42:Dealership Spotlight-Matt Bowers Ford: Darryl Terrell Talks Doubling Shop Hours

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Daryl Terrell, the Parts and Service Director at Matt Bowers Ford, shares his journey in the automotive industry, discussing his unique background, the transformation of his dealership, and the importance of mentorship and leadership. He emphasizes the significance of customer experience, technology integration, and adapting to industry changes, particularly with the rise of electric vehicles. Daryl's personal philosophy revolves around continuous improvement and fostering a winning culture among his team. Takeaways Daryl Terrell has been in the automotive industry for 20 years, starting as an intern at 16. He emphasizes the importance of mentorship and hiring individuals without prior experience. Customer experience is crucial, and transparency builds trust with clients. The transformation of Matt Bowers Ford included expanding from 30 to 48 service bays. Technology, such as video inspections, enhances customer service and trust. Daryl believes in adapting to industry changes, especially with the rise of EVs. He aims to create a winning culture within his team, similar to successful sports teams. Continuous improvement in personal and professional life is essential for success. Daryl's leadership style focuses on accountability and support for his team. He views his career as a game, constantly working to improve his skills. Sound Bites "I was born into this field, like it was my calling." "You teach somebody how to make money in the industry, they never want to leave." "Sales is all about taking care of the people." Music: Famous Cats-Norwood Tiger Gang-Missing World The Revolution-Chicago Shuffle The Night Train-Lee's Blues This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/