ABOUT THIS PODCAST 🔗

Update frequency:
every 12 days
Average audio length:
37 minutes
Guest interviews
English
United States
57 episodes
since Nov. 22, 2023
episodic

LATEST EPISODE 🔗

What does it really take to disrupt a legacy category that hasn’t changed in decades? In this episode of Innovate On Purpose, host Matt Mueller sits down with Sarah Holman, Chief Commercial Officer of Bobbie, to unpack how one mom-led challenger brand transformed the infant formula aisle — one of t…

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PREVIOUS EPISODES

In this episode, Matt Mueller interviews Maximilian Anderson, founder of SKUMAX, about how AI is transforming retail, particularly for small businesses. They discuss the importance of real-time inventory tracking, the emotional impact of data on retail owners, and the potential for small businesses…
Retailers are investing millions into new technology—but most of it never gets adopted, never solves the real problem, and never delivers ROI. Why? In this episode, innovation strategist Matt Mueller sits down with retail technology expert and RETHINK Retail Advisor Jessica Couch to reveal the bigg…
In this episode of Innovate On Purpose, Matt sits down with Abby Czarniecki of New Belgium Brewing to explore how one of America’s most iconic craft beer brands is transforming its retail media strategy, e-commerce growth plans, sampling innovations, and AI readiness in a rapidly shifting marketpla…
Retail strategist DeAnn Campbell exposes the invisible forces draining 2–5% of your store revenue each week — and how to stop them. From poor lighting to “store blindness,” she explains how hidden frictions erode value and how employee workarounds often point to the real problems. A must-listen for…
Luxury has lost its meaning — and consumers have noticed. In this provocative episode, Marie Driscoll, one of fashion’s most respected analysts, joins Matt Mueller to dissect how “big is the enemy of cool.” Marie explains why skyrocketing prices and falling quality have created a trust recession, a…
What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it wi…
Technology gets the headlines, but people drive the results. Retail veteran Barney Stacher joins Matt Mueller on Innovate ON Purpose to reveal why the most powerful tech in any store is still its associates. Barney shares practical lessons on training, acknowledgement, and the simple gestures that …
Retail isn’t changing — it’s already changed. In this episode of Innovate ON Purpose, host Matt Mueller sits down with Scott Benedict, founder of Benedict Enterprises and former Director at Walmart, to explore how retailers can finally align the digital and physical worlds. Scott shares how store m…
Nestlé’s Head of Digital Marketing Analytics, Aaron Winkler, joins host Matt Mueller to reveal how the world’s largest food & beverage company turns consumer insights into impactful innovation. We dig into AI-enabled analytics, social/search listening, ratings & reviews mining, and the chan…
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