Combining Online and Offline Strategies to Combat Counterfeiting

Who’s speaking?
• Bill Patterson, Executive Vice President at Octane5
• Vinny Minhas, Head of Brand Protection, Americas at MarqVision

In this engaging 30-minute session, we cover the following topics:

1: The Importance of Gathering Intel on Counterfeiters: Online data: How MarqVision collects data on counterfeit products on online marketplaces, rogue websites, and social media.

Offline data: Bill Patterson discusses methods of gathering data from offline sources, like holograms, traceable serial numbers, and CBP verification. Synergies: How combining online and offline intel enhances the ability to identify and target counterfeiting operations.

2: Leveraging Data and Analytics for Brand Protection Heatmaps and Data Analytics: How data from both online and offline sources can be used to create heatmaps and identify counterfeiting hotspots.

Crowdsourcing and Community Involvement: Using customer and community feedback to enhance brand protection efforts. Best Practices: Practical tips for businesses on utilizing data analytics for brand protection.

3:  Q&A Session

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