June 11, 2024 · show notes

ABOUT THIS EPISODE

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

(00:00) - Your kettle has a sonic brand
(00:30) - Introduction
(00:53) - Why is audio branding important?
(03:01) - Jodi’s pick: Intel
(06:31) - Mark’s pick: Sega
(09:00) - Jodi’s pick: McDonald’s
(12:16) - Mark’s pick: KFC
(13:14) - Jodi’s pick: Netflix
(15:08) - Mark’s pick: macOS startup chime
(17:53) - Jodi’s pick: State Farm
(19:37) - Mark’s pick: Cadbury
(21:34) - Jodi’s pick: Renault
(23:55) - Mark’s pick: Xbox 360
(24:49) - Midamble
(27:14) - Building the final list
(28:14) - Honourable mentions
(32:15) - Making people pay attention
(35:16) - Pearl and Dean
(36:15) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.

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IN THIS EPISODE

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SHOW NOTES 🔗

00:00:00Your kettle has a sonic brand

00:00:30Introduction

00:00:53Why is audio branding important?

00:03:01Jodi’s pick: Intel

00:06:31Mark’s pick: Sega

00:09:00Jodi’s pick: McDonald’s

00:12:16Mark’s pick: KFC

00:13:14Jodi’s pick: Netflix

00:15:08Mark’s pick: macOS startup chime

00:17:53Jodi’s pick: State Farm

00:19:37Mark’s pick: Cadbury

00:21:34Jodi’s pick: Renault

00:23:55Mark’s pick: Xbox 360

00:24:49Midamble

00:27:14Building the final list

00:28:14Honourable mentions

00:32:15Making people pay attention

00:35:16Pearl and Dean

00:36:15The Audio Branding podcast

TRANSCRIPT 🔗

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