ABOUT THIS EPISODE
I am excited to have Renat Gersch who is the co-founder of 10xGTM and a product marketing and go-to-market strategist with 15 years of experience scaling B2B SaaS companies.
In this episode, Renat Gersch, a seasoned product marketing strategist with over 15 years of experience in B2B SaaS, shares insights on go-to-market strategies, positioning, and building successful startup teams. Discover how to translate vision into traction, avoid common pitfalls, and leverage AI for growth.
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Chapters
00:00 Introduction to Renat Gersch and Her Journey
02:52 The Unicorn Experience: Growth and Challenges
08:11 Positioning: The Key to Buyer Engagement
13:41 The Role of Sales in Building a Pipeline
23:59 Founders and Sales: Timing and Strategy
29:31 Building a Strong Co-Founder Relationship
33:23 The Go-to-Market Roadmap Across Industries
36:48 Healthy Conviction vs. Self-Deception in Founders
39:55 The Reality of Early Pipeline Building
42:52 Advice for Founders: Focus and Growth
45:05 Reflections on Career Growth and Loyalty
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Subscribe on Spotify:
https://open.spotify.com/show/3G514tA5EuZ8Py9ofTXj8T
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