ABOUT THIS EPISODE
When research tools all start to look the same, the real differentiator becomes the operating model that connects them and guides decisions. Charlie Butler, Co-Founder & C0-CEO at Bounce Insights, joins host Niels Schillewaert, Head of Research at Conveo.ai, to unpack why software alone hasn’t transformed insights as much as expected, even with generative AI. They discuss research as an emotional, high-stakes practice that requires confidence, context, and accountability, plus the limits of templated approaches for complex business questions. Charlie explains the idea of an “insights operating system” that unifies knowledge management and quant/qual workflows from business question to decision, improving speed and attribution. Real-world examples highlight how under-resourced insights teams are shifting away from self-serve tools toward integrated tech, expertise, and change management.
00:00 Sea of Sameness
00:26 Show Intro
00:55 Why Software Falls Short
03:08 Failing Upward Lessons
05:43 Custom Work and Accountability
08:01 Insights Operating System
10:22 Diet Coke Pricing Example
12:11 From Utopia to Bounce Approach
13:17 OS vs Dashboards
16:13 Client Case Studies
20:33 Next Gen Insights Company
24:37 Preparing for 2030
27:02 Career Advice and AI
28:59 AI and Critical Thinking
29:57 One Big Prediction
31:33 Closing Thanks
Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network
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Learn more about MRII → https://mrii.org/
