April 15, 2026

ABOUT THIS EPISODE

Is Google STEALING Your Traffic? | Alena Afanaseva (BeInCrypto)

Welcome to the second episode of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with Alena Afanaseva, the visionary Founder and CEO of BeInCrypto, to dismantle the old rules of search and visibility.

From scaling a 4-person startup into a global media empire with 10M+ monthly readers to navigating the "death of SEO," Alena shares the high-stakes insights every founder needs to survive the AI transition.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast

INPUT Global on Instagram: https://www.instagram.com/input.global

Alena Afanaseva on LinkedIn: https://www.linkedin.com/in/alena-afanaseva-beincrypto/

Mary Pedler on LinkedIn: https://www.linkedin.com/in/marypedler/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/

Marketing

Business

English

United States

Use API to fetch this episode in JSON

IN THIS EPISODE

stella friaisse

mary pedler

alena afanaseva

Edit these tags

TRANSCRIPT 🔗

Are you the producer of this podcast? Add a podcast transcript

Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

SEARCH PAST EPISODES

Search past episodes of KNOWN.

Embed this search bar to your website

OTHER EPISODES IN THIS PODCAST

Why Branding is EVERYTHING for Founders | Rime Salmi (Fractl)

April 14, 2026

Welcome to the premiere of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with self-made marketer Rime Salmi, founder of Fractl, to uncover the "secret recipe" for building a brand that lasts. From starting an agency in a bear market to leveraging authenticity as a "super…

00:41:17

SAVE

CLIP

The Architecture of Modern Journalism | Justin Harper

April 15, 2026

This time we sat down with Justin Harper, journalist, editor, and storyteller with nearly 30 years across the BBC, Financial Times, Daily Mail, and more. What actually makes a great story Why so many CEOs are overcoached and under-experienced How Justin built one of media's most recognisable perso…

00:40:13

SAVE

CLIP

You're Pitching Wrong in MENA | Abdallah Al Jouaid

April 15, 2026

In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism. Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually ope…

00:33:11

SAVE

CLIP

Don’t Ignore Social Presence | Maria Frackowiak (ADI Foundation)

April 15, 2026

This episode, Maria Frackowiak joins KNOWN to discuss why self-investment compounds even through failure, when to trade freedom for leverage, and why most founders confuse branding with aesthetics. Find us: KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: …

00:41:58

SAVE

CLIP

Disclaimer: The podcast and artwork embedded on this page are from INPUT Global, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.