WEBVTT
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Hello and welcome to Label Sessions presents
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the podcast where we talk to the most interesting
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people about all the things you need to know
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in the worlds of innovation, business design,
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tech and culture. I'm Fuzlan Isor and today we're
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joined by two new label mates to join the roster
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as well as Josh Nixon from the Label Sessions
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team. Hello everyone. We're saying hello and
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welcome to John Moore, a trusted transformation
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leader, author and former Big Four principal.
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He helps organizations navigate complex change
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with bold strategy, sharp clarity, and real results.
00:00:34.420 --> 00:00:38.340
Hi, John. Also, hello and welcome to Ian Hunter,
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an impact -driven advisor and global innovation
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strategist. He helps ventures grow responsibly,
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shaping strategy, refining position, and building
00:00:45.479 --> 00:00:48.700
partnerships that align a purpose with progress.
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Hello, Ian. AI is once again in the news as it
00:00:52.500 --> 00:00:57.079
is always, and it's been used lately for really
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kind of... reshaping the way we plan travel.
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Open AI and Google are rolling out tools that
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turn planning into sort of a chatbot style conversation,
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and startups are racing to build these personalized
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AI powered itinerary apps. So it looks like the
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data sort of, you know, endless tabs, which is
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my biggest fault, and manual bookings may soon
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be behind us. But, you know, Will do you guys
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see yourself starting to use AI to plan? holidays
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work trips How fast do you think the adoption
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of AI travel will be? Over the next well, probably
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a few few months really Is it is it something
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that's that's on the horizon that we'll be thinking
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of seriously or is it still just the Give me
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some advice How do how do we feel? I do not,
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but my travel requirements are fairly modest
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really. I mean I go to Yorkshire every month
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so that's a very easy sort of arrangement. That's
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you know just walking the trains. Because I have
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Scottish blood I like to find a deal so I tend
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to do a bit of research and I suppose AI could
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help with that but I've not used it thus far.
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Um, so I, uh, I think because I am a fairly simple
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needs traveler, um, it doesn't particularly add
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any value, but I would be open to it. So, you
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know, I haven't as yet done anything that would
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be helpful. You know, if you think back when
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we used to use travel agencies. right whether
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it's American Express or whatever we rely on
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them quite heavily you make a call they would
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go off do their magic and then they come back
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with the results and you go back and forth and
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finally get what you want that seems that has
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eroded away over time and then it's you pretty
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much get the hang of doing it yourself. You know
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where to go, click, click, click. You're done.
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If you need to make any changes on the fly, it's
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easy to do it. You don't have to get ahold of
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another agency and work through their people
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because it was put by them and then it's not
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put by you and you can't do the changes. And
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so many things. And so we've gotten used to that.
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So now here's another opportunity to be able
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to take some of that control, some of those tasks
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and be able to offload that onto others. So again,
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depending on how much control AI is going to
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have, can we still make the changes? Do you have
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to contact AI in order for them to do it? So
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it's really just kind of feeling it out. But,
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you know, it's been so long that, you know, I've
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done my travels for so long. I find it brainless
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to do. I mean, it's so easy now. If I see some
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other advantage, like maybe if I wanted to do
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some personal travel and I'm open to ideas about
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some new opportunities, like let's say I want
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to go in winter time, I want to go on a one horse
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open sleigh, you know, like in the song, where
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can I go for that? Right? Okay, go to the Fairmont
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in in Calgary, you can go here. And so maybe
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I want some ideas on where I can do some of this
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stuff. Then I'll go ahead and book it myself.
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So I think it's just a just a matter of kind
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of getting comfortable with it, but also understanding,
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you know, what the benefits would be if you relinquish
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some of that control. I personally feel like
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I would enjoy kind of having it. and going, hey,
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I would like to go to something like this and
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around this time. Give me the ideas and give
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me the sort of thing. But then I want to take
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it a little bit further and also have it book
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it for me. But ultimately, we still want control
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over the thing. It was an interesting story a
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few weeks ago about, I think it was a Malaysian
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couple who booked a holiday based on something
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they'd seen on TikTok, only to discover on arrival
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that the entire thing was AI generated. So they
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went to go and see, I think it was waterfalls
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or something, and they were expecting this amazing
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thing. And when they got there was not. something
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in existence. So I think the fact that we're
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still living in a time of AI hallucinations,
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we kind of still have to be a little bit in the
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mix. But what a crazy story to end up looking
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for some beautiful. Well, let's not discount
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the criminal enterprise as well. You could have
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these fake opportunities all of a sudden, credit
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card, they've got your passport information,
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then there you go. And so really being able to
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identify what's real and not real. I mean, people
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today are seeing videos of themselves, you know,
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that in a movie playing the violin, they don't
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even know how to play the violin. And you got
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just all these things going on and, you know,
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taking the politicians' voices and recreating
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phone calls. You don't even know if the phone
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call is real anymore. And so I think once you're
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once you have it's a little safer right and you
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you have some confidence like I'm comfortable
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with what I can do and I don't give my information
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away you're just letting it out in AI and you
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don't even know if it's AI so it's got to be
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some some more confidence yeah I agree with what
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John's saying I think there are so many apps
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now that are so efficient I mean in the UK there's
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train mine which is you know for the more mundane
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operation of booking a train fare it's spectacular
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it's really easy it's fast you can do all your
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expenses from it you know i don't know that i'd
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want to move from anything like that because
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that system is so ingrained now it's so easy
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i can't imagine that it could be any easier yeah
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and the the only real the only real upside to
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not using something like the train line is if
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you want to nickel and dime doing split fare
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tickets and things like that, but then you just
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get into a whole world of headaches and like
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50 different paper tickets. Like I saw, this
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is very specific to the UK, but like I saw one
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where a person did like a bunch of split singles,
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all physical tickets, the receipts for the tickets,
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bike reservations, seat reservations, and I think
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it was just like a trip from London to Manchester
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and they had like 16 printed out tickets for
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just like what was essentially a return trip
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because they did like a different change just
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to try and save like a five or something like
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that. And it's like, well, if you're willing
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to do it, by all means please do, but like that
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just sounds like an absolute headache. I can
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only imagine how thick as well it must have been,
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you know? Yeah, when he's trained on that's all
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that thinking for you. That's when you want the
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AI to do it for you. If the AI can do that, that's
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fine, because then you've kind of given it a
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little task to do. But the straightforward stuff,
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it's until we can I think differentiate between
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what is real and what is AI and it's becoming
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going to become more and more difficult as we
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go on. I think there's always going to be a bit
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of skepticism when it comes to those sort of
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things. I think Tom's point about security and
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your fraud is huge, you know, it's just very,
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very valid and that, of course, that exposure
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is huge. So he would be, you know, I think a
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little bit reluctant generally speaking.
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Hello and welcome to Label Sessions presents
00:00:02.060 --> 00:00:04.280
the podcast where we talk to the most interesting
00:00:04.280 --> 00:00:06.440
people about all the things you need to know
00:00:06.440 --> 00:00:08.480
in the worlds of innovation, business design,
00:00:08.720 --> 00:00:12.240
tech and culture. I'm Fuzlan Isor and today we're
00:00:12.240 --> 00:00:15.960
joined by two new label mates to join the roster
00:00:15.960 --> 00:00:18.620
as well as Josh Nixon from the Label Sessions
00:00:18.620 --> 00:00:21.739
team. Hello everyone. We're saying hello and
00:00:21.739 --> 00:00:24.940
welcome to John Moore, a trusted transformation
00:00:24.940 --> 00:00:27.199
leader, author and former Big Four principal.
00:00:27.699 --> 00:00:30.260
He helps organizations navigate complex change
00:00:30.260 --> 00:00:33.780
with bold strategy, sharp clarity, and real results.
00:00:34.420 --> 00:00:38.340
Hi, John. Also, hello and welcome to Ian Hunter,
00:00:38.840 --> 00:00:40.780
an impact -driven advisor and global innovation
00:00:40.780 --> 00:00:43.359
strategist. He helps ventures grow responsibly,
00:00:43.539 --> 00:00:45.479
shaping strategy, refining position, and building
00:00:45.479 --> 00:00:48.700
partnerships that align a purpose with progress.
00:00:49.399 --> 00:00:52.500
Hello, Ian. AI is once again in the news as it
00:00:52.500 --> 00:00:57.079
is always, and it's been used lately for really
00:00:57.079 --> 00:01:00.549
kind of... reshaping the way we plan travel.
00:01:02.630 --> 00:01:04.769
Open AI and Google are rolling out tools that
00:01:04.769 --> 00:01:08.049
turn planning into sort of a chatbot style conversation,
00:01:09.090 --> 00:01:12.090
and startups are racing to build these personalized
00:01:12.090 --> 00:01:17.409
AI powered itinerary apps. So it looks like the
00:01:17.409 --> 00:01:19.629
data sort of, you know, endless tabs, which is
00:01:19.629 --> 00:01:23.129
my biggest fault, and manual bookings may soon
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be behind us. But, you know, Will do you guys
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see yourself starting to use AI to plan? holidays
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work trips How fast do you think the adoption
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of AI travel will be? Over the next well, probably
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a few few months really Is it is it something
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that's that's on the horizon that we'll be thinking
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of seriously or is it still just the Give me
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some advice How do how do we feel? I do not,
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but my travel requirements are fairly modest
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really. I mean I go to Yorkshire every month
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so that's a very easy sort of arrangement. That's
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you know just walking the trains. Because I have
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Scottish blood I like to find a deal so I tend
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to do a bit of research and I suppose AI could
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help with that but I've not used it thus far.
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Um, so I, uh, I think because I am a fairly simple
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needs traveler, um, it doesn't particularly add
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any value, but I would be open to it. So, you
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know, I haven't as yet done anything that would
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be helpful. You know, if you think back when
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we used to use travel agencies. right whether
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it's American Express or whatever we rely on
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them quite heavily you make a call they would
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go off do their magic and then they come back
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with the results and you go back and forth and
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finally get what you want that seems that has
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eroded away over time and then it's you pretty
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much get the hang of doing it yourself. You know
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where to go, click, click, click. You're done.
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If you need to make any changes on the fly, it's
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easy to do it. You don't have to get ahold of
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another agency and work through their people
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because it was put by them and then it's not
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put by you and you can't do the changes. And
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so many things. And so we've gotten used to that.
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So now here's another opportunity to be able
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to take some of that control, some of those tasks
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and be able to offload that onto others. So again,
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depending on how much control AI is going to
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have, can we still make the changes? Do you have
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to contact AI in order for them to do it? So
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it's really just kind of feeling it out. But,
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you know, it's been so long that, you know, I've
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done my travels for so long. I find it brainless
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to do. I mean, it's so easy now. If I see some
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other advantage, like maybe if I wanted to do
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some personal travel and I'm open to ideas about
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some new opportunities, like let's say I want
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to go in winter time, I want to go on a one horse
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open sleigh, you know, like in the song, where
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can I go for that? Right? Okay, go to the Fairmont
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in in Calgary, you can go here. And so maybe
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I want some ideas on where I can do some of this
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stuff. Then I'll go ahead and book it myself.
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So I think it's just a just a matter of kind
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of getting comfortable with it, but also understanding,
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you know, what the benefits would be if you relinquish
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some of that control. I personally feel like
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I would enjoy kind of having it. and going, hey,
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I would like to go to something like this and
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around this time. Give me the ideas and give
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me the sort of thing. But then I want to take
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it a little bit further and also have it book
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it for me. But ultimately, we still want control
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over the thing. It was an interesting story a
00:04:42.170 --> 00:04:44.949
few weeks ago about, I think it was a Malaysian
00:04:44.949 --> 00:04:47.410
couple who booked a holiday based on something
00:04:47.410 --> 00:04:50.350
they'd seen on TikTok, only to discover on arrival
00:04:50.350 --> 00:04:53.589
that the entire thing was AI generated. So they
00:04:53.589 --> 00:04:55.970
went to go and see, I think it was waterfalls
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or something, and they were expecting this amazing
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thing. And when they got there was not. something
00:05:00.970 --> 00:05:04.470
in existence. So I think the fact that we're
00:05:04.470 --> 00:05:06.769
still living in a time of AI hallucinations,
00:05:07.870 --> 00:05:10.790
we kind of still have to be a little bit in the
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mix. But what a crazy story to end up looking
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for some beautiful. Well, let's not discount
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the criminal enterprise as well. You could have
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these fake opportunities all of a sudden, credit
00:05:28.430 --> 00:05:31.009
card, they've got your passport information,
00:05:31.689 --> 00:05:34.170
then there you go. And so really being able to
00:05:34.170 --> 00:05:36.790
identify what's real and not real. I mean, people
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today are seeing videos of themselves, you know,
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that in a movie playing the violin, they don't
00:05:42.029 --> 00:05:44.110
even know how to play the violin. And you got
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just all these things going on and, you know,
00:05:47.069 --> 00:05:50.970
taking the politicians' voices and recreating
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phone calls. You don't even know if the phone
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call is real anymore. And so I think once you're
00:05:55.459 --> 00:05:58.819
once you have it's a little safer right and you
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you have some confidence like I'm comfortable
00:06:00.959 --> 00:06:03.279
with what I can do and I don't give my information
00:06:03.279 --> 00:06:05.860
away you're just letting it out in AI and you
00:06:05.860 --> 00:06:08.879
don't even know if it's AI so it's got to be
00:06:08.879 --> 00:06:13.600
some some more confidence yeah I agree with what
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John's saying I think there are so many apps
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now that are so efficient I mean in the UK there's
00:06:18.180 --> 00:06:21.389
train mine which is you know for the more mundane
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operation of booking a train fare it's spectacular
00:06:23.810 --> 00:06:26.430
it's really easy it's fast you can do all your
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expenses from it you know i don't know that i'd
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want to move from anything like that because
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that system is so ingrained now it's so easy
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i can't imagine that it could be any easier yeah
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and the the only real the only real upside to
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not using something like the train line is if
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you want to nickel and dime doing split fare
00:06:39.990 --> 00:06:42.329
tickets and things like that, but then you just
00:06:42.329 --> 00:06:43.829
get into a whole world of headaches and like
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50 different paper tickets. Like I saw, this
00:06:46.649 --> 00:06:49.389
is very specific to the UK, but like I saw one
00:06:49.389 --> 00:06:51.730
where a person did like a bunch of split singles,
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all physical tickets, the receipts for the tickets,
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bike reservations, seat reservations, and I think
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it was just like a trip from London to Manchester
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and they had like 16 printed out tickets for
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just like what was essentially a return trip
00:07:04.370 --> 00:07:06.329
because they did like a different change just
00:07:06.329 --> 00:07:07.910
to try and save like a five or something like
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that. And it's like, well, if you're willing
00:07:09.870 --> 00:07:12.149
to do it, by all means please do, but like that
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just sounds like an absolute headache. I can
00:07:13.730 --> 00:07:15.569
only imagine how thick as well it must have been,
00:07:15.649 --> 00:07:17.930
you know? Yeah, when he's trained on that's all
00:07:17.930 --> 00:07:22.410
that thinking for you. That's when you want the
00:07:22.410 --> 00:07:25.449
AI to do it for you. If the AI can do that, that's
00:07:25.449 --> 00:07:27.769
fine, because then you've kind of given it a
00:07:27.769 --> 00:07:31.170
little task to do. But the straightforward stuff,
00:07:31.389 --> 00:07:36.720
it's until we can I think differentiate between
00:07:36.720 --> 00:07:39.019
what is real and what is AI and it's becoming
00:07:39.019 --> 00:07:40.959
going to become more and more difficult as we
00:07:40.959 --> 00:07:43.100
go on. I think there's always going to be a bit
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of skepticism when it comes to those sort of
00:07:45.439 --> 00:07:48.779
things. I think Tom's point about security and
00:07:48.779 --> 00:07:50.759
your fraud is huge, you know, it's just very,
00:07:50.759 --> 00:07:53.199
very valid and that, of course, that exposure
00:07:53.199 --> 00:07:57.620
is huge. So he would be, you know, I think a
00:07:57.620 --> 00:07:59.199
little bit reluctant generally speaking.
