WEBVTT
1
00:00:47.000 --> 00:00:52.119
Either, folks, it's me number one ninety seven. That's my
2
00:00:52.200 --> 00:00:58.000
identity here today, one ninety seven. But I am a man,
3
00:00:58.240 --> 00:01:02.719
a free man, not a number. And who is number one?
4
00:01:03.520 --> 00:01:06.480
You are number one ninety seven. Sorry, I'm getting off
5
00:01:06.480 --> 00:01:08.760
on a tangent there. I'm number one ninety seven because
6
00:01:08.799 --> 00:01:10.879
I'm not at the diner. Because I've been saying to
7
00:01:10.920 --> 00:01:13.239
you for the last a few weeks. The diner is closed.
8
00:01:13.359 --> 00:01:17.079
It's going through a break to break in the main
9
00:01:17.799 --> 00:01:22.120
and consequently can't get in drive by from time to time.
10
00:01:22.439 --> 00:01:26.840
Still dark. I see people to the back digging, but
11
00:01:26.879 --> 00:01:30.200
I see no sign of progress. You think it would
12
00:01:30.200 --> 00:01:32.560
be done, but something has changed and I don't like it.
13
00:01:32.879 --> 00:01:37.280
But here we are at McDonald's. So I got to
14
00:01:37.280 --> 00:01:39.239
go to a different place every week. Now that I've
15
00:01:39.280 --> 00:01:40.920
decided that, you know, I've got to branch out. I
16
00:01:41.000 --> 00:01:43.079
gotta see new things. I got to expand my life
17
00:01:43.159 --> 00:01:47.599
since they can't go back. And you know, it's been
18
00:01:47.599 --> 00:01:51.040
a while since I've actually sat down in a McDonald's
19
00:01:51.760 --> 00:02:00.640
and done the McDonald's experience. It's a charmless, soul emptying
20
00:02:01.680 --> 00:02:09.120
carbohydrate and protein consumption box. I mean, there is somebody
21
00:02:09.120 --> 00:02:11.080
the counter who will take your order if you must.
22
00:02:11.719 --> 00:02:14.599
But if you're a modern person, of course you stride
23
00:02:14.639 --> 00:02:19.280
right up to that big display and start touching the
24
00:02:19.319 --> 00:02:21.680
things that all the other people have touched now for
25
00:02:21.719 --> 00:02:24.199
a long time pre COVID in any place like a
26
00:02:24.199 --> 00:02:27.520
public restaurant or something like that, I sort of instinctively,
27
00:02:27.639 --> 00:02:29.879
if it's the fall or winter or spring, tuck my
28
00:02:30.240 --> 00:02:33.439
jacket sleeve around my hand when I opened up a building,
29
00:02:33.840 --> 00:02:35.560
because you never know who has touched that. Well, you
30
00:02:35.599 --> 00:02:40.520
do know other people, other germy people, And while I'm
31
00:02:40.520 --> 00:02:43.280
not a germophobe, I know that it's probably unwise during
32
00:02:43.319 --> 00:02:46.240
peak cold and flu season to go grabbing public surfaces
33
00:02:46.280 --> 00:02:49.960
and then doubtlessly shoving your finger in your nose or
34
00:02:50.000 --> 00:02:53.000
eye or ear or someplace where the disease will catch.
35
00:02:53.039 --> 00:02:55.280
So the idea of walking up to one of these
36
00:02:55.280 --> 00:02:58.280
things and using my finger, which I will then use
37
00:02:58.319 --> 00:03:01.639
to pull fries out of a little sli, no, So
38
00:03:01.759 --> 00:03:04.879
you learn the knuckle tap. You learn how to with
39
00:03:04.919 --> 00:03:07.400
your knuckle on the various things, and that's how you
40
00:03:07.400 --> 00:03:10.560
make your order. I didn't want to go to the
41
00:03:10.560 --> 00:03:14.439
countertop today because I'm not in a particularly I've had
42
00:03:14.439 --> 00:03:17.360
bad experience at McDonald's counters. Frankly, that's just all there
43
00:03:17.400 --> 00:03:22.759
is to it. This is just is you know, your
44
00:03:22.800 --> 00:03:25.919
bill is one ninety seven and you give them two
45
00:03:25.960 --> 00:03:28.919
dollars and two pennies and they look at you like
46
00:03:28.960 --> 00:03:33.240
you're insane, but then it yields one coin. Wow, what
47
00:03:33.960 --> 00:03:37.639
alchemy is this? And of course I had the constant argument,
48
00:03:37.639 --> 00:03:40.080
which I've told you about before, one of the silliest,
49
00:03:41.360 --> 00:03:44.280
you know, proclamations of conscience that I've had in my life,
50
00:03:44.319 --> 00:03:48.919
and lord knows I've had many. I my refusal to
51
00:03:49.319 --> 00:03:53.680
regard the fry categories as they as they portrayed them.
52
00:03:54.840 --> 00:03:58.280
When I grew up, there were no McDonald's in town
53
00:03:58.479 --> 00:04:01.879
in Fargo, North Dakota. One eventually came around, and I
54
00:04:01.879 --> 00:04:04.319
think it lanted in more Head across the river, which
55
00:04:04.360 --> 00:04:07.199
was just wrong. I mean, Morehead was the dump the backwater.
56
00:04:07.759 --> 00:04:10.120
Why didn't they get a McDonald's. Why don't we get them?
57
00:04:10.439 --> 00:04:14.639
But they did, and we went there so eager to
58
00:04:14.800 --> 00:04:17.639
try what we had seen displayed on our television sets
59
00:04:17.639 --> 00:04:19.759
for so many years. All these happy people and family
60
00:04:19.839 --> 00:04:22.759
and the damned clown all sitting down with big smiles
61
00:04:22.800 --> 00:04:25.079
on their face. You deserve a break today, so get
62
00:04:25.199 --> 00:04:30.800
up and get away to McDonald's. Well, we we ordered,
63
00:04:30.839 --> 00:04:33.759
and we got our bags and took them to the
64
00:04:33.839 --> 00:04:37.399
stools and sat down and had our first bite of McDonald's.
65
00:04:37.399 --> 00:04:43.519
And it was it was really okay. It was okay,
66
00:04:43.680 --> 00:04:47.959
this is good, isn't it. Yeah, it's it's, it's it's.
67
00:04:50.480 --> 00:04:52.639
It was like when Sonic drived through, came to town,
68
00:04:53.319 --> 00:04:56.560
plopped one down in the burbs. Everybody went there. Everybody
69
00:04:56.560 --> 00:04:59.759
couldn't wait. They went to Sonic and they ordered all
70
00:04:59.759 --> 00:05:03.680
those special hamburgers and thick things and fry things and
71
00:05:03.680 --> 00:05:05.120
the rest of it. And it came do you have
72
00:05:05.199 --> 00:05:07.360
sunk your teeth into that burger the first time? And
73
00:05:07.480 --> 00:05:13.959
it was just absolutely okay, it was it was okay.
74
00:05:14.360 --> 00:05:16.279
It was here we are, We're waiting in the car
75
00:05:16.519 --> 00:05:23.360
at a Sonic. It's okay. Yeah. Never been back. Of course,
76
00:05:23.399 --> 00:05:26.480
the Sonic that I remember, the small Sonics in the
77
00:05:26.519 --> 00:05:29.160
south and the little towns. I was driving around as
78
00:05:29.160 --> 00:05:31.279
a seed salesman from Northolk, king in the summer of
79
00:05:31.319 --> 00:05:35.879
nineteen seventy nine, and I'd stop at a Sonic and
80
00:05:36.079 --> 00:05:39.399
there is nothing like America to be at a Sonic.
81
00:05:39.519 --> 00:05:45.199
Drive in at twilight, with the cars all idling and
82
00:05:45.480 --> 00:05:48.480
each having its own little soundtrack trickling from its window,
83
00:05:49.120 --> 00:05:52.439
and the waitress is shuttling back and forth. I got
84
00:05:52.519 --> 00:05:55.040
to think of it now, best hamburger I ever had
85
00:05:55.079 --> 00:06:00.480
in my life, probably because of the MSG, possible because
86
00:06:00.480 --> 00:06:04.639
of the twilight. So yeah, I mean, burger experiences do
87
00:06:04.720 --> 00:06:07.279
vary nowadays. The average burger place is going to give
88
00:06:07.279 --> 00:06:10.319
you something so far superiority to McDonald's and so close
89
00:06:10.360 --> 00:06:13.240
to the cost it's not I mean, there's five guys,
90
00:06:13.519 --> 00:06:16.079
which I think I'm pretty much done with for the
91
00:06:16.120 --> 00:06:18.319
rest of my life, because you get a great you know,
92
00:06:18.319 --> 00:06:20.720
you get a hamburger. They're at the bottom of the bag,
93
00:06:20.800 --> 00:06:24.839
and it's expensive, and you get about six pounds of
94
00:06:24.879 --> 00:06:27.319
French fries on top of that. The French fries are good,
95
00:06:27.879 --> 00:06:31.360
but the hamburgers and it's seven dollars eight dollars of
96
00:06:31.439 --> 00:06:33.879
the rest of it. We have all these premium burger
97
00:06:33.920 --> 00:06:36.279
places around here, and frankly, I hate to say it,
98
00:06:36.480 --> 00:06:39.000
we have hamburgers at home and now, with an air
99
00:06:39.040 --> 00:06:40.839
fryer and my special recipe, I can make a better
100
00:06:40.839 --> 00:06:43.199
hamburger than most of these places do. So I don't bother.
101
00:06:43.279 --> 00:06:46.879
But I used to go to McDonald's, oh a couple
102
00:06:46.879 --> 00:06:48.959
of times a months or so, and I would have
103
00:06:49.000 --> 00:06:53.399
this constant problem with the fry categorization. The small fries,
104
00:06:53.439 --> 00:06:54.800
we all know what those look like to come in
105
00:06:54.800 --> 00:06:58.319
the little paper sleeve, and then there's the medium, which
106
00:06:58.360 --> 00:07:00.639
comes in a box with a little bit more starched
107
00:07:00.639 --> 00:07:02.759
to it, and then there's the extra. Then it's large,
108
00:07:02.759 --> 00:07:06.720
which is you know, fat, super size. This was before?
109
00:07:06.879 --> 00:07:08.639
Was it this before super I don't know. I don't care.
110
00:07:08.759 --> 00:07:11.399
Morgan Spurlock, send me a letter, tell me, oh, it's right.
111
00:07:11.560 --> 00:07:14.360
He died. But at some point they decided that they're
112
00:07:14.360 --> 00:07:19.120
going to upsize and the nomenclature, so it became small, large,
113
00:07:20.240 --> 00:07:24.839
and extra large or supersized, And they didn't change the
114
00:07:24.879 --> 00:07:27.879
actual capacity of the sleeves, the size of them, the
115
00:07:28.000 --> 00:07:31.639
quantity given. They just changed the nomenclature, and I was
116
00:07:31.680 --> 00:07:35.279
not going to go down that route. I don't know
117
00:07:35.319 --> 00:07:38.480
if this was before or after Starbucks deciding to have
118
00:07:38.600 --> 00:07:44.279
that hoity toity snooty names Venti and Windy and Mindy
119
00:07:44.360 --> 00:07:47.920
and whatever they came up with. But I refused to
120
00:07:47.959 --> 00:07:51.040
say large when I meant medium, So I would go up,
121
00:07:51.040 --> 00:07:52.759
and I would say, I would like to cheeseburgers please,
122
00:07:54.360 --> 00:07:57.279
two packets of ketchup, two packets of salt, two packets
123
00:07:57.279 --> 00:08:01.040
of mustard, two packets of pepper. I would like you
124
00:08:01.160 --> 00:08:05.279
medium fries, and I would get the blank look. But
125
00:08:05.279 --> 00:08:09.160
but that doesn't exist. There's no such thing, I shood,
126
00:08:09.199 --> 00:08:13.120
just like you've walked into McDonald's in ordered a unicorn sandwich.
127
00:08:13.360 --> 00:08:17.279
It doesn't exist. Now, of course it does, look up
128
00:08:17.279 --> 00:08:20.319
there and would I wouldn't do this patiently at first,
129
00:08:20.399 --> 00:08:22.360
until I began to sort of do it with a
130
00:08:22.399 --> 00:08:27.600
sort of psychopathic monotone. Look up there at the pictures.
131
00:08:28.399 --> 00:08:31.879
There are three of them. There are three sizes. The
132
00:08:31.920 --> 00:08:37.120
one in the middle has got to be the medium one, right,
133
00:08:38.600 --> 00:08:40.519
And then that there would be sort of a you know,
134
00:08:40.679 --> 00:08:44.480
a huff, punch in large and probably go spit on
135
00:08:44.519 --> 00:08:47.360
my burger or something like that. I don't know why
136
00:08:47.360 --> 00:08:49.320
that was the hill on which I absolutely had to die,
137
00:08:49.320 --> 00:08:51.879
but it was. And then I found it easier to
138
00:08:51.919 --> 00:08:56.320
just not go there anymore, so I didn't. Periodically, I
139
00:08:56.320 --> 00:08:58.600
would do the you know, the guy thing where you
140
00:08:58.639 --> 00:09:00.039
get the stuff that the drive in and then you
141
00:09:00.039 --> 00:09:02.720
you sit there with you know, the burger and your
142
00:09:03.039 --> 00:09:05.440
lap and try not to get salt all over everything.
143
00:09:05.600 --> 00:09:08.000
Oh you know, you will. You know that when you
144
00:09:08.080 --> 00:09:10.679
vacuumut the car, you're gonna find a little piece of
145
00:09:11.320 --> 00:09:14.320
paper that was ripped off the tip of the little
146
00:09:14.399 --> 00:09:17.399
salt container. And why there's twice as much salt in
147
00:09:17.399 --> 00:09:19.879
that thing as there was pepper, I have no idea.
148
00:09:21.159 --> 00:09:22.960
And if there was a little pepper left over, maybe
149
00:09:23.039 --> 00:09:25.240
a pepper packet left over, because sometimes they just take
150
00:09:25.240 --> 00:09:27.799
a handful and dump it in. They Okay, you'd save
151
00:09:27.879 --> 00:09:31.440
them because you might be somewhere you need pepper. You
152
00:09:31.519 --> 00:09:33.840
never ever in your life will run out of pepper,
153
00:09:33.840 --> 00:09:36.840
and pepper will be within an arms reach your your
154
00:09:36.960 --> 00:09:39.840
entire existence as an American. But hey, hey it's pepper.
155
00:09:39.840 --> 00:09:46.679
It's good stuff. You never know. So this particular particular
156
00:09:46.759 --> 00:09:52.000
McDonald's is at Southdale. Last week we were in Motley, Minnesota,
157
00:09:52.120 --> 00:09:55.360
and I decided not to go out state but to
158
00:09:55.600 --> 00:09:58.679
stick around town. I got a lot of things to
159
00:09:58.679 --> 00:10:02.759
do and consequently ended up here with you at the
160
00:10:03.039 --> 00:10:06.240
South Hill McDonald's. Now, it's been through many iterations. I
161
00:10:06.240 --> 00:10:09.440
think when it began it was the classic Mansard roof version.
162
00:10:09.919 --> 00:10:12.679
People sort of missed the passing of those people, missed
163
00:10:12.679 --> 00:10:15.039
the passing of all of the interesting commercial architecture of
164
00:10:15.039 --> 00:10:17.279
the burger places. There was a high point there in
165
00:10:17.279 --> 00:10:19.360
the fifties and sixties, with the arches and the swoops
166
00:10:19.360 --> 00:10:21.360
and the tilts and the rest of it, and the
167
00:10:21.399 --> 00:10:27.000
angled glass fantastic, wonderful little jet age space age places
168
00:10:27.000 --> 00:10:29.279
where you could easily see Rosie the robot behind in
169
00:10:29.279 --> 00:10:33.320
the grill doing everything with her well, she clicked and clanked.
170
00:10:33.320 --> 00:10:38.200
But then the Mansard roof style, which I have to
171
00:10:38.240 --> 00:10:41.440
admit was one of the uglier things to ever grace
172
00:10:41.519 --> 00:10:45.320
the American architectural commercial landscape was replaced by something so
173
00:10:45.440 --> 00:10:48.159
dull I can't recall it. And now it's been replaced
174
00:10:48.159 --> 00:10:53.320
by the ubiquitous dark box of dinner death, which seems
175
00:10:53.320 --> 00:10:55.960
to characterize every one of the places around you. I'm
176
00:10:55.960 --> 00:10:58.720
not kidding you. The taco bell, which I can see
177
00:10:58.759 --> 00:11:03.840
here from the window, is a dark grayish box of
178
00:11:03.919 --> 00:11:07.039
burrito death. And down the street there's a shake shack,
179
00:11:08.120 --> 00:11:15.080
which is black. You're expecting a horde of necromancers or
180
00:11:15.080 --> 00:11:23.120
something black. When did the fast food go goth? But
181
00:11:24.120 --> 00:11:28.240
between the screens and the black and the lack of
182
00:11:28.240 --> 00:11:31.320
the ketchup spouts. There used to be these little ketchup spouts.
183
00:11:31.639 --> 00:11:34.360
You get the little cups and then squirt the proper
184
00:11:34.360 --> 00:11:37.320
amount of ketchup in and then replace that with just
185
00:11:37.399 --> 00:11:40.399
packets that you have to rip open with your teeth
186
00:11:40.399 --> 00:11:42.080
sometimes because your hands got a burger grease and you
187
00:11:42.080 --> 00:11:43.720
can't get it. You can only get a corner of it.
188
00:11:43.759 --> 00:11:46.639
Then it doesn't all come out, and it's just not
189
00:11:46.720 --> 00:11:52.120
the same. Now Southdale therein hangs a tail, and you
190
00:11:52.159 --> 00:11:55.279
may think, why do I care about Southdale? What's so
191
00:11:55.360 --> 00:11:58.600
interesting about it? Why is the diner bothering to talk
192
00:11:58.600 --> 00:12:04.679
about shopping malls? Really, first time shopping malls are right
193
00:12:04.799 --> 00:12:09.720
up our collective alley. When it comes to you can't
194
00:12:09.720 --> 00:12:12.480
have a collective alley. You have to have individual alleys.
195
00:12:12.480 --> 00:12:14.279
When you're bowling, If you have a collective alley, then
196
00:12:14.279 --> 00:12:16.399
everybody's ball is going in all which directions and you
197
00:12:16.480 --> 00:12:18.679
never know what pins they hit, and they'd been possible
198
00:12:18.720 --> 00:12:21.399
to keep score. I suppose that's some people's version of
199
00:12:21.399 --> 00:12:24.080
an ideal society, but not mine. No, in my narrow
200
00:12:24.159 --> 00:12:25.840
view of the world, we all have our own lane
201
00:12:25.840 --> 00:12:30.559
and we stick to it. The lane here is American
202
00:12:30.559 --> 00:12:39.080
commercial architecture, American cultural history, American glory, American power and might,
203
00:12:39.159 --> 00:12:42.559
and the strange fact that shopping malls in the nineteen
204
00:12:42.679 --> 00:12:46.960
seventies were probably experiencing an apogee. And it was the
205
00:12:47.000 --> 00:12:50.320
time that we think back as absolute economic destitution, all
206
00:12:50.320 --> 00:12:52.559
and great. I'm going to tell you, and I was there.
207
00:12:52.759 --> 00:12:55.200
It wasn't fun. I was in high school, so I
208
00:12:55.200 --> 00:12:57.399
didn't have to suffer what a lot of people did
209
00:12:57.440 --> 00:12:59.320
with the mortgage rates and the gas prices and the
210
00:12:59.360 --> 00:13:01.960
rest of it. I just remember it being a time
211
00:13:01.960 --> 00:13:05.960
of brown, in a time of national malaise. A speech
212
00:13:06.120 --> 00:13:08.600
which I heard not containing that word, by the way,
213
00:13:09.360 --> 00:13:12.799
in a motel in Paris, Tennessee that summer is I
214
00:13:12.919 --> 00:13:16.000
was working my way through the South for the North
215
00:13:16.000 --> 00:13:21.919
of King Seed Company. But the seventies malls were fantastic places.
216
00:13:22.519 --> 00:13:24.120
Now we look back at the architecture, we kind of
217
00:13:24.159 --> 00:13:26.720
WinCE a little bit, because again, the age of brown,
218
00:13:27.000 --> 00:13:33.200
of Dunn, of endless expanses of glazed brick, perhaps sometimes
219
00:13:33.480 --> 00:13:38.519
overlaid with sunburst geometric patterns, of abstract sculptures, of seating
220
00:13:38.639 --> 00:13:41.360
arrangements that looked like they had been designed by the
221
00:13:41.360 --> 00:13:44.480
guy who made the Lunar Excursion module. I mean it
222
00:13:44.639 --> 00:13:50.320
just an odd, strange look. The modernism had become imaginative
223
00:13:50.320 --> 00:13:51.639
at the end of the sixties, and then it just
224
00:13:51.679 --> 00:13:53.720
lost the plot and just started going all over the
225
00:13:53.759 --> 00:13:57.639
place in the seventies. And but the malls, the malls
226
00:13:57.639 --> 00:14:00.720
were great. We got our first mall on Fargo, called
227
00:14:00.720 --> 00:14:03.480
the West Acres Mall in nineteen seventy three, and when
228
00:14:03.519 --> 00:14:06.679
it opened up, it was like the entire collective population
229
00:14:06.720 --> 00:14:09.919
of the city went there, looked around and said, is
230
00:14:09.960 --> 00:14:12.879
this a fair trade for a thriving downtown that we've
231
00:14:12.960 --> 00:14:17.320
known for sixty seventy years? Are we prepared to desert
232
00:14:17.919 --> 00:14:21.519
entirely the small businesses, the pleasures of the street, the
233
00:14:21.600 --> 00:14:27.399
variegated architecture, the landmark department stores that anchored out the
234
00:14:27.519 --> 00:14:31.799
downtown and gave it individuality, the pleasure of going into
235
00:14:31.919 --> 00:14:35.399
the drug store and smelling the lunch counter from downstairs,
236
00:14:35.720 --> 00:14:37.799
and then also knowing when we felt a rumble that
237
00:14:37.799 --> 00:14:40.440
that was the train on the main avenue tracks rumbling along.
238
00:14:40.480 --> 00:14:43.080
Are we prepared to give up all of that so
239
00:14:43.080 --> 00:14:45.080
we can go here to this white box with all
240
00:14:45.080 --> 00:14:48.679
the stores lined up? Is that a trade we're willing
241
00:14:48.720 --> 00:14:54.720
to make and every hand in town shot up, yes, enthusiastically. Oh,
242
00:14:54.799 --> 00:14:58.559
we are so ready to make that trade because we
243
00:14:58.600 --> 00:15:01.519
can shop in the wintertime without wearing a parka or
244
00:15:01.639 --> 00:15:05.120
fearing that we're going to lose a finger, and other reasons.
245
00:15:06.240 --> 00:15:08.799
So within a few months, not a few months, within
246
00:15:08.799 --> 00:15:13.480
a few years, Fargo had killed. Fargo Graveyard dead. Downtown
247
00:15:14.559 --> 00:15:19.720
took twenty thirty forty years to come back, and Southdale,
248
00:15:19.759 --> 00:15:24.600
in its own way was indicative and illustrative and instrumental
249
00:15:25.320 --> 00:15:28.240
in hollowing out the commercial core of downtown Minneapolis. Now
250
00:15:28.240 --> 00:15:30.559
they existed side by side for twenty years, and there
251
00:15:30.559 --> 00:15:33.159
were reasons for that. Downtown was big and powerful and
252
00:15:33.200 --> 00:15:35.840
had the department stores and lots of little amenities and
253
00:15:35.879 --> 00:15:39.039
great restaurants and towering towers and exciting things, and people
254
00:15:39.080 --> 00:15:41.039
worked there and they worked in the skyways, and it
255
00:15:41.840 --> 00:15:46.679
was a going concern. But Southdale was followed by Rosedale
256
00:15:46.679 --> 00:15:51.080
and Ridgedale and other Dales, all made by the same
257
00:15:51.080 --> 00:15:54.360
company that affixed Dale, suffixed Dale to them so that
258
00:15:54.399 --> 00:15:56.480
we knew what we were getting. They all had the
259
00:15:56.480 --> 00:15:59.879
big anchor department stores. They all had indoor fountains, gently ploshing,
260
00:16:00.039 --> 00:16:03.440
they had music, they had climate control, they had free parking.
261
00:16:04.000 --> 00:16:08.039
Never underestimate that. And since people were leaving the city
262
00:16:08.039 --> 00:16:10.600
to go for these new houses out that had been
263
00:16:10.919 --> 00:16:12.879
thrown up in a matter of months in the old
264
00:16:12.879 --> 00:16:16.360
potato fields. Yes, we all know the story. We all
265
00:16:16.360 --> 00:16:19.320
seemed to think somehow that the abandonment of the core
266
00:16:19.360 --> 00:16:23.639
cities in the downtown was something that was foisted upon people.
267
00:16:24.200 --> 00:16:26.559
They didn't really want it, but thanks to a combination
268
00:16:26.639 --> 00:16:32.759
of advertising and subsidies, people said, hell, well, I guess
269
00:16:32.799 --> 00:16:35.559
I have to buy a car and move. No, everybody
270
00:16:35.600 --> 00:16:38.000
wanted to and the minute they got out in those places,
271
00:16:38.000 --> 00:16:40.480
they wanted shopping centers. Now, the first shopping centers, of course,
272
00:16:40.480 --> 00:16:43.360
as you well know, were strip malls. They weren't closed.
273
00:16:43.960 --> 00:16:47.240
They had six or seven stores. They had a hardware store,
274
00:16:47.240 --> 00:16:49.399
they may have had a little grocery store, they had
275
00:16:49.399 --> 00:16:53.240
a beauty store, a pet shop, and parking and the
276
00:16:53.279 --> 00:16:55.120
rest of it. Those would be scattered around town and
277
00:16:55.159 --> 00:16:57.799
they'd have various names, and you know, moms would go
278
00:16:57.799 --> 00:17:01.240
there and their house coats and their nylon skirts once
279
00:17:01.279 --> 00:17:02.840
a week or twice a week to do this or that.
280
00:17:02.879 --> 00:17:04.759
It was part of the routine part of the life,
281
00:17:05.039 --> 00:17:07.920
and thus did commercial spending all just shift that way
282
00:17:08.799 --> 00:17:11.200
and now and then, if you were lucky, you got
283
00:17:11.240 --> 00:17:13.559
a Henry's on the corner, or a McDonald's or an
284
00:17:13.640 --> 00:17:15.920
Arby's or something like that. So just an American life.
285
00:17:15.920 --> 00:17:20.000
It's just changed ten fifteen years quickly, and for the
286
00:17:20.039 --> 00:17:22.039
better for most of the people who enjoyed it, or
287
00:17:22.039 --> 00:17:25.640
they wouldn't have done it. It's my point. But Sothdale
288
00:17:26.519 --> 00:17:35.920
was the first. Oh not just in Minnesota anywhere well, no,
289
00:17:36.000 --> 00:17:38.119
not anywhere in America. It was the first. It's regarded
290
00:17:38.160 --> 00:17:41.000
as the first enclosed shopping mall in the country. And
291
00:17:41.039 --> 00:17:42.240
there are other places they are going to try to
292
00:17:42.240 --> 00:17:44.279
make that bid go ahead. I laugh at you. I
293
00:17:44.559 --> 00:17:48.839
laugh at you. It's true that there were enclosed shopping
294
00:17:48.880 --> 00:17:55.480
malls elsewhere. I've been to one in Naples, absolutely gorgeous, ancient.
295
00:17:55.599 --> 00:17:58.200
There are a couple of commercial arcades in other cities
296
00:17:58.240 --> 00:18:01.799
of the United States downtown and I don't count those
297
00:18:01.839 --> 00:18:03.839
because there are two or three stories. They're elegant, they're
298
00:18:03.839 --> 00:18:07.920
wrought iron, they have beautiful glass ceilings. And the more
299
00:18:08.039 --> 00:18:10.519
arcades that I'm talking about south There being the first
300
00:18:10.720 --> 00:18:15.079
commercial shopping mall in the suburbs. Oh, and there's the
301
00:18:15.079 --> 00:18:17.920
Burlington Arcade. I forgot a little bit about that. One.
302
00:18:18.440 --> 00:18:21.359
Burlington Arcade was built in England in London, and I
303
00:18:21.400 --> 00:18:24.359
think it opened in the early eighteen hundreds. It was
304
00:18:24.960 --> 00:18:30.559
probably the first enclosed shopping structure if you look at
305
00:18:30.559 --> 00:18:33.759
the history. And I was fascinated when I found it
306
00:18:33.839 --> 00:18:35.680
just you know, three weeks ago, three four weeks ago
307
00:18:35.680 --> 00:18:37.359
in London, and I walked past it and I peered in.
308
00:18:37.440 --> 00:18:41.119
It was this incredibly beautiful space with chandeliers and bespoke
309
00:18:41.160 --> 00:18:43.799
stores and all the rest of it. So I later
310
00:18:43.880 --> 00:18:46.079
did some research and found out that A, yes, it
311
00:18:46.200 --> 00:18:48.759
was very very old. It was built by a guy
312
00:18:49.000 --> 00:18:51.799
supposedly because his wife didn't want to go shopping in
313
00:18:51.839 --> 00:18:55.680
the other districts because they were teaming with the poors. Yeah,
314
00:18:55.799 --> 00:18:57.359
I don't know. I kind of liked the idea of
315
00:18:57.440 --> 00:18:59.640
the guy building the free yes, honey, all right, okay,
316
00:18:59.680 --> 00:19:02.640
I will build you ten stores next door. Fine. I
317
00:19:02.759 --> 00:19:05.359
like that idea, but I think maybe they were just
318
00:19:05.519 --> 00:19:09.319
looking to make a buck. The other notable thing that
319
00:19:09.480 --> 00:19:12.079
shows up is the shock robbery, and I think in
320
00:19:12.119 --> 00:19:15.319
nineteen sixty four when somebody drove a car, just drove
321
00:19:15.359 --> 00:19:18.680
a car into the shopping center itself, like it's the
322
00:19:18.680 --> 00:19:22.920
Blues Brothers, and it got out with the hammers and
323
00:19:22.920 --> 00:19:25.039
sledge hammers and the rest of them started breaking out
324
00:19:25.079 --> 00:19:29.279
the store windows and nicking the goods, stole a whole
325
00:19:29.279 --> 00:19:32.359
bunch of jewelry. While according to the news story at
326
00:19:32.359 --> 00:19:33.599
the time, because I went back and looked at the
327
00:19:33.599 --> 00:19:36.960
papers in sixty four, the owners on the second floor,
328
00:19:37.000 --> 00:19:39.960
having seen what was being done, began hurling objects down
329
00:19:40.039 --> 00:19:42.640
at the men, including a chair that somebody grabbed from
330
00:19:42.640 --> 00:19:45.200
their office and threw over the railings, and an onyx
331
00:19:45.319 --> 00:19:48.440
ashtray which apparently clipped one of the robbers in the head.
332
00:19:48.599 --> 00:19:51.720
And that wasn't fun. They all got away, though, and
333
00:19:51.759 --> 00:19:56.359
they were never caught smash and grab daylight or driving
334
00:19:56.400 --> 00:20:00.400
a car into the arcade right off the street London
335
00:20:00.440 --> 00:20:04.000
Swing Pendum Dow. Anyway, I was there, and across the
336
00:20:04.000 --> 00:20:05.960
street there's another one that was built years later, maybe
337
00:20:06.039 --> 00:20:09.000
decades later, maybe a century later. That's, you know, London
338
00:20:09.039 --> 00:20:13.519
style in a much more elegant refined spaces. So yes,
339
00:20:14.599 --> 00:20:17.799
different kinds of spaces, Shopping areas manifest themselves in different ways.
340
00:20:17.839 --> 00:20:21.359
Have different clienteles have different impacts, but Southdale really set
341
00:20:21.359 --> 00:20:23.559
a standard for the rest of the world, well the
342
00:20:23.559 --> 00:20:26.640
rest of the country, and everybody copied it. It was
343
00:20:26.680 --> 00:20:30.440
designed by a man named Victor Grooen, growing the Victor
344
00:20:30.640 --> 00:20:36.200
Grooen an Austrian who had urban ideas. Yeah, he had
345
00:20:36.359 --> 00:20:40.640
very many urban ideas. So he saw Southdale as the center,
346
00:20:40.680 --> 00:20:43.759
as the town square of a new mode of civic life,
347
00:20:44.759 --> 00:20:47.519
and theorized that it would be filled with apartment buildings,
348
00:20:47.880 --> 00:20:52.480
it would be filled with libraries and schools and amenities,
349
00:20:52.519 --> 00:20:54.640
and this would be a new way of living. As
350
00:20:54.680 --> 00:20:56.839
a matter of fact, the very first Southdale that opened
351
00:20:57.079 --> 00:21:00.559
had a grocery store, a red owl, and it had
352
00:21:00.720 --> 00:21:03.519
you know, kids, shoot stores. It had everything you needed.
353
00:21:03.559 --> 00:21:06.000
It was It was truly a downtown, just built up
354
00:21:06.039 --> 00:21:09.519
from scratch in the middle of nowhere. And then Gruin
355
00:21:09.640 --> 00:21:15.400
over the years would come to denounce it, and the
356
00:21:15.440 --> 00:21:19.400
sophisticates of Minneapolis would come to denounce it as well,
357
00:21:20.119 --> 00:21:23.440
because it was everything that was wrong with America. You
358
00:21:23.519 --> 00:21:26.880
had to drive a car to get there, had empty,
359
00:21:26.920 --> 00:21:31.559
big seas of asphalt, hot baking in the sun, wind
360
00:21:31.720 --> 00:21:35.799
swept and pitiless in the winter. Inside it consumed too
361
00:21:35.880 --> 00:21:41.640
much energy to keep its temperatures nice, et cetera, etc. Well,
362
00:21:41.640 --> 00:21:45.599
I never didn't love it. Came down as a child
363
00:21:45.680 --> 00:21:47.880
with my parents, and I have some blurry photographs that
364
00:21:47.920 --> 00:21:49.880
were taking from the second floor with them down sitting
365
00:21:49.920 --> 00:21:52.759
in the climate controlled a cafe at Dayton's in their
366
00:21:52.759 --> 00:21:56.880
shirt sleeves in December. And I remember that place was
367
00:21:56.880 --> 00:22:01.200
a place of wonders and miracles, birds in two story
368
00:22:01.240 --> 00:22:05.079
golden cages, stairs that went up and down. I mean
369
00:22:05.119 --> 00:22:10.720
Fargo had one escalator at the Woolworths this place. Escalators here,
370
00:22:10.880 --> 00:22:17.480
escalators there, abundance of escalators. Hmmm. Well, things move on,
371
00:22:17.680 --> 00:22:22.240
and two things happened Victor Grun's denunciation aside. That happened
372
00:22:22.279 --> 00:22:26.680
eventually was at Sauceltant into exactly what Ivan did, No Ah,
373
00:22:27.839 --> 00:22:34.079
it did. Over the years around the place came apartment buildings, libraries,
374
00:22:34.839 --> 00:22:37.480
and eventually a park was built that extended from it
375
00:22:37.519 --> 00:22:40.200
and wound its way behind the various Big Buck stores
376
00:22:40.200 --> 00:22:43.799
to a man made lake surrounded by three fairly sort
377
00:22:43.799 --> 00:22:49.000
of quasi classical office structures that reflected beautifully in the lake.
378
00:22:49.799 --> 00:22:52.640
And so eventually, over the years it became what Gruon
379
00:22:52.759 --> 00:22:55.160
wanted it to be. He just didn't live long enough
380
00:22:55.160 --> 00:22:58.119
to see it. It didn't happen because of a master plan.
381
00:22:58.839 --> 00:23:01.759
Then everything would have been ugly and rectilinear and would
382
00:23:01.759 --> 00:23:03.839
have been in the same style, and everybody would have
383
00:23:03.839 --> 00:23:06.079
hated it and turned it into ugly seventy stuff. And
384
00:23:06.079 --> 00:23:07.839
then they would have stripped it that and turned it
385
00:23:07.880 --> 00:23:11.880
into ugly ninety. No, it just it arose organically. And
386
00:23:11.920 --> 00:23:13.880
the other thing that happened was that the enclosed mall
387
00:23:13.920 --> 00:23:17.799
that Southdale pioneered was so successful that eventually had ended
388
00:23:17.880 --> 00:23:20.039
up producing the leviathan at the edge of town known
389
00:23:20.079 --> 00:23:22.839
as the Mall of America. And the Mall of America,
390
00:23:22.880 --> 00:23:28.119
shall we say, isn't it ironically drew away from Southdale
391
00:23:28.160 --> 00:23:31.599
the same commercial vigor that Southdale had drawn away from
392
00:23:31.640 --> 00:23:36.960
downtown Circle of Life. Man, I think my coffee is
393
00:23:37.000 --> 00:23:38.519
ready to sit here. The reason that I haven't had
394
00:23:38.599 --> 00:23:43.720
name try this here? Okay, that's okay. The reason I
395
00:23:43.720 --> 00:23:46.200
didn't try the coffee beforehand and waited for it to cool,
396
00:23:46.480 --> 00:23:48.119
I show I suppose I should have opened the top
397
00:23:48.839 --> 00:23:50.599
is that when you order a couple of McDonald's coffee,
398
00:23:51.119 --> 00:23:52.640
they're going to put that lid on it. And that
399
00:23:52.720 --> 00:23:56.759
lid has got that small, tiny little aperture we call
400
00:23:56.799 --> 00:23:59.279
Satan's sphincter, because if you try to take the coffee
401
00:23:59.279 --> 00:24:02.400
through that thing, Molton Labbat's gonna burn your mouth and
402
00:24:02.440 --> 00:24:04.480
then you're gonna be like, well, you know, I wouldn't
403
00:24:04.480 --> 00:24:07.039
be like that stupid lady who had the McDonald's coffee
404
00:24:07.079 --> 00:24:09.160
spilling her lap and she sued them because you get burned.
405
00:24:09.200 --> 00:24:14.559
What an idiot lady? That was? Okay, all right, you
406
00:24:14.680 --> 00:24:18.440
know right now somebody just paused in anger, turned it
407
00:24:18.480 --> 00:24:20.599
off and is writing an angry letter about how the
408
00:24:20.599 --> 00:24:23.039
woman actually had a case because the coffee was really
409
00:24:23.039 --> 00:24:25.599
too hot, and that a jury found so that it
410
00:24:25.640 --> 00:24:28.000
wasn't a silly lawsuit at all. I know that. I
411
00:24:28.119 --> 00:24:31.680
just like to make people do that. Anyway. It's not
412
00:24:31.759 --> 00:24:36.359
bad coffee. And that's the thing about McDonald's. It's not
413
00:24:36.480 --> 00:24:42.359
bad coffee. So I could go over I suppose next
414
00:24:42.359 --> 00:24:44.480
week to Southdale and sit alone in the food court.
415
00:24:45.279 --> 00:24:49.759
It's empty, places moved in, places moved out. They've tried
416
00:24:49.799 --> 00:24:52.839
several renovations over the years. They've added stores, and they
417
00:24:52.880 --> 00:24:55.680
had a good run, a good, powerful run, and then
418
00:24:55.720 --> 00:24:58.000
the mall of America did what it did, and it sank,
419
00:24:58.799 --> 00:25:03.599
and then recently they decided, we give up on the
420
00:25:03.640 --> 00:25:06.799
whole be in a store for every place, for every store,
421
00:25:06.920 --> 00:25:10.000
We're gonna go nothing but high end, nothing but Coach
422
00:25:10.079 --> 00:25:15.519
and Apple and bright Linger. And if that's then Zenziger
423
00:25:15.599 --> 00:25:23.319
Watches and all high end, And who goes there? People
424
00:25:23.839 --> 00:25:26.519
who get up, I suppose, and stretch and have their
425
00:25:26.519 --> 00:25:32.039
morning breakfast yogurt and wheat germ, and then say I
426
00:25:32.079 --> 00:25:34.400
think I'm going to see what's new and Coach begs
427
00:25:34.400 --> 00:25:38.640
today and drive themselves to the mall. But it's just
428
00:25:38.680 --> 00:25:41.880
not the same. There's no kids hanging around. There's no
429
00:25:41.960 --> 00:25:43.920
record store you can go and flip through. There's no
430
00:25:44.000 --> 00:25:45.559
Spencer Gifts where you can go to the back and
431
00:25:45.559 --> 00:25:49.160
look at the ooh la law posters. There's no you know,
432
00:25:49.799 --> 00:25:51.920
fashion place where you can look at the stuff that
433
00:25:51.960 --> 00:25:54.079
you would never in a million years be caught in
434
00:25:54.160 --> 00:25:55.920
and then find the one thing that you absolutely have
435
00:25:55.960 --> 00:25:59.640
to have. There's none of that. And that's what malls
436
00:25:59.720 --> 00:26:04.319
used to be, totally solidly middle class, perhaps with one
437
00:26:04.319 --> 00:26:05.960
good anchor store in the end that had a little
438
00:26:06.000 --> 00:26:11.599
uphead more higher class cachet the entirety of the culture
439
00:26:11.759 --> 00:26:15.279
in America. They're in one big, brightly lit place, complete
440
00:26:15.279 --> 00:26:19.839
with fountains and the wafting smell of cinnamon. Some places
441
00:26:19.839 --> 00:26:23.000
they still thrive, and that's great, but we built too many,
442
00:26:23.279 --> 00:26:27.319
and too many have ended up as YouTube fodder for
443
00:26:27.880 --> 00:26:31.720
the guys who just go spelunking in empty, abandoned commercial places.
444
00:26:32.279 --> 00:26:34.480
And I'm in the generation and perhaps the generation behind
445
00:26:34.519 --> 00:26:37.079
me that feels deeply sad when they see these places,
446
00:26:37.079 --> 00:26:39.079
when they see a mall dead, when they see a
447
00:26:39.240 --> 00:26:44.160
mall gone, because they can imagine themselves at that golden
448
00:26:44.200 --> 00:26:47.160
age of life where all seems possible, where it's the
449
00:26:47.200 --> 00:26:49.759
weekend and you're going to go to the movie theater
450
00:26:49.839 --> 00:26:52.000
to see that movie you've really been looking forward to.
451
00:26:52.079 --> 00:26:54.039
It's incredible the previews you've read. I mean, you saw
452
00:26:54.039 --> 00:26:56.640
a preview, you've read about it. You can have some popcorn,
453
00:26:56.640 --> 00:26:58.400
you can walk over to the butter thing and double
454
00:26:58.400 --> 00:27:05.359
pump it. I mean, uh yeah. Anyway, where was I
455
00:27:05.400 --> 00:27:09.200
going with this? Absolutely nowhere except that I'm number one
456
00:27:09.279 --> 00:27:11.839
ninety seven. That's what they called when my coffee was ready.
457
00:27:12.480 --> 00:27:14.920
I wonder who number one is. I wonder if every
458
00:27:15.000 --> 00:27:17.839
day starts with somebody who's number one. I wonder if
459
00:27:17.839 --> 00:27:20.079
every day starts with some old man who's been coming
460
00:27:20.079 --> 00:27:22.160
here since they put since they built the thing, it
461
00:27:22.200 --> 00:27:25.519
wasn't old, then comes by for some flapchat, for his
462
00:27:25.599 --> 00:27:30.519
morning pancakes and his triangle of hash browns, and every
463
00:27:30.519 --> 00:27:34.039
morning he's number one. I'd like to think that's the case.
464
00:27:34.519 --> 00:27:36.559
I'd like to think that if somebody got there sooner
465
00:27:36.599 --> 00:27:39.119
than him, that the person at the counter would say,
466
00:27:39.200 --> 00:27:42.039
could you just hold on a minute, because because because
467
00:27:42.079 --> 00:27:44.960
Bob's gonna be along, you'll know him when you see him.
468
00:27:45.000 --> 00:27:47.480
It's the old guy. He's got World War two cap on,
469
00:27:47.640 --> 00:27:51.960
gray hair, a little bit of a stoop, jeans, very
470
00:27:51.960 --> 00:27:56.200
clean white sneakers, and Bob's out. He's number one. But
471
00:27:56.240 --> 00:27:58.759
there he is. He's coming now through the door. Can
472
00:27:58.799 --> 00:28:01.559
he just wait a second? And it's a test of
473
00:28:01.640 --> 00:28:07.039
your character if you say absolutely, let Bob go first,
474
00:28:07.400 --> 00:28:08.880
or if you say no, I've been standing here for
475
00:28:08.880 --> 00:28:11.640
a minute, so I'd like to place my order. Then you,
476
00:28:12.279 --> 00:28:18.440
if you're that second person, are wrong and bad and
477
00:28:18.480 --> 00:28:21.480
you ought not to be that way. Be more like Bob,
478
00:28:22.240 --> 00:28:25.200
Bob who shows up every morning, Bob who's there with
479
00:28:25.240 --> 00:28:28.759
a smile in his face. And Bob who would understand
480
00:28:28.920 --> 00:28:33.279
if he wasn't number one. Yeah, I want to be Bob,
481
00:28:35.440 --> 00:28:38.519
just not a McDonald's. Hi. I'm James Alyx. Bye, I'm
482
00:28:38.599 --> 00:28:43.920
James Lylyx. This has been the diner in absentia, in exile,
483
00:28:44.480 --> 00:28:59.880
and we'll see you down the road. Ricochet, Join the Conversation.
484
00:29:10.519 --> 00:29:13.200
One ninety eight, one ninety eight
1
00:00:47.000 --> 00:00:52.119
Either, folks, it's me number one ninety seven. That's my
2
00:00:52.200 --> 00:00:58.000
identity here today, one ninety seven. But I am a man,
3
00:00:58.240 --> 00:01:02.719
a free man, not a number. And who is number one?
4
00:01:03.520 --> 00:01:06.480
You are number one ninety seven. Sorry, I'm getting off
5
00:01:06.480 --> 00:01:08.760
on a tangent there. I'm number one ninety seven because
6
00:01:08.799 --> 00:01:10.879
I'm not at the diner. Because I've been saying to
7
00:01:10.920 --> 00:01:13.239
you for the last a few weeks. The diner is closed.
8
00:01:13.359 --> 00:01:17.079
It's going through a break to break in the main
9
00:01:17.799 --> 00:01:22.120
and consequently can't get in drive by from time to time.
10
00:01:22.439 --> 00:01:26.840
Still dark. I see people to the back digging, but
11
00:01:26.879 --> 00:01:30.200
I see no sign of progress. You think it would
12
00:01:30.200 --> 00:01:32.560
be done, but something has changed and I don't like it.
13
00:01:32.879 --> 00:01:37.280
But here we are at McDonald's. So I got to
14
00:01:37.280 --> 00:01:39.239
go to a different place every week. Now that I've
15
00:01:39.280 --> 00:01:40.920
decided that, you know, I've got to branch out. I
16
00:01:41.000 --> 00:01:43.079
gotta see new things. I got to expand my life
17
00:01:43.159 --> 00:01:47.599
since they can't go back. And you know, it's been
18
00:01:47.599 --> 00:01:51.040
a while since I've actually sat down in a McDonald's
19
00:01:51.760 --> 00:02:00.640
and done the McDonald's experience. It's a charmless, soul emptying
20
00:02:01.680 --> 00:02:09.120
carbohydrate and protein consumption box. I mean, there is somebody
21
00:02:09.120 --> 00:02:11.080
the counter who will take your order if you must.
22
00:02:11.719 --> 00:02:14.599
But if you're a modern person, of course you stride
23
00:02:14.639 --> 00:02:19.280
right up to that big display and start touching the
24
00:02:19.319 --> 00:02:21.680
things that all the other people have touched now for
25
00:02:21.719 --> 00:02:24.199
a long time pre COVID in any place like a
26
00:02:24.199 --> 00:02:27.520
public restaurant or something like that, I sort of instinctively,
27
00:02:27.639 --> 00:02:29.879
if it's the fall or winter or spring, tuck my
28
00:02:30.240 --> 00:02:33.439
jacket sleeve around my hand when I opened up a building,
29
00:02:33.840 --> 00:02:35.560
because you never know who has touched that. Well, you
30
00:02:35.599 --> 00:02:40.520
do know other people, other germy people, And while I'm
31
00:02:40.520 --> 00:02:43.280
not a germophobe, I know that it's probably unwise during
32
00:02:43.319 --> 00:02:46.240
peak cold and flu season to go grabbing public surfaces
33
00:02:46.280 --> 00:02:49.960
and then doubtlessly shoving your finger in your nose or
34
00:02:50.000 --> 00:02:53.000
eye or ear or someplace where the disease will catch.
35
00:02:53.039 --> 00:02:55.280
So the idea of walking up to one of these
36
00:02:55.280 --> 00:02:58.280
things and using my finger, which I will then use
37
00:02:58.319 --> 00:03:01.639
to pull fries out of a little sli, no, So
38
00:03:01.759 --> 00:03:04.879
you learn the knuckle tap. You learn how to with
39
00:03:04.919 --> 00:03:07.400
your knuckle on the various things, and that's how you
40
00:03:07.400 --> 00:03:10.560
make your order. I didn't want to go to the
41
00:03:10.560 --> 00:03:14.439
countertop today because I'm not in a particularly I've had
42
00:03:14.439 --> 00:03:17.360
bad experience at McDonald's counters. Frankly, that's just all there
43
00:03:17.400 --> 00:03:22.759
is to it. This is just is you know, your
44
00:03:22.800 --> 00:03:25.919
bill is one ninety seven and you give them two
45
00:03:25.960 --> 00:03:28.919
dollars and two pennies and they look at you like
46
00:03:28.960 --> 00:03:33.240
you're insane, but then it yields one coin. Wow, what
47
00:03:33.960 --> 00:03:37.639
alchemy is this? And of course I had the constant argument,
48
00:03:37.639 --> 00:03:40.080
which I've told you about before, one of the silliest,
49
00:03:41.360 --> 00:03:44.280
you know, proclamations of conscience that I've had in my life,
50
00:03:44.319 --> 00:03:48.919
and lord knows I've had many. I my refusal to
51
00:03:49.319 --> 00:03:53.680
regard the fry categories as they as they portrayed them.
52
00:03:54.840 --> 00:03:58.280
When I grew up, there were no McDonald's in town
53
00:03:58.479 --> 00:04:01.879
in Fargo, North Dakota. One eventually came around, and I
54
00:04:01.879 --> 00:04:04.319
think it lanted in more Head across the river, which
55
00:04:04.360 --> 00:04:07.199
was just wrong. I mean, Morehead was the dump the backwater.
56
00:04:07.759 --> 00:04:10.120
Why didn't they get a McDonald's. Why don't we get them?
57
00:04:10.439 --> 00:04:14.639
But they did, and we went there so eager to
58
00:04:14.800 --> 00:04:17.639
try what we had seen displayed on our television sets
59
00:04:17.639 --> 00:04:19.759
for so many years. All these happy people and family
60
00:04:19.839 --> 00:04:22.759
and the damned clown all sitting down with big smiles
61
00:04:22.800 --> 00:04:25.079
on their face. You deserve a break today, so get
62
00:04:25.199 --> 00:04:30.800
up and get away to McDonald's. Well, we we ordered,
63
00:04:30.839 --> 00:04:33.759
and we got our bags and took them to the
64
00:04:33.839 --> 00:04:37.399
stools and sat down and had our first bite of McDonald's.
65
00:04:37.399 --> 00:04:43.519
And it was it was really okay. It was okay,
66
00:04:43.680 --> 00:04:47.959
this is good, isn't it. Yeah, it's it's, it's it's.
67
00:04:50.480 --> 00:04:52.639
It was like when Sonic drived through, came to town,
68
00:04:53.319 --> 00:04:56.560
plopped one down in the burbs. Everybody went there. Everybody
69
00:04:56.560 --> 00:04:59.759
couldn't wait. They went to Sonic and they ordered all
70
00:04:59.759 --> 00:05:03.680
those special hamburgers and thick things and fry things and
71
00:05:03.680 --> 00:05:05.120
the rest of it. And it came do you have
72
00:05:05.199 --> 00:05:07.360
sunk your teeth into that burger the first time? And
73
00:05:07.480 --> 00:05:13.959
it was just absolutely okay, it was it was okay.
74
00:05:14.360 --> 00:05:16.279
It was here we are, We're waiting in the car
75
00:05:16.519 --> 00:05:23.360
at a Sonic. It's okay. Yeah. Never been back. Of course,
76
00:05:23.399 --> 00:05:26.480
the Sonic that I remember, the small Sonics in the
77
00:05:26.519 --> 00:05:29.160
south and the little towns. I was driving around as
78
00:05:29.160 --> 00:05:31.279
a seed salesman from Northolk, king in the summer of
79
00:05:31.319 --> 00:05:35.879
nineteen seventy nine, and I'd stop at a Sonic and
80
00:05:36.079 --> 00:05:39.399
there is nothing like America to be at a Sonic.
81
00:05:39.519 --> 00:05:45.199
Drive in at twilight, with the cars all idling and
82
00:05:45.480 --> 00:05:48.480
each having its own little soundtrack trickling from its window,
83
00:05:49.120 --> 00:05:52.439
and the waitress is shuttling back and forth. I got
84
00:05:52.519 --> 00:05:55.040
to think of it now, best hamburger I ever had
85
00:05:55.079 --> 00:06:00.480
in my life, probably because of the MSG, possible because
86
00:06:00.480 --> 00:06:04.639
of the twilight. So yeah, I mean, burger experiences do
87
00:06:04.720 --> 00:06:07.279
vary nowadays. The average burger place is going to give
88
00:06:07.279 --> 00:06:10.319
you something so far superiority to McDonald's and so close
89
00:06:10.360 --> 00:06:13.240
to the cost it's not I mean, there's five guys,
90
00:06:13.519 --> 00:06:16.079
which I think I'm pretty much done with for the
91
00:06:16.120 --> 00:06:18.319
rest of my life, because you get a great you know,
92
00:06:18.319 --> 00:06:20.720
you get a hamburger. They're at the bottom of the bag,
93
00:06:20.800 --> 00:06:24.839
and it's expensive, and you get about six pounds of
94
00:06:24.879 --> 00:06:27.319
French fries on top of that. The French fries are good,
95
00:06:27.879 --> 00:06:31.360
but the hamburgers and it's seven dollars eight dollars of
96
00:06:31.439 --> 00:06:33.879
the rest of it. We have all these premium burger
97
00:06:33.920 --> 00:06:36.279
places around here, and frankly, I hate to say it,
98
00:06:36.480 --> 00:06:39.000
we have hamburgers at home and now, with an air
99
00:06:39.040 --> 00:06:40.839
fryer and my special recipe, I can make a better
100
00:06:40.839 --> 00:06:43.199
hamburger than most of these places do. So I don't bother.
101
00:06:43.279 --> 00:06:46.879
But I used to go to McDonald's, oh a couple
102
00:06:46.879 --> 00:06:48.959
of times a months or so, and I would have
103
00:06:49.000 --> 00:06:53.399
this constant problem with the fry categorization. The small fries,
104
00:06:53.439 --> 00:06:54.800
we all know what those look like to come in
105
00:06:54.800 --> 00:06:58.319
the little paper sleeve, and then there's the medium, which
106
00:06:58.360 --> 00:07:00.639
comes in a box with a little bit more starched
107
00:07:00.639 --> 00:07:02.759
to it, and then there's the extra. Then it's large,
108
00:07:02.759 --> 00:07:06.720
which is you know, fat, super size. This was before?
109
00:07:06.879 --> 00:07:08.639
Was it this before super I don't know. I don't care.
110
00:07:08.759 --> 00:07:11.399
Morgan Spurlock, send me a letter, tell me, oh, it's right.
111
00:07:11.560 --> 00:07:14.360
He died. But at some point they decided that they're
112
00:07:14.360 --> 00:07:19.120
going to upsize and the nomenclature, so it became small, large,
113
00:07:20.240 --> 00:07:24.839
and extra large or supersized, And they didn't change the
114
00:07:24.879 --> 00:07:27.879
actual capacity of the sleeves, the size of them, the
115
00:07:28.000 --> 00:07:31.639
quantity given. They just changed the nomenclature, and I was
116
00:07:31.680 --> 00:07:35.279
not going to go down that route. I don't know
117
00:07:35.319 --> 00:07:38.480
if this was before or after Starbucks deciding to have
118
00:07:38.600 --> 00:07:44.279
that hoity toity snooty names Venti and Windy and Mindy
119
00:07:44.360 --> 00:07:47.920
and whatever they came up with. But I refused to
120
00:07:47.959 --> 00:07:51.040
say large when I meant medium, So I would go up,
121
00:07:51.040 --> 00:07:52.759
and I would say, I would like to cheeseburgers please,
122
00:07:54.360 --> 00:07:57.279
two packets of ketchup, two packets of salt, two packets
123
00:07:57.279 --> 00:08:01.040
of mustard, two packets of pepper. I would like you
124
00:08:01.160 --> 00:08:05.279
medium fries, and I would get the blank look. But
125
00:08:05.279 --> 00:08:09.160
but that doesn't exist. There's no such thing, I shood,
126
00:08:09.199 --> 00:08:13.120
just like you've walked into McDonald's in ordered a unicorn sandwich.
127
00:08:13.360 --> 00:08:17.279
It doesn't exist. Now, of course it does, look up
128
00:08:17.279 --> 00:08:20.319
there and would I wouldn't do this patiently at first,
129
00:08:20.399 --> 00:08:22.360
until I began to sort of do it with a
130
00:08:22.399 --> 00:08:27.600
sort of psychopathic monotone. Look up there at the pictures.
131
00:08:28.399 --> 00:08:31.879
There are three of them. There are three sizes. The
132
00:08:31.920 --> 00:08:37.120
one in the middle has got to be the medium one, right,
133
00:08:38.600 --> 00:08:40.519
And then that there would be sort of a you know,
134
00:08:40.679 --> 00:08:44.480
a huff, punch in large and probably go spit on
135
00:08:44.519 --> 00:08:47.360
my burger or something like that. I don't know why
136
00:08:47.360 --> 00:08:49.320
that was the hill on which I absolutely had to die,
137
00:08:49.320 --> 00:08:51.879
but it was. And then I found it easier to
138
00:08:51.919 --> 00:08:56.320
just not go there anymore, so I didn't. Periodically, I
139
00:08:56.320 --> 00:08:58.600
would do the you know, the guy thing where you
140
00:08:58.639 --> 00:09:00.039
get the stuff that the drive in and then you
141
00:09:00.039 --> 00:09:02.720
you sit there with you know, the burger and your
142
00:09:03.039 --> 00:09:05.440
lap and try not to get salt all over everything.
143
00:09:05.600 --> 00:09:08.000
Oh you know, you will. You know that when you
144
00:09:08.080 --> 00:09:10.679
vacuumut the car, you're gonna find a little piece of
145
00:09:11.320 --> 00:09:14.320
paper that was ripped off the tip of the little
146
00:09:14.399 --> 00:09:17.399
salt container. And why there's twice as much salt in
147
00:09:17.399 --> 00:09:19.879
that thing as there was pepper, I have no idea.
148
00:09:21.159 --> 00:09:22.960
And if there was a little pepper left over, maybe
149
00:09:23.039 --> 00:09:25.240
a pepper packet left over, because sometimes they just take
150
00:09:25.240 --> 00:09:27.799
a handful and dump it in. They Okay, you'd save
151
00:09:27.879 --> 00:09:31.440
them because you might be somewhere you need pepper. You
152
00:09:31.519 --> 00:09:33.840
never ever in your life will run out of pepper,
153
00:09:33.840 --> 00:09:36.840
and pepper will be within an arms reach your your
154
00:09:36.960 --> 00:09:39.840
entire existence as an American. But hey, hey it's pepper.
155
00:09:39.840 --> 00:09:46.679
It's good stuff. You never know. So this particular particular
156
00:09:46.759 --> 00:09:52.000
McDonald's is at Southdale. Last week we were in Motley, Minnesota,
157
00:09:52.120 --> 00:09:55.360
and I decided not to go out state but to
158
00:09:55.600 --> 00:09:58.679
stick around town. I got a lot of things to
159
00:09:58.679 --> 00:10:02.759
do and consequently ended up here with you at the
160
00:10:03.039 --> 00:10:06.240
South Hill McDonald's. Now, it's been through many iterations. I
161
00:10:06.240 --> 00:10:09.440
think when it began it was the classic Mansard roof version.
162
00:10:09.919 --> 00:10:12.679
People sort of missed the passing of those people, missed
163
00:10:12.679 --> 00:10:15.039
the passing of all of the interesting commercial architecture of
164
00:10:15.039 --> 00:10:17.279
the burger places. There was a high point there in
165
00:10:17.279 --> 00:10:19.360
the fifties and sixties, with the arches and the swoops
166
00:10:19.360 --> 00:10:21.360
and the tilts and the rest of it, and the
167
00:10:21.399 --> 00:10:27.000
angled glass fantastic, wonderful little jet age space age places
168
00:10:27.000 --> 00:10:29.279
where you could easily see Rosie the robot behind in
169
00:10:29.279 --> 00:10:33.320
the grill doing everything with her well, she clicked and clanked.
170
00:10:33.320 --> 00:10:38.200
But then the Mansard roof style, which I have to
171
00:10:38.240 --> 00:10:41.440
admit was one of the uglier things to ever grace
172
00:10:41.519 --> 00:10:45.320
the American architectural commercial landscape was replaced by something so
173
00:10:45.440 --> 00:10:48.159
dull I can't recall it. And now it's been replaced
174
00:10:48.159 --> 00:10:53.320
by the ubiquitous dark box of dinner death, which seems
175
00:10:53.320 --> 00:10:55.960
to characterize every one of the places around you. I'm
176
00:10:55.960 --> 00:10:58.720
not kidding you. The taco bell, which I can see
177
00:10:58.759 --> 00:11:03.840
here from the window, is a dark grayish box of
178
00:11:03.919 --> 00:11:07.039
burrito death. And down the street there's a shake shack,
179
00:11:08.120 --> 00:11:15.080
which is black. You're expecting a horde of necromancers or
180
00:11:15.080 --> 00:11:23.120
something black. When did the fast food go goth? But
181
00:11:24.120 --> 00:11:28.240
between the screens and the black and the lack of
182
00:11:28.240 --> 00:11:31.320
the ketchup spouts. There used to be these little ketchup spouts.
183
00:11:31.639 --> 00:11:34.360
You get the little cups and then squirt the proper
184
00:11:34.360 --> 00:11:37.320
amount of ketchup in and then replace that with just
185
00:11:37.399 --> 00:11:40.399
packets that you have to rip open with your teeth
186
00:11:40.399 --> 00:11:42.080
sometimes because your hands got a burger grease and you
187
00:11:42.080 --> 00:11:43.720
can't get it. You can only get a corner of it.
188
00:11:43.759 --> 00:11:46.639
Then it doesn't all come out, and it's just not
189
00:11:46.720 --> 00:11:52.120
the same. Now Southdale therein hangs a tail, and you
190
00:11:52.159 --> 00:11:55.279
may think, why do I care about Southdale? What's so
191
00:11:55.360 --> 00:11:58.600
interesting about it? Why is the diner bothering to talk
192
00:11:58.600 --> 00:12:04.679
about shopping malls? Really, first time shopping malls are right
193
00:12:04.799 --> 00:12:09.720
up our collective alley. When it comes to you can't
194
00:12:09.720 --> 00:12:12.480
have a collective alley. You have to have individual alleys.
195
00:12:12.480 --> 00:12:14.279
When you're bowling, If you have a collective alley, then
196
00:12:14.279 --> 00:12:16.399
everybody's ball is going in all which directions and you
197
00:12:16.480 --> 00:12:18.679
never know what pins they hit, and they'd been possible
198
00:12:18.720 --> 00:12:21.399
to keep score. I suppose that's some people's version of
199
00:12:21.399 --> 00:12:24.080
an ideal society, but not mine. No, in my narrow
200
00:12:24.159 --> 00:12:25.840
view of the world, we all have our own lane
201
00:12:25.840 --> 00:12:30.559
and we stick to it. The lane here is American
202
00:12:30.559 --> 00:12:39.080
commercial architecture, American cultural history, American glory, American power and might,
203
00:12:39.159 --> 00:12:42.559
and the strange fact that shopping malls in the nineteen
204
00:12:42.679 --> 00:12:46.960
seventies were probably experiencing an apogee. And it was the
205
00:12:47.000 --> 00:12:50.320
time that we think back as absolute economic destitution, all
206
00:12:50.320 --> 00:12:52.559
and great. I'm going to tell you, and I was there.
207
00:12:52.759 --> 00:12:55.200
It wasn't fun. I was in high school, so I
208
00:12:55.200 --> 00:12:57.399
didn't have to suffer what a lot of people did
209
00:12:57.440 --> 00:12:59.320
with the mortgage rates and the gas prices and the
210
00:12:59.360 --> 00:13:01.960
rest of it. I just remember it being a time
211
00:13:01.960 --> 00:13:05.960
of brown, in a time of national malaise. A speech
212
00:13:06.120 --> 00:13:08.600
which I heard not containing that word, by the way,
213
00:13:09.360 --> 00:13:12.799
in a motel in Paris, Tennessee that summer is I
214
00:13:12.919 --> 00:13:16.000
was working my way through the South for the North
215
00:13:16.000 --> 00:13:21.919
of King Seed Company. But the seventies malls were fantastic places.
216
00:13:22.519 --> 00:13:24.120
Now we look back at the architecture, we kind of
217
00:13:24.159 --> 00:13:26.720
WinCE a little bit, because again, the age of brown,
218
00:13:27.000 --> 00:13:33.200
of Dunn, of endless expanses of glazed brick, perhaps sometimes
219
00:13:33.480 --> 00:13:38.519
overlaid with sunburst geometric patterns, of abstract sculptures, of seating
220
00:13:38.639 --> 00:13:41.360
arrangements that looked like they had been designed by the
221
00:13:41.360 --> 00:13:44.480
guy who made the Lunar Excursion module. I mean it
222
00:13:44.639 --> 00:13:50.320
just an odd, strange look. The modernism had become imaginative
223
00:13:50.320 --> 00:13:51.639
at the end of the sixties, and then it just
224
00:13:51.679 --> 00:13:53.720
lost the plot and just started going all over the
225
00:13:53.759 --> 00:13:57.639
place in the seventies. And but the malls, the malls
226
00:13:57.639 --> 00:14:00.720
were great. We got our first mall on Fargo, called
227
00:14:00.720 --> 00:14:03.480
the West Acres Mall in nineteen seventy three, and when
228
00:14:03.519 --> 00:14:06.679
it opened up, it was like the entire collective population
229
00:14:06.720 --> 00:14:09.919
of the city went there, looked around and said, is
230
00:14:09.960 --> 00:14:12.879
this a fair trade for a thriving downtown that we've
231
00:14:12.960 --> 00:14:17.320
known for sixty seventy years? Are we prepared to desert
232
00:14:17.919 --> 00:14:21.519
entirely the small businesses, the pleasures of the street, the
233
00:14:21.600 --> 00:14:27.399
variegated architecture, the landmark department stores that anchored out the
234
00:14:27.519 --> 00:14:31.799
downtown and gave it individuality, the pleasure of going into
235
00:14:31.919 --> 00:14:35.399
the drug store and smelling the lunch counter from downstairs,
236
00:14:35.720 --> 00:14:37.799
and then also knowing when we felt a rumble that
237
00:14:37.799 --> 00:14:40.440
that was the train on the main avenue tracks rumbling along.
238
00:14:40.480 --> 00:14:43.080
Are we prepared to give up all of that so
239
00:14:43.080 --> 00:14:45.080
we can go here to this white box with all
240
00:14:45.080 --> 00:14:48.679
the stores lined up? Is that a trade we're willing
241
00:14:48.720 --> 00:14:54.720
to make and every hand in town shot up, yes, enthusiastically. Oh,
242
00:14:54.799 --> 00:14:58.559
we are so ready to make that trade because we
243
00:14:58.600 --> 00:15:01.519
can shop in the wintertime without wearing a parka or
244
00:15:01.639 --> 00:15:05.120
fearing that we're going to lose a finger, and other reasons.
245
00:15:06.240 --> 00:15:08.799
So within a few months, not a few months, within
246
00:15:08.799 --> 00:15:13.480
a few years, Fargo had killed. Fargo Graveyard dead. Downtown
247
00:15:14.559 --> 00:15:19.720
took twenty thirty forty years to come back, and Southdale,
248
00:15:19.759 --> 00:15:24.600
in its own way was indicative and illustrative and instrumental
249
00:15:25.320 --> 00:15:28.240
in hollowing out the commercial core of downtown Minneapolis. Now
250
00:15:28.240 --> 00:15:30.559
they existed side by side for twenty years, and there
251
00:15:30.559 --> 00:15:33.159
were reasons for that. Downtown was big and powerful and
252
00:15:33.200 --> 00:15:35.840
had the department stores and lots of little amenities and
253
00:15:35.879 --> 00:15:39.039
great restaurants and towering towers and exciting things, and people
254
00:15:39.080 --> 00:15:41.039
worked there and they worked in the skyways, and it
255
00:15:41.840 --> 00:15:46.679
was a going concern. But Southdale was followed by Rosedale
256
00:15:46.679 --> 00:15:51.080
and Ridgedale and other Dales, all made by the same
257
00:15:51.080 --> 00:15:54.360
company that affixed Dale, suffixed Dale to them so that
258
00:15:54.399 --> 00:15:56.480
we knew what we were getting. They all had the
259
00:15:56.480 --> 00:15:59.879
big anchor department stores. They all had indoor fountains, gently ploshing,
260
00:16:00.039 --> 00:16:03.440
they had music, they had climate control, they had free parking.
261
00:16:04.000 --> 00:16:08.039
Never underestimate that. And since people were leaving the city
262
00:16:08.039 --> 00:16:10.600
to go for these new houses out that had been
263
00:16:10.919 --> 00:16:12.879
thrown up in a matter of months in the old
264
00:16:12.879 --> 00:16:16.360
potato fields. Yes, we all know the story. We all
265
00:16:16.360 --> 00:16:19.320
seemed to think somehow that the abandonment of the core
266
00:16:19.360 --> 00:16:23.639
cities in the downtown was something that was foisted upon people.
267
00:16:24.200 --> 00:16:26.559
They didn't really want it, but thanks to a combination
268
00:16:26.639 --> 00:16:32.759
of advertising and subsidies, people said, hell, well, I guess
269
00:16:32.799 --> 00:16:35.559
I have to buy a car and move. No, everybody
270
00:16:35.600 --> 00:16:38.000
wanted to and the minute they got out in those places,
271
00:16:38.000 --> 00:16:40.480
they wanted shopping centers. Now, the first shopping centers, of course,
272
00:16:40.480 --> 00:16:43.360
as you well know, were strip malls. They weren't closed.
273
00:16:43.960 --> 00:16:47.240
They had six or seven stores. They had a hardware store,
274
00:16:47.240 --> 00:16:49.399
they may have had a little grocery store, they had
275
00:16:49.399 --> 00:16:53.240
a beauty store, a pet shop, and parking and the
276
00:16:53.279 --> 00:16:55.120
rest of it. Those would be scattered around town and
277
00:16:55.159 --> 00:16:57.799
they'd have various names, and you know, moms would go
278
00:16:57.799 --> 00:17:01.240
there and their house coats and their nylon skirts once
279
00:17:01.279 --> 00:17:02.840
a week or twice a week to do this or that.
280
00:17:02.879 --> 00:17:04.759
It was part of the routine part of the life,
281
00:17:05.039 --> 00:17:07.920
and thus did commercial spending all just shift that way
282
00:17:08.799 --> 00:17:11.200
and now and then, if you were lucky, you got
283
00:17:11.240 --> 00:17:13.559
a Henry's on the corner, or a McDonald's or an
284
00:17:13.640 --> 00:17:15.920
Arby's or something like that. So just an American life.
285
00:17:15.920 --> 00:17:20.000
It's just changed ten fifteen years quickly, and for the
286
00:17:20.039 --> 00:17:22.039
better for most of the people who enjoyed it, or
287
00:17:22.039 --> 00:17:25.640
they wouldn't have done it. It's my point. But Sothdale
288
00:17:26.519 --> 00:17:35.920
was the first. Oh not just in Minnesota anywhere well, no,
289
00:17:36.000 --> 00:17:38.119
not anywhere in America. It was the first. It's regarded
290
00:17:38.160 --> 00:17:41.000
as the first enclosed shopping mall in the country. And
291
00:17:41.039 --> 00:17:42.240
there are other places they are going to try to
292
00:17:42.240 --> 00:17:44.279
make that bid go ahead. I laugh at you. I
293
00:17:44.559 --> 00:17:48.839
laugh at you. It's true that there were enclosed shopping
294
00:17:48.880 --> 00:17:55.480
malls elsewhere. I've been to one in Naples, absolutely gorgeous, ancient.
295
00:17:55.599 --> 00:17:58.200
There are a couple of commercial arcades in other cities
296
00:17:58.240 --> 00:18:01.799
of the United States downtown and I don't count those
297
00:18:01.839 --> 00:18:03.839
because there are two or three stories. They're elegant, they're
298
00:18:03.839 --> 00:18:07.920
wrought iron, they have beautiful glass ceilings. And the more
299
00:18:08.039 --> 00:18:10.519
arcades that I'm talking about south There being the first
300
00:18:10.720 --> 00:18:15.079
commercial shopping mall in the suburbs. Oh, and there's the
301
00:18:15.079 --> 00:18:17.920
Burlington Arcade. I forgot a little bit about that. One.
302
00:18:18.440 --> 00:18:21.359
Burlington Arcade was built in England in London, and I
303
00:18:21.400 --> 00:18:24.359
think it opened in the early eighteen hundreds. It was
304
00:18:24.960 --> 00:18:30.559
probably the first enclosed shopping structure if you look at
305
00:18:30.559 --> 00:18:33.759
the history. And I was fascinated when I found it
306
00:18:33.839 --> 00:18:35.680
just you know, three weeks ago, three four weeks ago
307
00:18:35.680 --> 00:18:37.359
in London, and I walked past it and I peered in.
308
00:18:37.440 --> 00:18:41.119
It was this incredibly beautiful space with chandeliers and bespoke
309
00:18:41.160 --> 00:18:43.799
stores and all the rest of it. So I later
310
00:18:43.880 --> 00:18:46.079
did some research and found out that A, yes, it
311
00:18:46.200 --> 00:18:48.759
was very very old. It was built by a guy
312
00:18:49.000 --> 00:18:51.799
supposedly because his wife didn't want to go shopping in
313
00:18:51.839 --> 00:18:55.680
the other districts because they were teaming with the poors. Yeah,
314
00:18:55.799 --> 00:18:57.359
I don't know. I kind of liked the idea of
315
00:18:57.440 --> 00:18:59.640
the guy building the free yes, honey, all right, okay,
316
00:18:59.680 --> 00:19:02.640
I will build you ten stores next door. Fine. I
317
00:19:02.759 --> 00:19:05.359
like that idea, but I think maybe they were just
318
00:19:05.519 --> 00:19:09.319
looking to make a buck. The other notable thing that
319
00:19:09.480 --> 00:19:12.079
shows up is the shock robbery, and I think in
320
00:19:12.119 --> 00:19:15.319
nineteen sixty four when somebody drove a car, just drove
321
00:19:15.359 --> 00:19:18.680
a car into the shopping center itself, like it's the
322
00:19:18.680 --> 00:19:22.920
Blues Brothers, and it got out with the hammers and
323
00:19:22.920 --> 00:19:25.039
sledge hammers and the rest of them started breaking out
324
00:19:25.079 --> 00:19:29.279
the store windows and nicking the goods, stole a whole
325
00:19:29.279 --> 00:19:32.359
bunch of jewelry. While according to the news story at
326
00:19:32.359 --> 00:19:33.599
the time, because I went back and looked at the
327
00:19:33.599 --> 00:19:36.960
papers in sixty four, the owners on the second floor,
328
00:19:37.000 --> 00:19:39.960
having seen what was being done, began hurling objects down
329
00:19:40.039 --> 00:19:42.640
at the men, including a chair that somebody grabbed from
330
00:19:42.640 --> 00:19:45.200
their office and threw over the railings, and an onyx
331
00:19:45.319 --> 00:19:48.440
ashtray which apparently clipped one of the robbers in the head.
332
00:19:48.599 --> 00:19:51.720
And that wasn't fun. They all got away, though, and
333
00:19:51.759 --> 00:19:56.359
they were never caught smash and grab daylight or driving
334
00:19:56.400 --> 00:20:00.400
a car into the arcade right off the street London
335
00:20:00.440 --> 00:20:04.000
Swing Pendum Dow. Anyway, I was there, and across the
336
00:20:04.000 --> 00:20:05.960
street there's another one that was built years later, maybe
337
00:20:06.039 --> 00:20:09.000
decades later, maybe a century later. That's, you know, London
338
00:20:09.039 --> 00:20:13.519
style in a much more elegant refined spaces. So yes,
339
00:20:14.599 --> 00:20:17.799
different kinds of spaces, Shopping areas manifest themselves in different ways.
340
00:20:17.839 --> 00:20:21.359
Have different clienteles have different impacts, but Southdale really set
341
00:20:21.359 --> 00:20:23.559
a standard for the rest of the world, well the
342
00:20:23.559 --> 00:20:26.640
rest of the country, and everybody copied it. It was
343
00:20:26.680 --> 00:20:30.440
designed by a man named Victor Grooen, growing the Victor
344
00:20:30.640 --> 00:20:36.200
Grooen an Austrian who had urban ideas. Yeah, he had
345
00:20:36.359 --> 00:20:40.640
very many urban ideas. So he saw Southdale as the center,
346
00:20:40.680 --> 00:20:43.759
as the town square of a new mode of civic life,
347
00:20:44.759 --> 00:20:47.519
and theorized that it would be filled with apartment buildings,
348
00:20:47.880 --> 00:20:52.480
it would be filled with libraries and schools and amenities,
349
00:20:52.519 --> 00:20:54.640
and this would be a new way of living. As
350
00:20:54.680 --> 00:20:56.839
a matter of fact, the very first Southdale that opened
351
00:20:57.079 --> 00:21:00.559
had a grocery store, a red owl, and it had
352
00:21:00.720 --> 00:21:03.519
you know, kids, shoot stores. It had everything you needed.
353
00:21:03.559 --> 00:21:06.000
It was It was truly a downtown, just built up
354
00:21:06.039 --> 00:21:09.519
from scratch in the middle of nowhere. And then Gruin
355
00:21:09.640 --> 00:21:15.400
over the years would come to denounce it, and the
356
00:21:15.440 --> 00:21:19.400
sophisticates of Minneapolis would come to denounce it as well,
357
00:21:20.119 --> 00:21:23.440
because it was everything that was wrong with America. You
358
00:21:23.519 --> 00:21:26.880
had to drive a car to get there, had empty,
359
00:21:26.920 --> 00:21:31.559
big seas of asphalt, hot baking in the sun, wind
360
00:21:31.720 --> 00:21:35.799
swept and pitiless in the winter. Inside it consumed too
361
00:21:35.880 --> 00:21:41.640
much energy to keep its temperatures nice, et cetera, etc. Well,
362
00:21:41.640 --> 00:21:45.599
I never didn't love it. Came down as a child
363
00:21:45.680 --> 00:21:47.880
with my parents, and I have some blurry photographs that
364
00:21:47.920 --> 00:21:49.880
were taking from the second floor with them down sitting
365
00:21:49.920 --> 00:21:52.759
in the climate controlled a cafe at Dayton's in their
366
00:21:52.759 --> 00:21:56.880
shirt sleeves in December. And I remember that place was
367
00:21:56.880 --> 00:22:01.200
a place of wonders and miracles, birds in two story
368
00:22:01.240 --> 00:22:05.079
golden cages, stairs that went up and down. I mean
369
00:22:05.119 --> 00:22:10.720
Fargo had one escalator at the Woolworths this place. Escalators here,
370
00:22:10.880 --> 00:22:17.480
escalators there, abundance of escalators. Hmmm. Well, things move on,
371
00:22:17.680 --> 00:22:22.240
and two things happened Victor Grun's denunciation aside. That happened
372
00:22:22.279 --> 00:22:26.680
eventually was at Sauceltant into exactly what Ivan did, No Ah,
373
00:22:27.839 --> 00:22:34.079
it did. Over the years around the place came apartment buildings, libraries,
374
00:22:34.839 --> 00:22:37.480
and eventually a park was built that extended from it
375
00:22:37.519 --> 00:22:40.200
and wound its way behind the various Big Buck stores
376
00:22:40.200 --> 00:22:43.799
to a man made lake surrounded by three fairly sort
377
00:22:43.799 --> 00:22:49.000
of quasi classical office structures that reflected beautifully in the lake.
378
00:22:49.799 --> 00:22:52.640
And so eventually, over the years it became what Gruon
379
00:22:52.759 --> 00:22:55.160
wanted it to be. He just didn't live long enough
380
00:22:55.160 --> 00:22:58.119
to see it. It didn't happen because of a master plan.
381
00:22:58.839 --> 00:23:01.759
Then everything would have been ugly and rectilinear and would
382
00:23:01.759 --> 00:23:03.839
have been in the same style, and everybody would have
383
00:23:03.839 --> 00:23:06.079
hated it and turned it into ugly seventy stuff. And
384
00:23:06.079 --> 00:23:07.839
then they would have stripped it that and turned it
385
00:23:07.880 --> 00:23:11.880
into ugly ninety. No, it just it arose organically. And
386
00:23:11.920 --> 00:23:13.880
the other thing that happened was that the enclosed mall
387
00:23:13.920 --> 00:23:17.799
that Southdale pioneered was so successful that eventually had ended
388
00:23:17.880 --> 00:23:20.039
up producing the leviathan at the edge of town known
389
00:23:20.079 --> 00:23:22.839
as the Mall of America. And the Mall of America,
390
00:23:22.880 --> 00:23:28.119
shall we say, isn't it ironically drew away from Southdale
391
00:23:28.160 --> 00:23:31.599
the same commercial vigor that Southdale had drawn away from
392
00:23:31.640 --> 00:23:36.960
downtown Circle of Life. Man, I think my coffee is
393
00:23:37.000 --> 00:23:38.519
ready to sit here. The reason that I haven't had
394
00:23:38.599 --> 00:23:43.720
name try this here? Okay, that's okay. The reason I
395
00:23:43.720 --> 00:23:46.200
didn't try the coffee beforehand and waited for it to cool,
396
00:23:46.480 --> 00:23:48.119
I show I suppose I should have opened the top
397
00:23:48.839 --> 00:23:50.599
is that when you order a couple of McDonald's coffee,
398
00:23:51.119 --> 00:23:52.640
they're going to put that lid on it. And that
399
00:23:52.720 --> 00:23:56.759
lid has got that small, tiny little aperture we call
400
00:23:56.799 --> 00:23:59.279
Satan's sphincter, because if you try to take the coffee
401
00:23:59.279 --> 00:24:02.400
through that thing, Molton Labbat's gonna burn your mouth and
402
00:24:02.440 --> 00:24:04.480
then you're gonna be like, well, you know, I wouldn't
403
00:24:04.480 --> 00:24:07.039
be like that stupid lady who had the McDonald's coffee
404
00:24:07.079 --> 00:24:09.160
spilling her lap and she sued them because you get burned.
405
00:24:09.200 --> 00:24:14.559
What an idiot lady? That was? Okay, all right, you
406
00:24:14.680 --> 00:24:18.440
know right now somebody just paused in anger, turned it
407
00:24:18.480 --> 00:24:20.599
off and is writing an angry letter about how the
408
00:24:20.599 --> 00:24:23.039
woman actually had a case because the coffee was really
409
00:24:23.039 --> 00:24:25.599
too hot, and that a jury found so that it
410
00:24:25.640 --> 00:24:28.000
wasn't a silly lawsuit at all. I know that. I
411
00:24:28.119 --> 00:24:31.680
just like to make people do that. Anyway. It's not
412
00:24:31.759 --> 00:24:36.359
bad coffee. And that's the thing about McDonald's. It's not
413
00:24:36.480 --> 00:24:42.359
bad coffee. So I could go over I suppose next
414
00:24:42.359 --> 00:24:44.480
week to Southdale and sit alone in the food court.
415
00:24:45.279 --> 00:24:49.759
It's empty, places moved in, places moved out. They've tried
416
00:24:49.799 --> 00:24:52.839
several renovations over the years. They've added stores, and they
417
00:24:52.880 --> 00:24:55.680
had a good run, a good, powerful run, and then
418
00:24:55.720 --> 00:24:58.000
the mall of America did what it did, and it sank,
419
00:24:58.799 --> 00:25:03.599
and then recently they decided, we give up on the
420
00:25:03.640 --> 00:25:06.799
whole be in a store for every place, for every store,
421
00:25:06.920 --> 00:25:10.000
We're gonna go nothing but high end, nothing but Coach
422
00:25:10.079 --> 00:25:15.519
and Apple and bright Linger. And if that's then Zenziger
423
00:25:15.599 --> 00:25:23.319
Watches and all high end, And who goes there? People
424
00:25:23.839 --> 00:25:26.519
who get up, I suppose, and stretch and have their
425
00:25:26.519 --> 00:25:32.039
morning breakfast yogurt and wheat germ, and then say I
426
00:25:32.079 --> 00:25:34.400
think I'm going to see what's new and Coach begs
427
00:25:34.400 --> 00:25:38.640
today and drive themselves to the mall. But it's just
428
00:25:38.680 --> 00:25:41.880
not the same. There's no kids hanging around. There's no
429
00:25:41.960 --> 00:25:43.920
record store you can go and flip through. There's no
430
00:25:44.000 --> 00:25:45.559
Spencer Gifts where you can go to the back and
431
00:25:45.559 --> 00:25:49.160
look at the ooh la law posters. There's no you know,
432
00:25:49.799 --> 00:25:51.920
fashion place where you can look at the stuff that
433
00:25:51.960 --> 00:25:54.079
you would never in a million years be caught in
434
00:25:54.160 --> 00:25:55.920
and then find the one thing that you absolutely have
435
00:25:55.960 --> 00:25:59.640
to have. There's none of that. And that's what malls
436
00:25:59.720 --> 00:26:04.319
used to be, totally solidly middle class, perhaps with one
437
00:26:04.319 --> 00:26:05.960
good anchor store in the end that had a little
438
00:26:06.000 --> 00:26:11.599
uphead more higher class cachet the entirety of the culture
439
00:26:11.759 --> 00:26:15.279
in America. They're in one big, brightly lit place, complete
440
00:26:15.279 --> 00:26:19.839
with fountains and the wafting smell of cinnamon. Some places
441
00:26:19.839 --> 00:26:23.000
they still thrive, and that's great, but we built too many,
442
00:26:23.279 --> 00:26:27.319
and too many have ended up as YouTube fodder for
443
00:26:27.880 --> 00:26:31.720
the guys who just go spelunking in empty, abandoned commercial places.
444
00:26:32.279 --> 00:26:34.480
And I'm in the generation and perhaps the generation behind
445
00:26:34.519 --> 00:26:37.079
me that feels deeply sad when they see these places,
446
00:26:37.079 --> 00:26:39.079
when they see a mall dead, when they see a
447
00:26:39.240 --> 00:26:44.160
mall gone, because they can imagine themselves at that golden
448
00:26:44.200 --> 00:26:47.160
age of life where all seems possible, where it's the
449
00:26:47.200 --> 00:26:49.759
weekend and you're going to go to the movie theater
450
00:26:49.839 --> 00:26:52.000
to see that movie you've really been looking forward to.
451
00:26:52.079 --> 00:26:54.039
It's incredible the previews you've read. I mean, you saw
452
00:26:54.039 --> 00:26:56.640
a preview, you've read about it. You can have some popcorn,
453
00:26:56.640 --> 00:26:58.400
you can walk over to the butter thing and double
454
00:26:58.400 --> 00:27:05.359
pump it. I mean, uh yeah. Anyway, where was I
455
00:27:05.400 --> 00:27:09.200
going with this? Absolutely nowhere except that I'm number one
456
00:27:09.279 --> 00:27:11.839
ninety seven. That's what they called when my coffee was ready.
457
00:27:12.480 --> 00:27:14.920
I wonder who number one is. I wonder if every
458
00:27:15.000 --> 00:27:17.839
day starts with somebody who's number one. I wonder if
459
00:27:17.839 --> 00:27:20.079
every day starts with some old man who's been coming
460
00:27:20.079 --> 00:27:22.160
here since they put since they built the thing, it
461
00:27:22.200 --> 00:27:25.519
wasn't old, then comes by for some flapchat, for his
462
00:27:25.599 --> 00:27:30.519
morning pancakes and his triangle of hash browns, and every
463
00:27:30.519 --> 00:27:34.039
morning he's number one. I'd like to think that's the case.
464
00:27:34.519 --> 00:27:36.559
I'd like to think that if somebody got there sooner
465
00:27:36.599 --> 00:27:39.119
than him, that the person at the counter would say,
466
00:27:39.200 --> 00:27:42.039
could you just hold on a minute, because because because
467
00:27:42.079 --> 00:27:44.960
Bob's gonna be along, you'll know him when you see him.
468
00:27:45.000 --> 00:27:47.480
It's the old guy. He's got World War two cap on,
469
00:27:47.640 --> 00:27:51.960
gray hair, a little bit of a stoop, jeans, very
470
00:27:51.960 --> 00:27:56.200
clean white sneakers, and Bob's out. He's number one. But
471
00:27:56.240 --> 00:27:58.759
there he is. He's coming now through the door. Can
472
00:27:58.799 --> 00:28:01.559
he just wait a second? And it's a test of
473
00:28:01.640 --> 00:28:07.039
your character if you say absolutely, let Bob go first,
474
00:28:07.400 --> 00:28:08.880
or if you say no, I've been standing here for
475
00:28:08.880 --> 00:28:11.640
a minute, so I'd like to place my order. Then you,
476
00:28:12.279 --> 00:28:18.440
if you're that second person, are wrong and bad and
477
00:28:18.480 --> 00:28:21.480
you ought not to be that way. Be more like Bob,
478
00:28:22.240 --> 00:28:25.200
Bob who shows up every morning, Bob who's there with
479
00:28:25.240 --> 00:28:28.759
a smile in his face. And Bob who would understand
480
00:28:28.920 --> 00:28:33.279
if he wasn't number one. Yeah, I want to be Bob,
481
00:28:35.440 --> 00:28:38.519
just not a McDonald's. Hi. I'm James Alyx. Bye, I'm
482
00:28:38.599 --> 00:28:43.920
James Lylyx. This has been the diner in absentia, in exile,
483
00:28:44.480 --> 00:28:59.880
and we'll see you down the road. Ricochet, Join the Conversation.
484
00:29:10.519 --> 00:29:13.200
One ninety eight, one ninety eight