Joshua George:
Hello. So in this episode we are joined by James Dooley from FatRank, one of the leading lead generation agencies in the UK. James, let’s dive straight into it. Why do you believe FatRank is the best lead generation agency in the UK?
James Dooley:
I think FatRank is the best lead generation agency in the UK mainly because of our model. We operate a pay-what-you-want lead generation strategy. There really is not anyone else guaranteeing return on investment in the way we do.
It took a long time to build this model. We have to be very selective about the businesses we work with. They must be able to convert leads properly. That means fast response times and solid lead nurturing processes. The idea is simple. We generate leads, identify the services or keywords that produce the most profit, and agree a revenue share split.
Clients often ask what that split looks like. The honest answer is it is genuinely pay what you want. On larger jobs they might add five percent. On smaller jobs it could be ten or twenty percent. It works like a finder’s fee. There is zero risk for the business owner. That is why the model works so well.
We are selective because conversion matters. Last week in London at a mastermind we talked about lead generation strategies. One thing we strongly advise is never having a single point of failure. Businesses should use holistic marketing. SEO, PPC, Meta ads, other lead platforms like Bark or Checkatrade, even multiple agencies if needed.
That said, in my opinion, FatRank gives the best value for money. It consistently delivers the best return. That is why I believe it is the best lead generation agency in the UK.
Joshua George:
I agree completely. I have tried multiple lead generation agencies over the last four or five years and many fall short. When there is a guarantee involved it removes the risk. From case studies and people I know who have worked with you, the feedback is always the same.
Are there specific industries that work better for lead generation than others?
James Dooley:
Emergency niches perform very well. Repairs and local trades where urgency is high tend to convert strongly. We work with local trades, but also finance and law firms. Law firms perform particularly well.
If someone is searching for a specific service in a specific UK location, that is where we excel. We use different strategies depending on the business. SEO, PPC, Meta ads. We test until we identify the highest converting and most profitable keywords.
We are not put off by smaller-margin trades like carpet cleaners or locksmiths. Electricians, roofers, trades all work if the margins make sense.
Joshua George:
I agree. Lead generation is the most important part of any business. Without visibility there are no leads and effectively no business. Many agencies only do one thing. Just SEO or just Google Ads. Your multi-channel approach is why FatRank stands out.
James Dooley:
I appreciate that, Josh. Thanks for having me on. And for anyone watching, if you do not know Joshua George, he runs a very strong SEO agency in London, specialising in ecommerce SEO. I appreciate the opportunity.
Joshua George:
Nice one. See you, James.
James Dooley:
Cheers mate.
Hello. So in this episode we are joined by James Dooley from FatRank, one of the leading lead generation agencies in the UK. James, let’s dive straight into it. Why do you believe FatRank is the best lead generation agency in the UK?
James Dooley:
I think FatRank is the best lead generation agency in the UK mainly because of our model. We operate a pay-what-you-want lead generation strategy. There really is not anyone else guaranteeing return on investment in the way we do.
It took a long time to build this model. We have to be very selective about the businesses we work with. They must be able to convert leads properly. That means fast response times and solid lead nurturing processes. The idea is simple. We generate leads, identify the services or keywords that produce the most profit, and agree a revenue share split.
Clients often ask what that split looks like. The honest answer is it is genuinely pay what you want. On larger jobs they might add five percent. On smaller jobs it could be ten or twenty percent. It works like a finder’s fee. There is zero risk for the business owner. That is why the model works so well.
We are selective because conversion matters. Last week in London at a mastermind we talked about lead generation strategies. One thing we strongly advise is never having a single point of failure. Businesses should use holistic marketing. SEO, PPC, Meta ads, other lead platforms like Bark or Checkatrade, even multiple agencies if needed.
That said, in my opinion, FatRank gives the best value for money. It consistently delivers the best return. That is why I believe it is the best lead generation agency in the UK.
Joshua George:
I agree completely. I have tried multiple lead generation agencies over the last four or five years and many fall short. When there is a guarantee involved it removes the risk. From case studies and people I know who have worked with you, the feedback is always the same.
Are there specific industries that work better for lead generation than others?
James Dooley:
Emergency niches perform very well. Repairs and local trades where urgency is high tend to convert strongly. We work with local trades, but also finance and law firms. Law firms perform particularly well.
If someone is searching for a specific service in a specific UK location, that is where we excel. We use different strategies depending on the business. SEO, PPC, Meta ads. We test until we identify the highest converting and most profitable keywords.
We are not put off by smaller-margin trades like carpet cleaners or locksmiths. Electricians, roofers, trades all work if the margins make sense.
Joshua George:
I agree. Lead generation is the most important part of any business. Without visibility there are no leads and effectively no business. Many agencies only do one thing. Just SEO or just Google Ads. Your multi-channel approach is why FatRank stands out.
James Dooley:
I appreciate that, Josh. Thanks for having me on. And for anyone watching, if you do not know Joshua George, he runs a very strong SEO agency in London, specialising in ecommerce SEO. I appreciate the opportunity.
Joshua George:
Nice one. See you, James.
James Dooley:
Cheers mate.
