ABOUT THIS EPISODE
We don't often talk about our business Cured on this podcast but we wanted to today because it ties in so well with the main through line of this episode. As we prepared for our 7th anniversary at Cured, we wanted to discuss some of the inner workings that play into attracting and nurturing customers and the story arc and process we use to go about this with emails, ads, and other advertising avenues.
This is the same heart led, experience focused approach that allows us to really understand the perspective and perception of those who would benefit from our products. This is also extremely important in our lives and in our relationships. Too often we overlook someone else's perspective and may even have the opposite perception of a goal. We'll dive deep into these concepts along with insecurity, monk mode and prioritization, a lot of parenting thoughts, and more!
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Time Stamps:
(1:29) 34 Weeks In
(3:20) Cured’s Anniversary Sale
(5:08) Cured’s Story Arc
(12:25) Starting With Product
(15:25) Marketing Our Serenity Gummies
(22:08) Lauren’s Parenting Thoughts
(28:40) Joseph’s Relationship With His Dad
(39:40) 2 Different Definitions of Change
(44:13) How Others Perceive Us
(47:03) Where Insecurity Creeps In
(52:05) Monk Mode
(1:00:45) Choosing What’s Important
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