ABOUT THIS EPISODE
If you don't know who I am, I'm Matt Quirk and attorneys hire me to build systems that attract AND qualify clients BEFORE you speak to them on the phone or in person.
Focus items:
- Offering a guide or cheatsheet or something they can download that gives people a solution to a problem they are currently experiencing
- This shouldn't be an end-all-be-all solution, but providing a single solution to a single pain or problem they are experiencing...
This pain or problem should be a part of the bigger picture
e.g. - Debt collectors calling night and day > The solution might be to get a lawyer to send a letter on their behalf... the bigger problem here is that they need to be filing bankruptcy
e.g. - Hospital is threatening to send to collections > The solution might be to advise a payment plan proposal to hospital... the bigger problem is they were injured and need a strong legal advocate (YOU)
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