ABOUT THIS EPISODE
If you've looked at your practice lately and realized the version you built a few years ago doesn't quite fit the one you're running today, this episode is going to feel like a permission slip. I sat down with Laura Schoenfeld, who is in the middle of tearing her own business down to the foundation and rebuilding it for who she is now.
Laura built and ran a multiple six-figure business for over a decade, and this year she did something brave. She closed the program that had been her bread and butter for years so she could rebuild from the real foundation. We get honest about what it actually looks like to outgrow your own offers, move upmarket, and stop trying to fix something that needs to be rebuilt.
In this episode, we get into how knowing yourself changes the way you sell, her four Bs of growing an audience, how she runs everything in about 15 to 20 hours a week with AI behind the scenes, and a real conversation about whether Substack is worth your time.
- Why kitchen-sink offers are so much harder to sell than specific ones, and how Laura knew it was time to rebuild instead of patch
- Her four Bs of growing an audience (build, borrow, buy, broker) and how to pick the two or three that actually fit you
- How human design and personality data can shape the way you sell, without becoming an excuse to skip the uncomfortable stuff
- Why being half in on a platform will get you eaten alive, and how to choose where you show up with your whole chest
- What's actually working on Substack right now, and who it's genuinely a fit for
Connect with Laura Schoenfeld Website: https://www.lauraschoenfeld.com/ Instagram: @laura.schoenfeld
💬 Let's Connect If this one had you thinking about where your own practice has outgrown its systems, I'd love to hear about it. Come find me and send me a DM at @nicole.leadbetterhq.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
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