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Welcome to Keys to the Emerald Coast, the official podcast of the Emerald Coast Association of Realtors.
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Each episode we unlock market insights, advocacy updates, and member stories to help you thrive one key at a time.
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Hello, friends.
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We are back on our ECAR podcast here.
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And this is Maria Howell, your 2025 president.
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And I am with Melissa Skineki, our association executive.
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Hey Maria.
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Hello.
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So you just got back last night, right?
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Last night I got back.
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I got back where I got back from was uh Miami.
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Oh uh we had the Florida Realtors CEO Symposium that happens every year about this time.
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Yeah.
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Uh that is where the association executive and the incoming president for the following year travel together.
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Um we sit, we learn the new initiatives of Florida Realtors for 2027.
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Uh we are educated on some of the new rules, regulations, laws, industry stuff, you know, all that fun.
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We call it let's eat the vegetables first, right?
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So we went through that process, which was which was a lot of fun.
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Um the the attorney team at Florida Realtors is very entertaining uh with all of that information.
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And um and Kimberly Griggs and I uh traveled down there together.
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Uh Joe Caplotti, vice or because he's district.
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Yeah, district vice president for 2027.
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So he's a past president, and now he gets to come back again as treasurer next year.
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He's a glutton for punishment, and the district vice president for district nine.
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So um so we all went together and collaborated, and I'm really excited about next year because uh we are going to be moving fast.
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Uh Florida Realtors theme next year is called real estate, the speed of now.
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Okay so it's all about innovation, it's all about products, tools, resources that make sense for realtors now.
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Yes, and that can help them make more money and uh have bigger success in their business.
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And that is really at the end of the day, what we want for our membership and our our realtors in Florida.
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So it was exciting.
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So it was a quick churn and burn.
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And now we're back and ready to implement all of those things uh for a new year.
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So we're we're heading into we're actually inside of a very busy season.
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Yes, uh, as it pertains to the association.
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I know everything preparing for next year.
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No, speaking of our board uh elections wrapped up, which was exciting.
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Oh, that was great.
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So Melissa Jolly is our uh Niceville director next year.
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Sherry Solace moved into our vice president position next year, which means she'll listen to the presidency in 2028.
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Am I doing the math right now?
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No, I'm like, wait, no, no, no.
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28 is um Rachel.
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Rachel says 29.
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We're gonna be together for a while.
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And then uh Lisa Norton, a wonderful uh part of our organization.
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Yeah, assistant treasurer.
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That's good.
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We've got three new board members next week.
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We've got a solid team ahead of us.
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So and um I do want to say that we have our awards nominations out.
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Uh so those are available for people to nominate.
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Start thinking about who has inspired you uh over the last year, a realtor member that has taken it to the next level.
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I I have a few in mind that need to be recognized, quite frankly.
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So, but our our nominations will go through the end of October.
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Okay, that's good.
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Yeah, definitely nominate because we need more nominations, as many nominations as we can get.
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Yeah, it's always nice to give out those awards at our installation, which is in December 11th this year.
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Yes, as well.
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December 11.
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I mean, if you are looking for something to do, just pull up that e-car calendar.
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We got lots of things going on.
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Yes, yes, including our signature social for our pack.
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Yes, yes, yes.
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That's a party.
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I know.
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October 22nd.
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Yep.
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Yeah.
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In Fort Walton Beach.
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Yep, at the venue.
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At the venue, downtown.
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Yeah, it's gonna be a great auction.
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We got a lot of good items, so everyone come out and enjoy some signature drinks, mocktails, celebrity bartenders.
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We got a fun, entertaining MC.
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Oh, yeah, we do, don't we?
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Yes, we do.
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That's so that'll be a good time.
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So um today, Maria, there's not a guest in the studio with us you and I.
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Because we have discovered in feedback from our listeners and our membership that there are some things we need to talk about.
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Yes, as it pertains confusion over our area property tour.
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So we want to dedicate this podcast to our property tours, which is a huge member benefit.
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Huge member benefit, huge.
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Include it into your listing presentations, you will stand out.
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That is the first tip.
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If you get nothing today, take that with you and plug it into your PowerPoints when you're sitting in front of sellers and talking about all the wonderful things that you can do.
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So you are a uh an area tour director right now for Destin Tour.
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For Destin Tour, yep.
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So we split it between the the east and west side.
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And yeah, so I think the confusion is all of our members don't know the new communication, you know, route with getting signed up on NoteRouter and receiving the emails of our area tours.
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So yeah, so I want them to know that they can sign up on our website, they can actually uh look at it on the WAVE.
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There was a link that Sam put on there where they can sign up and you can check which area you want to receive uh the emails on.
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So you don't have to choose all of the areas, you can choose which area you would like.
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And we use a platform called Note Router that all of the tour coordinators uh use to send out that information on the tour, the date, the lineup, all the you know, good details of where to meet, as well as who is sponsoring.
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So I'm signed up for all of those, so I get to see them as they go out, and the way I receive them, it says Emerald Coast Association of Realtors Area Tour 25.
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And that is in South Crestview.
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So that will tell me what properties are listed, and that it's the night before or the day before that I get that email.
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And it shows me the properties listed along with all the other information uh that you just mentioned.
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So I uh I'd suggest truly signing up for them all.
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It's not spam, it's just information ahead of the tour.
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And if you are in the area, here's the big myth buster you do not have to have a house on tour to attend tour.
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As a matter of fact, a house on tour is fantastic.
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You can get a lot of feedback from some very successful realtors, and it's fun sometimes delivering that feedback to your seller, right?
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Yes, yes.
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So that's the honest brutal truth you're gonna get from them.
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Uh, but the other side of it is content.
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My goodness, you can view these beautiful properties, you can take a ton of content.
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Social media is so important.
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Yep.
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Um, you can include it in your marketing.
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But you know, there were times where in when I sold real estate, I get calls and they'd ask me for a very particular house, and I just so happened toward one of those properties a week or so before uh on tour.
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So you turn yourself into a little bit of a market expert, right?
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Yeah, exactly.
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You get to see property that you may not have, you know, thought of or have seen in the MLS when it came on.
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But yes, and it's also a great networking opportunity for you to meet, you know, your fellow realtors, and then when you have a transaction or you're submitting an offer to them, you know who they are.
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Right.
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And those tend to go more smoothly when we know each other and we work well together.
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So yeah, so um, please come out.
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The more the merrier.
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You know, most of our tours have um food and drink, which I know brings out everybody.
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Most of them are mornings, um, some do like lunch.
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I know Daphnec Springs meets for lunch and then they go uh on tour.
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But yeah, it's a lot of great opportunity to meet also our affiliates.
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Right.
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So, you know, who um you can utilize for business, uh, you know, your fellow realtors, and uh yeah, just just get out there and see some property, build your knowledge of the properties, the areas, and yeah, like Melissa said, be a market expert for sure.
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So let's go through the areas.
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Yeah.
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Okay, do you know them by heart?
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I mean, pretty much there are market areas, right?
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So we can start with Area 11, which is Navarre, Area 12 is Fort Walton Beach, and you have Area 13 is Niceville, area 14 is Destin, Area 15 is Miramar Beach.
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Correct.
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Uh, and then we also have Sandestin as part of that area 15.
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Right.
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Area 16 is your North Um Santa Rosa Beach area.
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So that's yes, Point Washington.
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Point Washington.
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I love this.
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She's getting all of them.
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Then you have area 17 is gonna be your um 38 area, but it's your west 38 area.
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South Santa Rosa Beach area.
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Yes.
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So that's typically from Grayton to um 98 and 30A, where that meets is that area for area 17.
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Correct.
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Area 18 is now split into two areas.
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It they also do east and west for their areas.
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So it's pretty much from watercolor um east, and then I think it picks up from is it Seagrove or Alice to Inlet Beach.
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I can't remember where the cutoff is for 18.
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Well, we have East.
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Yeah, South Walton East.
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Yeah.
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It doesn't say on my from middle list.
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I know I'm trying to remember people on the tour.
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Like, where's the cutoff point?
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It's South Walton West.
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Okay.
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So area And then we have area 20 is Freeport.
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So that's um area 20.
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And then we have oh, what's Defuniac Springs?
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Area 25.
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No, 23.
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23 is Daphnec Springs.
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So they uh typically meet at um a restaurant there.
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Iron Grape is the restaurant.
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They have lunch and then they go on tour.
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And then you have area 25, which is Crestview, and that is broken up into different areas as well.
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Yep.
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25, they meet um the Crestview South meets on the second Thursday of the month.
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You you all don't have to write this down.
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We have it on our website.
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Uh and then we have Crestview North, and they meet the following week.
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Yeah.
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And that covers all the different areas.
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Maria, holy moly.
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I've been doing this too long.
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Wait, did you miss Fort Walton?
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I said that first because it's Area 11 was Navarre, and then Area 12 was Fort Walton Beach.
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I kind of went number order.
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Yeah, you did.
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But yes, you can go to our website, Emerald Coast Realtors.com, and you just do the drop down and you'll see under membership area property tours, click on that, and it will come up with all of the tours, all the areas, who you contact to um talk about the tours, how to add your property to the tour.
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Let's talk about that.
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Let's talk about how to add the property to the tour.
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Yes.
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So that's another confusion point as well, because people are still adding it under the broker open house, which is not the correct way anymore.
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So we added um a different um section called broker tours caravans.
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So now that's where you add it.
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So you've got to be very specific on the date of the tour when you're inputting it in, and then to the right hand side, I mean you'll then you'll see your list of who has tour that day, and then you pick the correct area that your listing is in.
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And then on the right hand side, you'll see where it says add listing to tour, and you click on that to add your listing.
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Now, when you do that, you don't really get an automatic congratulations, your property has been added to the tour.
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You just kind of hope that it is added to the tour.
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And mind you, every tour has different guidelines um based on their timelines, right?
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So the majority of them want your property listed um before noon the day before, correct?
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A lot of people do that.
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Um, like for us in Destin, it's typically by 5 p.m.
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the Sunday before, because usually Monday is when we're working on the lineup and makes sense.
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And all that.
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Some do have a shorter window, time window, but just look at what the guidelines are in each of the tours on the website because it'll tell you.
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Correct.
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Um and if you have any questions, just call the tour course.
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Well, and that was my second point.
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You can go to our website in our Facebook page, really anywhere that eCar is, or you can even call us and we can tell you who to connect with to make sure that your house is on tour.
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But the sooner the better, I think, because right now there's a lot of inventory.
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Yes, and there's a lot of homes on tour.
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So we also have a limit of houses, otherwise, we'd be driving around till 6 p.m.
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You don't want to go.
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That's a lot of houses.
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Yeah, it's a lot of houses.
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I mean, pretty much by noon or one, you are done.
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Yeah, just like you are with the buyer.
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Exactly.
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You know, if you're showing eight properties, uh that that gets to be a little something.
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Yes.
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So uh and and also I would say give a little grace to these tour coordinators because this is one of the biggest jobs.
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And it is uh it's a huge member benefit.
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And I, you know, I ask all over getting to know associations and association executives.
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Uh we're like the only one who's doing this.
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Yeah.
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So it's a lot of work, it's a lot of organization, especially for the ones who are doing it every single week.
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Uh so they don't make exceptions so much as they shouldn't.
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Uh so if you miss the deadline, they're gonna tell you, we are sorry, you missed the deadline.
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That's happened to me before years ago um on the Fort Walton tour, and I was okay with it, and I just put it on the next week.
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On the next one, yeah.
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We we really, really try hard to accommodate, but when you already have the lineup set, it's you know, set and sent out, it's hard to, you know, redo.
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So that's the reason why we have to stick to our guns sometimes.
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So a typical caravan tour send-off is let's talk about that morning because they usually some most of them start in the mornings.
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Yes.
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There are a few that are around lunchtime.
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Some meet at um an office, some for like Fort Walton will meet at the Kathy building or in the e-car building, uh, and then others um will meet at the first listing that's on the tour.
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So just be sure to check, you know, the area.
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And then from there, usually there's someone who is a sponsor, you know, an affiliate.
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So they'll um get up and talk about their business.
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The tour coordinator will share some information, whether it's events going on at e-car or market data.
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You know, each tour coordinator coordinator does something different.
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Then we go around the room and talk about your listing, what we need to know, what you need help with on feedback.
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Right.
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Because they don't, you know, the sellers don't listen to us, right?
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But they will listen to someone else.
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Like the smell.
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Let's talk about how bad the smell is.
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Yes.
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Let's have a whole bunch of other successful realtors tell us that.
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So, so yeah, so we go around the room and talk about that.
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And then we also like to share like anything coming up.
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Do you have a listing that's that's sitting stagnant that you need help with?
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So we try to go around the room with that as well.
00:16:41.120 --> 00:16:46.080
And then we typically leave, you know, like our tour, we leave by 9 30 to start touring.
00:16:46.159 --> 00:16:49.279
We put a limit of eight um properties on the tour.
00:16:49.360 --> 00:16:53.279
So we have enough, um, you know, we usually try to finish by noon or one.
00:16:53.600 --> 00:17:03.440
And yeah, so we just go out and we try to really with our tour, we we stick together, try to do as much as we can, stick together, and we've been doing a great job with that.
00:17:03.679 --> 00:17:08.559
And that way the agent doesn't have to rush off and miss a listing to go open theirs up.
00:17:08.640 --> 00:17:12.160
It's like, hey, look, we all will go together, so so don't feel rushed.
00:17:12.319 --> 00:17:12.480
Right.
00:17:12.640 --> 00:17:15.279
But I know some, you know, get through theirs pretty quickly.
00:17:15.599 --> 00:17:15.839
Yes.
00:17:16.079 --> 00:17:19.839
I think I went on nice fills, and boy, they were like boom, boom, boom, boom, out the door.
00:17:20.079 --> 00:17:21.759
I was like, oh my gosh, did I miss something?
00:17:22.000 --> 00:17:23.359
Yeah, they move, they move fast.
00:17:23.599 --> 00:17:24.319
They move fast.
00:17:24.559 --> 00:17:41.759
So the expectation is if you have put your listing on the area property tour, you don't just go to your listing, you are going to go to every property out of a deep respect for the process, every property that it is on tour that day.
00:17:42.000 --> 00:17:42.720
Exactly.
00:17:42.960 --> 00:17:48.319
And you are also expected to be the one to open your house.
00:17:48.480 --> 00:17:58.319
And if for whatever reason some crazy thing happens and you can't be there, then I know the tour coordinators are asking for your backup to be from your office.
00:17:58.559 --> 00:17:58.720
Yeah.
00:17:58.960 --> 00:18:15.839
And if all else, you know, I know I will open for you if if we need to, because I know things happen, you know, someone comes in last minute or you have a sick child or or something and you want the property to be seen, and and I will represent for you if I have to.
00:18:16.000 --> 00:18:17.920
You know, I'm just just speaking for me.
00:18:18.079 --> 00:18:22.960
I can't speak for the other tour coordinators, but but yeah, we we try to be, like I said, as accommodating as possible.
00:18:23.119 --> 00:18:32.799
But yes, we ask that you please, if you have a listing on the tour, that you stay for the whole tour, you view all the listings and you know, give the same respect for for the other listing agents.
00:18:33.119 --> 00:18:33.440
Right.
00:18:34.240 --> 00:18:38.079
And then if you don't have a property on tour, same idea.
00:18:38.319 --> 00:18:38.559
Yes.
00:18:38.720 --> 00:18:42.240
Uh they are asking you to go to every house and give feedback.
00:18:42.400 --> 00:18:45.839
So if you do have a property on tour, I'm going to back up.
00:18:46.160 --> 00:18:52.720
The very best thing you can do to maximize this is leave a uh printed feedback form.
00:18:52.880 --> 00:18:53.680
Yes, and pens.
00:18:53.920 --> 00:18:54.400
And pens.
00:18:54.720 --> 00:18:55.599
Bring your pens.
00:18:55.839 --> 00:18:56.079
Yes.
00:18:56.319 --> 00:19:05.039
Yeah, and so you can you can ask all the questions that you want, and now you have the other realtors filling out that feedback form uh in their handwriting.
00:19:05.200 --> 00:19:05.440
Yes.
00:19:05.759 --> 00:19:10.799
Uh, so that you can go over uh that information with your seller.
00:19:11.039 --> 00:19:17.200
It's a good you know, it's a good price discussion too, because that seems to be one of the first things that always comes up.
00:19:17.440 --> 00:19:17.759
I know.
00:19:18.000 --> 00:19:34.559
You know, but uh when you have feedback uh from from others in your area that know that area well, and if you don't have a lot of business in a certain area, but you just happen to get this listing, you can get some great advice from the seasoned realtors that are very familiar with it.
00:19:34.720 --> 00:19:40.240
So I mean, all around, it is it is such an awesome opportunity and a great benefit.
00:19:40.480 --> 00:19:45.920
And truly put this in a listing presentation because it means something.
00:19:46.079 --> 00:19:48.240
I think it means something to the seller.
00:19:48.480 --> 00:19:51.920
Um, you can look at the competitors, yeah, yeah, exactly.
00:19:52.079 --> 00:19:54.079
So you can you can good business decision.
00:19:54.400 --> 00:19:55.839
It's a great business decision.
00:19:56.000 --> 00:19:57.359
Yeah, and it's a fun day.
00:19:57.599 --> 00:20:00.480
It is, and it's usually done by 11 30.
00:20:00.960 --> 00:20:06.480
Uh and you have uh an hour's worth of content to play with.
00:20:06.799 --> 00:20:07.279
That's right.
00:20:07.519 --> 00:20:07.920
Yeah.
00:20:08.160 --> 00:20:10.720
So well, thanks for bringing this idea up.
00:20:11.039 --> 00:20:15.119
We've had we've you know constant members and a lot of new members.
00:20:15.200 --> 00:20:20.880
We we really focus in on this with our new member orientation, and everybody's asking about it.
00:20:20.960 --> 00:20:21.519
That's right.
00:20:21.680 --> 00:20:25.440
Uh so we're gonna take our area tours to the next level next year.
00:20:25.599 --> 00:20:29.119
Every year it gets better and better, it does, it does, and more and more organized.
00:20:29.759 --> 00:20:34.960
Um so uh we're hopeful that we'll have a big, big year next year with Area Tours.
00:20:35.200 --> 00:20:36.319
Yeah, it'll be great.
00:20:36.640 --> 00:20:37.119
Good deal.
00:20:37.599 --> 00:20:39.599
Well, thank you so much, listeners.
00:20:39.920 --> 00:20:41.279
Till the next time.
00:20:41.519 --> 00:20:42.559
We'll see you soon.
00:20:43.039 --> 00:20:43.599
Bye.