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Episode Description:
In this episode Julie and Jan talk with former Super Bowl champion Malcolm about his personal journey from a sports-focused childhood to becoming a passionate literacy advocate. Malcolm shares how he learned to read as a young adult, founded the Share the Magic Foundation, and created Read with Malcolm programs, including the global Read Bowl challenge that reaches classrooms in multiple countries.
The conversation highlights why school librarians must be welcoming, culturally relevant, and actively pursuing reluctant readers while making books accessible for every child.
SHOW NOTES 🔗
TRANSCRIPT 🔗
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I'm Julie Saunders. I'm Jan Wilson. Julie and I both have experience as school
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librarians, and we've worked together as district library leaders.
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In each episode, we'll dive into our profession with interviews and meaningful content to inspire you.
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The ideas and opinions shared by any host, guest, or listener are their own
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and do not represent those of any respective school district.
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Welcome to Library Exchange.
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Welcome to a new episode, everyone. We're glad you're spending time with us
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today because we have a guest who understands the life-changing power of reading.
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He is a Super Bowl champion, an author, the founder of the Share the Magic Foundation,
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which is a youth literacy foundation.
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He is one of the most passionate literacy advocates you will ever meet.
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And there's more exciting news. It was announced recently that he will headline
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the Georgia Educational Technology Conference this November as a featured keynote speaker.
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So you still have plenty of time to register to see him in person.
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Welcome to Library Exchange, Malcolm.
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I'm happy to be here. Thank you for having me.
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And I'm going to tell all your audience that intro was very polished. Oh, thank you.
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Conversation we were having before you hit record.
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That was where all that's where all magic was happening. Yay.
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I love that. I don't want anyone to be fooled and say, you know,
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this all scripted. No, these are two amazing people that like to have fun.
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So this conversation is fun to be fun.
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I love that. So, Malcolm, we have listeners in the U.S. and internationally,
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and some may not know your background and story regarding literacy.
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Will you take a few minutes to share your relationship with reading growing
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up and how you overcame those challenges?
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Well, I'll start with what could be a shock statement.
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I had no relationship with reading growing up.
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I grew up in Valdosta, Georgia. Valdosta, Georgia is home to the Winnegas High
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School football program in the country, the Valdosta Wildcats.
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My high school team has won more football games than any other high school that has ever existed.
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I went from being in that environment to playing for the University of Georgia Bulldogs, Go Dogs.
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And after that, I was drafted to play for the New England Patriots,
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where I was fortunate enough to be a part of a Super Bowl winning team.
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When you ask about my relationship with reading, I have to go back to Valdosta,
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because the most natural thing for a child like me in that community to do was
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to play sports. And that's what I decided to do.
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There was no clear or tangible example of anyone taking education or reading
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anywhere that was culturally desirable.
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No one was walking up and down our street saying, if you read, you can succeed.
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Or counting their educational prowess with a book in their hand.
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That wasn't the reality for me, and that's not the reality for many communities.
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And if we dive a bit deeper, I will confess that even when I look back on those
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moments, it should not come as a surprise because the student with the highest
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GPA was not featured on the front page of the newspaper.
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It was the child who had scored the most touchdowns. When you completed a book,
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no one clapped or cheered. But when you made a first down catch,
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well, the stadium erupted. Right.
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Right. It was just obvious. So I thought that football was more important than reading.
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I had all of these examples around me proving that to be the case.
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And oh, by the way, you take that and you generalize it at a massive scale,
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like in American society, it's still the same.
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The most educated person is not the most celebrated. It is an athlete who performs
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best in whatever sport. Right.
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That gets the most attention. So should we be surprised that our students strive
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to be exactly what they see every adult celebrating?
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Good point. So true. So true. But with all that being said, to answer the question
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with a tight response, growing up, I did not understand the importance of reading.
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Once I got to the University of Georgia, when I was placed in a different atmosphere,
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and exposed to more that the world had to offer, I realized that my perspective
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was flawed and I had to make a choice.
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I would either accept everything as it was or take a new course of action and decide to be a reader.
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I really think football had to have been something where you learned goal setting
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too. So I imagine that when you decided you were going to set that goal for
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reading and you were going to be a good reader, I imagine you put everything you had into it.
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Well, I've learned that progress or getting better at something is a quite simple formula.
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In football, as a child, the coaches always said, start with the fundamentals,
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which means you start from the easiest place and then you build your skills upon that.
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Well, when I decided to become a reader, I thought about that same concept and
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I just asked myself, what's the equivalent of starting from the easiest point with books?
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And that's how I gravitated towards picture books and that's why I ended up
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writing them because as a 19-year-old,
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playing football at the University of Georgia, I was reading The Very Hungry
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Caterpillar to gain confidence and learn sentence structure and build vocabulary, those sorts of things.
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So Malcolm, did you not have a school library in elementary school or it just
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wasn't a place you gravitated towards?
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It was not a place I gravitated towards. I remember in elementary school when
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the Scholastic Book Fair would come.
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Ironically enough, I write books with Scholastic.
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But then, you know, I would spend 20 minutes holding Captain Underpants.
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And I'd try to walk out with it and they'd say, well, wait a minute,
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that's $7.99. And, you know, then I had to put it back.
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In middle school, I remember there being a media center and there being,
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I think I now know it to be Lexile level reading material.
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I love looking at pictures with animals. I was a huge crocodile hunter fan.
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And in high school, I remember the library, but he,
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Each book that I've written thus far features a library for a reason.
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Because by the time I became a young adult, I was able to actively alter my
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perspective of the library through my desire to do so.
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But in elementary, middle, and high school, I'm just simply accepting things for what they are.
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And I don't want to say this, knowing your relationship to libraries,
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but I want to be authentic and I want to be honest.
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They were never positioned as places for community,
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for enthusiasm, for excitement, for celebration, for all the dopamine hits you
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need as a child to want to engage.
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But you start looking at other stuff. You wonder why the kid wants to play the video game all day.
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Well, every 20 seconds, it's giving him some accolade.
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Yeah. Or her, you know.
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So for me as a kid, yes, I remember those places.
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But they were never positioned to be something that I would gravitate towards.
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Because when you went in there, well, the rules were pretty straightforward. be quiet.
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So Malcolm, you're already kind
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of answering my question, so I'm going to ask it while we continue is,
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you know, as librarians and educators, we see students every day,
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you know, where you were feeling frustrated with reading or not able to purchase a book at the book fair.
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So what message would you share with school librarians who work every day to
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help students to discover a love of reading?
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You mentioned community already. I'm ready.
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Well, it has to be culturally relevant. It has to somehow intertwine with the
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long-term desire of not just that student, but the entire community in the school
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and outside of the school.
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If you want people to engage at a deeper level where they can actually extract
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the value out of an amazing place like a library. To me, the library represents
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the past, present, and future.
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And that's a big deal, you know, especially if you're trying to figure out how
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to go from being in an environment where resources are slim to a resource-rich environment.
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Well, the library hosts all or majority of the information you need access to,
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to gain the intellectual capabilities to move yourself into different social groups.
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I believe that wholeheartedly. That's why I keep writing about libraries and
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the books that I'm able to write.
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But to answer your question, it has to evolve.
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The concept has to evolve into something that's much more present today.
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Because unless that atmosphere is elevated to the same degree as Friday Night Lights.
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You're going to keep competing with these, and it's just going to be very difficult.
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For me, one thing that helped was when I realized that reading or having the
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ability to read proficiently would impact my socioeconomic status,
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well, my perspective of the activity changed because, oh, this is something
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that can ensure my mom doesn't have to struggle her whole life,
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that I could help her by gaining intellect through reading.
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Well, that's a lot different than just saying read to pass class.
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I know people like to say, well, you want to enjoy reading? You want to have
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fun? And sure, I love it. I want students to enjoy it.
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But at the end of the day, whether you enjoy it or not, You have to do it.
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And I will compare it to playing sports.
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I despise lifting weights.
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Didn't like anything about it. Cardio, I'm all in. Playing the game,
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I'm all in. Hey, let's put 245 pounds on the...
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Bar, see if Malcolm can get it off of his chest. Sounds terrible,
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doesn't it? It does sound terrible.
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Every single day from the time I was in middle school until I stopped playing,
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when it was time to lift weights, I lift those weights because I clearly understood
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how that was going to contribute to my long-term desire.
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Well, we have to position reading like that too.
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Absolutely. Yeah, the practice is important, but also the motivation.
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And I wonder when you're going to some of the schools that you have visits at,
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do you feel that there are some school libraries that have more of a reading
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culture and more of a sense of belonging?
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Like, can you tell when you go and visit the schools? I've been doing this for
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10 years. Now I know as soon as I walk through the front door.
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You can feel it. You can. I mean, that's kind of an arbitrary response,
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right? You can feel it. What does that mean? I don't really know what that means.
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But it's no different than when you're at a sporting event and you feel momentum.
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Right. Explain that. Well, good luck. You know, that's me trying to explain
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what it feels like when I walk into a school.
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I can feel the energy of the school. Yeah, you can feel the climate.
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Will you share information about your in-school programs? They're called Read with Malcolm, correct?
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Yeah. So back in 2016, I created Share the Magic Foundation,
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which hosts Read with Malcolm programs.
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We have in-school programs and we have a virtual platform for educators to use.
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Our in-school programs require for me to be present. And that's when you hear
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me say I'm going to all these different communities.
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I go in and I host a reading rally and community-based events in the school.
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It's really designed for increasing book ownership and also sending that culturally
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relevant message, trying to connect the dots so students can,
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begin shifting the cultural narrative around reading and its importance.
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And then we have a platform for educators to engage students in literacy-based
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activities. We call them our reading challenges.
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Our biggest one is called Read Bowl, where classrooms across the country and
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the globe get to compete within a four-week period of time to see who can read the most on average.
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We have about a million students participate in that one annually. Wow. A million?
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Is that global? Is that global also? Do people in other countries?
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Great. Yeah. So we had about 19 other countries participating in that.
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Don't ask me to list them all.
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You list 18 of them?
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I could get a couple of them, but I'm not going to.
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And that one is obviously more scalable because I don't have to be present. Teachers run them.
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And we have four total positioned around the calendar to create year-round programming opportunities.
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And the virtual reading platform is free.
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Now, if you want me to come to your school, the cost of that is the cost of
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the books. Because of my experience as a child,
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not always having the financial means to purchase books.
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If I show up, then every kid's going to get one at no expense. Oh, I love that. No way.
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And we find a way to accomplish that. Either it's fundraising,
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the school has community support, or the school has Title I funding. We figure it out.
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But the children and their families will not bear the cost of that book. That's not. Yeah.
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It's so great that the ways in which you've figured out a way to get books in
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the hands of kids and to inspire kids to read.
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And I think about that read bowl, even even though you're not there and present,
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it's your domino effect that is spreading for all these other kids to have these
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opportunities. It's really amazing.
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Do you feel that? I knew you were going to ask that.
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Does it feel I mean, do you feel like you're making a difference with this?
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Because it feels to me like you are.
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I'm not in it for that. I know. I'm in it.
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Yeah, I'm not in it to make myself feel good about anything.
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I'm just in it because I think it matters.
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So that leads me to my next question. Yeah.
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So think about learning to read later in life and really digging in.
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How has becoming a reader changed the way you see yourself?
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Whoa, now that is a good question that I have never asked.
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Well, reading made me more self-reflective.
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So accountability skyrocketed. And I realized that a lot of the things,
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happening around me or to me had something to do with the way I was perceiving the world around me.
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Reading taught me how to do that because I was able to step outside of my own
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shoes and jump into someone else's.
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And that is powerful. And that is freedom.
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That is how communities and a country moves forward.
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Now, you will hear phrases like you gain empathy for, you know,
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other situations. And that's great. But you gain more accountability as a person.
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And you're forced to look in the mirror and deal with what you see if you are an avid reader.
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So the acceptance of a mediocre performance, the acceptance of inadequate responses,
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all of that begins to be challenged, not by some external factor that you can argue with,
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but with yourself if you're good at it.
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And that matters. And to me, that's why I say reading has the power to alter
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the behavior of the world, because we'll stop arguing with each other and we'll
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start arguing with ourselves.
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And that's how the greatest form of evolution takes place.
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I completely agree. In my opinion, that's what I've experienced.
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You just can't be afraid to look at yourself and say, I really need to do something
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about this because it's not great. Right.
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Yeah, I love that. It's self-reflective. Great answer.
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It does. It forces you to say, I have only looked at this through my own lens
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because it's the only life I've had.
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It forces you to look at things through a different lens.
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Well, and it also lends itself to how we really try to have our libraries have
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representation in all in the book collection and making sure that students can
00:18:27.090 --> 00:18:30.356
see themselves, but also see other people.
00:18:30.762 --> 00:18:33.977
And, you know, you might have heard along the way, the windows,
00:18:34.482 --> 00:18:38.340
the doors, yeah, the sliding glass doors, you know, where you can,
00:18:38.340 --> 00:18:41.050
or the mirrors, I forgot the mirrors. New Year's windows and sliding glass doors.
00:18:41.290 --> 00:18:44.200
Yeah, thank you, Jan, where you're reflecting back on yourself,
00:18:44.200 --> 00:18:46.963
you're looking out the window at something else, and then you can go back and
00:18:47.143 --> 00:18:49.424
forth between the worlds through the sliding glass doors.
00:18:49.842 --> 00:18:55.110
And it really does create full human because you are all these ideas that you
00:18:55.110 --> 00:18:58.676
have to wrestle with with yourself to figure out who you are and who the world is around you.
00:18:59.355 --> 00:19:01.490
Yeah, and if you're honest with yourself.
00:19:03.973 --> 00:19:10.579
It also reinforces humility because you realize, man, in this entire ecosystem,
00:19:11.265 --> 00:19:13.244
I don't want to get too philosophical here, but,
00:19:15.344 --> 00:19:19.390
we are specks in comparison to what all of this thing represents.
00:19:20.644 --> 00:19:24.133
And it's liberating in some degree.
00:19:25.537 --> 00:19:29.454
It's also concerning in some degree. Yeah.
00:19:30.452 --> 00:19:33.579
Each day, I guess you can decide which one you want it to represent.
00:19:35.880 --> 00:19:41.418
Do you have a memory of a child or a parent saying something to you that's kind of stuck with you?
00:19:42.352 --> 00:19:47.901
Anytime someone tells me that I've inspired them to read, it sticks with me.
00:19:48.058 --> 00:19:55.532
Oh, nice. I mean, for the first, I'm 32, so I started playing football. I don't know.
00:19:56.719 --> 00:20:01.319
What grade are you in at? How old are you in fourth grade? Probably like nine or ten.
00:20:01.919 --> 00:20:05.779
Okay, let's go with ten so I can have a good round number. Easy man off.
00:20:08.779 --> 00:20:16.257
When I was, I started playing football at ten, and from the time I was ten until I was 25, 26,
00:20:17.613 --> 00:20:24.262
I had only been acknowledged for my athletic performances. Great catch. Good block.
00:20:24.581 --> 00:20:27.852
Man, you're fast. I didn't know you could jump that high.
00:20:28.696 --> 00:20:29.938
Wow, your hands are big.
00:20:34.693 --> 00:20:43.540
And so subconsciously, you begin to think of yourself, how the world perceives and values you.
00:20:43.865 --> 00:20:47.377
And then someone says something out of nowhere and it's like, whoa, what do you mean?
00:20:48.110 --> 00:20:52.324
So I think I'm all I'm all I'm still taking it back any time that happens.
00:20:54.807 --> 00:21:00.273
Yeah, I know that you don't want it to be all about you and you're not in it for you.
00:21:00.733 --> 00:21:05.623
But along with the help of our listeners, we need to get you in front of as
00:21:05.623 --> 00:21:11.322
many students as possible. I've enjoyed meeting you and thank you today for your time.
00:21:11.988 --> 00:21:18.313
Time it's been a pleasure having you join us today we will have a link to readwithmalcolm.com
00:21:18.313 --> 00:21:23.133
in our show notes thank you for the work you're doing and for reminding us that
00:21:23.133 --> 00:21:25.501
it's never too late to pick up a book.
00:21:26.459 --> 00:21:31.217
Oh, I appreciate you. Thank you. Thank you both. We exchanged ideas,
00:21:31.217 --> 00:21:32.892
and now it's time for the recap.
00:21:33.847 --> 00:21:37.607
I loved talking with Malcolm about his reading journey. Yes.
00:21:37.607 --> 00:21:41.587
There are a few key points that I want to highlight from the conversation.
00:21:42.278 --> 00:21:48.455
To start, I feel so sad for the little boy that did not feel welcome in his school library.
00:21:49.112 --> 00:21:53.517
Yeah, it makes me sad, too. I mean, the truth is how often we have librarians
00:21:53.517 --> 00:21:58.227
out there that are so focused on being the keeper of the books that they have
00:21:58.227 --> 00:22:02.967
no idea how they have created a barrier to library services for students in their schools.
00:22:03.734 --> 00:22:10.927
Yes, he unfortunately remembered his school libraries and just the be quiet rules.
00:22:11.727 --> 00:22:15.317
And I guess those types of spaces are still out there, Julie,
00:22:15.317 --> 00:22:21.292
but there are times when it's OK to have an active space. Yes, absolutely.
00:22:21.462 --> 00:22:26.867
And like other librarians, I've worked with administrators whose vision was
00:22:26.867 --> 00:22:29.919
the library is a silent, studious climate.
00:22:30.395 --> 00:22:35.617
And that means we need to accept the challenge and change the mindset of the
00:22:35.617 --> 00:22:40.647
adults in the building that the library is also a space for collaboration,
00:22:40.647 --> 00:22:44.704
creativity, and celebrating. Yes, absolutely.
00:22:45.128 --> 00:22:49.897
And just, you know, self-reflecting, even in the most welcoming libraries,
00:22:49.897 --> 00:22:53.104
there are students in your school that do not feel like they belong in the library.
00:22:53.521 --> 00:22:54.587
So let's think about that.
00:22:55.267 --> 00:22:59.437
What can you do to reach out to struggling students or students who may seem
00:22:59.437 --> 00:23:01.037
uninterested, but really it's
00:23:01.037 --> 00:23:04.337
a defense mechanism because they don't know how to make the connection.
00:23:04.713 --> 00:23:08.963
Be the connector that they need. Seek out the students that need you.
00:23:09.736 --> 00:23:15.890
Yes. Speaking of need, his memory of having to put that book back at the Scholastic
00:23:15.890 --> 00:23:21.040
Book Fair because he didn't have money broke my heart. And I know that's the
00:23:21.040 --> 00:23:22.810
reality for many students.
00:23:23.729 --> 00:23:28.768
And I hope that librarians take inspiration from his foundation's mission,
00:23:29.198 --> 00:23:31.903
which is, you know, to get more books in the home.
00:23:32.648 --> 00:23:40.150
Actively seek out Title I funding, community grants, or fundraise so that finances
00:23:40.150 --> 00:23:43.038
never prevent a child from owning a book.
00:23:43.648 --> 00:23:47.218
And as a reminder, if you work at a Title I school,
00:23:47.729 --> 00:23:52.617
set up an account with First Book Marketplace because they have popular books
00:23:52.895 --> 00:23:57.330
and sometimes their paperbacks are only $1 each and you can purchase books in
00:23:57.330 --> 00:23:59.210
bulk for bigger savings.
00:23:59.210 --> 00:24:00.987
Yeah, great ideas.
00:24:01.121 --> 00:24:08.446
So, you know, librarians out there listening, please make your students feel welcome in your space.
00:24:08.824 --> 00:24:13.124
Seek out the resistant students. Go out of your way to find them.
00:24:13.478 --> 00:24:16.443
And always work tirelessly to get books in the hands of kids.
00:24:17.120 --> 00:24:24.200
Yes, I also noted from talking to him that we need to remember that getting
00:24:24.200 --> 00:24:30.465
to know our school community, the culture and their interests will help us meet their needs.
00:24:31.069 --> 00:24:35.600
This is especially important for our events and programs that we offer in our
00:24:35.600 --> 00:24:40.240
spaces because you're going to attract maybe those reluctant students and their
00:24:40.240 --> 00:24:44.717
families if your programs match what's important to them.
00:24:44.862 --> 00:24:51.360
So if soccer is popular, offer a World Cup of Reading Challenge or something
00:24:51.360 --> 00:24:55.077
like that. You have to know what will build connections.
00:24:55.361 --> 00:25:00.818
One time I designed an activity, Julie, based on the board game Clue,
00:25:01.277 --> 00:25:04.063
you know, Professor Plum in the kitchen with the lead pipe. Yeah.
00:25:04.835 --> 00:25:09.662
It failed big time because students were not familiar with clues.
00:25:11.202 --> 00:25:17.042
And it ended with Mrs. Wilson on the floor with exhaustion from explaining how the game worked.
00:25:20.162 --> 00:25:23.692
You can laugh at me. I laugh about it now, but epic failure,
00:25:23.692 --> 00:25:25.145
epic failure. That's all right.
00:25:25.575 --> 00:25:29.682
So if you want to know more about some of the amazing school programs that Malcolm
00:25:29.682 --> 00:25:32.518
provides, you can visit ReadWithMalcolm.com.
00:25:33.188 --> 00:25:38.612
And to end, you guys, Malcolm just reminds us that reading's greatest gift is
00:25:38.612 --> 00:25:43.202
teaching students how to step outside their own shoes, build humility,
00:25:43.822 --> 00:25:45.611
and foster self-reflection.
00:25:46.413 --> 00:25:50.059
Thanks for tuning in, and we'll be back July 13th.
00:25:51.771 --> 00:25:57.733
Make sure to visit our website at www.libraryexchangepodcast.com.
00:25:58.006 --> 00:26:00.113
You'll find episode notes and links.
00:26:00.281 --> 00:26:05.639
You can even submit your questions or inspiring stories that may be featured on the podcast.
00:26:05.935 --> 00:26:09.822
If you're looking for some swag for your library or book-loving friends,
00:26:09.822 --> 00:26:13.151
visit libraryexchange.etsy.com.
00:26:13.627 --> 00:26:17.182
That's a lot of URLs, so I'm glad you had to say all of that, Julie.
00:26:19.042 --> 00:26:24.697
Thanks for joining us. We can't wait to have you back for our next episode of Library Exchange.