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In this episode of Just Following Up…Again, we’re joined by Clare Weigel to talk about why accessibility isn’t just a “nice to have” in marketing and communications—it’s essential. From closed captioning on videos to writing effective ALT text, Clare breaks down how small, intentional choices can m…
In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments. As a seasoned communications strategist…
What happens when you mix baseball, dancing players, and a full-blown fan-first philosophy? You get the magic of the Savannah Bananas! In this episode of Just Following Up…Again, we’re joined by Kara Heater from the Savannah Bananas, the team that’s redefining what it means to create an unforgetta…
In this episode of Just Following Up…Again, we're joined by Samantha Flynn, founder of Junipr Public Relations and author of The EntrePReneur Advantage. Samantha has built her career helping entrepreneurs cut through the noise, uncover what makes their business truly unique, and communicate that va…
Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando.  Larry reveals h…
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