ABOUT THIS EPISODE
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.
Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.
Key Takeaways
- 01:32 - What is the brand studio team at Webflow responsible for?
- 02:40 - Jess’s role as Director of Brand Design and Creative
- 04:07 - How do you measure success with a team of multidisciplinary creatives?
- 06:43 - How the bran studio team is structured at Webflow
- 09:45 - How Webflow works with external agencies
- 11:02 - How the brand studio collaborates with other teams inside Webflow
- 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
- 22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
- 27:25 - Collaborating with the marketing team on a huge event
- 30:57 - Creating demand gen campaign assets
- 33:58 - How Jessica’s team has created a super-fast design system
- 36:33 - How the brand studio team interacts and works with data
- 37:13 - How does Webflow use Webflow?
- 40:59 - How often is the Webflow marketing site updated?
- 42:20 - Jess’s advice to those who want to create impactful brand and marketing design work
Links
- Webflow
- Jess on LinkedIn
- Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez
- Figma
Connect with Charli
Subscribe and stay in touch
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Inside Marketing Design.
OTHER EPISODES IN THIS PODCAST
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of…
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical co…
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how sh…
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to frui…
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and…
Disclaimer: The podcast and artwork embedded on this page are from Charli Marie Prangley, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
