ABOUT THIS EPISODE
In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP. Apple announced new privacy changes in iOS 17, set to be released this month, which will strip away critical link tracking for HubSpot, Marketo, and Mailchimp; preparing for the end of third-party cookies; a new Gartner report finds a shift in technology ownership from Marketing to IT, will it free marketers up to lead more business-focused work?; Adobe unveils Firefly Image 2 which introduces new AI-powered editing capabilities to help users customize their results; avoiding common mistakes when using email warming platforms for cold lists; tech godfather, Geoffrey Hinton, says AI could rewrite code and escape control; and more.
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Links:
Link Tracking Protection in iOS 17 & macOS Sonoma: Important changes for marketers (Knak)
Preparing for the end of third-party cookies (Google)
Gartner Marketing Survey Finds 78% of Organizations Have Centralized Customer Data Management Within IT Teams (Gartner)
Adobe is upgrading Photoshop’s generative AI model — and releasing more for Illustrator and Express (The Verge)
‘Godfather of AI,’ ex-Google researcher: AI might ‘escape control’ by rewriting its own code to modify itself (CNBC)
