ABOUT THIS EPISODE
Karen Waksman is the Founder & CEO of Retail MBA, a company dedicated to empowering individuals and companies interested in learning what it takes to get their products on the shelves of major retailers. She has taught over 10,000 entrepreneurs the path toward getting their products into retail through her programs. Her clients have gotten their products into stores such as Walmart, Best Buy, Home Depot, Lowe's, Bed Bath & Beyond, and more.
Karen used to be a manufacturers' rep selling products to the world's largest retailers back in New York. Her current goal is to empower and inspire entrepreneurs to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
In this episode…Retail chains are constantly looking for new and interesting innovations. They are hungry for new products. However, a lot of inventors wait until they have built their brand to start thinking of getting their products into these stores. Because of this, they end up missing out on a great opportunity. The smart inventors, even those with only one product, start working towards approaching these retailers early.
However, there are some factors to consider first before approaching the major retailers. These include things such as ensuring that you have the right type of packaging and setting the right price. Karen advises entrepreneurs to strike early as long as they have a new, unique & interesting product that will appeal to the masses.
Karen Waksman from Retail MBA is Rich Goldstein's guest for the week. She has many years of experience helping people get their products into major retailers. In this episode, she talks about what these retailers want, how they choose the products to sell in their stores, and what entrepreneurs can do to get the retailers excited about new products. Stay tuned.
