On algorithms, identity and taste.

Are algorithms changing not only what we see digitally, but our identities? And what are brand supposed to do about it? That was the starting point of a piece written by Huge's Senior Director of Strategy, Kima Sargsyan, published earlier this year and that we discussed at length in this episode, along with the connection digital identity has with taste—another topic that Kima has touched upon in her personal Substack, Perceptio.

Kima is one of the best writers at Huge (also a competitive field). This year, we published a brilliant piece she wrote on the impact that our current algorithmic reality is having on the identities of consumers, and what brands should do about it — a piece we discussed at length in this conversation.

But Kima also writes a Substack called Perceptio, with very thoughtful pieces, including one on taste and curation in the digital era that really caught my attention, and that we also weaved into the conversation.