ABOUT THIS EPISODE
On the next Leverage Storytelling, presented by Tunheim, Arick Wierson talks with Sara Ratner, CEO of Deon Health, about recognizing overlooked markets—and what happens when the opportunity turns out to be far bigger than anyone imagined.
Deon Health is rethinking managed care for people with intellectual and developmental disabilities (I/DD), a population whose complex medical, behavioral and long-term support needs have often been poorly served by traditional healthcare models.
Ratner, a veteran healthcare entrepreneur and executive, sees both an enormous unmet need and an enormous opportunity. In the conversation, she discusses Deon’s projection of surpassing $1 billion in revenue in its first year—and the challenge of getting your arms around a market moving at that kind of scale.
How do entrepreneurs spot opportunities others have missed? What happens when an overlooked corner of healthcare suddenly reveals itself as a massive market? And how do you harness an idea once you realize just how big it could become?
It’s a conversation about healthcare, entrepreneurship, and finding extraordinary opportunity where others simply haven’t been looking.
00:00 — Introduction
01:10 — What Deon Does
04:16 — Deon’s Origin Story
07:00 — Scaling the Company
09:22 — Unlocking Rapid Growth
10:44 — Social Determinants
12:46 — Building for Scale
13:39 — Storytelling Healthcare
