ABOUT THIS EPISODE
The job market is brutal right now. Julia Ivy has a four-step method that gets graduates hired faster, and it has nothing to do with your GPA.Most career advice tells you to apply everywhere and hope. Julia Ivy built a better framework. The boutique employability method treats your career the same way a business treats competitive strategy: define your multidimensional edge, target the right employers, build trust before asking for anything. Ivy's four-step BE-EDGE framework flips the job search entirely, and in a world where AI is eliminating one-dimensional jobs, it's the only approach that scales.The student who got that CEO response? She had a pre-med background, a web design certificate, and a passion for accessible medical interfaces for visually impaired users. That combination, not her GPA, is what made her unforgettable. Julia Ivy shows you how to find yours.📌 What boutique employability actually is, and why job-focused and growth-focused employability are both becoming obsolete💡 How one student's combination of pre-med, web design, and passion for accessible interfaces landed her a CEO reply in 30 minutes⚡ The three tectonic shifts reshaping work right now: AI, Kondratieff Wave 6, and millennials as decision-makers🎯 Why "strong ties with 3 people" beats weak-tie networking with 100 people at every career fair you've ever attended🧠 The 4 capitals universities actually measure vs. the 3 they're completely missing (and why that gap is costing graduates their first job)🔥 Why 2025 had the lowest first-job employment rate after graduation, and the specific gap in education Julia says is responsible.About the Guest:Julia Ivy is an Executive Professor of International Business and Strategy at Northeastern University's D'Amore-McKim School of Business and founder of BE-EDGE.com. She holds two doctoral degrees, in Psychology and Management, and created the boutique employability framework now used in graduate programs across 22 countries.Northeastern bio: https://damore-mckim.northeastern.edu/people/julia-ivy/LinkedIn: https://www.linkedin.com/in/julia-ivy-phd-psych-phd-mgmt-58877812/Website: https://be-edge.com📖 Get Crafting Your Edge for Today's Job Market: Using the BE-EDGE Method for Consulting Cases and Capstone Projects:Amazon (paperback): https://www.amazon.com/Crafting-Your-Edge-Todays-Market/dp/1789732980Amazon (Kindle): https://www.amazon.com/Crafting-Your-Edge-Todays-Market-ebook/dp/B07SX1C9DWPublisher (Emerald): https://bookstore.emerald.com/crafting-your-edge-for-today-s-job-market-pb-9781789732986.htmlAbout the Host:Paula Caligiuri is a Distinguished Professor at Northeastern University's D'Amore-McKim School of Business and co-host of International Business Today. Her research focuses on cultural agility, global leadership, and workforce development.Northeastern: https://damore-mckim.northeastern.edu/people/paula-caligiuri/LinkedIn: https://www.linkedin.com/in/paulacaligiuri🎬 Watch this episode: https://youtu.be/tbqgfb7Ceq8International Business Today Podcast:📺 YouTube: https://www.youtube.com/@InternationalBusinessToday🎧 Spotify: https://open.spotify.com/show/2y21XexVdXEiTBdZQIuSyf🍎 Apple: https://podcasts.apple.com/us/podcast/international-business-today/id1665009512💼 LinkedIn: https://www.linkedin.com/company/international-business-today-by-northeastern-university/🌐 https://damore-mckim.northeastern.edu/podcasts/international-business-today/🎓 Ready to lead in the global economy? Explore Northeastern's online business programs → https://online.northeastern.edu/#ibtpodcast #northeasternuniversity #boutiqueemployability #futureofwork #beedgemethod #juliaivy #jobsearchstrategy #aiandwork #careerdevelopment #graduatejobs #businesseducation #highereducation
