that, what's happening inside the cell?
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And why is MAG-ATP such a crazy, like critical concept that rarely gets talked about outside of physiology textbooks?
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Well, you know, and I'm borrowing from my PhDs over here.
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So if I'm not completely scientific valid, I'll apologize for my lack of formal education, but I have conversations with our team about this.
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So let's first identify the magnesiums that are...
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associated with energy and performance.
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Magnesium malate, magnesium BHB, magnesium orotate, and magnesium aspartate.
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Those are the four magnesiums which have been demonstrable to be more effective in energy and support.
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I will also state there's about a half percentage of the population that
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who will take magnesium for sleep and will get the opposite result.
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Oh, you're kidding.
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They get majorly energized.
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And I do believe because they may be operating from suboptimal mitochondrial function in their crumb cycle turns and they don't have that magnesium.
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And you add that magnesium, all of a sudden it's like, yes, and they fire up for a while and it'll take a little bit of time for them to kind of recorrect the process.
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So I suggest to those individuals, if you're one of those people that's taking magnesium for sleep and it keeps you up, take the magnesium in the morning and see the energy production
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that happens there's another element that's really interesting when and i'm just giving some some some information that people can track biologically without having to do a test yeah if you are not producing enough energy in your body from your mitochondrial function
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This leads to the feeling of being stressed and burned out and not, which may accelerate sleep disorders and things like that.
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So you think of a child, a child who has optimized the mitochondrial and function, sleep 10, 12 hours a day.
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Right.
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And when they're, but when they track Olympic athletes,
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trying to keep up with the same equivalent of a young toddler's energy performance, you wipe out the Olympic athlete.
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This is the most supreme athletes on the present.
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So that child is resting longer, but their function is higher.
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That's a great way to look at mitochondrial energy production.
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and why that's a key element.
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Now, for some people, if they don't have enough, they're going to see a depletion of that energy.
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They're going to be tired.
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They're going to have sleep disorders.
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They're going to oftentimes rely on stimulants in order to boost that and using the adrenaline cortisol cycle in order to kind of, you know,
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Let's get a shot and let's refire the system.
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And that becomes more and more prevalent as we get older.
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We send it like, oh man, I need something to get me going.
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And all of the social stuff, I need a couple of coffees in the morning to wake me up and blah, blah, blah.
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Well, those are actually legitimate truths, but the fundamental aspect, they didn't have enough magnesium in that cycle.
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Yeah.
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So just to clarify, I want to categorize because we've been, like I said, we've probably done more magnesium research than any company in the world.
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Mm-hmm.
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If you're looking at relaxation and nervous system support, you're probably looking at glycate and taurate.
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The evidence is really high in there.
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We talked about energy performance.
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And then for broad spectrum delivery, which is everything else on the side of the sucrosomal, citrate, chelate, and caprolate are the ones that seem to be delivered.
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And recently, we've added some of these other magnesiums that weren't available in our first magnesium process.
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breakthrough product to create a magnesium advanced product in order that we've added to these things based on the research.
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It doesn't make our older formula obsolete.
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It just says, okay, there's another dimension that we did not know literally two years ago.
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Yeah.
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And so do you use that one differently or do you use it the same?
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I use it the same.
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With the new MagAdvance, one of the things I think to look at when you're looking at a magnesium is how much elemental magnesium is it providing for a serving.
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That's what you're going to be able to absorb.
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Yeah.
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So like the new one, we have 550 milligrams of elemental magnesium in a serving.
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It's healthy.
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Healthy dose.
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Yeah.
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And I think the recommendations for a dietary aspect are 360 milligrams.
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In my opinion, I think people should double that.
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I haven't seen anybody that's doubled that amount that hasn't seen an improvement in their health, with the exception if they're doubling it with just citrate alone, and then they're going to spend time on the toilet.
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00:31:35.012 --> 00:31:42.198
When I'm going through one of those phases where I want something sweet after lunch or dinner, I save my MitoPure gummies for that very moment.
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00:31:42.959 --> 00:31:48.484
It feels like a treat, satisfies the craving, and I have absolutely zero guilt about it.
361
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But here's the thing.
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00:31:50.245 --> 00:31:53.909
These gummies are doing a lot more than making my inner child happy.
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00:31:54.609 --> 00:32:02.419
MitoPure by Timeline contains a patented form of urolithin A, a longevity nutrient that's been clinically shown to help renew aging cells.
364
00:32:03.080 --> 00:32:10.569
It works by supporting mitophagy, the process your body uses to recycle old, inefficient mitochondria and create healthier cellular energy.
365
00:32:11.410 --> 00:32:12.571
What does this translate into?
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00:32:12.912 --> 00:32:16.295
Support for muscle strength, recovery, endurance, and healthy aging.
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00:32:17.136 --> 00:32:19.679
I also love what's not in them.
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00:32:19.999 --> 00:32:27.227
No artificial sweeteners, no artificial colors, no artificial flavors, and not another capsule filled with fillers and excipients.
369
00:32:27.607 --> 00:32:33.232
And look, sometimes those fillers and excipients are necessary, but let's try and avoid them when we can, shall we?
370
00:32:33.592 --> 00:32:41.920
So Timeline's clinically proven formula also is now available at a new lower price, starting at $99.
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00:32:42.060 --> 00:32:48.526
And you can still save 20% by heading over to timeline.com forward slash nat20.
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00:32:49.967 --> 00:33:06.200
You started to go into electrolytes at the beginning of the podcast, and we're getting back to this whole idea of membrane potential, the importance of proper membrane potential in healthy aging and the role that electrolytes play in all this.
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It's, I mean...
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This is what I think is going...
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The electrolyte game has exploded recently.
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I think it's well over $100 billion a month.
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The business now is $100 million a month.
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So it's a 1.2, 1.3.
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And it's going to keep going.
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I think everyone is attempting to address an undercurrent of hydration.
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And I think the sports world has done both a great...
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service by bringing awareness to us and a great disservice by providing suboptimal elements in order to do that.
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So it all started about way back in, I think it was the 1960s, when the Florida Gators realized playing in the Florida climate that the dehydration was disrupting cognitive function, physicality of their athletes.
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So they come up with this electrolyte combination, which later became Gatorade.
385
00:34:03.005 --> 00:34:05.006
Now, the original formula sucked.
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It tasted like crap because it had high amounts of potassium and this type of stuff.
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It didn't taste great, but it worked.
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And Florida went on to become a dominant...
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dominance in college sports that a later got turned into a beverage.
390
00:34:20.251 --> 00:34:23.972
That beverage was later bought out by a large distribution company.
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00:34:24.572 --> 00:34:38.914
And then all of the other elements, the chemical additives, the colorings, everything else, the high sodium, the flavors, all of that started to break into that market from that, that drove the industry to develop all of these other beverages.
392
00:34:39.154 --> 00:34:43.395
Most of the beverage based companies have to, you have to recognize are not health companies.
393
00:34:44.115 --> 00:34:52.530
They are designed to create products that you will drink excessively and they're not tied to the performance benefits of it.
394
00:34:52.570 --> 00:34:55.315
They're into the consumption benefit for their shareholders.
395
00:34:56.146 --> 00:34:56.366
Mm hmm.
396
00:34:57.067 --> 00:35:07.939
And if you understand that model, then you're not, it's not that they're doing anything unethical as everybody wants to kind of in the health industry, poo poo that they're just operating from a different model that you and running a profitable business.
397
00:35:07.959 --> 00:35:08.079
Yeah.
398
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They're running a profitable business.
399
00:35:10.261 --> 00:35:10.481
Right.
400
00:35:11.162 --> 00:35:15.847
And it sounds good and feels good and it's probably better than nothing, but that's okay.
401
00:35:15.867 --> 00:35:16.087
Great.
402
00:35:16.127 --> 00:35:16.328
Done.
403
00:35:18.096 --> 00:35:37.304
But when we did an analysis of virtually all of the big electrolyte companies, and electrolytes have hit another wave in the last couple of years, we realized that most of the top companies, electrolyte companies, they're using the same type of formula for flavoring.
404
00:35:38.957 --> 00:35:42.259
that the big beverage companies are using.
405
00:35:43.580 --> 00:35:47.982
Because at the end of the day, if it tastes great, people will continue to consume it.
406
00:35:48.723 --> 00:35:58.008
So we were like, okay, how do we make a formula that addresses the biological needs, but still meets the taste needs?
407
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and is superior in function and form and effectiveness than everything else there.
408
00:36:05.925 --> 00:36:20.878
So we've spent over two years with our lab going through rendition after rendition after rendition to looking under the microscope, to looking at the microbiome, to looking what actually gets into this.
409
00:36:21.618 --> 00:36:23.860
It's been an interesting process to say the least.
410
00:36:23.940 --> 00:36:26.603
And there was a tremendous amount of failures in that process.
411
00:36:27.473 --> 00:36:34.859
What we were able to come down to is having a high potassium ratio.
412
00:36:34.979 --> 00:36:36.000
Now, that's not significant.
413
00:36:36.020 --> 00:36:39.202
So we do a three to one potassium to sodium ratio.
414
00:36:39.262 --> 00:36:41.584
Most people are inverted as a two to one.
415
00:36:42.044 --> 00:36:44.246
It's a completely different taste profile.
416
00:36:44.526 --> 00:36:45.467
Totally different.
417
00:36:45.747 --> 00:36:48.890
Not to mention the fact that people like me don't blow up like balloons when we drink it.
418
00:36:49.170 --> 00:36:50.171
I'm just putting it out there.
419
00:36:50.731 --> 00:36:50.971
Yes.
420
00:36:51.792 --> 00:36:55.775
We include magnesium in the formula, citrate, glycinate, malate, toriate.
421
00:36:56.886 --> 00:36:59.487
We include all these electrolytes.
422
00:36:59.567 --> 00:37:03.108
We have an 8 to 1 zinc to copper ratio.
423
00:37:04.088 --> 00:37:07.649
So that supports antioxidant and also metabolic enzymes.
424
00:37:07.909 --> 00:37:10.410
We cut our teeth on enzymes.
425
00:37:10.750 --> 00:37:13.991
We've added trace minerals, including MSM.
426
00:37:14.892 --> 00:37:18.453
And that allows a broader recovery and resilience for it.
427
00:37:19.213 --> 00:37:21.995
No sugar, no artificial sweeteners.
428
00:37:22.155 --> 00:37:24.116
And here's the big one, no maltodextrin.
429
00:37:24.797 --> 00:37:32.601
So maltodextrin has been used across the entire nutritional supplement field in every product that you can imagine.
430
00:37:32.641 --> 00:37:34.483
The reason it's a great flow regulator
431
00:37:35.763 --> 00:37:38.226
in order to get the stuff into pills or powders or whatever.
432
00:37:38.446 --> 00:37:44.491
And it's relatively benign, but there's a large percentage of the population that get a insulin spike.
433
00:37:45.112 --> 00:37:52.018
So you can test this with your glucose monitor and you will find the maltodextrin inside of things that you never thought of before.
434
00:37:52.038 --> 00:37:52.098
And
435
00:37:54.672 --> 00:38:00.300
As much of a benefit it has been to the industry, there are some liabilities, particularly in blood sugar regulation.
436
00:38:00.961 --> 00:38:08.712
So we said, how can we sweeten this product in a flavor profile that would be amazing for the consumer?
437
00:38:09.691 --> 00:38:26.979
So we created a, we use thomatin, which is from the catemfe fruit with FDA grass, so this is a safe and legal product, and brazin, which is from the oubli fruit, another FDA grass product, and monk fruit.
438
00:38:27.559 --> 00:38:33.802
That combination creates an explosively sweet flavor.
439
00:38:34.022 --> 00:38:35.643
And to give you credence,
440
00:38:36.603 --> 00:38:46.550
The only protein space sweetener out there today with dominance in the marketplace and suboptimal outcomes is what?
441
00:38:46.930 --> 00:38:47.571
Aspartame.
442
00:38:48.752 --> 00:38:50.133
Not good for your brain.
443
00:38:50.553 --> 00:38:51.894
Not good for your health.
444
00:38:52.546 --> 00:38:53.126
Any of you, no.
445
00:38:53.146 --> 00:38:53.406
Yeah.
446
00:38:53.646 --> 00:39:05.691
But Ketemphate in Brazen doesn't have the negative consequences of a aspartame-based product and has all the benefits of the super sweetness.
447
00:39:05.711 --> 00:39:15.695
Because the thing about the protein-based sweeteners is the level of sweetness your neurology experiences means that you only need a little bit.
448
00:39:16.476 --> 00:39:18.777
We don't have any weird chemicals and stuff.
449
00:39:18.797 --> 00:39:20.117
There's natural flavors, that sort of stuff.
450
00:39:20.137 --> 00:39:21.678
So we've been able to...
451
00:39:22.872 --> 00:39:27.213
completely shift the mechanics of the formula.
452
00:39:27.633 --> 00:39:33.834
We've been able to enhance the delivery and spectrum with the, with the mix that we've provided.
453
00:39:34.034 --> 00:39:42.476
And then we've proved the flavor and test by using a completely different flavor profile to create what we call electrolyte breakthrough.
454
00:39:42.576 --> 00:39:47.997
And it is a breakthrough in function, in form and in taste simultaneously.
455
00:39:48.077 --> 00:39:48.337
So yeah,
456
00:39:49.037 --> 00:39:54.481
It's obviously a big red ocean and I'm not here to slam other electrolyte companies or anything like that.
457
00:39:54.541 --> 00:40:02.908
But I think what we've experienced right now is a complete new revolution in the electrolyte game.
458
00:40:03.208 --> 00:40:04.309
Well, you've upped the game.
459
00:40:04.369 --> 00:40:04.950
And we feel that...
460
00:40:08.387 --> 00:40:19.472
People who really care about their health, who are discerning in what they put into their body and, you know, want to use electrolytes for themselves or for their kids and they want to make sure that they're best.
461
00:40:19.952 --> 00:40:23.133
I think when they try electrolyte breakthrough, they're going to be very impressed.
462
00:40:23.894 --> 00:40:24.154
Nice.
463
00:40:25.114 --> 00:40:26.335
Where do trace minerals fit in?
464
00:40:27.529 --> 00:40:29.391
in this electrolyte conversation.
465
00:40:29.411 --> 00:40:30.332
Cause yeah.
466
00:40:30.433 --> 00:40:30.633
Yep.
467
00:40:30.993 --> 00:40:31.214
Yeah.
468
00:40:31.714 --> 00:40:34.978
So I talk about this again in the awesome health thing.
469
00:40:35.038 --> 00:40:40.925
There's 72 different trace minerals in the body and there is a war that
470
00:40:42.415 --> 00:40:44.616
on humic and fulvic acid.
471
00:40:45.176 --> 00:40:53.338
Humic and fulvic acid is the acids that plants use to convert inorganic matter into organic bioavailable matter.
472
00:40:53.898 --> 00:40:59.420
So when you add these trace minerals, they're essentially humic and fulvic acid derived elements.
473
00:41:00.727 --> 00:41:06.388
That gives you, again, that full spectrum on the radio of those little elements.
474
00:41:06.748 --> 00:41:13.670
And I believe that the electrical signaling in that allows much better absorption of virtually anything.
475
00:41:14.550 --> 00:41:15.370
Virtually anything.
476
00:41:15.690 --> 00:41:26.052
And the ironic part is there is or has been to date an absolute regulatory war on those elements.
477
00:41:27.102 --> 00:41:27.422
Really?
478
00:41:27.963 --> 00:41:28.163
Why?
479
00:41:28.183 --> 00:41:28.383
Yes.
480
00:41:28.784 --> 00:41:39.214
So for example, if you go into some of the major food chains that we all shop at, it will not allow you to put humic and fulvic acid in the formulations.
481
00:41:39.314 --> 00:41:41.396
And that's because of a regulatory component.
482
00:41:42.217 --> 00:41:42.778
No way.
483
00:41:43.660 --> 00:41:49.664
And I've been using, just so people know, I have been using hongiocan fulvic acid for over 40 years.
484
00:41:50.344 --> 00:41:52.606
My mentors were using it for 40 years.
485
00:41:52.906 --> 00:42:00.311
And it traces all the way back to Ayurvedic Indian masters getting this goop out of the hills, which they call shilajit.
486
00:42:01.023 --> 00:42:03.804
I've been drinking it every morning, every morning.
487
00:42:04.284 --> 00:42:09.485
Every person that I've known that's lived a vibrant, long life uses some form of that.
488
00:42:09.525 --> 00:42:13.847
So we thought we'll just throw it in an electrolyte beverage because we know it enhances everything.
489
00:42:14.327 --> 00:42:16.347
And that limits our distribution in certain places.
490
00:42:16.787 --> 00:42:17.428
We don't care.
491
00:42:17.448 --> 00:42:19.608
Yeah, no.
492
00:42:19.808 --> 00:42:21.729
And it brings a complete profile.
493
00:42:21.749 --> 00:42:25.370
Like, I think, you know, if we're going to deal with nature, right?
494
00:42:26.248 --> 00:42:36.972
we need to just to provide three elements out of whatever the number of minerals and trace minerals is, is it's going to lead to an imbalance in some way, shape or form.
495
00:42:37.092 --> 00:42:39.513
Like that's just, it's just the way it is.
496
00:42:39.633 --> 00:42:41.233
So good for you for doing that.
497
00:42:41.493 --> 00:42:41.693
Yeah.
498
00:42:41.713 --> 00:42:43.454
So I just think of- Not surprising at all.
499
00:42:44.474 --> 00:42:45.295
Yeah.
500
00:42:45.555 --> 00:42:49.016
If anyone has listened to a four piece rock band,
501
00:42:51.534 --> 00:43:04.562
versus a complete ensemble in a classical music situation, which might have 40, 50, 60, 70 different instruments all working in concert together, which has a richer sound.
502
00:43:05.243 --> 00:43:12.547
And if there's an argument for those who like rock versus classical, how come almost all the greatest rock compositions do a piece with an orchestra?
503
00:43:12.887 --> 00:43:14.128
I was going to say that.
504
00:43:14.188 --> 00:43:17.150
It adds depth and emotion and energy.
505
00:43:17.310 --> 00:43:19.672
And we feel that vibration.
506
00:43:20.452 --> 00:43:42.003
And if there's one thing I could leave with people outside of the supplements we provide, trust the field, trust the feeling, trust your innate ability to read and feel the energy of life as opposed to just getting locked into a suboptimal band of information and only go down that route.
507
00:43:42.023 --> 00:43:47.466
There's an orchestra to the symphony of life and why not embrace the full band?
508
00:43:49.469 --> 00:43:49.789
I love it.
509
00:43:49.849 --> 00:43:53.432
I love that you brought that up about rock bands that inquires, right?
510
00:43:53.472 --> 00:43:57.875
They bring in the choir and all of a sudden it's, it's like a religious experience.
511
00:43:58.936 --> 00:44:07.922
Big time because it is because you're accessing a higher field of consciousness that is not within the normal field of distributed information that we're experiencing.
512
00:44:08.602 --> 00:44:08.822
Yeah.
513
00:44:08.982 --> 00:44:09.162
Yeah.
514
00:44:09.222 --> 00:44:10.143
No, it's spectacular.
515
00:44:10.443 --> 00:44:10.703
All right.
516
00:44:10.723 --> 00:44:13.325
Let's get into a couple of little brass tacky kind of questions.
517
00:44:13.965 --> 00:44:19.948
What longevity habits are quite like, you know, just kind of under the surface, they're just draining your magnesium.
518
00:44:19.968 --> 00:44:22.570
So what are the longevity habits people are engaging in?
519
00:44:23.550 --> 00:44:26.252
I think the EMF equation, I think is- Yeah.
520
00:44:26.772 --> 00:44:28.553
Well, exposure to EMF.
521
00:44:29.114 --> 00:44:30.194
I think that's the biggest one.
522
00:44:31.155 --> 00:44:36.858
I think the lack of direct sunlight on the skin is another massive one.
523
00:44:39.023 --> 00:44:42.105
I think shallow breathing is another one.
524
00:44:42.265 --> 00:44:52.232
I think hydration, intercellular hydration, it goes back to those four main principles to start with that have nothing to do with diet and supplementation.
525
00:44:52.692 --> 00:44:54.354
The new one is the EMF one.
526
00:44:55.214 --> 00:44:59.217
That's the one that we're still trying to unpack.
527
00:44:59.835 --> 00:45:00.055
Yeah.
528
00:45:00.616 --> 00:45:01.636
It's going to take a long time.
529
00:45:01.977 --> 00:45:02.157
Yeah.
530
00:45:02.177 --> 00:45:03.177
You know, we go to Sedona.
531
00:45:03.498 --> 00:45:05.059
We go to Sedona regularly and meet up there.
532
00:45:05.539 --> 00:45:09.922
You can feel the difference of being in Sedona from an EMF perspective than somewhere else.
533
00:45:10.002 --> 00:45:11.303
It's, it's, it's, it's, it's dramatic.
534
00:45:11.323 --> 00:45:11.483
Yeah.
535
00:45:13.746 --> 00:45:13.966
Yeah.
536
00:45:14.407 --> 00:45:32.025
But even things like PMF, which are ostensibly beneficial, I think anybody who's in the PMF space will mention that you have to be hydrated and your minerals and trace minerals have to be optimized in order to get the maximum benefit out of PMF therapy.
537
00:45:32.045 --> 00:45:32.146
Yep.
538
00:45:33.097 --> 00:45:49.190
So even all those great healthy biohacks that we're doing, whether it's sauna or PMF or whatever, everything's going to be better with these optimized levels and speaking to the magnesium, but as well to the electrolytes and the trace minerals.
539
00:45:49.291 --> 00:45:50.331
What about chronic stress?
540
00:45:50.592 --> 00:45:52.153
How does that change our relationship?
541
00:45:52.253 --> 00:45:53.614
We dump magnesium, right?
542
00:45:53.874 --> 00:45:56.256
Under chronic stress, do we burn through it?
543
00:45:56.677 --> 00:45:57.197
Yep.
544
00:45:57.537 --> 00:46:00.019
And so stress is an interesting game.
545
00:46:00.220 --> 00:46:00.360
So
546
00:46:02.535 --> 00:46:19.002
This is where I am so pro in putting children into athletic programs because the foundation of your stress response is going to be based on the foundational elements of your nervous system capacity.
547
00:46:20.625 --> 00:46:24.888
And you lay that most of that tracks down early on in life.
548
00:46:26.129 --> 00:46:33.414
And you figure the psychological profile is pretty much 80% to 90% baked in by the time you're seven.
549
00:46:34.115 --> 00:46:43.422
Your cognitive profile is 80% to 90% baked in by the time you're 18 and finishes off by the time you're 26 on your pre-fort.
550
00:46:44.162 --> 00:46:47.103
So this is how you perceive the world.
551
00:46:47.304 --> 00:46:54.387
And part of your perception of the world is how much stimulation your nervous system can handle physiologically.
552
00:46:54.847 --> 00:47:06.273
And the only way that you really build that physiological resilience is through unstimulated cognitive element, reading, observation.
553
00:47:07.360 --> 00:47:26.686
nature and physiological sequential strategic scientific overload principle which builds up an adaptive response to the nervous system to create a foundation that allows you to deal with stress those are the foundational then as you go through in life
554
00:47:28.023 --> 00:47:37.927
It is how much load that you can take based on the physiology that you have relative to your ability to support that load.
555
00:47:38.667 --> 00:47:38.887
Yeah.
556
00:47:39.087 --> 00:47:40.448
So you might have a capacity.
557
00:47:40.708 --> 00:47:49.171
So for example, I might be able to go to the gym and squat 250 pounds 10 times.
558
00:47:49.891 --> 00:47:50.171
Okay?
559
00:47:50.431 --> 00:47:51.792
So I can go in there any given day.
560
00:47:58.480 --> 00:48:01.341
do a bunch of drugs, don't eat, and go to the gym.
561
00:48:01.481 --> 00:48:05.382
I guarantee I am not going to be able to squat that 250 pounds.
562
00:48:06.002 --> 00:48:13.823
So what it is is my nervous system has the capacity to do it, but I've created an environmental load that offsets my capacity to execute.
563
00:48:14.443 --> 00:48:15.504
That's all stress is.
564
00:48:17.864 --> 00:48:25.826
And even if you didn't start with that athletic background, you could make major gains with a little bit of resistance training
565
00:48:26.750 --> 00:48:32.077
Strength training is the foundation of longevity aspect.
566
00:48:32.157 --> 00:48:43.751
And as you get older, cardiovascular training is what is going to allow the cognitive world because a destruction of your cognitive capability is one of the biggest stressors that are out there.
567
00:48:43.791 --> 00:48:45.813
And any woman who's gone through menopause
568
00:48:46.965 --> 00:49:07.631
understands when you drop those hormones down and how that impacts cognitive function and then what you feel and the stress that you feel from that is, and the tendency is to turn to either alcohol or stimulants to alleviate the negative feelings, which further deteriorates the system on the bottom line.
569
00:49:07.691 --> 00:49:12.733
And so then you have to sequentially work through that process and that takes time.
570
00:49:13.373 --> 00:49:15.634
And then there's the unexpected.
571
00:49:15.654 --> 00:49:15.754
Yeah.
572
00:49:17.083 --> 00:49:21.886
So just like the bucket theory we talked about earlier about having the reserves.
573
00:49:22.686 --> 00:49:27.308
Listen, if you, if you don't believe me, go listen to Jordan Peterson's lecture.
574
00:49:27.669 --> 00:49:29.970
The pain trains is coming for everybody.
575
00:49:30.490 --> 00:49:32.591
Catastrophe will hit your life.
576
00:49:33.292 --> 00:49:41.556
It'll hit your life through your spouse, your kids, your personal health, your job, these other aspects that make up the holistic.
577
00:49:41.596 --> 00:49:44.057
I like you're going to get smacked at times.
578
00:49:45.178 --> 00:49:45.418
And yeah,
579
00:49:46.389 --> 00:49:57.416
the mitigation of that smack is going to be how much reserves that you have available and how much you can pivot from the other stressors.
580
00:49:58.116 --> 00:49:58.336
Yeah.
581
00:49:59.237 --> 00:49:59.437
Right.
582
00:49:59.957 --> 00:50:01.958
And that's what real freedom is.
583
00:50:02.259 --> 00:50:07.362
Real freedom is I'm operating in my life, doing the things that I want to do, but don't have to do.
584
00:50:07.802 --> 00:50:15.727
And in the event of a catastrophe, I can cut off a bunch of those things to dedicate all of my resources to overcome this element.
585
00:50:16.327 --> 00:50:18.891
Very few people look at their life from that perspective.
586
00:50:19.532 --> 00:50:20.273
Yeah.
587
00:50:20.293 --> 00:50:23.698
And I think from a holistic longevity perspective, that's what you need to do.
588
00:50:23.738 --> 00:50:27.904
And you look at the longevity people, if you study them, tight social communities.
589
00:50:28.545 --> 00:50:29.667
Why does that improve...
590
00:50:30.480 --> 00:50:31.140
health outcomes.
591
00:50:31.620 --> 00:50:41.542
I think because when you are going through a stressful situation in those environments, you have support structures of people that can handle the kids or people that will bring you meals if you're not feeling so well.
592
00:50:42.042 --> 00:50:49.724
And a social connection where you're still feeling valued in the world, even though you might be of diminished capacity, you still are a relative contribution to your community.
593
00:50:50.184 --> 00:50:59.046
Those things, I think, is the unadvertised business of having a strong social community that provides the resources when you get hit with those big hits.
594
00:50:59.691 --> 00:50:59.951
Yeah.
595
00:51:00.451 --> 00:51:00.711
Yeah.
596
00:51:01.692 --> 00:51:02.112
Love that.
597
00:51:03.212 --> 00:51:05.473
What population really concerns you the most?
598
00:51:05.673 --> 00:51:10.115
Is it endurance athletes, frequent travelers, executives under chronic stress or aging adults?
599
00:51:10.175 --> 00:51:15.016
Who do you think is at the highest risk or is it pretty much all of them for different reasons?
600
00:51:16.797 --> 00:51:17.277
Executives.
601
00:51:19.539 --> 00:51:20.299
And I'll tell you why.
602
00:51:21.099 --> 00:51:48.508
This is obviously not an altogether positive perspective in the world today because right now, executives are, and when I'm talking C-suite executives, C-suite executives are making the decisions for the companies that have shaped every single facet of our life in the Western world.
603
00:51:50.533 --> 00:52:01.503
Right now, there is a concentrated negative projection on those individuals, whether it's Elon Musk or the head of Google or the head of...
604
00:52:01.543 --> 00:52:03.505
The head of... Yeah, anything.
605
00:52:03.645 --> 00:52:04.786
Plant Palantir.
606
00:52:05.266 --> 00:52:05.967
Palantir.
607
00:52:06.287 --> 00:52:08.589
You can get into all of the elements out there.
608
00:52:08.709 --> 00:52:15.175
Underneath all of it is we are at the mercy in whims.
609
00:52:16.637 --> 00:52:21.221
of those C-suites and how they are making decisions of the world.
610
00:52:21.281 --> 00:52:29.889
So there is a much, there's a negative movement as the, you know, the murder of that insurance CEO, which was caught so much.
611
00:52:30.349 --> 00:52:33.312
So in other words, the collective belief about, you know,
612
00:52:33.552 --> 00:52:53.583
That we need to attack those individuals for the decisions that they're making, as opposed to looking at how do we holistically support those people in a way that allows them to have the perspective of a holistic decision for all of society because they are determining the environment that all society lives in.
613
00:52:55.443 --> 00:53:01.148
Yeah, I think also how do we put the right people in those positions is another, right?
614
00:53:01.208 --> 00:53:13.659
Because that assumes that the person, you know, I think there are layers of challenges in that whole conversation, which we probably don't have enough time to get into right now.
615
00:53:13.719 --> 00:53:14.880
But yes, it's...
616
00:53:16.167 --> 00:53:27.072
supporting them to make the right decisions, but also getting the right people in those positions who are motivated to make decisions that go beyond just a better bottom line.
617
00:53:28.523 --> 00:53:28.804
Yes.
618
00:53:29.144 --> 00:53:30.366
Well, that's what I mean by support.
619
00:53:30.386 --> 00:53:40.157
So, for example, we have an executive program that we do with our C-suites where we take them through biological optimization with our friend at Sedona.
620
00:53:40.217 --> 00:53:47.084
We take them through a cognitive brain enhancement with a very deep spiritual component inside that to create a more holistic person.
621
00:53:47.887 --> 00:53:54.110
to see the vision of the bioptimizers, what we're doing, why we're doing it, why the impact.
622
00:53:54.150 --> 00:53:57.232
So it's not just a bunch of plethoras and stuff.
623
00:53:57.472 --> 00:54:03.776
We don't have to answer to a bunch of shareholders, which is based pure on profitability, which is nice as a private company.
624
00:54:04.436 --> 00:54:10.119
So we do have some distinct advantages, but even on the public companies, I think that needs to be even more foremost.
625
00:54:10.139 --> 00:54:12.360
We need to support those people that are shaping the world.
626
00:54:12.380 --> 00:54:14.501
We need to allow these people to,
627
00:54:16.280 --> 00:54:25.164
insightful input to support them so they make better decisions because they are in the positions of power and they determine the outcome for millions of people.
628
00:54:26.084 --> 00:54:28.205
And there's more to it than just the bottom line.
629
00:54:28.925 --> 00:54:29.165
Yeah.
630
00:54:29.525 --> 00:54:29.766
Yeah.
631
00:54:30.086 --> 00:54:30.326
Yeah.
632
00:54:31.666 --> 00:54:31.946
All right.
633
00:54:32.126 --> 00:54:39.269
What are symptoms people commonly blame on aging that might actually reflect an insufficiency in their mineral status?
634
00:54:40.610 --> 00:54:44.331
Tired, fatigued, don't have nothing out of energy.
635
00:54:45.052 --> 00:54:45.432
Wired.
636
00:54:46.792 --> 00:54:47.652
Wired and tired.
637
00:54:48.352 --> 00:54:48.592
Yeah.
638
00:54:48.792 --> 00:54:49.933
Yeah.
639
00:54:50.373 --> 00:54:50.593
All right.
640
00:54:50.613 --> 00:54:51.193
Here's another one.
641
00:54:51.253 --> 00:54:58.374
You're not arguing against peptides, NAD, creatine, or mitochondrial therapeutics, but you are arguing for sequencing them differently.
642
00:54:58.414 --> 00:55:00.994
Do you want to unpack that a tiny bit for us?
643
00:55:01.455 --> 00:55:01.615
Yep.
644
00:55:02.015 --> 00:55:08.736
Again, anything on what I call most of these things are what I call accelerants.
645
00:55:09.516 --> 00:55:09.736
Yeah.
646
00:55:10.896 --> 00:55:14.677
So let's just look at hormones first.
647
00:55:15.397 --> 00:55:15.657
Mm-hmm.
648
00:55:16.920 --> 00:55:19.981
Why does our body lower its hormone output?
649
00:55:21.381 --> 00:55:23.742
Well, our assumption is because we just want to die.
650
00:55:23.762 --> 00:55:36.745
But I would say that because I've seen people have a diminished level of optimized hormones, go through a really well-designed holistic program, and those hormones suddenly boost up.
651
00:55:36.825 --> 00:55:38.545
Is that men and women or just men?
652
00:55:38.645 --> 00:55:38.945
Both.
653
00:55:39.625 --> 00:55:39.945
Okay.
654
00:55:40.085 --> 00:55:41.726
Both.
655
00:55:42.326 --> 00:55:45.607
It's a little bit easier in men than it is for women.
656
00:55:46.287 --> 00:55:46.527
Mm-hmm.
657
00:55:47.862 --> 00:55:49.264
I won't get into the reasons why that is.
658
00:55:49.804 --> 00:55:50.986
It's the old conjecture.
659
00:55:51.567 --> 00:56:03.181
But what I would say is that diminishment of hormones, I believe, is a way to optimize for extension of life.
660
00:56:04.063 --> 00:56:04.203
Yeah.
661
00:56:04.997 --> 00:56:15.679
Because I'm from the bodybuilding world, which maximizes hormonal input and usually causes a restriction of the longevity profile, sometimes in extreme levels.
662
00:56:17.260 --> 00:56:25.762
So I can deduce from if I take an excessive amount of hormones for a period of time, my life expectancy goes down.
663
00:56:26.764 --> 00:56:32.587
If I lose hormones, then my life expectancy can extend, but it kind of sucks.
664
00:56:33.428 --> 00:56:35.149
So how do I optimize?
665
00:56:35.529 --> 00:56:36.630
How do I optimize that?
666
00:56:37.130 --> 00:56:45.855
And the only way to get another fluctuation up of the hormone optimization is if I have enough resources that I'm not draining my buckets.
667
00:56:46.415 --> 00:56:47.416
So what I would say is...
668
00:56:48.500 --> 00:56:53.823
those hormones are accelerating, accelerating, accelerating for the processes inside of the body.
669
00:56:53.903 --> 00:56:56.644
And if I have enough resources underneath, it's great.
670
00:56:56.724 --> 00:57:08.090
If I throw the hormones at it or I throw the peptides at it or whatever it is, and I don't have those underlying resources, I'm accelerating some deficiency in the body, which might have consequences that we don't understand.
671
00:57:08.590 --> 00:57:13.373
And this was my whole argument about why I felt that some of the biohacking
672
00:57:14.293 --> 00:57:20.522
experts out there who were going onto the extreme level were mimicking bodybuilders in their pursuits.
673
00:57:20.822 --> 00:57:31.676
And I said, they're going to run into unintended, unexpected consequences because nobody knows all of the little interactions and you're accelerating the diminishment of something else by maximizing, uh,
674
00:57:32.497 --> 00:57:33.197
other areas.
675
00:57:33.378 --> 00:57:35.719
So Thomas Sowell said it best.
676
00:57:36.099 --> 00:57:37.120
There are no solutions in life.
677
00:57:37.140 --> 00:57:37.780
There's trade-offs.
678
00:57:38.340 --> 00:57:40.282
So how do I, how do I make the right trade-offs?
679
00:57:40.342 --> 00:57:42.063
So get your foundations in first.
680
00:57:42.863 --> 00:57:46.605
What I've noticed is when people do the foundations first, they get better results.
681
00:57:47.166 --> 00:57:57.792
So I've, in my own self, I've used very little peptides and I have not used extraneous hormones yet, even though I'm in my fifties, because once I, once I enter into that,
682
00:57:58.697 --> 00:57:59.418
That's it.
683
00:57:59.598 --> 00:58:04.763
I'm down that pathway and I want to kick that can down the road as far as I can.
684
00:58:04.863 --> 00:58:05.944
I'm certainly not against it.
685
00:58:05.984 --> 00:58:08.186
In fact, I'm very positive to much of it.
686
00:58:08.867 --> 00:58:13.691
I'm just not using it as a crutch because I always look at myself and I'm like, is my foundation perfect?
687
00:58:14.712 --> 00:58:23.601
Even at this age, even with all the knowledge, when I answer that question, honestly, I go, no, Wade, you're missing a few points over here.
688
00:58:25.023 --> 00:58:27.304
No, it's a very powerful point, right?
689
00:58:27.324 --> 00:58:37.932
I mean, it's like people who, like growth hormone, for example, you can't keep that growth hormone at levels in your 20s, in your 70s, in your 80s, there will be consequences.
690
00:58:38.612 --> 00:58:42.155
Do you want a little more than maybe your body's going to give you?
691
00:58:42.855 --> 00:58:46.696
Probably, but do you want to find your new sweet spot?
692
00:58:46.956 --> 00:58:49.157
And I think that's what it comes down to, right?
693
00:58:49.697 --> 00:58:53.938
What's the new sweet spot that you need to keep all the machinery playing?
694
00:58:54.018 --> 00:58:57.979
And for women, it's their new sweet spot on estrogen or progesterone or whatever the case may be.
695
00:58:57.999 --> 00:59:05.362
It may not look like when they were 20, but it's not going to look like it will naturally go.
696
00:59:06.702 --> 00:59:17.046
But I think your point is if you have the foundation really solid, you may not see a steep a drop as soon as you might have seen in a suboptimal system, which totally makes sense.
697
00:59:17.426 --> 00:59:18.706
Have you spoken to Dr. Mixon?
698
00:59:19.927 --> 00:59:20.107
No.
699
00:59:20.147 --> 00:59:20.267
No.
700
00:59:21.643 --> 00:59:24.024
So he has an interesting program.
701
00:59:24.064 --> 00:59:24.704
He's in his 80s.
702
00:59:24.724 --> 00:59:25.725
It looks amazing.
703
00:59:26.445 --> 00:59:29.286
And his whole thing is optimizing for 25.
704
00:59:30.166 --> 00:59:35.688
And he has one of the largest studies, ongoing studies for over 30 years of tracking this.
705
00:59:35.768 --> 00:59:39.610
And he uses some interesting stuff to reduce inflammation in the system.
706
00:59:39.650 --> 00:59:47.472
And he says, when I smash inflammation, we see positive generation of these hormonal markers inside of the body.
707
00:59:47.492 --> 00:59:48.833
So he's really interesting.
708
00:59:49.393 --> 00:59:53.294
I just interviewed him recently and was blown away by some of his interactions.
709
00:59:53.634 --> 00:59:54.195
What's his name?
710
00:59:54.995 --> 00:59:55.575
Dr. Mixon.
711
00:59:55.595 --> 00:59:56.715
I'll send it over to you, Alan.
712
00:59:56.735 --> 00:59:56.895
Okay.
713
00:59:57.556 --> 00:59:57.876
Mixon.
714
00:59:58.116 --> 00:59:58.336
Okay.
715
00:59:58.436 --> 01:00:03.938
When you evaluate a supplement formulation today, what separates thoughtful science from clever marketing?
716
01:00:08.199 --> 01:00:08.499
Oh.
717
01:00:08.539 --> 01:00:11.900
We need to move into a more quick fire format here.
718
01:00:11.940 --> 01:00:14.081
We're going to be here longer than you want to be.
719
01:00:14.101 --> 01:00:14.201
Okay.
720
01:00:17.551 --> 01:00:21.433
I look at everything that's in the formulation that doesn't need to be there.
721
01:00:22.274 --> 01:00:22.474
Yeah.
722
01:00:23.815 --> 01:00:24.015
Yeah.
723
01:00:25.135 --> 01:00:25.896
Yeah.
724
01:00:25.916 --> 01:00:26.476
Why is that there?
725
01:00:27.517 --> 01:00:27.677
Yeah.
726
01:00:29.598 --> 01:00:29.778
Yeah.
727
01:00:29.938 --> 01:00:33.460
Does it need to be there or is it there for show because it's the hottest new little thing?
728
01:00:33.801 --> 01:00:34.021
Yeah.
729
01:00:34.341 --> 01:00:44.587
And then, so there's two edges that you'll see one side with all these ingredients that make no sense, that are whatever, flow agents, regulators, you know, all that.
730
01:00:45.127 --> 01:00:46.448
Then you'll see a really...
731
01:00:47.946 --> 01:00:51.287
see all these other ingredients, you know, like, what's all that stuff do?
732
01:00:52.948 --> 01:01:03.992
And if you do a little bit of research on those particular items, you'll start to see what is the hypothesis or scientific validation of why they put such combination of elements in.
733
01:01:04.712 --> 01:01:07.173
And if people look at our formulas, that's how we approach it.
734
01:01:07.768 --> 01:01:08.008
Yeah.
735
01:01:08.328 --> 01:01:08.788
Yeah.
736
01:01:09.268 --> 01:01:17.690
And to your point, just to elaborate on that last point is, have they considered all of the different pathways that they're activating and how they're going to work?
737
01:01:18.050 --> 01:01:20.991
Are they going to be synergistic or are you going to have things fighting each other?
738
01:01:21.511 --> 01:01:23.131
Yeah, exactly.
739
01:01:23.291 --> 01:01:24.211
And then it's quantities.
740
01:01:24.491 --> 01:01:32.293
Is there fairy dusting or is there an overstatement of certain elements that might play against you?
741
01:01:32.353 --> 01:01:35.854
So I think there's some really important questions that people have to ask.
742
01:01:35.874 --> 01:01:36.194
Fairy dusting.
743
01:01:36.214 --> 01:01:36.634
I like that one.
744
01:01:37.907 --> 01:01:38.527
Very dusting.
745
01:01:38.547 --> 01:01:40.328
There's very dusting and mega dosing, right?
746
01:01:40.348 --> 01:01:42.109
There's two sides of the coin.
747
01:01:42.169 --> 01:01:43.730
If some is good, more must be better.
748
01:01:44.351 --> 01:01:46.332
I'm going to borrow that one from you.
749
01:01:46.452 --> 01:01:47.132
It's all yours.
750
01:01:48.353 --> 01:01:48.593
All right.
751
01:01:48.633 --> 01:01:52.635
What's one misconception about supplementation you wish would just die right here, right now?
752
01:01:55.197 --> 01:01:55.977
People don't need it.
753
01:01:57.858 --> 01:01:58.158
I mean...
754
01:01:58.739 --> 01:01:59.119
Thank you.
755
01:01:59.419 --> 01:02:05.562
I do not know a healthy, vibrant person who is living at what I would say...
756
01:02:07.002 --> 01:02:13.647
an unusually optimized health at whatever age that isn't taking supplements.
757
01:02:15.108 --> 01:02:16.289
So that's called a clue.
758
01:02:17.210 --> 01:02:19.872
Yeah.
759
01:02:19.892 --> 01:02:20.392
Yeah.
760
01:02:20.793 --> 01:02:28.699
You know, like my parents are well into their 80s, about to cross the threshold into their 90s, and they take supplements.
761
01:02:29.499 --> 01:02:33.603
And I would say that they're better off than most of their friends, if not all.
762
01:02:34.023 --> 01:02:35.184
Same here, my folks.
763
01:02:35.204 --> 01:02:35.304
Yeah.
764
01:02:36.970 --> 01:02:40.171
It's an important, and you know, the cool thing is they recognize it now.
765
01:02:40.871 --> 01:02:41.051
Yeah.
766
01:02:41.692 --> 01:02:45.793
So also they grew up on a whole food diet, which helped them out, but I digress.
767
01:02:47.153 --> 01:02:52.995
How do you see mineral science intersecting with AI, continuous biomarker monitoring and precision medicine?
768
01:02:55.156 --> 01:02:55.856
Yeah, great question.
769
01:02:56.276 --> 01:02:59.277
I think that AI is generally misunderstood.
770
01:03:01.477 --> 01:03:02.518
It's not intelligence.
771
01:03:02.558 --> 01:03:03.318
Yeah.
772
01:03:03.747 --> 01:03:05.008
It mimics intelligence.
773
01:03:05.808 --> 01:03:29.880
And so where it can be effective, I think, is in the small data crunching elements of AI that allows you to take a very small segment of a field, whether it's genes or something like that, and look at that and then use large amounts of data and can come to conclusions later.
774
01:03:30.561 --> 01:03:42.822
I think, and to be frank, the Chinese are deploying AI, I think, in that format more so than these tech guys who are running for AGI with some very...
775
01:03:44.513 --> 01:03:50.355
Potentially detrimental assumptions is that intelligence is just raw computing power.
776
01:03:50.375 --> 01:03:52.955
And I think intelligence is much greater than that element.
777
01:03:53.556 --> 01:03:57.457
But from a raw computing power on these specified fields, that's what you need.
778
01:03:57.837 --> 01:04:01.658
That's where I think it can lead to breakthroughs and evaluations.
779
01:04:01.978 --> 01:04:11.901
For example, we use AI models to predict what molecules will work in combination or concert in our formulations.
780
01:04:12.262 --> 01:04:13.062
Yeah, exactly.
781
01:04:13.082 --> 01:04:17.084
Because they're connecting dots like your AI is going to look behind the scenes.
782
01:04:17.164 --> 01:04:28.168
So now we can say, okay, well, we've narrowed a plethora of thousands or tens of thousands of products or raw ingredients into maybe 10 or 15.
783
01:04:28.828 --> 01:04:33.550
And now we can run real world experiments on those 10 or 15, which might take us...
784
01:04:34.786 --> 01:04:36.647
eternity to run it on everything else.
785
01:04:36.687 --> 01:04:37.988
We can never figure that out.
786
01:04:38.148 --> 01:04:44.871
So those predictive models gives us insight of where to compress our, our observation and application of intelligence.
787
01:04:45.672 --> 01:04:54.977
Love what excites you more over the next decade, discovering entirely new longevity compounds or getting foundational nutrients to work the way biology intended.
788
01:04:57.678 --> 01:05:01.220
If I was to be honest, I would say the, the,
789
01:05:02.603 --> 01:05:08.924
the evolution of consciousness is superior to than the physical side.
790
01:05:08.984 --> 01:05:10.584
And here's what I look at.
791
01:05:11.084 --> 01:05:14.185
I see humanity as a single organism throughout all of time.
792
01:05:14.245 --> 01:05:16.585
And I'm a little cell in the human body and that thing.
793
01:05:16.625 --> 01:05:20.666
And there's been 10,000 generations before and however many thousand generations to come.
794
01:05:21.226 --> 01:05:30.868
The decisions I make and how those things progress into the collective consciousness or into the biological representation like with my son,
795
01:05:31.728 --> 01:05:41.295
Those things are going to be all that's left of the decisions I make and the environment that I create and what I put out into the world are going to create to some micro smidgen to that whole process.
796
01:05:41.995 --> 01:05:42.215
Yeah.
797
01:05:42.375 --> 01:05:42.555
Right.
798
01:05:43.216 --> 01:05:53.243
Our DNA is the successive, you know, replication of humanity through all situations throughout all war, famine, everything.
799
01:05:53.283 --> 01:05:54.343
It's in all of our DNA.
800
01:05:55.204 --> 01:05:56.325
So at the end of the day.
801
01:05:58.366 --> 01:05:58.887
Here we are.
802
01:06:00.049 --> 01:06:01.190
I want to just move that forward.
803
01:06:01.210 --> 01:06:05.572
But at the end of the day, I also realize that I'm not just a physical body.
804
01:06:05.653 --> 01:06:08.314
I'm a conscious being and the death isn't the end.
805
01:06:09.515 --> 01:06:12.477
And so I want to continue down that pursuit of that.
806
01:06:12.537 --> 01:06:18.380
And I think if you have that, it will lead to actually more conscientious decision of what we're doing when we're here.
807
01:06:21.102 --> 01:06:21.502
Beautiful.
808
01:06:21.642 --> 01:06:21.923
All right.
809
01:06:22.063 --> 01:06:24.004
Our last few rapid fire questions.
810
01:06:24.384 --> 01:06:25.405
Super snappy.
811
01:06:25.925 --> 01:06:27.706
The most underrated longevity habit.
812
01:06:28.367 --> 01:06:28.767
Sunlight.
813
01:06:29.878 --> 01:06:32.340
the most overrated biohacking trend?
814
01:06:35.363 --> 01:06:36.143
Peptides.
815
01:06:38.265 --> 01:06:39.226
Love it.
816
01:06:39.366 --> 01:06:42.068
One supplement almost everyone should reconsider.
817
01:06:42.689 --> 01:06:47.253
The one that they've identified they're not getting through testing.
818
01:06:48.574 --> 01:06:48.994
Beautiful.
819
01:06:49.635 --> 01:06:51.716
A biomarker you wish more people tracked?
820
01:06:53.238 --> 01:06:55.940
Electroencephalogram, their brain health.
821
01:06:56.603 --> 01:06:57.503
Ooh, nice.
822
01:06:58.123 --> 01:07:00.884
One habit that's quietly depleting people's minerals.
823
01:07:01.504 --> 01:07:01.844
EMS.
824
01:07:03.224 --> 01:07:05.805
One thing people think is healthy, but actually concerns you.
825
01:07:06.325 --> 01:07:08.545
Biohacking.
826
01:07:09.565 --> 01:07:13.666
If you could only keep one foundational intervention for the rest of your life, what would it be?
827
01:07:15.346 --> 01:07:15.986
Spirituality.
828
01:07:17.347 --> 01:07:17.747
Beautiful.
829
01:07:19.047 --> 01:07:24.488
Well, I think we're this next, this last one, the future of longevity belongs to people who...
830
01:07:26.854 --> 01:07:29.035
expand their consciousness awareness.
831
01:07:30.456 --> 01:07:30.777
All right.
832
01:07:32.578 --> 01:07:35.500
I think this brings us to a natural close.
833
01:07:36.781 --> 01:07:39.542
Wade, do you want to give any new product a shout out?
834
01:07:39.642 --> 01:07:42.284
Mag Breakthrough announced they can put all your codes in there.
835
01:07:42.484 --> 01:07:43.905
The electrolyte formulation.
836
01:07:45.026 --> 01:07:46.667
Everything has a 365 guarantee.
837
01:07:46.787 --> 01:07:49.649
And here is my promise to you.
838
01:07:50.549 --> 01:07:54.432
If you've tried our magnesium before, try the Mag Advance E-mail.
839
01:07:55.667 --> 01:07:56.587
Give us your feedback.
840
01:07:56.768 --> 01:08:00.550
If it doesn't blow away the first formulation, no problem.
841
01:08:00.570 --> 01:08:01.390
We give you your money back.
842
01:08:01.830 --> 01:08:02.871
Same with the electrolytes.
843
01:08:02.911 --> 01:08:06.353
Whatever electrolyte you're drinking, go try our new electrolytes.
844
01:08:07.073 --> 01:08:11.375
If it doesn't blow you away and all that, I request that you give us our money back.
845
01:08:11.455 --> 01:08:14.137
I'm super confident that you're going to be very impressed.
846
01:08:14.157 --> 01:08:18.099
You're going to feel the difference and you're going to live a healthier, better, a stronger, longer, better life.
847
01:08:18.159 --> 01:08:19.540
And that's our whole motivation and goal.
848
01:08:19.660 --> 01:08:21.301
In fact, we guarantee it 100%.
849
01:08:22.431 --> 01:08:22.791
Beautiful.
850
01:08:23.112 --> 01:08:26.975
And I will say to people, because I've tasted the electrolytes, open your mind.
851
01:08:27.275 --> 01:08:30.178
This is not going to taste like your regular electrolyte.
852
01:08:30.518 --> 01:08:31.980
It's a new taste profile.
853
01:08:32.120 --> 01:08:33.481
It's very different.
854
01:08:34.182 --> 01:08:34.842
It's light.
855
01:08:35.403 --> 01:08:36.464
It's fantastic.
856
01:08:37.084 --> 01:08:39.747
I love it, but it is going to be a new taste experience.
857
01:08:39.767 --> 01:08:43.390
So leave the toddler at the door, bring your adult taste buds and-
858
01:08:44.671 --> 01:08:48.352
and be open to a new experience because they really work completely differently.
859
01:08:48.993 --> 01:08:49.453
All right, guys.
860
01:08:49.473 --> 01:08:54.615
So to get your hands on this stuff, you can go to bioptimizers.com forward slash bio nat, use code bio nat.
861
01:08:55.295 --> 01:08:57.416
And as Wade says, let us know how you do.
862
01:08:58.236 --> 01:08:59.576
Talk to us, tell us what you think.
863
01:09:00.177 --> 01:09:03.598
Wade, as always, so amazing to talk to you.
864
01:09:03.758 --> 01:09:04.758
Thank you for your time.
865
01:09:05.358 --> 01:09:06.039
Always a slice.
866
01:09:06.699 --> 01:09:07.459
Always a slice.
867
01:09:07.479 --> 01:09:09.580
We didn't get the burrito this time though.
868
01:09:10.645 --> 01:09:12.226
We did not get the burrito.
869
01:09:12.246 --> 01:09:14.088
We only do the burrito in Sedona.
870
01:09:14.448 --> 01:09:15.569
You know what we'll do?
871
01:09:15.589 --> 01:09:18.732
Next time we meet up in Sedona, we'll do a live from the burrito place.
872
01:09:18.992 --> 01:09:19.552
There we go.
873
01:09:20.133 --> 01:09:20.693
Okay.
874
01:09:20.813 --> 01:09:21.434
All right.
875
01:09:21.454 --> 01:09:22.154
Thank you so much.
876
01:09:22.595 --> 01:09:22.875
Thanks.
877
01:09:23.555 --> 01:09:23.976
Hey, folks.
878
01:09:24.116 --> 01:09:28.039
Just a quick reminder that all of the information presented in this podcast.
879
01:09:28.646 --> 01:09:30.968
is for information purposes only.
880
01:09:31.488 --> 01:09:35.351
No medical advice, no diagnosing, no treatments suggested here.
881
01:09:35.611 --> 01:09:41.095
Before you try anything that you hear about or learn about here, make sure that you check with your medical provider.
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Welcome to Longevity.
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I'm your host, Natalie Nidham.
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I'm a nutritionist, a human potential, and epigenetic coach, and I created this podcast to bring you the latest ways to take control of your health and longevity.
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We cover it all, from new technology and ancestral health practices, to personalized interventions, and a very special interest of mine, peptides and bioregulators.
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Enjoy the show.
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Welcome back to the show.
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I'm Natalie Nidham, your host, and I am so thrilled that you're here with me today.
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So as always, a little tiny bit of housekeeping before we jump in.
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The newsletter, the membership community, these are powerful tools for communication and for points of contact between you and me.
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So if you're interested in signing up for the newsletter or joining the membership community where I do live Q&As almost every single week.
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And if I'm not doing a live Q&A, then I have experts, podcast guests come in and do live Q&As for the membership community.
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Plus we do lots of other fun stuff in there.
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Head on over to natnidham.com and you will find tabs for both of them.
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And second, if you've never had a chance to write a review for this podcast and you enjoy it, please make sure that you do so because that is how we get found.
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So without further ado, let's jump into what the conversation is about today.
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And what we talk about is a little bit of how the longevity world has become so good at adding things.
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More peptides, more supplements, more protocols, more data.
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But what if we've reached the point where adding more is actually...
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producing fewer results.
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In this conversation, Wade Lightheart challenges some of the biggest assumptions in biohacking from why most electrolytes formulas may be solving the wrong problem and why magnesium is far more than just a sleep supplement.
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So this is a conversation that questions whether we've confused optimization with accumulation.
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Now, if something speaks to you in this episode, and I know I'm contradicting myself because on the one hand, I'm saying we're adding too many things and now I'm going to invite you to go buy some stuff, but it's really about buying the right thing for you at the right time.
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So if anything in this conversation tells you that there's something that you need and this is the time for you, you're going to be able to buy something.
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you can get on over to buyoptimizers.com forward slash Bionat and make sure that you use code Bionat and that'll take 15% off the price of all of the things that you've purchased.
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So without further ado, let's jump in and have a chat with Wade.
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Let's think back to when we were young.
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Remember that effortless energy and vitality we felt?
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Science tells us that it was largely thanks to an abundance of a molecule called NAD+.
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NAD is a molecule inside every single cell in your body.
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It helps to turn nutrients into energy, it supports metabolism, and assists with DNA repair.
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The problem is that by midlife, NAD plus levels drop dramatically, down to about half of what they were in our 20s.
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That decline shows up as fatigue, brain fog, and slower recovery, amongst many other symptoms.
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Now, this is why I use and recommend Qualia NAD.
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It's clinically proven in multiple double-blind placebo-controlled studies to increase NAD levels by an average of 67%
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Instead of using NAD directly, which isn't particularly bioavailable, and frankly, is pretty expensive because you gotta use it by IV, Qualia NAD Plus takes a smarter approach, combining three highly effective NAD precursors that your body can easily convert, helping to restore your natural NAD production.
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If you want sustained energy, mental clarity, and metabolic support, visit qualiolife.com forward slash Natalie, and Natalie has an H in it, N-A-T-H-A-L-I-E, and try Qualia NAD+.
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Make sure to use code Natalie, N-A-T-H-A-L-I-E, at checkout for that 15% off.
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That's qualiolife.com forward slash Natalie with code Natalie to experience the science of feeling younger.
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Any chance you've noticed that your skin is maybe looking and feeling a little different these days?
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Maybe you've noticed that your skin feels drier than it used to, looks a little less resilient, or just doesn't bounce back the way it once did.
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That's often a sign that the systems responsible for repair and renewal could use some attention.
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This is why I've been a fan of Care Mitochondrial Moisturizer from Young Goose for years.
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In fact, it was the product that started the entire Young Goose brand and now
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They've upgraded it.
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The next generation of care is formulated with methylene blue and liposomal creatine in collaboration with transcriptions, bringing even more support to the cellular energy systems that help power healthy skin.
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I use it in morning and night as the final step in my routine and my skin feels hydrated, supported, and incredibly resilient.
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And no, I do not turn blue.
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There's not enough methylene blue in it to turn you into a Smurf, just for those of you who might be wondering.
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So,
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What I love is that this is not a surface level hydration.
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This is a cellular skincare.
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Young Goose has always focused on the biology of aging and care is no different.
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It's designed to support mitochondrial function, skin barrier health, and the cellular processes that help the skin to perform at its best.
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If you're ready to upgrade your moisturizer, head on over to younggoose.com and use code NAT10.
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to save on care mitochondrial moisturizer.
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Mr. Wade Lightheart, welcome back.
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It's always a pleasure.
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It's always fun.
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I know we get to chat offline lots.
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So I guess every now and then we got to pull it onto the online platforms.
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Well, we got to let people in on the conversation, right?
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It's too interesting to keep just for ourselves.
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So let's just start with this.
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You know, everybody who's listening to the show has at some point invested in at least one advanced longevity protocol.
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So if I asked you what single biological factor is most commonly limiting those protocols from reaching their full potential, what would you say?
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Probably intracellular hydration.
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Nice.
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Nice.
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I think that the whole, I've been in the hydration conversation for a long, long, long, long time.
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And I think that most people are not looking at hydration from a proper lens.
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In other words, there's extracellular hydration.
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It's water outside the cell.
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And there's intracellular hydration.
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which is inside the cell and a large percentage of hydration products.
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So first let's just kind of go through, okay.
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The number one hydration fuel is water period, but, but,
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If you are hydrating with tap water or a Brita filter or a reverse osmosis machine, which are probably, let's say, the three most common types of way people are looking at their water that they're drinking, right off the bat, you're suboptimal, period.
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Then you have what is the most explosive market.
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in the beverage industry is energy drinks, hydration drinks, stimulation drinks, and that starts everything from coffee to the various sports drinks, to sodas, to energy drinks, et cetera.
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What's interesting, because I've been studying the brain and I've been aware of concussions and all this stuff, and so the rate of concussions
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have gone up exponentially.
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Exponentially.
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Now, let's be fair.
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We didn't know all the information about concussions maybe earlier on in when, say, we were kids or whatever.
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That just wasn't well-known research.
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Now there's much more research and information.
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And you had the whole NFL study with the concussions from the NFL.
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And they paid a billion dollars out not to report it, not to go to court with the Players Association.
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So there's more awareness about it.
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Even today, we're seeing more and more head injuries.
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I have a theory.
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This is a theory.
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I want to be clear about that.
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I believe because a large percentage of the beverages people are consuming are creating extracellular fluid.
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Right.
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And not intracellular fluid.
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So when they do get a hit on the head, the problem is the cell inside is dehydrated or it's at a lower osmotic pressure than optimal.
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And the outside is at a higher osmotic pressure.
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And that's creating more damage inside of the cell.
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The other element to that too is it makes a detoxification pathway to flush out the waste products out of the cell much more difficult.
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Years ago, I got started about osmotic pressure and hydrogen.
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You see now there's a lot of hydrogen elements to reduce essentially that osmotic pressure of water.
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Whether that's electrolysis, whether that's a chemical compound that you can drug with Flanagan stuff or whatever, you know, these...
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hydrogen-based products that change the osmotic pressure, or looking at your sodium and potassium levels and electrolyte plates.
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And unfortunately, most of them are stacked higher on the sodium side and not higher on the potassium side.
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And so the average person, potassium, this is your sodium, potassium, calcium, and magnesium.
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Those are the big four, essentially, with cellular hydration.
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Yeah.
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Unfortunately, most things are loaded with sodium, including the diets of the population.
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So we get an excess amount of sodium in the diet and not significant amounts of potassium.
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To give you an example, I think the average American diet or North American diet, if you want to learn in Canada, since we're both in Canada at the moment, potassium intakes are around 2,600 milligrams a day.
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And the recommended dosage is around 4,700.
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Okay.
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Now, most of the electrolyte drinks that people are using in order to hydrate themselves are high in sodium.
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Why?
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Because guess what?
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Sodium is easy to make palpable.
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And it's cheap.
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It's cheap and it's effective.
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So when you go up with potassium, it's a much bigger challenge to get your flavor profile and people will drink it up.
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But if you figure this out,
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and get that potassium levels high, that sucks the water into the cell, pushes out the waste wood, and you feel really hydrated.
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So I've been in this conversation for literally 20 years.
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And recently, we devised a way to overcome this specific limitation when it comes to hydration.
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And I can tell you some of the anecdotal results.
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So I recently drove from Phoenix to Vancouver.
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after working all day.
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So I was basically up for two days straight while driving a long distance time.
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And concordant to that, I did a fasting protocol.
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So I didn't eat during that time.
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So I extended the non-eating phase to 72 hours.
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It was a great time to do a 72 hour fast.
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And I added an electrolyte combination, which we designed recently.
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I had no appetite issues, I had no concentration issues, I had no sleep issues, no cognitive issues, nothing for two days.
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And the only thing I did different under those situations was having a electrolyte beverage with the concordant ionic minerals and the potassium sodium ratios.
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Now, I'm a person that has high sodium content by nature.
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I have high potassium, but I like sodium.
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I like salt, right?
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I'm just a salt guy, right?
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I always tell people, don't put a bag of chips around me.
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I will eat the whole thing and not even invite anybody to share.
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I'll just go, man, man, man, because my body likes sodium.
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And I'm also one of those people that holds a little bit of water extracellularly on the skin.
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So some people don't do that.
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I naturally do that, and I don't make it any easier with my sodium content.
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I flipped this script and all of a sudden everything was so easy.
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It was the easiest 72 hour fast I ever did.
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That's cool.
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So, so, so that's, that's, that's the, that's how much power is just in that electrical potentials and getting hydration into the cells.
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Yeah.
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Most people mistake hunger.
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Maybe say dehydration for hunger.
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Yeah.
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They're not hungry.
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They're dehydrated.
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What do you think in 10 years people will realize they completely missed about foundational health?
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And then we're going to hit a blind spot.
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Like I'm going to ask you- That they shouldn't have trusted the science?
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All along.
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Yeah.
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Yeah.
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Well, but again, you know, it's, it's two truths, right?
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It's two truths.
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Yeah.
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So I think.
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They shouldn't have blindly trusted the science maybe.
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Well, first off, um, it wasn't science.
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And so that was the misidentification.
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So should we trust science?
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I think with a healthy skepticism, because science is a skeptical model of the world to begin with.
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And I think a lot of people have forgotten the basic summits of the scientific method, which is that you are-
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It's a hypothesis.
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And I'm looking at ways to disprove what I believe with the understanding I only have a model of reality.
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It's not absolute reality.
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The map is not the terrain.
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And therefore, I need to continually chip away at what we have without abandoning it completely.
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And what we saw...
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you know, in five years ago, had an amazing effect in the standpoint, there was a severe consequence to the psyops that was performed on the population to, to leverage the term science in a propagandist way, as opposed to a scientific way.
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And then that propaganda, because most people don't have the background or the ability to take that apart or do the research or don't have the time, effort and energy or the capacity even to do so.
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Well, okay, I've got to trust the models that are providing me this information and to go there.
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And the people who are on the more skeptical side of it, which is actually a scientific perspective, were actually attacked viciously, socially, media, like in every different way.
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You were canceled.
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Yeah.
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At the end of the day, a good, and this is a good caveat for people to look through the lenses as we're all on social media and information is coming through their phones.
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If a position has to be silenced, then one must look first at those who need to silence it because maybe they don't have a decent enough argument to expose the flaws within that thinking.
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And expediency to get something put through without debate is usually the pathway to tyranny.
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And this is an important element because now we're all so digitally connected and our information is largely an echo chamber to reaffirm our cognitive biases and without respectful debate
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in the public domain so that people will have an opportunity to consider other options, we will ultimately end up with erroneous and seriously detrimental views because nobody knows everything and the plethora of perspectives help us arrive at a better conclusion instead of less of a conclusion.
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bringing us back down to more academic topics, I'm going to take us to the line of magnesium because if there's a, if there's a,
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I don't know if there's a thing that bioptimizers is known for, it's about this mineral, right?
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And in some ways it's the most boring mineral.
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It's been around forever, right?
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It's conversations out there.
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And yet you guys keep innovating in this space.
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Why is it still worth having a serious longevity conversation about it in 2026?
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Why are we still talking magnesium aside from the fact that people don't listen?
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Again, one of our philosophies is we're never settled on what we've produced.
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That's a real...
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So just like I just went through the whole tirade.
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Like it is that we... At Bioptimizers, our program is, okay...
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Stronger, longer, better life.
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What are the essential components?
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I give away a free course called the Awesome Health Course.
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It has nothing to do with supplements.
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It's about foundational elements of how to allocate your time, energy, and resources.
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The first things are air, water, exercise, and sunlight.
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Have nothing to do with sunlight.
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Some probably are the biggest movers in your health.
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Okay?
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Go to the course.
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Do the course.
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It's 84 days.
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And I take you to a foundational element so that you can compress all of that into 15 minutes.
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and apply that every single day and be off to the races on a health and health example.
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Absolutely.
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Yeah.
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So when we got into the magnesium conversation,
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we were identifying all of like the whole function of what we think about is what makes a cell actually work properly.
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And that's probably the single most common unit that you could take across the body is the human cell.
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So based on that human cell, you,
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If we're getting proper oxygenation and decarbonation through the breathing process, if we're getting proper hydration and we are creating enough movement in order to stimulate mitochondria production, muscle building, endurance, all of those sort of stuff, and we are getting ourselves into regular sunlight...
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on a consistent basis.
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Okay, now we have the foundational, what I would say, energetic elixir in order to produce what we determine vitality.
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When it comes to cellular function in the body, there's a massive array of minerals.
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Now, the way I look at minerals is probably a little bit different than most people.
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I see minerals as a dial.
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like on your FM radio transistor.
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And I see the DNA of the cell is like a Tesla coil that amplifies an electrical signal.
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And so each mineral, major minerals and say the trace minerals operate within a certain frequency band.
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And so 101 is classical, 102 is rock and roll, 103 is country.
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This would correlate with different minerals because if you put a mineral under a spectroscope or you look at electric things, it produces different electrical waves, different light waves, different things.
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And I said, so basically,
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Energy is the amount of wattage going through.
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And this is the mineral that broadcasts that station.
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Some minerals broadcast more messages than others.
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And when it comes to magnesium, we're looking somewhere between 300 to 600, depending on which research you're citing, of the processes in the body require magnesium.
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Yeah.
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Now...
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What's interesting is there is subcategories of magnesium in that magnesium isn't just magnesium.
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I always say it's magnesium what the heck of late, orotate, malate, sucrosomal, citrate, the list goes on and on.
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And all that means is there is a bonding element that is put onto that magnesium.
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Now, as soon as you do this, and we can look at the labs, and I've seen the labs that show this,
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you get different signals in the body.
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You have a different molecular side from a chemistry standpoint.
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You get a slightly different frequency signal in the body.
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Therefore, I think that you are able to broadcast different communication strains across different types of magnesium.
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This is theoretical, but we do have evidence to suggest this may be possible.
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So when we look at...
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magnesiums, I think we can categorize them into general categories and then you can get into sub categories, just like there's
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Baroque music versus a different type of classical music or different genres of rock and rock or different genres.
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There's subcategories within a broad based.
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So from that perspective, we just tested every magnet.
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So magnesium deficiency is pretty much common across the population because we just can't get enough from our diet regardless of how good our diet is.
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That's the problem.
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In a nutshell.
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So magnesium supplementation from health, a functionality, a performance, or a longevity perspective is an essential component because it's involved in so many different processes, particularly in enzymatic processes.
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So if people listen to other podcasts of me, enzymes are the catalyst of every single chemical reaction in your body from thinking to blinking.
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Right.
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and they catalyze and speed up processes.
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And an essential component of that is magnesium.
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Same thing in the gut flora.
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If you feed your microbiome magnesium, the bacteria
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operate from a completely different level and produce a vast different array of antioxidants and nutrients that they don't and don't have magnesium in that so it's essential to these little guys that are converting our food into the nutrients we have and it's also an essential component to the function of everything from thinking to blinking yeah so and we don't have enough so it's like which magnesiums are right
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Can we get a full array of magnesiums?
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What magnesiums work in concert together?
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And so we've spent the last six or seven years, I think it is now, it's actually getting closer to 10.
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I think it was a few years before we were able to release a project.
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So it's getting up to almost 10 years of magnesium research in a university setting.
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You have 10 PhDs.
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About the same amount of master students that are studying and working on this.
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We did over 78,000 experiments in the last six years.
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Wow.
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Probably 80% of those were magnesium-based experiments.
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So we might be the most well-researched magnesium company in the entire world that is literally figuring out what combinations of magnesium will yield the best results of the body.
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Yeah, it's amazing.
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Well, you also take it down.
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I think that you would position magnesium as part of that cellular infrastructure, taking us back to the very beginning of the podcast.
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You were talking about cellular infrastructure and we talked about sodium and potassium, but magnesium plays a very important role in that infrastructure again, in terms of allowing the cell to do and behave the way that we need it to.
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Yeah, particularly involved in the opening of the aquaporins.
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You have these little gates that allow the flow of fluid into the body.
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Now, what's interesting...
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You can go to the EMF guy because he's done a lot of research on this.
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There's a significant amount of evidence that electromagnetic frequencies have stimulated the body to a level where it requires more magnesium in order to let the flow of the fluids into the cell and out of the cell properly.
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And there's a variability between the population.
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And we know people who are mega sensitive to EMFs and other people who are not so much effective.
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Most people are somewhere in the standard deviation.
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And I myself have experienced this.
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When I'm living in Venice Beach, California versus Sedona, Arizona, I can tell you the difference in the amount of magnesium I require every day in order to keep myself safe.
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I double the amount inside those high electromagnetic pollution.
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You can walk out on Venice Beach, for example, and you'll get about 150 feet from the water and you'll feel yourself step past the EMF wave.
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Now, we're electrical beings at the end of the day.
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And so, if I live in that world, how do I offset that?
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So I think for people living in cities and high EMF environments, if you're near electrical towers or whatever, I think that your level of magnesium and the requirements per day should be much higher than the recommended dosages, most which were developed in a non-electricalized world.
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We didn't have all these frequencies.
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I think it's like a trillion times more than our grandparents had of electrical stimulation.
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No, I mean, and so the cool thing is that I think understanding these things allows us the capacity to bring elements on board that help us to cope because they're not going anywhere.
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Non-native EMFs are not going anywhere.
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So now it's how do we help the body to manage and deal and perform with them?
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So one of the things I want to touch on is ATP, magnesium, and the cellular machinery.
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You've made the statement that ATP isn't actually usable until magnesium binds to it.
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Do you want to talk a little bit about that, what's happening inside the cell?
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And why is MAG-ATP such a crazy, like critical concept that rarely gets talked about outside of physiology textbooks?
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Well, you know, and I'm borrowing from my PhDs over here.
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So if I'm not completely scientific valid, I'll apologize for my lack of formal education, but I have conversations with our team about this.
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So let's first identify the magnesiums that are...
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associated with energy and performance.
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Magnesium malate, magnesium BHB, magnesium orotate, and magnesium aspartate.
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Those are the four magnesiums which have been demonstrable to be more effective in energy and support.
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I will also state there's about a half percentage of the population that
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who will take magnesium for sleep and will get the opposite result.
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Oh, you're kidding.
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They get majorly energized.
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And I do believe because they may be operating from suboptimal mitochondrial function in their crumb cycle turns and they don't have that magnesium.
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And you add that magnesium, all of a sudden it's like, yes, and they fire up for a while and it'll take a little bit of time for them to kind of recorrect the process.
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So I suggest to those individuals, if you're one of those people that's taking magnesium for sleep and it keeps you up, take the magnesium in the morning and see the energy production
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that happens there's another element that's really interesting when and i'm just giving some some some information that people can track biologically without having to do a test yeah if you are not producing enough energy in your body from your mitochondrial function
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This leads to the feeling of being stressed and burned out and not, which may accelerate sleep disorders and things like that.
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So you think of a child, a child who has optimized the mitochondrial and function, sleep 10, 12 hours a day.
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Right.
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And when they're, but when they track Olympic athletes,
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trying to keep up with the same equivalent of a young toddler's energy performance, you wipe out the Olympic athlete.
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This is the most supreme athletes on the present.
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So that child is resting longer, but their function is higher.
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That's a great way to look at mitochondrial energy production.
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and why that's a key element.
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Now, for some people, if they don't have enough, they're going to see a depletion of that energy.
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They're going to be tired.
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They're going to have sleep disorders.
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They're going to oftentimes rely on stimulants in order to boost that and using the adrenaline cortisol cycle in order to kind of, you know,
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Let's get a shot and let's refire the system.
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And that becomes more and more prevalent as we get older.
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We send it like, oh man, I need something to get me going.
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And all of the social stuff, I need a couple of coffees in the morning to wake me up and blah, blah, blah.
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Well, those are actually legitimate truths, but the fundamental aspect, they didn't have enough magnesium in that cycle.
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Yeah.
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So just to clarify, I want to categorize because we've been, like I said, we've probably done more magnesium research than any company in the world.
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Mm-hmm.
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If you're looking at relaxation and nervous system support, you're probably looking at glycate and taurate.
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The evidence is really high in there.
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We talked about energy performance.
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And then for broad spectrum delivery, which is everything else on the side of the sucrosomal, citrate, chelate, and caprolate are the ones that seem to be delivered.
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And recently, we've added some of these other magnesiums that weren't available in our first magnesium process.
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breakthrough product to create a magnesium advanced product in order that we've added to these things based on the research.
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It doesn't make our older formula obsolete.
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It just says, okay, there's another dimension that we did not know literally two years ago.
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Yeah.
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And so do you use that one differently or do you use it the same?
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I use it the same.
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With the new MagAdvance, one of the things I think to look at when you're looking at a magnesium is how much elemental magnesium is it providing for a serving.
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That's what you're going to be able to absorb.
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Yeah.
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So like the new one, we have 550 milligrams of elemental magnesium in a serving.
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It's healthy.
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Healthy dose.
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Yeah.
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And I think the recommendations for a dietary aspect are 360 milligrams.
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In my opinion, I think people should double that.
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I haven't seen anybody that's doubled that amount that hasn't seen an improvement in their health, with the exception if they're doubling it with just citrate alone, and then they're going to spend time on the toilet.
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When I'm going through one of those phases where I want something sweet after lunch or dinner, I save my MitoPure gummies for that very moment.
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00:31:42.959 --> 00:31:48.484
It feels like a treat, satisfies the craving, and I have absolutely zero guilt about it.
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But here's the thing.
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These gummies are doing a lot more than making my inner child happy.
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00:31:54.609 --> 00:32:02.419
MitoPure by Timeline contains a patented form of urolithin A, a longevity nutrient that's been clinically shown to help renew aging cells.
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00:32:03.080 --> 00:32:10.569
It works by supporting mitophagy, the process your body uses to recycle old, inefficient mitochondria and create healthier cellular energy.
365
00:32:11.410 --> 00:32:12.571
What does this translate into?
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00:32:12.912 --> 00:32:16.295
Support for muscle strength, recovery, endurance, and healthy aging.
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00:32:17.136 --> 00:32:19.679
I also love what's not in them.
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00:32:19.999 --> 00:32:27.227
No artificial sweeteners, no artificial colors, no artificial flavors, and not another capsule filled with fillers and excipients.
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00:32:27.607 --> 00:32:33.232
And look, sometimes those fillers and excipients are necessary, but let's try and avoid them when we can, shall we?
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So Timeline's clinically proven formula also is now available at a new lower price, starting at $99.
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And you can still save 20% by heading over to timeline.com forward slash nat20.
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You started to go into electrolytes at the beginning of the podcast, and we're getting back to this whole idea of membrane potential, the importance of proper membrane potential in healthy aging and the role that electrolytes play in all this.
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It's, I mean...
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This is what I think is going...
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The electrolyte game has exploded recently.
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I think it's well over $100 billion a month.
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The business now is $100 million a month.
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So it's a 1.2, 1.3.
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And it's going to keep going.
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I think everyone is attempting to address an undercurrent of hydration.
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And I think the sports world has done both a great...
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service by bringing awareness to us and a great disservice by providing suboptimal elements in order to do that.
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So it all started about way back in, I think it was the 1960s, when the Florida Gators realized playing in the Florida climate that the dehydration was disrupting cognitive function, physicality of their athletes.
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So they come up with this electrolyte combination, which later became Gatorade.
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Now, the original formula sucked.
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It tasted like crap because it had high amounts of potassium and this type of stuff.
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It didn't taste great, but it worked.
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And Florida went on to become a dominant...
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dominance in college sports that a later got turned into a beverage.
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That beverage was later bought out by a large distribution company.
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And then all of the other elements, the chemical additives, the colorings, everything else, the high sodium, the flavors, all of that started to break into that market from that, that drove the industry to develop all of these other beverages.
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00:34:39.154 --> 00:34:43.395
Most of the beverage based companies have to, you have to recognize are not health companies.
393
00:34:44.115 --> 00:34:52.530
They are designed to create products that you will drink excessively and they're not tied to the performance benefits of it.
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They're into the consumption benefit for their shareholders.
395
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Mm hmm.
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00:34:57.067 --> 00:35:07.939
And if you understand that model, then you're not, it's not that they're doing anything unethical as everybody wants to kind of in the health industry, poo poo that they're just operating from a different model that you and running a profitable business.
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Yeah.
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They're running a profitable business.
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Right.
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And it sounds good and feels good and it's probably better than nothing, but that's okay.
401
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Great.
402
00:35:16.127 --> 00:35:16.328
Done.
403
00:35:18.096 --> 00:35:37.304
But when we did an analysis of virtually all of the big electrolyte companies, and electrolytes have hit another wave in the last couple of years, we realized that most of the top companies, electrolyte companies, they're using the same type of formula for flavoring.
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that the big beverage companies are using.
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Because at the end of the day, if it tastes great, people will continue to consume it.
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00:35:48.723 --> 00:35:58.008
So we were like, okay, how do we make a formula that addresses the biological needs, but still meets the taste needs?
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and is superior in function and form and effectiveness than everything else there.
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00:36:05.925 --> 00:36:20.878
So we've spent over two years with our lab going through rendition after rendition after rendition to looking under the microscope, to looking at the microbiome, to looking what actually gets into this.
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It's been an interesting process to say the least.
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And there was a tremendous amount of failures in that process.
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00:36:27.473 --> 00:36:34.859
What we were able to come down to is having a high potassium ratio.
412
00:36:34.979 --> 00:36:36.000
Now, that's not significant.
413
00:36:36.020 --> 00:36:39.202
So we do a three to one potassium to sodium ratio.
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00:36:39.262 --> 00:36:41.584
Most people are inverted as a two to one.
415
00:36:42.044 --> 00:36:44.246
It's a completely different taste profile.
416
00:36:44.526 --> 00:36:45.467
Totally different.
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00:36:45.747 --> 00:36:48.890
Not to mention the fact that people like me don't blow up like balloons when we drink it.
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I'm just putting it out there.
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00:36:50.731 --> 00:36:50.971
Yes.
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00:36:51.792 --> 00:36:55.775
We include magnesium in the formula, citrate, glycinate, malate, toriate.
421
00:36:56.886 --> 00:36:59.487
We include all these electrolytes.
422
00:36:59.567 --> 00:37:03.108
We have an 8 to 1 zinc to copper ratio.
423
00:37:04.088 --> 00:37:07.649
So that supports antioxidant and also metabolic enzymes.
424
00:37:07.909 --> 00:37:10.410
We cut our teeth on enzymes.
425
00:37:10.750 --> 00:37:13.991
We've added trace minerals, including MSM.
426
00:37:14.892 --> 00:37:18.453
And that allows a broader recovery and resilience for it.
427
00:37:19.213 --> 00:37:21.995
No sugar, no artificial sweeteners.
428
00:37:22.155 --> 00:37:24.116
And here's the big one, no maltodextrin.
429
00:37:24.797 --> 00:37:32.601
So maltodextrin has been used across the entire nutritional supplement field in every product that you can imagine.
430
00:37:32.641 --> 00:37:34.483
The reason it's a great flow regulator
431
00:37:35.763 --> 00:37:38.226
in order to get the stuff into pills or powders or whatever.
432
00:37:38.446 --> 00:37:44.491
And it's relatively benign, but there's a large percentage of the population that get a insulin spike.
433
00:37:45.112 --> 00:37:52.018
So you can test this with your glucose monitor and you will find the maltodextrin inside of things that you never thought of before.
434
00:37:52.038 --> 00:37:52.098
And
435
00:37:54.672 --> 00:38:00.300
As much of a benefit it has been to the industry, there are some liabilities, particularly in blood sugar regulation.
436
00:38:00.961 --> 00:38:08.712
So we said, how can we sweeten this product in a flavor profile that would be amazing for the consumer?
437
00:38:09.691 --> 00:38:26.979
So we created a, we use thomatin, which is from the catemfe fruit with FDA grass, so this is a safe and legal product, and brazin, which is from the oubli fruit, another FDA grass product, and monk fruit.
438
00:38:27.559 --> 00:38:33.802
That combination creates an explosively sweet flavor.
439
00:38:34.022 --> 00:38:35.643
And to give you credence,
440
00:38:36.603 --> 00:38:46.550
The only protein space sweetener out there today with dominance in the marketplace and suboptimal outcomes is what?
441
00:38:46.930 --> 00:38:47.571
Aspartame.
442
00:38:48.752 --> 00:38:50.133
Not good for your brain.
443
00:38:50.553 --> 00:38:51.894
Not good for your health.
444
00:38:52.546 --> 00:38:53.126
Any of you, no.
445
00:38:53.146 --> 00:38:53.406
Yeah.
446
00:38:53.646 --> 00:39:05.691
But Ketemphate in Brazen doesn't have the negative consequences of a aspartame-based product and has all the benefits of the super sweetness.
447
00:39:05.711 --> 00:39:15.695
Because the thing about the protein-based sweeteners is the level of sweetness your neurology experiences means that you only need a little bit.
448
00:39:16.476 --> 00:39:18.777
We don't have any weird chemicals and stuff.
449
00:39:18.797 --> 00:39:20.117
There's natural flavors, that sort of stuff.
450
00:39:20.137 --> 00:39:21.678
So we've been able to...
451
00:39:22.872 --> 00:39:27.213
completely shift the mechanics of the formula.
452
00:39:27.633 --> 00:39:33.834
We've been able to enhance the delivery and spectrum with the, with the mix that we've provided.
453
00:39:34.034 --> 00:39:42.476
And then we've proved the flavor and test by using a completely different flavor profile to create what we call electrolyte breakthrough.
454
00:39:42.576 --> 00:39:47.997
And it is a breakthrough in function, in form and in taste simultaneously.
455
00:39:48.077 --> 00:39:48.337
So yeah,
456
00:39:49.037 --> 00:39:54.481
It's obviously a big red ocean and I'm not here to slam other electrolyte companies or anything like that.
457
00:39:54.541 --> 00:40:02.908
But I think what we've experienced right now is a complete new revolution in the electrolyte game.
458
00:40:03.208 --> 00:40:04.309
Well, you've upped the game.
459
00:40:04.369 --> 00:40:04.950
And we feel that...
460
00:40:08.387 --> 00:40:19.472
People who really care about their health, who are discerning in what they put into their body and, you know, want to use electrolytes for themselves or for their kids and they want to make sure that they're best.
461
00:40:19.952 --> 00:40:23.133
I think when they try electrolyte breakthrough, they're going to be very impressed.
462
00:40:23.894 --> 00:40:24.154
Nice.
463
00:40:25.114 --> 00:40:26.335
Where do trace minerals fit in?
464
00:40:27.529 --> 00:40:29.391
in this electrolyte conversation.
465
00:40:29.411 --> 00:40:30.332
Cause yeah.
466
00:40:30.433 --> 00:40:30.633
Yep.
467
00:40:30.993 --> 00:40:31.214
Yeah.
468
00:40:31.714 --> 00:40:34.978
So I talk about this again in the awesome health thing.
469
00:40:35.038 --> 00:40:40.925
There's 72 different trace minerals in the body and there is a war that
470
00:40:42.415 --> 00:40:44.616
on humic and fulvic acid.
471
00:40:45.176 --> 00:40:53.338
Humic and fulvic acid is the acids that plants use to convert inorganic matter into organic bioavailable matter.
472
00:40:53.898 --> 00:40:59.420
So when you add these trace minerals, they're essentially humic and fulvic acid derived elements.
473
00:41:00.727 --> 00:41:06.388
That gives you, again, that full spectrum on the radio of those little elements.
474
00:41:06.748 --> 00:41:13.670
And I believe that the electrical signaling in that allows much better absorption of virtually anything.
475
00:41:14.550 --> 00:41:15.370
Virtually anything.
476
00:41:15.690 --> 00:41:26.052
And the ironic part is there is or has been to date an absolute regulatory war on those elements.
477
00:41:27.102 --> 00:41:27.422
Really?
478
00:41:27.963 --> 00:41:28.163
Why?
479
00:41:28.183 --> 00:41:28.383
Yes.
480
00:41:28.784 --> 00:41:39.214
So for example, if you go into some of the major food chains that we all shop at, it will not allow you to put humic and fulvic acid in the formulations.
481
00:41:39.314 --> 00:41:41.396
And that's because of a regulatory component.
482
00:41:42.217 --> 00:41:42.778
No way.
483
00:41:43.660 --> 00:41:49.664
And I've been using, just so people know, I have been using hongiocan fulvic acid for over 40 years.
484
00:41:50.344 --> 00:41:52.606
My mentors were using it for 40 years.
485
00:41:52.906 --> 00:42:00.311
And it traces all the way back to Ayurvedic Indian masters getting this goop out of the hills, which they call shilajit.
486
00:42:01.023 --> 00:42:03.804
I've been drinking it every morning, every morning.
487
00:42:04.284 --> 00:42:09.485
Every person that I've known that's lived a vibrant, long life uses some form of that.
488
00:42:09.525 --> 00:42:13.847
So we thought we'll just throw it in an electrolyte beverage because we know it enhances everything.
489
00:42:14.327 --> 00:42:16.347
And that limits our distribution in certain places.
490
00:42:16.787 --> 00:42:17.428
We don't care.
491
00:42:17.448 --> 00:42:19.608
Yeah, no.
492
00:42:19.808 --> 00:42:21.729
And it brings a complete profile.
493
00:42:21.749 --> 00:42:25.370
Like, I think, you know, if we're going to deal with nature, right?
494
00:42:26.248 --> 00:42:36.972
we need to just to provide three elements out of whatever the number of minerals and trace minerals is, is it's going to lead to an imbalance in some way, shape or form.
495
00:42:37.092 --> 00:42:39.513
Like that's just, it's just the way it is.
496
00:42:39.633 --> 00:42:41.233
So good for you for doing that.
497
00:42:41.493 --> 00:42:41.693
Yeah.
498
00:42:41.713 --> 00:42:43.454
So I just think of- Not surprising at all.
499
00:42:44.474 --> 00:42:45.295
Yeah.
500
00:42:45.555 --> 00:42:49.016
If anyone has listened to a four piece rock band,
501
00:42:51.534 --> 00:43:04.562
versus a complete ensemble in a classical music situation, which might have 40, 50, 60, 70 different instruments all working in concert together, which has a richer sound.
502
00:43:05.243 --> 00:43:12.547
And if there's an argument for those who like rock versus classical, how come almost all the greatest rock compositions do a piece with an orchestra?
503
00:43:12.887 --> 00:43:14.128
I was going to say that.
504
00:43:14.188 --> 00:43:17.150
It adds depth and emotion and energy.
505
00:43:17.310 --> 00:43:19.672
And we feel that vibration.
506
00:43:20.452 --> 00:43:42.003
And if there's one thing I could leave with people outside of the supplements we provide, trust the field, trust the feeling, trust your innate ability to read and feel the energy of life as opposed to just getting locked into a suboptimal band of information and only go down that route.
507
00:43:42.023 --> 00:43:47.466
There's an orchestra to the symphony of life and why not embrace the full band?
508
00:43:49.469 --> 00:43:49.789
I love it.
509
00:43:49.849 --> 00:43:53.432
I love that you brought that up about rock bands that inquires, right?
510
00:43:53.472 --> 00:43:57.875
They bring in the choir and all of a sudden it's, it's like a religious experience.
511
00:43:58.936 --> 00:44:07.922
Big time because it is because you're accessing a higher field of consciousness that is not within the normal field of distributed information that we're experiencing.
512
00:44:08.602 --> 00:44:08.822
Yeah.
513
00:44:08.982 --> 00:44:09.162
Yeah.
514
00:44:09.222 --> 00:44:10.143
No, it's spectacular.
515
00:44:10.443 --> 00:44:10.703
All right.
516
00:44:10.723 --> 00:44:13.325
Let's get into a couple of little brass tacky kind of questions.
517
00:44:13.965 --> 00:44:19.948
What longevity habits are quite like, you know, just kind of under the surface, they're just draining your magnesium.
518
00:44:19.968 --> 00:44:22.570
So what are the longevity habits people are engaging in?
519
00:44:23.550 --> 00:44:26.252
I think the EMF equation, I think is- Yeah.
520
00:44:26.772 --> 00:44:28.553
Well, exposure to EMF.
521
00:44:29.114 --> 00:44:30.194
I think that's the biggest one.
522
00:44:31.155 --> 00:44:36.858
I think the lack of direct sunlight on the skin is another massive one.
523
00:44:39.023 --> 00:44:42.105
I think shallow breathing is another one.
524
00:44:42.265 --> 00:44:52.232
I think hydration, intercellular hydration, it goes back to those four main principles to start with that have nothing to do with diet and supplementation.
525
00:44:52.692 --> 00:44:54.354
The new one is the EMF one.
526
00:44:55.214 --> 00:44:59.217
That's the one that we're still trying to unpack.
527
00:44:59.835 --> 00:45:00.055
Yeah.
528
00:45:00.616 --> 00:45:01.636
It's going to take a long time.
529
00:45:01.977 --> 00:45:02.157
Yeah.
530
00:45:02.177 --> 00:45:03.177
You know, we go to Sedona.
531
00:45:03.498 --> 00:45:05.059
We go to Sedona regularly and meet up there.
532
00:45:05.539 --> 00:45:09.922
You can feel the difference of being in Sedona from an EMF perspective than somewhere else.
533
00:45:10.002 --> 00:45:11.303
It's, it's, it's, it's, it's dramatic.
534
00:45:11.323 --> 00:45:11.483
Yeah.
535
00:45:13.746 --> 00:45:13.966
Yeah.
536
00:45:14.407 --> 00:45:32.025
But even things like PMF, which are ostensibly beneficial, I think anybody who's in the PMF space will mention that you have to be hydrated and your minerals and trace minerals have to be optimized in order to get the maximum benefit out of PMF therapy.
537
00:45:32.045 --> 00:45:32.146
Yep.
538
00:45:33.097 --> 00:45:49.190
So even all those great healthy biohacks that we're doing, whether it's sauna or PMF or whatever, everything's going to be better with these optimized levels and speaking to the magnesium, but as well to the electrolytes and the trace minerals.
539
00:45:49.291 --> 00:45:50.331
What about chronic stress?
540
00:45:50.592 --> 00:45:52.153
How does that change our relationship?
541
00:45:52.253 --> 00:45:53.614
We dump magnesium, right?
542
00:45:53.874 --> 00:45:56.256
Under chronic stress, do we burn through it?
543
00:45:56.677 --> 00:45:57.197
Yep.
544
00:45:57.537 --> 00:46:00.019
And so stress is an interesting game.
545
00:46:00.220 --> 00:46:00.360
So
546
00:46:02.535 --> 00:46:19.002
This is where I am so pro in putting children into athletic programs because the foundation of your stress response is going to be based on the foundational elements of your nervous system capacity.
547
00:46:20.625 --> 00:46:24.888
And you lay that most of that tracks down early on in life.
548
00:46:26.129 --> 00:46:33.414
And you figure the psychological profile is pretty much 80% to 90% baked in by the time you're seven.
549
00:46:34.115 --> 00:46:43.422
Your cognitive profile is 80% to 90% baked in by the time you're 18 and finishes off by the time you're 26 on your pre-fort.
550
00:46:44.162 --> 00:46:47.103
So this is how you perceive the world.
551
00:46:47.304 --> 00:46:54.387
And part of your perception of the world is how much stimulation your nervous system can handle physiologically.
552
00:46:54.847 --> 00:47:06.273
And the only way that you really build that physiological resilience is through unstimulated cognitive element, reading, observation.
553
00:47:07.360 --> 00:47:26.686
nature and physiological sequential strategic scientific overload principle which builds up an adaptive response to the nervous system to create a foundation that allows you to deal with stress those are the foundational then as you go through in life
554
00:47:28.023 --> 00:47:37.927
It is how much load that you can take based on the physiology that you have relative to your ability to support that load.
555
00:47:38.667 --> 00:47:38.887
Yeah.
556
00:47:39.087 --> 00:47:40.448
So you might have a capacity.
557
00:47:40.708 --> 00:47:49.171
So for example, I might be able to go to the gym and squat 250 pounds 10 times.
558
00:47:49.891 --> 00:47:50.171
Okay?
559
00:47:50.431 --> 00:47:51.792
So I can go in there any given day.
560
00:47:58.480 --> 00:48:01.341
do a bunch of drugs, don't eat, and go to the gym.
561
00:48:01.481 --> 00:48:05.382
I guarantee I am not going to be able to squat that 250 pounds.
562
00:48:06.002 --> 00:48:13.823
So what it is is my nervous system has the capacity to do it, but I've created an environmental load that offsets my capacity to execute.
563
00:48:14.443 --> 00:48:15.504
That's all stress is.
564
00:48:17.864 --> 00:48:25.826
And even if you didn't start with that athletic background, you could make major gains with a little bit of resistance training
565
00:48:26.750 --> 00:48:32.077
Strength training is the foundation of longevity aspect.
566
00:48:32.157 --> 00:48:43.751
And as you get older, cardiovascular training is what is going to allow the cognitive world because a destruction of your cognitive capability is one of the biggest stressors that are out there.
567
00:48:43.791 --> 00:48:45.813
And any woman who's gone through menopause
568
00:48:46.965 --> 00:49:07.631
understands when you drop those hormones down and how that impacts cognitive function and then what you feel and the stress that you feel from that is, and the tendency is to turn to either alcohol or stimulants to alleviate the negative feelings, which further deteriorates the system on the bottom line.
569
00:49:07.691 --> 00:49:12.733
And so then you have to sequentially work through that process and that takes time.
570
00:49:13.373 --> 00:49:15.634
And then there's the unexpected.
571
00:49:15.654 --> 00:49:15.754
Yeah.
572
00:49:17.083 --> 00:49:21.886
So just like the bucket theory we talked about earlier about having the reserves.
573
00:49:22.686 --> 00:49:27.308
Listen, if you, if you don't believe me, go listen to Jordan Peterson's lecture.
574
00:49:27.669 --> 00:49:29.970
The pain trains is coming for everybody.
575
00:49:30.490 --> 00:49:32.591
Catastrophe will hit your life.
576
00:49:33.292 --> 00:49:41.556
It'll hit your life through your spouse, your kids, your personal health, your job, these other aspects that make up the holistic.
577
00:49:41.596 --> 00:49:44.057
I like you're going to get smacked at times.
578
00:49:45.178 --> 00:49:45.418
And yeah,
579
00:49:46.389 --> 00:49:57.416
the mitigation of that smack is going to be how much reserves that you have available and how much you can pivot from the other stressors.
580
00:49:58.116 --> 00:49:58.336
Yeah.
581
00:49:59.237 --> 00:49:59.437
Right.
582
00:49:59.957 --> 00:50:01.958
And that's what real freedom is.
583
00:50:02.259 --> 00:50:07.362
Real freedom is I'm operating in my life, doing the things that I want to do, but don't have to do.
584
00:50:07.802 --> 00:50:15.727
And in the event of a catastrophe, I can cut off a bunch of those things to dedicate all of my resources to overcome this element.
585
00:50:16.327 --> 00:50:18.891
Very few people look at their life from that perspective.
586
00:50:19.532 --> 00:50:20.273
Yeah.
587
00:50:20.293 --> 00:50:23.698
And I think from a holistic longevity perspective, that's what you need to do.
588
00:50:23.738 --> 00:50:27.904
And you look at the longevity people, if you study them, tight social communities.
589
00:50:28.545 --> 00:50:29.667
Why does that improve...
590
00:50:30.480 --> 00:50:31.140
health outcomes.
591
00:50:31.620 --> 00:50:41.542
I think because when you are going through a stressful situation in those environments, you have support structures of people that can handle the kids or people that will bring you meals if you're not feeling so well.
592
00:50:42.042 --> 00:50:49.724
And a social connection where you're still feeling valued in the world, even though you might be of diminished capacity, you still are a relative contribution to your community.
593
00:50:50.184 --> 00:50:59.046
Those things, I think, is the unadvertised business of having a strong social community that provides the resources when you get hit with those big hits.
594
00:50:59.691 --> 00:50:59.951
Yeah.
595
00:51:00.451 --> 00:51:00.711
Yeah.
596
00:51:01.692 --> 00:51:02.112
Love that.
597
00:51:03.212 --> 00:51:05.473
What population really concerns you the most?
598
00:51:05.673 --> 00:51:10.115
Is it endurance athletes, frequent travelers, executives under chronic stress or aging adults?
599
00:51:10.175 --> 00:51:15.016
Who do you think is at the highest risk or is it pretty much all of them for different reasons?
600
00:51:16.797 --> 00:51:17.277
Executives.
601
00:51:19.539 --> 00:51:20.299
And I'll tell you why.
602
00:51:21.099 --> 00:51:48.508
This is obviously not an altogether positive perspective in the world today because right now, executives are, and when I'm talking C-suite executives, C-suite executives are making the decisions for the companies that have shaped every single facet of our life in the Western world.
603
00:51:50.533 --> 00:52:01.503
Right now, there is a concentrated negative projection on those individuals, whether it's Elon Musk or the head of Google or the head of...
604
00:52:01.543 --> 00:52:03.505
The head of... Yeah, anything.
605
00:52:03.645 --> 00:52:04.786
Plant Palantir.
606
00:52:05.266 --> 00:52:05.967
Palantir.
607
00:52:06.287 --> 00:52:08.589
You can get into all of the elements out there.
608
00:52:08.709 --> 00:52:15.175
Underneath all of it is we are at the mercy in whims.
609
00:52:16.637 --> 00:52:21.221
of those C-suites and how they are making decisions of the world.
610
00:52:21.281 --> 00:52:29.889
So there is a much, there's a negative movement as the, you know, the murder of that insurance CEO, which was caught so much.
611
00:52:30.349 --> 00:52:33.312
So in other words, the collective belief about, you know,
612
00:52:33.552 --> 00:52:53.583
That we need to attack those individuals for the decisions that they're making, as opposed to looking at how do we holistically support those people in a way that allows them to have the perspective of a holistic decision for all of society because they are determining the environment that all society lives in.
613
00:52:55.443 --> 00:53:01.148
Yeah, I think also how do we put the right people in those positions is another, right?
614
00:53:01.208 --> 00:53:13.659
Because that assumes that the person, you know, I think there are layers of challenges in that whole conversation, which we probably don't have enough time to get into right now.
615
00:53:13.719 --> 00:53:14.880
But yes, it's...
616
00:53:16.167 --> 00:53:27.072
supporting them to make the right decisions, but also getting the right people in those positions who are motivated to make decisions that go beyond just a better bottom line.
617
00:53:28.523 --> 00:53:28.804
Yes.
618
00:53:29.144 --> 00:53:30.366
Well, that's what I mean by support.
619
00:53:30.386 --> 00:53:40.157
So, for example, we have an executive program that we do with our C-suites where we take them through biological optimization with our friend at Sedona.
620
00:53:40.217 --> 00:53:47.084
We take them through a cognitive brain enhancement with a very deep spiritual component inside that to create a more holistic person.
621
00:53:47.887 --> 00:53:54.110
to see the vision of the bioptimizers, what we're doing, why we're doing it, why the impact.
622
00:53:54.150 --> 00:53:57.232
So it's not just a bunch of plethoras and stuff.
623
00:53:57.472 --> 00:54:03.776
We don't have to answer to a bunch of shareholders, which is based pure on profitability, which is nice as a private company.
624
00:54:04.436 --> 00:54:10.119
So we do have some distinct advantages, but even on the public companies, I think that needs to be even more foremost.
625
00:54:10.139 --> 00:54:12.360
We need to support those people that are shaping the world.
626
00:54:12.380 --> 00:54:14.501
We need to allow these people to,
627
00:54:16.280 --> 00:54:25.164
insightful input to support them so they make better decisions because they are in the positions of power and they determine the outcome for millions of people.
628
00:54:26.084 --> 00:54:28.205
And there's more to it than just the bottom line.
629
00:54:28.925 --> 00:54:29.165
Yeah.
630
00:54:29.525 --> 00:54:29.766
Yeah.
631
00:54:30.086 --> 00:54:30.326
Yeah.
632
00:54:31.666 --> 00:54:31.946
All right.
633
00:54:32.126 --> 00:54:39.269
What are symptoms people commonly blame on aging that might actually reflect an insufficiency in their mineral status?
634
00:54:40.610 --> 00:54:44.331
Tired, fatigued, don't have nothing out of energy.
635
00:54:45.052 --> 00:54:45.432
Wired.
636
00:54:46.792 --> 00:54:47.652
Wired and tired.
637
00:54:48.352 --> 00:54:48.592
Yeah.
638
00:54:48.792 --> 00:54:49.933
Yeah.
639
00:54:50.373 --> 00:54:50.593
All right.
640
00:54:50.613 --> 00:54:51.193
Here's another one.
641
00:54:51.253 --> 00:54:58.374
You're not arguing against peptides, NAD, creatine, or mitochondrial therapeutics, but you are arguing for sequencing them differently.
642
00:54:58.414 --> 00:55:00.994
Do you want to unpack that a tiny bit for us?
643
00:55:01.455 --> 00:55:01.615
Yep.
644
00:55:02.015 --> 00:55:08.736
Again, anything on what I call most of these things are what I call accelerants.
645
00:55:09.516 --> 00:55:09.736
Yeah.
646
00:55:10.896 --> 00:55:14.677
So let's just look at hormones first.
647
00:55:15.397 --> 00:55:15.657
Mm-hmm.
648
00:55:16.920 --> 00:55:19.981
Why does our body lower its hormone output?
649
00:55:21.381 --> 00:55:23.742
Well, our assumption is because we just want to die.
650
00:55:23.762 --> 00:55:36.745
But I would say that because I've seen people have a diminished level of optimized hormones, go through a really well-designed holistic program, and those hormones suddenly boost up.
651
00:55:36.825 --> 00:55:38.545
Is that men and women or just men?
652
00:55:38.645 --> 00:55:38.945
Both.
653
00:55:39.625 --> 00:55:39.945
Okay.
654
00:55:40.085 --> 00:55:41.726
Both.
655
00:55:42.326 --> 00:55:45.607
It's a little bit easier in men than it is for women.
656
00:55:46.287 --> 00:55:46.527
Mm-hmm.
657
00:55:47.862 --> 00:55:49.264
I won't get into the reasons why that is.
658
00:55:49.804 --> 00:55:50.986
It's the old conjecture.
659
00:55:51.567 --> 00:56:03.181
But what I would say is that diminishment of hormones, I believe, is a way to optimize for extension of life.
660
00:56:04.063 --> 00:56:04.203
Yeah.
661
00:56:04.997 --> 00:56:15.679
Because I'm from the bodybuilding world, which maximizes hormonal input and usually causes a restriction of the longevity profile, sometimes in extreme levels.
662
00:56:17.260 --> 00:56:25.762
So I can deduce from if I take an excessive amount of hormones for a period of time, my life expectancy goes down.
663
00:56:26.764 --> 00:56:32.587
If I lose hormones, then my life expectancy can extend, but it kind of sucks.
664
00:56:33.428 --> 00:56:35.149
So how do I optimize?
665
00:56:35.529 --> 00:56:36.630
How do I optimize that?
666
00:56:37.130 --> 00:56:45.855
And the only way to get another fluctuation up of the hormone optimization is if I have enough resources that I'm not draining my buckets.
667
00:56:46.415 --> 00:56:47.416
So what I would say is...
668
00:56:48.500 --> 00:56:53.823
those hormones are accelerating, accelerating, accelerating for the processes inside of the body.
669
00:56:53.903 --> 00:56:56.644
And if I have enough resources underneath, it's great.
670
00:56:56.724 --> 00:57:08.090
If I throw the hormones at it or I throw the peptides at it or whatever it is, and I don't have those underlying resources, I'm accelerating some deficiency in the body, which might have consequences that we don't understand.
671
00:57:08.590 --> 00:57:13.373
And this was my whole argument about why I felt that some of the biohacking
672
00:57:14.293 --> 00:57:20.522
experts out there who were going onto the extreme level were mimicking bodybuilders in their pursuits.
673
00:57:20.822 --> 00:57:31.676
And I said, they're going to run into unintended, unexpected consequences because nobody knows all of the little interactions and you're accelerating the diminishment of something else by maximizing, uh,
674
00:57:32.497 --> 00:57:33.197
other areas.
675
00:57:33.378 --> 00:57:35.719
So Thomas Sowell said it best.
676
00:57:36.099 --> 00:57:37.120
There are no solutions in life.
677
00:57:37.140 --> 00:57:37.780
There's trade-offs.
678
00:57:38.340 --> 00:57:40.282
So how do I, how do I make the right trade-offs?
679
00:57:40.342 --> 00:57:42.063
So get your foundations in first.
680
00:57:42.863 --> 00:57:46.605
What I've noticed is when people do the foundations first, they get better results.
681
00:57:47.166 --> 00:57:57.792
So I've, in my own self, I've used very little peptides and I have not used extraneous hormones yet, even though I'm in my fifties, because once I, once I enter into that,
682
00:57:58.697 --> 00:57:59.418
That's it.
683
00:57:59.598 --> 00:58:04.763
I'm down that pathway and I want to kick that can down the road as far as I can.
684
00:58:04.863 --> 00:58:05.944
I'm certainly not against it.
685
00:58:05.984 --> 00:58:08.186
In fact, I'm very positive to much of it.
686
00:58:08.867 --> 00:58:13.691
I'm just not using it as a crutch because I always look at myself and I'm like, is my foundation perfect?
687
00:58:14.712 --> 00:58:23.601
Even at this age, even with all the knowledge, when I answer that question, honestly, I go, no, Wade, you're missing a few points over here.
688
00:58:25.023 --> 00:58:27.304
No, it's a very powerful point, right?
689
00:58:27.324 --> 00:58:37.932
I mean, it's like people who, like growth hormone, for example, you can't keep that growth hormone at levels in your 20s, in your 70s, in your 80s, there will be consequences.
690
00:58:38.612 --> 00:58:42.155
Do you want a little more than maybe your body's going to give you?
691
00:58:42.855 --> 00:58:46.696
Probably, but do you want to find your new sweet spot?
692
00:58:46.956 --> 00:58:49.157
And I think that's what it comes down to, right?
693
00:58:49.697 --> 00:58:53.938
What's the new sweet spot that you need to keep all the machinery playing?
694
00:58:54.018 --> 00:58:57.979
And for women, it's their new sweet spot on estrogen or progesterone or whatever the case may be.
695
00:58:57.999 --> 00:59:05.362
It may not look like when they were 20, but it's not going to look like it will naturally go.
696
00:59:06.702 --> 00:59:17.046
But I think your point is if you have the foundation really solid, you may not see a steep a drop as soon as you might have seen in a suboptimal system, which totally makes sense.
697
00:59:17.426 --> 00:59:18.706
Have you spoken to Dr. Mixon?
698
00:59:19.927 --> 00:59:20.107
No.
699
00:59:20.147 --> 00:59:20.267
No.
700
00:59:21.643 --> 00:59:24.024
So he has an interesting program.
701
00:59:24.064 --> 00:59:24.704
He's in his 80s.
702
00:59:24.724 --> 00:59:25.725
It looks amazing.
703
00:59:26.445 --> 00:59:29.286
And his whole thing is optimizing for 25.
704
00:59:30.166 --> 00:59:35.688
And he has one of the largest studies, ongoing studies for over 30 years of tracking this.
705
00:59:35.768 --> 00:59:39.610
And he uses some interesting stuff to reduce inflammation in the system.
706
00:59:39.650 --> 00:59:47.472
And he says, when I smash inflammation, we see positive generation of these hormonal markers inside of the body.
707
00:59:47.492 --> 00:59:48.833
So he's really interesting.
708
00:59:49.393 --> 00:59:53.294
I just interviewed him recently and was blown away by some of his interactions.
709
00:59:53.634 --> 00:59:54.195
What's his name?
710
00:59:54.995 --> 00:59:55.575
Dr. Mixon.
711
00:59:55.595 --> 00:59:56.715
I'll send it over to you, Alan.
712
00:59:56.735 --> 00:59:56.895
Okay.
713
00:59:57.556 --> 00:59:57.876
Mixon.
714
00:59:58.116 --> 00:59:58.336
Okay.
715
00:59:58.436 --> 01:00:03.938
When you evaluate a supplement formulation today, what separates thoughtful science from clever marketing?
716
01:00:08.199 --> 01:00:08.499
Oh.
717
01:00:08.539 --> 01:00:11.900
We need to move into a more quick fire format here.
718
01:00:11.940 --> 01:00:14.081
We're going to be here longer than you want to be.
719
01:00:14.101 --> 01:00:14.201
Okay.
720
01:00:17.551 --> 01:00:21.433
I look at everything that's in the formulation that doesn't need to be there.
721
01:00:22.274 --> 01:00:22.474
Yeah.
722
01:00:23.815 --> 01:00:24.015
Yeah.
723
01:00:25.135 --> 01:00:25.896
Yeah.
724
01:00:25.916 --> 01:00:26.476
Why is that there?
725
01:00:27.517 --> 01:00:27.677
Yeah.
726
01:00:29.598 --> 01:00:29.778
Yeah.
727
01:00:29.938 --> 01:00:33.460
Does it need to be there or is it there for show because it's the hottest new little thing?
728
01:00:33.801 --> 01:00:34.021
Yeah.
729
01:00:34.341 --> 01:00:44.587
And then, so there's two edges that you'll see one side with all these ingredients that make no sense, that are whatever, flow agents, regulators, you know, all that.
730
01:00:45.127 --> 01:00:46.448
Then you'll see a really...
731
01:00:47.946 --> 01:00:51.287
see all these other ingredients, you know, like, what's all that stuff do?
732
01:00:52.948 --> 01:01:03.992
And if you do a little bit of research on those particular items, you'll start to see what is the hypothesis or scientific validation of why they put such combination of elements in.
733
01:01:04.712 --> 01:01:07.173
And if people look at our formulas, that's how we approach it.
734
01:01:07.768 --> 01:01:08.008
Yeah.
735
01:01:08.328 --> 01:01:08.788
Yeah.
736
01:01:09.268 --> 01:01:17.690
And to your point, just to elaborate on that last point is, have they considered all of the different pathways that they're activating and how they're going to work?
737
01:01:18.050 --> 01:01:20.991
Are they going to be synergistic or are you going to have things fighting each other?
738
01:01:21.511 --> 01:01:23.131
Yeah, exactly.
739
01:01:23.291 --> 01:01:24.211
And then it's quantities.
740
01:01:24.491 --> 01:01:32.293
Is there fairy dusting or is there an overstatement of certain elements that might play against you?
741
01:01:32.353 --> 01:01:35.854
So I think there's some really important questions that people have to ask.
742
01:01:35.874 --> 01:01:36.194
Fairy dusting.
743
01:01:36.214 --> 01:01:36.634
I like that one.
744
01:01:37.907 --> 01:01:38.527
Very dusting.
745
01:01:38.547 --> 01:01:40.328
There's very dusting and mega dosing, right?
746
01:01:40.348 --> 01:01:42.109
There's two sides of the coin.
747
01:01:42.169 --> 01:01:43.730
If some is good, more must be better.
748
01:01:44.351 --> 01:01:46.332
I'm going to borrow that one from you.
749
01:01:46.452 --> 01:01:47.132
It's all yours.
750
01:01:48.353 --> 01:01:48.593
All right.
751
01:01:48.633 --> 01:01:52.635
What's one misconception about supplementation you wish would just die right here, right now?
752
01:01:55.197 --> 01:01:55.977
People don't need it.
753
01:01:57.858 --> 01:01:58.158
I mean...
754
01:01:58.739 --> 01:01:59.119
Thank you.
755
01:01:59.419 --> 01:02:05.562
I do not know a healthy, vibrant person who is living at what I would say...
756
01:02:07.002 --> 01:02:13.647
an unusually optimized health at whatever age that isn't taking supplements.
757
01:02:15.108 --> 01:02:16.289
So that's called a clue.
758
01:02:17.210 --> 01:02:19.872
Yeah.
759
01:02:19.892 --> 01:02:20.392
Yeah.
760
01:02:20.793 --> 01:02:28.699
You know, like my parents are well into their 80s, about to cross the threshold into their 90s, and they take supplements.
761
01:02:29.499 --> 01:02:33.603
And I would say that they're better off than most of their friends, if not all.
762
01:02:34.023 --> 01:02:35.184
Same here, my folks.
763
01:02:35.204 --> 01:02:35.304
Yeah.
764
01:02:36.970 --> 01:02:40.171
It's an important, and you know, the cool thing is they recognize it now.
765
01:02:40.871 --> 01:02:41.051
Yeah.
766
01:02:41.692 --> 01:02:45.793
So also they grew up on a whole food diet, which helped them out, but I digress.
767
01:02:47.153 --> 01:02:52.995
How do you see mineral science intersecting with AI, continuous biomarker monitoring and precision medicine?
768
01:02:55.156 --> 01:02:55.856
Yeah, great question.
769
01:02:56.276 --> 01:02:59.277
I think that AI is generally misunderstood.
770
01:03:01.477 --> 01:03:02.518
It's not intelligence.
771
01:03:02.558 --> 01:03:03.318
Yeah.
772
01:03:03.747 --> 01:03:05.008
It mimics intelligence.
773
01:03:05.808 --> 01:03:29.880
And so where it can be effective, I think, is in the small data crunching elements of AI that allows you to take a very small segment of a field, whether it's genes or something like that, and look at that and then use large amounts of data and can come to conclusions later.
774
01:03:30.561 --> 01:03:42.822
I think, and to be frank, the Chinese are deploying AI, I think, in that format more so than these tech guys who are running for AGI with some very...
775
01:03:44.513 --> 01:03:50.355
Potentially detrimental assumptions is that intelligence is just raw computing power.
776
01:03:50.375 --> 01:03:52.955
And I think intelligence is much greater than that element.
777
01:03:53.556 --> 01:03:57.457
But from a raw computing power on these specified fields, that's what you need.
778
01:03:57.837 --> 01:04:01.658
That's where I think it can lead to breakthroughs and evaluations.
779
01:04:01.978 --> 01:04:11.901
For example, we use AI models to predict what molecules will work in combination or concert in our formulations.
780
01:04:12.262 --> 01:04:13.062
Yeah, exactly.
781
01:04:13.082 --> 01:04:17.084
Because they're connecting dots like your AI is going to look behind the scenes.
782
01:04:17.164 --> 01:04:28.168
So now we can say, okay, well, we've narrowed a plethora of thousands or tens of thousands of products or raw ingredients into maybe 10 or 15.
783
01:04:28.828 --> 01:04:33.550
And now we can run real world experiments on those 10 or 15, which might take us...
784
01:04:34.786 --> 01:04:36.647
eternity to run it on everything else.
785
01:04:36.687 --> 01:04:37.988
We can never figure that out.
786
01:04:38.148 --> 01:04:44.871
So those predictive models gives us insight of where to compress our, our observation and application of intelligence.
787
01:04:45.672 --> 01:04:54.977
Love what excites you more over the next decade, discovering entirely new longevity compounds or getting foundational nutrients to work the way biology intended.
788
01:04:57.678 --> 01:05:01.220
If I was to be honest, I would say the, the,
789
01:05:02.603 --> 01:05:08.924
the evolution of consciousness is superior to than the physical side.
790
01:05:08.984 --> 01:05:10.584
And here's what I look at.
791
01:05:11.084 --> 01:05:14.185
I see humanity as a single organism throughout all of time.
792
01:05:14.245 --> 01:05:16.585
And I'm a little cell in the human body and that thing.
793
01:05:16.625 --> 01:05:20.666
And there's been 10,000 generations before and however many thousand generations to come.
794
01:05:21.226 --> 01:05:30.868
The decisions I make and how those things progress into the collective consciousness or into the biological representation like with my son,
795
01:05:31.728 --> 01:05:41.295
Those things are going to be all that's left of the decisions I make and the environment that I create and what I put out into the world are going to create to some micro smidgen to that whole process.
796
01:05:41.995 --> 01:05:42.215
Yeah.
797
01:05:42.375 --> 01:05:42.555
Right.
798
01:05:43.216 --> 01:05:53.243
Our DNA is the successive, you know, replication of humanity through all situations throughout all war, famine, everything.
799
01:05:53.283 --> 01:05:54.343
It's in all of our DNA.
800
01:05:55.204 --> 01:05:56.325
So at the end of the day.
801
01:05:58.366 --> 01:05:58.887
Here we are.
802
01:06:00.049 --> 01:06:01.190
I want to just move that forward.
803
01:06:01.210 --> 01:06:05.572
But at the end of the day, I also realize that I'm not just a physical body.
804
01:06:05.653 --> 01:06:08.314
I'm a conscious being and the death isn't the end.
805
01:06:09.515 --> 01:06:12.477
And so I want to continue down that pursuit of that.
806
01:06:12.537 --> 01:06:18.380
And I think if you have that, it will lead to actually more conscientious decision of what we're doing when we're here.
807
01:06:21.102 --> 01:06:21.502
Beautiful.
808
01:06:21.642 --> 01:06:21.923
All right.
809
01:06:22.063 --> 01:06:24.004
Our last few rapid fire questions.
810
01:06:24.384 --> 01:06:25.405
Super snappy.
811
01:06:25.925 --> 01:06:27.706
The most underrated longevity habit.
812
01:06:28.367 --> 01:06:28.767
Sunlight.
813
01:06:29.878 --> 01:06:32.340
the most overrated biohacking trend?
814
01:06:35.363 --> 01:06:36.143
Peptides.
815
01:06:38.265 --> 01:06:39.226
Love it.
816
01:06:39.366 --> 01:06:42.068
One supplement almost everyone should reconsider.
817
01:06:42.689 --> 01:06:47.253
The one that they've identified they're not getting through testing.
818
01:06:48.574 --> 01:06:48.994
Beautiful.
819
01:06:49.635 --> 01:06:51.716
A biomarker you wish more people tracked?
820
01:06:53.238 --> 01:06:55.940
Electroencephalogram, their brain health.
821
01:06:56.603 --> 01:06:57.503
Ooh, nice.
822
01:06:58.123 --> 01:07:00.884
One habit that's quietly depleting people's minerals.
823
01:07:01.504 --> 01:07:01.844
EMS.
824
01:07:03.224 --> 01:07:05.805
One thing people think is healthy, but actually concerns you.
825
01:07:06.325 --> 01:07:08.545
Biohacking.
826
01:07:09.565 --> 01:07:13.666
If you could only keep one foundational intervention for the rest of your life, what would it be?
827
01:07:15.346 --> 01:07:15.986
Spirituality.
828
01:07:17.347 --> 01:07:17.747
Beautiful.
829
01:07:19.047 --> 01:07:24.488
Well, I think we're this next, this last one, the future of longevity belongs to people who...
830
01:07:26.854 --> 01:07:29.035
expand their consciousness awareness.
831
01:07:30.456 --> 01:07:30.777
All right.
832
01:07:32.578 --> 01:07:35.500
I think this brings us to a natural close.
833
01:07:36.781 --> 01:07:39.542
Wade, do you want to give any new product a shout out?
834
01:07:39.642 --> 01:07:42.284
Mag Breakthrough announced they can put all your codes in there.
835
01:07:42.484 --> 01:07:43.905
The electrolyte formulation.
836
01:07:45.026 --> 01:07:46.667
Everything has a 365 guarantee.
837
01:07:46.787 --> 01:07:49.649
And here is my promise to you.
838
01:07:50.549 --> 01:07:54.432
If you've tried our magnesium before, try the Mag Advance E-mail.
839
01:07:55.667 --> 01:07:56.587
Give us your feedback.
840
01:07:56.768 --> 01:08:00.550
If it doesn't blow away the first formulation, no problem.
841
01:08:00.570 --> 01:08:01.390
We give you your money back.
842
01:08:01.830 --> 01:08:02.871
Same with the electrolytes.
843
01:08:02.911 --> 01:08:06.353
Whatever electrolyte you're drinking, go try our new electrolytes.
844
01:08:07.073 --> 01:08:11.375
If it doesn't blow you away and all that, I request that you give us our money back.
845
01:08:11.455 --> 01:08:14.137
I'm super confident that you're going to be very impressed.
846
01:08:14.157 --> 01:08:18.099
You're going to feel the difference and you're going to live a healthier, better, a stronger, longer, better life.
847
01:08:18.159 --> 01:08:19.540
And that's our whole motivation and goal.
848
01:08:19.660 --> 01:08:21.301
In fact, we guarantee it 100%.
849
01:08:22.431 --> 01:08:22.791
Beautiful.
850
01:08:23.112 --> 01:08:26.975
And I will say to people, because I've tasted the electrolytes, open your mind.
851
01:08:27.275 --> 01:08:30.178
This is not going to taste like your regular electrolyte.
852
01:08:30.518 --> 01:08:31.980
It's a new taste profile.
853
01:08:32.120 --> 01:08:33.481
It's very different.
854
01:08:34.182 --> 01:08:34.842
It's light.
855
01:08:35.403 --> 01:08:36.464
It's fantastic.
856
01:08:37.084 --> 01:08:39.747
I love it, but it is going to be a new taste experience.
857
01:08:39.767 --> 01:08:43.390
So leave the toddler at the door, bring your adult taste buds and-
858
01:08:44.671 --> 01:08:48.352
and be open to a new experience because they really work completely differently.
859
01:08:48.993 --> 01:08:49.453
All right, guys.
860
01:08:49.473 --> 01:08:54.615
So to get your hands on this stuff, you can go to bioptimizers.com forward slash bio nat, use code bio nat.
861
01:08:55.295 --> 01:08:57.416
And as Wade says, let us know how you do.
862
01:08:58.236 --> 01:08:59.576
Talk to us, tell us what you think.
863
01:09:00.177 --> 01:09:03.598
Wade, as always, so amazing to talk to you.
864
01:09:03.758 --> 01:09:04.758
Thank you for your time.
865
01:09:05.358 --> 01:09:06.039
Always a slice.
866
01:09:06.699 --> 01:09:07.459
Always a slice.
867
01:09:07.479 --> 01:09:09.580
We didn't get the burrito this time though.
868
01:09:10.645 --> 01:09:12.226
We did not get the burrito.
869
01:09:12.246 --> 01:09:14.088
We only do the burrito in Sedona.
870
01:09:14.448 --> 01:09:15.569
You know what we'll do?
871
01:09:15.589 --> 01:09:18.732
Next time we meet up in Sedona, we'll do a live from the burrito place.
872
01:09:18.992 --> 01:09:19.552
There we go.
873
01:09:20.133 --> 01:09:20.693
Okay.
874
01:09:20.813 --> 01:09:21.434
All right.
875
01:09:21.454 --> 01:09:22.154
Thank you so much.
876
01:09:22.595 --> 01:09:22.875
Thanks.
877
01:09:23.555 --> 01:09:23.976
Hey, folks.
878
01:09:24.116 --> 01:09:28.039
Just a quick reminder that all of the information presented in this podcast.
879
01:09:28.646 --> 01:09:30.968
is for information purposes only.
880
01:09:31.488 --> 01:09:35.351
No medical advice, no diagnosing, no treatments suggested here.
881
01:09:35.611 --> 01:09:41.095
Before you try anything that you hear about or learn about here, make sure that you check with your medical provider.
