ABOUT THIS PODCAST 🔗
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve.
Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.
New episodes Thursdays.
Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.
New episodes Thursdays.
Update frequency:
weekly
Average audio length:
39 minutes
Guest interviews
English
Australia
32 episodes
since Nov. 10, 2025
episodic
LATEST EPISODE 🔗
In this episode of Influencing Outcomes, Nathan Powell is joined by fellow Fabulate co-founder Ben Gunn to tackle five of the creator economy's biggest problems that rarely get the attention they deserve. Inspired by a Net Influencer article asking 30 industry experts to identify creator marketing'…
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Search past episodes of Influencing Outcomes.
PREVIOUS EPISODES 🔗
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Nina Drakalovic to examine one of the most talked-about campaigns of the year: Sydney Sweeney's provocative partnership with sports prediction platform Novig. The campaign generated enormous attention, but it raises…
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Valerie Madon, Director of Creative Strategy SEA/KR/JP at Fabulate, and Nina Drakalovic, Client Strategy Lead ANZ at Fabulate, to ask a deceptively simple question: do the rules of marketing actually change when you’r…
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Gai Le Roy, CEO of IAB Australia, to ask whether creator marketing is entering its own coming-of-age moment, and what the industry can learn from the evolution of digital advertising.
Drawing on IAB Australia’s lates…
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Ben Gunn to tackle one of creator marketing’s most persistent questions: how much is a creator actually worth?
Starting with Forbes’ 2026 Top Creators List, the team looks at how the world’s biggest creators are tu…
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to examine Australia’s proposed changes to social media feeds and ask a bigger question: are algorithms really the problem we need to fix?
With the Australian Government’s proposed Digital Duty of Care leg…
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), and what the rise of AI-powered discovery could mean for brands, creators and creator marketing.
Starting with th…
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore the warning signs marketers should look for when choosing a creator marketing partner, and the questions they should be asking before appointing one.
Starting with transparency, the team looks a…
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Terri Owens to ask whether the influencer as we know it is dying, or simply evolving into something new.
Starting with the backlash to OpenAI’s first influencer brand trip, the team explores what happens when creat…
In this episode of Influencing Outcomes, Eliza Lewis is joined by Ben Gunn and Terri Owens to explore a major shift taking place across technology, commerce and creator marketing: what if the next wave of innovation isn't coming from the West, but from the East?
From electric vehicles and robotics…
Disclaimer: The podcast and artwork embedded on this page are from Fabulate, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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