April 14, 2023 · show notes

ABOUT THIS EPISODE

Shallow Links: Unique Link Building Approach with Jeff Ferguson

Our guest in this episode is Jeff Ferguson, CEO at Amplitude Digital. He takes us through his career journey, shares his background in SEO, and tells us how he entered the world of digital marketing.

We discuss the topic of homepage links, also known as "shallow" links, and Jeff explains why they are not as beneficial as page-specific links for SEO. We also cover how to pitch websites for link swaps to a particular page, the success rate of such campaigns, and when it's worth pursuing link-switching opportunities.

We close the episode by discussing the future of backlinks and SEO, and how AI is becoming an essential tool for accelerating processes, analyzing data, and generating ideas.

Connect with Jeff on Twitter @countxero, on Linkedin or at amplitudedigital.com.

Marketing

Technology

Business

English

United States

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IN THIS EPISODE

# jeff ferguson

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SHOW NOTES 🔗

00:00:00Introduction

00:00:44Jeff's Background in SEO and Digital Marketing

00:07:12Jeff's Experience in Link Building

00:11:12What Is a Shallow Link?

00:14:37Why Are Homepage Links Not as Beneficial as Page Links?

00:17:54How to Identify Homepage Links that Should be Page Links

00:20:01Link Switching Pitch

00:22:16Success Rate of Link Switching Campaigns

00:24:24When is it Worth It to Ask for a Link Swap?

00:31:15The Future of Backlinks and SEO

TRANSCRIPT 🔗

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