Personal Development: Embrace Your Weird, Redefine Failure, and Unlock Lifelong GROWTH with Growth Legend Frankie Russo

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We think that growth comes from success, but the truth is it comes from failure.
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So the most important moments in my career and in my life have been the failure.
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Okay, and I've had a bunch of failures.
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Look at every real legend.
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They love their weird and their why.
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And they live in that space and anything is possible.
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Which is why what I have found is that the way to unlock your genius, and this is easier
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for entrepreneurs than a lot of the people I work with in corporate America.
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This is a lot easier for entrepreneurs, but I'm going to tell you, because the environment
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is...
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This is the Legend Effect, the podcast where you master the hidden forces behind influence
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and attraction.
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Hi, I'm Howie Chan, and as a brand strategist, I've worked with hundreds of people in companies
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to help them influence behavior.
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And you know what I've noticed in the recent months that I've been working with more
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leaders than ever before, who are reconsidering what their career is.
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Now, they've been in corporate for many years, they're working hard, they're doing all
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the right things, but some things still feel missing.
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They're all familiar with Simon Sinek's start with why, they have a good sense of what
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their purpose is, but they continue to ask, why doesn't this feel like me?
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And if this is you, keep on listening.
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What if the key isn't just knowing your why, but reclaiming your weird?
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You heard that right, your weird.
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That part of you, they got shoved inside or shoved aside in a name of professionalism
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or fitting in.
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That part of you that you used to love when you were a kid, before someone told you
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it was too much, too different or simply just too weird.
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You see, in a corporate setting, they typically reward people for fitting in, doing what they
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want you to do, behaving the way they want you to behave.
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But really, your weird actually is really important because it's what creates energy, it's
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what creates creativity, it's what makes your work feel fulfilling, not just productive.
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And truthfully, if you don't fit in, if you lean into your weird, it can actually help
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your company innovate and stand out.
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Our guest today is Frankie Russo.
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He's built eight figure companies, he's hit personal rock bottoms, but what he's done
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is he's distilled everything he's learned throughout the good times and bad into a growth
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framework, powered by the one thing that most of us have buried.
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You got it, our weird.
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In this episode, you'll learn what is your weird, how do you find it again?
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Why is just helping others not enough to sustain your long term?
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What happens when you put your weird and your why together?
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Now Frankie is also helping me or helping me find my weird in this episode.
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Do you want to find out?
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Here's your legend, Frankie Russo.
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So let me start with this.
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So in 2014, this is the Cypress Lake news, volume 13, issue number one, University of
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Louisiana, I left it, there's a quote from you, it says, there's a sense of pleasure
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in helping others and also if you can, I think it's a duty to give back.
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I think that we have been given so that we can give.
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That's something that I learned is more valuable than anything else and that feeling of being
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able to help someone else.
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Was that the culmination of your why, your purpose, Frankie?
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Tell me about that.
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Okay.
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Wow.
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Okay, look at you pulling up the archives.
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So what I love about that is I had no idea what you were going to say for that quote and
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I'm so proud of my younger self because that is still 100% true today for me.
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So that was the culmination of my why and the thing that has happened in my journey is
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that why by itself is not enough.
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It's partly why I went from the art of why, which is what I was writing when I said
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that quote to breaking why and they're both valuable and ultimately everyone's why there's
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a universal connection between all of our why's or our purpose and that is helping others.
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So it is our purpose or deepest most fulfilling purpose is to help others.
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Now the question becomes how do we help others?
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There's other things to add to that, but in general, a life of purpose is a life that
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is helping others continuously.
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Yeah.
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It comes with this crazy deep fulfillment.
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I call it the limitless drug.
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So I'm a drug addict alcoholic by nature.
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I've been sober.
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It'll be.
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Yep.
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There you go.
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My nature.
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So we're designed.
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I don't know.
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But in April 12th of 2025, I'll have 17 years sober from drugs and alcohol, which is
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a mind blow for me because it's hard to even think about that.
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It's 6,000 something days.
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And for a drug addict, that's an alcoholic.
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That's a big deal.
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Huge deal.
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Yeah.
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Now the only reason I've been able to pull that off is exactly the quote you just told.
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Yeah.
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That's actually the only reason I have 17 years.
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I've done some things.
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I'm in programs and stuff like that.
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Don't get me wrong.
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But the programs I'm in and the things I've done are all tied back to this one concept.
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And that is if you want to stay sober and you want to have what I call the limitless
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drug, then the only way to do that is to help somebody else stay sober, help somebody
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else be clean.
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That is the only way you stay sober.
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So I started plugging that into all the other aspects of my life and testing this concept,
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see the thing about being a drug addict, the obsession to do drugs has left me.
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But I'll never not love drugs.
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Ever.
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That's just how it goes.
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And drugs are a wonderful thing.
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They just were too much for me.
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So that means I need to find another drug.
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This is where the concept of the limitless drug was born.
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This is something that I've lived in and then found out there was science behind it.
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So the limitless drug is that fulfillment and high I get from helping someone unconditionally.
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There's actual science for this how it's called the helper's high.
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Studying in the 80s and basically your brain releases the same type of chemicals, I'm
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not a scientist.
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But the same chemicals that your brain releases when you do drugs is released when you
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help someone unconditionally.
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Are we wired to help?
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Frankie, you're talking about this idea of helping and is this like global connection?
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We are wired to help.
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We are wired for connection.
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Think about it.
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How we before weapons.
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What defense?
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I don't know if you know this, but we're not predators in the circle of life or in the
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species.
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We're not predators.
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Like a lion or tiger and that kind of a bear.
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So we don't have claws if you didn't notice.
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We don't have big fangs.
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We only have one power against the real wild or like real predators.
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Do you know what that power is?
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Working together.
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The group.
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Yeah.
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Because a lion is going to have a hard time taking 20 of us down.
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Right.
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So our power is in the group.
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We were hardwired to your point for that type of connection.
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That's why the opposite of the limitless drug is isolation.
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And the final blow of isolation is suicide, which a lot of people that I work with have
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attempted suicide sometimes by accident, sometimes on purpose, all right.
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But that's where it goes to.
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And the fact is that I would have refound this as an adult, had it not been for drugs
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not all.
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So I've had the pleasure of sponsoring more than 300 dudes while over the last 17 years.
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Not because I have extra time.
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Okay.
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Because if you've, I don't know how you found me, how'd you find me LinkedIn?
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Yeah.
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Yeah.
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Okay.
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Yeah.
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Someone connected us.
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Right.
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Rick.
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Somebody connected us.
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Link and somebody.
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I don't sin the, I'm like chilling on a four hour work week vibe.
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So I've got like tons of businesses.
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I've got six kids, technically two wives, one's an ex-wife.
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So you got, I got, I got every reason not to be sponsoring people, 300 people.
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I'm not getting paid.
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There's no, no sex and no offense, but there's no power and there's no prestige.
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There's no big check for PR.
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So what's the deal?
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And this changed my life because I've found the limitless drug.
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And so what I've tried to do is translate that in both of my books and now the work I do
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also with weird, which was the missing component, okay?
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So the missing component is that it's not enough to just always be together and to always
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be helping others because that burns out too.
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There has to be a duality.
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That's why you look, there's a lot of wonderful people in this world.
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I talk to them all the time.
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People that work in nonprofit or in health care or in difficult sectors of the government
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or in humanitarian work, like that stuff is not easy.
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It's super fulfilling, but you can burn out, you don't get paid as much.
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It's this different thing and what I have found no matter what you do is that you have
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to have a duality with your why but also your weird.
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That's the key because your weird is that unique thing that only you own.
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And the magic is when you put the two together, I call it your genius.
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When you bring your weird and your why together, it creates a genius.
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And I didn't even know how much I, even with all my why and all my work and with drug
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addicts, I still hit an emotional bottom eight years ago in my divorce and realized how
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much I had missed a huge part of it, which was that I was not loving my weird.
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And then I had run from my weird ever since someone as a kid said that it was weird, right?
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Whatever it was.
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Like for me, it was like I was trying to be an astronaut, inventor, cowboy and TV evangelist
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all at the same time at five, six years old.
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Gosh, so much to impact it.
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Right.
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Let's start.
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You just got unloaded this whole thing, which is fantastic, by the way.
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Let's start for the beginning, which is the purpose and the why, right?
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So.
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Come on, man.
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Slow it down over here.
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Yeah, slow it down.
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There's so much.
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I feel like a rounded idea and I tend to feel like people, when they think about why
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I'm purpose, it becomes very heavy, it becomes oh my god.
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Why am I on this world?
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Yeah.
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Why?
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Am I going to extend this white bulb?
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Yeah.
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How do you help someone to find what is it, like how does someone figure that out?
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So lately, here's what I've been doing, how we will do years real quick.
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How's that sound?
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Oh, that's great.
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All right.
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Here we go.
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So how are we?
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Why?
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Instead of me saying why are you here, which is what question I have always asked and then
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people are like, well, what do you mean, like why am I here on this podcast?
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Why am I here in this career or why I'm on earth?
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So I want you to think about your career.
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How long have you been in business?
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How are you?
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Like in general, like even as an employee, how long have you been working?
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Twenty plus years.
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Twenty plus years.
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Let's call it two decades.
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All right.
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Yeah.
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And in those two decades, if you had to pick one thing that you've become an expert at,
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what is it?
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And try to make it practical, not like unleashing people's dreams in their, in terms of
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sparkling their eye into reality.
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Don't tell me like, give me something that you would put on an invoice, maybe.
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Strategy.
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It's strategy to influence someone to buy something or sign up for something.
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So influencing behavior through strategy.
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Yeah.
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Awesome.
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All right.
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So think of your why for just a simple why for now.
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You help people and organizations create a strategy to influence behaviors for business
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outcomes.
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That's right.
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Okay.
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That's your why.
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You call how it's meant to be a little more basic.
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Okay.
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It's meant to be a little more understanding like I used to have all these things I thought
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my why was and then I was like, well, what have I done for my two decades?
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So I've been working for two decades too.
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What have I been doing?
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Well, mainly what I've done is unlock rapid growth and built two of the fastest growing
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companies in America.
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This is why do you call me just I help other people unlock continuous growth in their
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business.
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So a lot of people doing this or a few of this like pull right where your current job
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is just a job.
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And then outside of your job, you have all these passions of the things that you have.
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Like how you bring your world together.
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Yeah.
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Yeah.
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Okay.
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How we were about to you ready?
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We're about to bring in the world together.
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A lot of my wealth came from selling one of my tech products to a four to five hundred.
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Technically that tech product was a customer experience marketing automation tool that
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could predict all kinds of buyer thing.
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Who would buy let's say like a car in the next three months in any neighborhood in America
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before they start shopping.
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So you can imagine how some sort of predictive analytics.
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Yeah.
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I was going to plug it into CRMs.
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So they will call you.
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Frankly, I need this.
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Yeah.
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They would.
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What would happen is yeah, they wouldn't call me because there were 800 people selling
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this thing.
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But yeah, nobody called me, but I would sometimes jump on and talk about the logic behind
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the invention.
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Okay.
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In general, yes, something like them calling me.
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Here's the deal.
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That's one of the things I did in the last 20 years.
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But if I go a little bit higher on the why the fact is what I really did.
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It wasn't just tech because I also did it in like the broadcast business.
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I also did it in the music business.
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I also did it in the finance business and real estate.
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So I've done it in multiple businesses, multiple industries, right?
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So it was more than just tech innovation.
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At first, that's what I thought it was.
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Oh, I'm a creativity speaker and I'm tech innovation.
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But I realized it's bigger than that.
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And now the why has to be, I don't want to say changeable, but it has to be backable.
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So whatever your why is, it has to be backable.
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The thing is, if I tell you that I'm an expert at continuous growth, and then you look at
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why I'm saying that because I was eight times ink 500 fast growing companies, eight years
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in a row, two different industries, one of them had 60 X growth and then exited to a
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fortune 500.
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Now, in that two floors of an elevator ride, you don't have a lot of doubts on if
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I'd be a good person to at least check in with if you're trying to go from stagnation
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in your business to growth again.
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That makes sense, right?
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It's not.
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It's quick.
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It's easy.
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Same thing with you.
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So for the last two decades, you've worked with hundreds of thousands of organizations
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and entrepreneurs to help them build strategies to influence behaviors for the business outcomes
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they're looking for.
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Correct?
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Yeah.
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That's your why.
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Okay.
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What if there's someone that has some job to job today, not have a why?
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Well, no.
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Think about that.
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You can, no, of course, the only requirement to have a why is to be doing something with
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your expertise to help another human.
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I don't care where you work.
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I don't care if you jump jobs every day.
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If in the day you're on that job, you are using your expertise to help someone.
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Yeah.
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Either a customer or a member or a patient depending on your industry, a colleague on your
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team or the community.
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Those are your three options.
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They're called stakeholders, not stockholders.
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I don't care about the CEO.
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I don't care about the stakeholders.
323
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Yeah.
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I'm talking about a customer, a member or a patient, a colleague of yours that's on your
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team or the community at large.
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Those are your three options if not all of them.
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If you're doing that every day at a different job every day, that's your why.
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That's what I mean by helping others.
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Yeah.
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Follow me on that.
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Yeah.
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So does it have to be this big existential thing?
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No.
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It's a practical thing.
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That's the consistent part is you're involved and helping other person is involved.
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The rest is details.
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Now, if you want to have impact, that's different.
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If you want to make true impact at mass scale, that requires some other pieces, right?
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00:17:14.360 --> 00:17:20.080
And it does help to get in a groove in one space.
340
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So does the jumping around a factor impact?
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Yes.
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Could you still be living your why?
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100%.
344
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Yeah.
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Does that make sense?
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Yeah.
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Does this why I have to light you up every day or is it, like you said, is a more practical
348
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thing?
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Maybe this is what a weird company is.
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There's a, well, that's both.
351
00:17:36.480 --> 00:17:37.720
So two things.
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Before we get into the weird, it's going to be your absolute most lit up every day because
353
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of this.
354
00:17:43.680 --> 00:17:44.680
Okay.
355
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We're going to get to this in a second.
356
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The reason they call it work, okay?
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And the fact is that because it's worked.
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So there's going to be certain things that like, if your work is more fulfilling than holding
359
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your baby at home, get a therapist, okay?
360
00:17:58.240 --> 00:18:03.560
Because that's shit's unnatural, like that's normal and that was me.
361
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Look, before I started loving my weird, I freaking was more fulfilled at work than holding
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the baby.
363
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So we laugh.
364
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Fuck, I'm in there.
365
00:18:10.800 --> 00:18:11.800
But here's the deal.
366
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You got me worked up.
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The thing with why?
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So the why is, yeah, you can jump jobs, impact will change.
369
00:18:17.560 --> 00:18:18.560
So let's talk about this.
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You asked me, is it light you up every day?
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Do you love what you do?
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This is where the weird comes in.
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All right.
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00:18:26.000 --> 00:18:27.480
So we got how we chan.
375
00:18:27.480 --> 00:18:29.080
I said that right now.
376
00:18:29.080 --> 00:18:30.080
Yes.
377
00:18:30.080 --> 00:18:32.280
Great to meet you in person, virtual.
378
00:18:32.280 --> 00:18:37.960
And what you do is you help people and organizations create strategies that influence
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behaviors for the business outcomes you're looking for.
380
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That's your why.
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00:18:43.840 --> 00:18:50.840
But if you had to pick one thing, preferably one or two words that you found over the last
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two decades, that is this secret unlock that so many people underestimate that allows
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for people to influence the behaviors to get those business outcomes, what would you
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say that one thing you found is over 20 years if you had to pick one key?
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It's alignment, it's alignment.
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00:19:16.520 --> 00:19:22.360
It's basically matching the outside to the inside that allows you to go from I should
387
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to I must and helps you break out because if it's something that you want to stand out,
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you have to take a risk and the only way you're going to take a risk if it's aligned
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00:19:33.880 --> 00:19:38.240
to the what's going on inside and it could be the purpose of the company, the why of
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00:19:38.240 --> 00:19:44.880
the individual that moves you from I should do this to I must do this.
391
00:19:44.880 --> 00:19:45.880
Yeah.
392
00:19:45.880 --> 00:19:46.880
All right.
393
00:19:46.880 --> 00:19:52.440
So real quick, before I tell you what your weird why genius is, tell me this, how do we
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get aligned or how do we find this alignment?
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00:19:55.040 --> 00:19:56.040
How would you describe it?
396
00:19:56.040 --> 00:19:57.040
Yeah.
397
00:19:57.440 --> 00:20:00.280
Self-awareness, man.
398
00:20:00.280 --> 00:20:02.280
Self-awareness for an individual.
399
00:20:02.280 --> 00:20:04.280
What do you mean by self-awareness?
400
00:20:04.280 --> 00:20:05.800
Cooper awareness for the company.
401
00:20:05.800 --> 00:20:10.880
So understanding what's underneath what's underneath and what's the beliefs like who are
402
00:20:10.880 --> 00:20:14.920
you actually your own beliefs and the company's beliefs.
403
00:20:14.920 --> 00:20:15.920
Right.
404
00:20:15.920 --> 00:20:18.520
So for me, a company is basically a collection of individuals.
405
00:20:18.520 --> 00:20:19.520
That's right.
406
00:20:19.520 --> 00:20:20.520
Right.
407
00:20:20.520 --> 00:20:21.520
So some total of a whole.
408
00:20:21.520 --> 00:20:22.520
Well, exactly that.
409
00:20:22.520 --> 00:20:30.320
So for a person to be the most influential, to be able to attract, to be able to almost
410
00:20:30.320 --> 00:20:37.360
create this halo to influence people, you have to be able to understand what goes on inside
411
00:20:37.360 --> 00:20:41.720
so that you can express yourself on the outside and it matches that and you can do the things
412
00:20:41.720 --> 00:20:45.040
that you actually most matter to you.
413
00:20:45.040 --> 00:20:46.040
Much like that for the company.
414
00:20:46.040 --> 00:20:51.440
If a company does not understand itself, where is going, why it's here?
415
00:20:51.440 --> 00:20:53.680
What is this supposed to be doing in this world?
416
00:20:53.680 --> 00:20:59.320
You will not be able to come out aligned to deliver something of impact to the world because
417
00:20:59.320 --> 00:21:02.480
you're just, everybody's going, every which way direction.
418
00:21:02.480 --> 00:21:05.680
And are we aligning our beliefs with their beliefs?
419
00:21:05.680 --> 00:21:06.680
We are aligning.
420
00:21:06.680 --> 00:21:11.800
So yeah, I mean, we're aligning basically if the company understands where it needs to
421
00:21:11.800 --> 00:21:18.480
go, its values, what it's here to do in this earth, then the people that work within
422
00:21:18.480 --> 00:21:20.040
it can be aligned to that.
423
00:21:20.040 --> 00:21:22.040
But if it's not even aware of it.
424
00:21:22.040 --> 00:21:23.040
Okay.
425
00:21:23.040 --> 00:21:26.880
So when the individual beliefs of the collective, align with the business beliefs of the collective
426
00:21:26.880 --> 00:21:27.880
what happened?
427
00:21:27.880 --> 00:21:28.880
What happened?
428
00:21:28.880 --> 00:21:30.840
When that happens, what happens?
429
00:21:30.840 --> 00:21:38.480
When that happens, you're able to take the actions that are the most disruptive, the most
430
00:21:38.480 --> 00:21:43.760
bold, the most different because now you got the balls to do it because of doing these
431
00:21:43.760 --> 00:21:44.760
things takes risk.
432
00:21:44.760 --> 00:21:45.760
Okay.
433
00:21:45.760 --> 00:21:49.120
So your risk, given matters, and you go, okay, so if I hear you right, what you're saying
434
00:21:49.120 --> 00:21:54.320
is that if I know what my beliefs are and I can become self aware of those beliefs enough
435
00:21:54.320 --> 00:22:00.320
and those beliefs can somehow align with the company, from there it unlocks a confidence
436
00:22:00.320 --> 00:22:01.560
within the organization.
437
00:22:01.560 --> 00:22:06.200
And then when you find is that with confidence, you become less risk averse.
438
00:22:06.200 --> 00:22:10.880
And when you become less risk averse, you become more willing to take action on disruptive
439
00:22:10.880 --> 00:22:11.880
things.
440
00:22:11.880 --> 00:22:12.880
100%.
441
00:22:12.880 --> 00:22:15.920
When you take action on disruptive things, what happens?
442
00:22:15.920 --> 00:22:20.320
When you do that, then you start to break out from the crowd.
443
00:22:20.320 --> 00:22:26.440
You start to carve out your own tribe of people because they then see, whoa, you're actually
444
00:22:26.440 --> 00:22:29.480
doing what nobody else is doing.
445
00:22:29.480 --> 00:22:31.120
So I'm going to trust you more.
446
00:22:31.120 --> 00:22:32.920
I'm going to be more attracted to you.
447
00:22:32.920 --> 00:22:37.200
I'm going to actually listen to you because you start getting the attention and start getting
448
00:22:37.200 --> 00:22:38.200
to trust.
449
00:22:38.200 --> 00:22:39.200
Okay.
450
00:22:39.200 --> 00:22:40.200
I love it.
451
00:22:40.200 --> 00:22:41.200
What I'm hearing is that if my beliefs are aligned with the company's beliefs, I'm going
452
00:22:41.200 --> 00:22:45.000
to try to believe sort of line with the company's belief and I'm self aware with that alignment,
453
00:22:45.000 --> 00:22:48.000
it's going to unlock a level of confidence inside of the organization.
454
00:22:48.000 --> 00:22:52.200
That's going to decrease the risk aversion, which then going to unlock actions that are
455
00:22:52.200 --> 00:22:58.000
more disruptive, which is then going to show up as a competitive advantage for the organization.
456
00:22:58.000 --> 00:23:02.120
When that happens, then it unlocks an attraction to the brand.
457
00:23:02.120 --> 00:23:03.120
That's right.
458
00:23:03.120 --> 00:23:04.880
And what is right?
459
00:23:04.880 --> 00:23:10.560
So once you have unlocked the attraction to the brand, you will have more people seeking
460
00:23:10.560 --> 00:23:15.240
you out, more people that seek you out, stay within your ecosystem because they want
461
00:23:15.240 --> 00:23:16.240
more of it.
462
00:23:16.240 --> 00:23:19.040
They want more of that from you because they feel like this is something real.
463
00:23:19.040 --> 00:23:20.040
This is authentic.
464
00:23:20.040 --> 00:23:24.320
You're not trying to bullshit them because everybody's trying to bullshit them to sell
465
00:23:24.320 --> 00:23:26.040
them stuff.
466
00:23:26.040 --> 00:23:30.600
And so so you get recruitment, retention, and you continue to grow it.
467
00:23:30.600 --> 00:23:31.600
That's right.
468
00:23:31.600 --> 00:23:32.600
Loyalty.
469
00:23:32.600 --> 00:23:33.600
Yeah.
470
00:23:33.600 --> 00:23:37.560
You say that loyalty is what then zones into continuous growth.
471
00:23:37.560 --> 00:23:38.720
That's right.
472
00:23:38.720 --> 00:23:40.560
That's what makes it continuous.
473
00:23:40.560 --> 00:23:48.000
Attraction gets more relationships because you got to be attractive to get a relationship.
474
00:23:48.000 --> 00:23:53.120
So we just did something very unique that is basically a version of a ladder of abstraction
475
00:23:53.120 --> 00:23:55.680
that my buddy Pete she in and originally introduced.
476
00:23:55.680 --> 00:23:59.040
I've twisted it and mutated it a bunch of times.
477
00:23:59.040 --> 00:24:02.560
Some reason Pete's watching or listening to this, just know Pete, I know I am not doing
478
00:24:02.560 --> 00:24:03.560
this way.
479
00:24:03.560 --> 00:24:04.560
You taught us.
480
00:24:04.560 --> 00:24:05.560
Even your creds.
481
00:24:05.560 --> 00:24:06.560
I'm giving you some creds.
482
00:24:06.560 --> 00:24:07.560
There you go.
483
00:24:07.560 --> 00:24:08.560
There's your cred.
484
00:24:08.560 --> 00:24:09.560
Now we're going to get weird.
485
00:24:09.560 --> 00:24:16.720
So basically what I'm hearing is that at the core of this is aligning beliefs.
486
00:24:16.720 --> 00:24:18.600
That's at the core of all your work.
487
00:24:18.600 --> 00:24:19.600
That's at the core.
488
00:24:19.600 --> 00:24:20.600
Yeah.
489
00:24:20.600 --> 00:24:27.320
So aligned beliefs is your weird.
490
00:24:28.320 --> 00:24:41.080
Because a lot of people talk about attracting more relationships and loyalty, more loyal customers.
491
00:24:41.080 --> 00:24:44.800
Let's call it that.
492
00:24:44.800 --> 00:24:50.200
The fact is you're an expert at growing more low customers that stay at an organization
493
00:24:50.200 --> 00:24:51.880
that's your why, right?
494
00:24:51.880 --> 00:24:53.520
That's what you're an expert at, correct?
495
00:24:53.520 --> 00:24:54.520
Yeah.
496
00:24:54.520 --> 00:24:56.960
A lot of people talk about that.
497
00:24:56.960 --> 00:24:59.840
Like every other Instagram rolls and totally.
498
00:24:59.840 --> 00:25:00.840
Right?
499
00:25:00.840 --> 00:25:08.520
But not everybody talks about the intersection of more loyal customers and aligned beliefs.
500
00:25:08.520 --> 00:25:13.160
Because that is your weird and your why alignment, how he.
501
00:25:13.160 --> 00:25:17.400
That's what makes you radically unique is the fact that you're the guy who's not only
502
00:25:17.400 --> 00:25:20.840
an expert at more low customers, but that you have unlocked this key.
503
00:25:20.840 --> 00:25:26.840
You've found this key in whole life, finding this one key that can unlock the door to
504
00:25:26.840 --> 00:25:27.840
more low customers.
505
00:25:27.840 --> 00:25:31.840
And that key is aligned beliefs.
506
00:25:31.840 --> 00:25:36.760
And every day that you show up, how you where you're using this concept and power of
507
00:25:36.760 --> 00:25:42.080
aligned beliefs to unlock more low customers for yourself and your friends and the people
508
00:25:42.080 --> 00:25:45.280
you help those days, you love what you do.
509
00:25:45.280 --> 00:25:46.280
You're my right?
510
00:25:46.280 --> 00:25:48.480
Oh, those are the best days.
511
00:25:48.480 --> 00:25:49.480
Yes.
512
00:25:49.480 --> 00:25:55.040
That's because you're operating happy, how we in happy, you're, you're hopping, you're
513
00:25:55.040 --> 00:25:59.160
hopping around how that's because you're operating in your genius.
514
00:25:59.160 --> 00:26:01.720
Your unique genius is right there.
515
00:26:01.720 --> 00:26:07.960
When you show up in your unique genius, the days you do that are the days you are a man
516
00:26:07.960 --> 00:26:09.760
on fire.
517
00:26:09.760 --> 00:26:10.840
It's that simple.
518
00:26:10.840 --> 00:26:15.760
And the days that you don't are the days that you wonder, why am I here?
519
00:26:15.760 --> 00:26:17.080
Yeah.
520
00:26:17.080 --> 00:26:18.400
I love that so much.
521
00:26:18.400 --> 00:26:22.240
I feel like the word weird is weird.
522
00:26:22.240 --> 00:26:23.240
It's right.
523
00:26:23.240 --> 00:26:24.240
Right.
524
00:26:24.240 --> 00:26:25.880
And it almost a version to it.
525
00:26:25.880 --> 00:26:30.680
Yeah, there is because weird is also like bizarre, eccentric, odd, peculiar.
526
00:26:30.680 --> 00:26:33.040
How do you, do you know where all that came from?
527
00:26:33.040 --> 00:26:34.440
Yeah, where did it come from?
528
00:26:34.440 --> 00:26:35.440
Okay.
529
00:26:35.440 --> 00:26:36.440
Check it out.
530
00:26:36.440 --> 00:26:40.040
So fun fact, I got into the weird thing and then found out what I'm about to tell you
531
00:26:40.040 --> 00:26:41.040
by accident.
532
00:26:41.040 --> 00:26:43.440
It was a very happy accident for me.
533
00:26:43.440 --> 00:26:44.440
So here's what it is.
534
00:26:44.440 --> 00:26:47.920
The original word weird wasn't spelled the way we know it.
535
00:26:47.920 --> 00:26:49.160
It was an old English word.
536
00:26:49.160 --> 00:26:51.160
It was spelled W-Y-R-D.
537
00:26:51.160 --> 00:26:52.160
Okay.
538
00:26:52.160 --> 00:26:56.600
Again, found this out like my sheer chance and it was the luckiest day of my life.
539
00:26:56.600 --> 00:26:58.640
Weird was spelled W-Y-D.
540
00:26:58.640 --> 00:27:02.440
It was actually Shakespeare that made it this bizarre odd thing.
541
00:27:02.440 --> 00:27:06.760
So if you know anything about Shakespeare, he had a play and there were weird sisters
542
00:27:06.760 --> 00:27:08.240
that were witches.
543
00:27:08.240 --> 00:27:09.240
Okay.
544
00:27:09.240 --> 00:27:10.720
It was in one of his plays.
545
00:27:10.720 --> 00:27:14.760
This is when weird started to splinter into this negative thing that you don't want
546
00:27:14.760 --> 00:27:15.760
to be.
547
00:27:15.760 --> 00:27:19.920
I had a relationship with weird, like most of us do, we're around five, six or seven years
548
00:27:19.920 --> 00:27:20.920
old.
549
00:27:20.920 --> 00:27:25.200
We start to get conditioned and the stuff we were into as a kid, we're about to talk about
550
00:27:25.200 --> 00:27:30.680
how he, as like my big unlock work that I do, we haven't talked about how he was
551
00:27:30.680 --> 00:27:33.720
into it five or six, so just know that's coming.
552
00:27:33.720 --> 00:27:39.040
But okay, so, but weird, not only was spelled it, okay.
553
00:27:39.040 --> 00:27:43.560
Didn't have this negative connotation, it meant the power to control or influence your
554
00:27:43.560 --> 00:27:49.400
fate, destiny, and my personal favorite supernatural qualities.
555
00:27:49.400 --> 00:27:52.200
That is the original definition of the word weird.
556
00:27:52.200 --> 00:27:53.200
Yeah.
557
00:27:53.200 --> 00:27:54.200
He got you.
558
00:27:54.200 --> 00:27:55.200
He got you.
559
00:27:55.200 --> 00:27:56.200
He got you.
560
00:27:56.200 --> 00:27:57.200
He got you.
561
00:27:57.200 --> 00:27:58.200
He got you.
562
00:27:58.200 --> 00:27:59.200
He got you.
563
00:27:59.200 --> 00:28:00.200
He got you.
564
00:28:00.200 --> 00:28:01.200
He got you.
565
00:28:01.200 --> 00:28:02.200
He got you.
566
00:28:02.200 --> 00:28:03.200
He got you.
567
00:28:03.200 --> 00:28:04.200
He got you.
568
00:28:04.200 --> 00:28:05.200
He got you.
569
00:28:05.200 --> 00:28:11.240
What I've found is that the way to unlock your genius, and this is easier for entrepreneurs
570
00:28:11.240 --> 00:28:15.880
than a lot of the people I work with in corporate America, there's a lot easier to buy.
571
00:28:15.880 --> 00:28:16.880
Why is that?
572
00:28:16.880 --> 00:28:17.880
Why is that, Frankie?
573
00:28:17.880 --> 00:28:24.960
I'm going to tell you, because the environment is not set up in a way or conditions are
574
00:28:24.960 --> 00:28:31.200
not set up where you can love your weird.
575
00:28:31.200 --> 00:28:36.600
Whereas an entrepreneur can choose that anytime, and a smaller business is easier to create
576
00:28:36.600 --> 00:28:40.520
those environments, and people love it and thrive, and it's the weirdest what they love
577
00:28:40.520 --> 00:28:41.720
about a small business.
578
00:28:41.720 --> 00:28:45.280
If you do it right, and when you squash that out and start to become too big, people
579
00:28:45.280 --> 00:28:46.280
hate it.
580
00:28:46.280 --> 00:28:49.680
And then all of a sudden it's just some KPI numbers, okay, our game, right?
581
00:28:49.680 --> 00:28:58.960
And so what happens is that over time, things become more rigid, more conditioned, more
582
00:28:58.960 --> 00:29:08.560
protocols, more scale, more silos, more status quo, and ultimately more denial.
583
00:29:08.560 --> 00:29:10.480
I call it the stagnation spiral.
584
00:29:10.480 --> 00:29:14.160
It is the villain of my everyday calling.
585
00:29:14.160 --> 00:29:15.160
But it's so crazy, right?
586
00:29:15.160 --> 00:29:22.960
Because the entire, I feel like industrial revolution is to get to the point of stability,
587
00:29:22.960 --> 00:29:25.760
nothing unexpected that's going to happen.
588
00:29:25.760 --> 00:29:27.160
Everybody fits within a box.
589
00:29:27.160 --> 00:29:32.680
You are a cog and a wheel, you're just doing the thing, industrial revolution is what
590
00:29:32.680 --> 00:29:36.600
created a lot of wise and what killed a lot of weird.
591
00:29:36.600 --> 00:29:37.600
Huh.
592
00:29:37.600 --> 00:29:45.560
But the people that go inside the matrix, and know their why and their weird and they
593
00:29:45.560 --> 00:29:49.320
live that out are the people that change everything.
594
00:29:49.320 --> 00:29:53.080
So within that environment, within that environment, yeah.
595
00:29:53.080 --> 00:29:59.240
Think of all the people you look up to, whether it's Einstein or Mother Teresa or Martin
596
00:29:59.240 --> 00:30:00.240
Luther King.
597
00:30:00.240 --> 00:30:01.240
I don't care who it is.
598
00:30:01.240 --> 00:30:07.560
Look at who you look up to and or who we, who creates a legendary legacy in this world.
599
00:30:07.560 --> 00:30:08.560
Yeah.
600
00:30:08.560 --> 00:30:09.560
And it's the legend effect.
601
00:30:09.560 --> 00:30:10.560
All right.
602
00:30:10.560 --> 00:30:11.560
It's right, buddy.
603
00:30:11.560 --> 00:30:12.560
Yeah.
604
00:30:12.560 --> 00:30:14.360
What creates a legend?
605
00:30:14.360 --> 00:30:18.280
I can promise you it's not somebody who hates their weird, okay?
606
00:30:18.280 --> 00:30:25.600
I can promise you it's not somebody that's not sold out in a radical way to their why.
607
00:30:25.600 --> 00:30:26.600
That's what it is.
608
00:30:26.600 --> 00:30:28.600
Look at every real legend.
609
00:30:28.600 --> 00:30:37.280
They love their weird and their why and they live in that space and anything is possible.
610
00:30:37.280 --> 00:30:38.640
Here's the wild part.
611
00:30:38.640 --> 00:30:46.360
Every single person I talk to, you include at one point in their life believed exactly how
612
00:30:46.360 --> 00:30:49.120
all these legends believe.
613
00:30:49.120 --> 00:30:54.600
All these legends like they believed in a way their whole life, the way that many of
614
00:30:54.600 --> 00:30:57.600
us believe in one part of our life.
615
00:30:57.600 --> 00:31:06.520
And that is when we are five or six years old before the weird got conditioned or traumatized
616
00:31:06.520 --> 00:31:09.440
out of us.
617
00:31:09.440 --> 00:31:11.600
Hey everyone, quick break here.
618
00:31:11.600 --> 00:31:17.440
It's clear that our mindset is everything when it comes to impacting and increasing
619
00:31:17.440 --> 00:31:19.120
of performance.
620
00:31:19.120 --> 00:31:24.800
I can vividly remember how I had to shift my own mindset when I was laid off in 2022.
621
00:31:24.800 --> 00:31:28.120
I've put together something for you.
622
00:31:28.120 --> 00:31:34.120
A free seven day email course for you to master your mindset.
623
00:31:34.120 --> 00:31:40.800
So if you're a corporate dropout turn business owner looking to get from overwhelmed to empowered,
624
00:31:40.800 --> 00:31:46.560
this may be for you only 15 minutes a day for seven days.
625
00:31:46.560 --> 00:31:53.480
So if this sounds interesting, please head to howichand.com, backslash mindset or click
626
00:31:53.480 --> 00:31:55.640
on the link in the show notes.
627
00:31:55.640 --> 00:31:59.440
All right, now back to the show.
628
00:31:59.440 --> 00:32:08.360
When I think about the time when I was working in a company, and I was trying to figure
629
00:32:08.360 --> 00:32:10.360
out purpose and all the stuff.
630
00:32:10.360 --> 00:32:11.360
It was hard, man.
631
00:32:11.360 --> 00:32:12.360
Yes.
632
00:32:12.360 --> 00:32:17.840
Because like you said, you're in an environment where you're conditioned to think a certain
633
00:32:17.840 --> 00:32:20.280
way, to do a certain thing.
634
00:32:20.280 --> 00:32:27.240
And so what I had to do was just align everything to that, even though maybe I had a weird, had
635
00:32:27.240 --> 00:32:29.960
something else that's going for me, but I had to push it away.
636
00:32:29.960 --> 00:32:34.360
I'm not even recognizing it because I think my mind was probably trying to save me, trying
637
00:32:34.360 --> 00:32:35.360
to protect me.
638
00:32:35.360 --> 00:32:36.360
You got to do this job.
639
00:32:36.360 --> 00:32:37.360
You got to show up.
640
00:32:37.360 --> 00:32:38.360
You got to pay your bills.
641
00:32:38.360 --> 00:32:39.360
Okay.
642
00:32:39.360 --> 00:32:40.520
Here's the thing, Allie.
643
00:32:40.520 --> 00:32:45.320
For some people, they were born to be an entrepreneur.
644
00:32:45.320 --> 00:32:46.320
You're one of them.
645
00:32:46.320 --> 00:32:47.320
I'm one of them.
646
00:32:47.320 --> 00:32:48.320
And that's cool.
647
00:32:48.320 --> 00:32:49.720
Okay.
648
00:32:49.720 --> 00:32:53.120
But the vast majority of people weren't necessarily born for that.
649
00:32:53.120 --> 00:32:56.880
And when I was a young entrepreneur, I thought, the hell, man, why isn't everyone an entrepreneur?
650
00:32:56.880 --> 00:32:57.880
What are you doing?
651
00:32:57.880 --> 00:33:01.280
Why would you ever work for this machine when you could be set free?
652
00:33:01.280 --> 00:33:06.040
And you know, 43 years old now, I know why.
653
00:33:06.040 --> 00:33:07.520
It's not for everybody.
654
00:33:07.520 --> 00:33:12.760
And some people on every level can live their genius inside of a large corporation.
655
00:33:12.760 --> 00:33:20.000
But it starts with giving themselves permission to do it.
656
00:33:20.000 --> 00:33:23.960
When you give yourself permission to love your weird, it creates an environment where one
657
00:33:23.960 --> 00:33:25.920
of two things going to happen.
658
00:33:25.920 --> 00:33:31.800
You're going to create the most powerful competitive advantage and rise inside of that machine.
659
00:33:31.800 --> 00:33:37.480
Where you will be spit out and either one is your destiny.
660
00:33:37.480 --> 00:33:38.480
No.
661
00:33:38.480 --> 00:33:40.240
And the fact is that's your weird.
662
00:33:40.240 --> 00:33:41.800
That's your fate.
663
00:33:41.800 --> 00:33:43.160
It's your supernatural quality.
664
00:33:43.160 --> 00:33:46.480
But the answer is to not do those and look, here's why you balance them together.
665
00:33:46.480 --> 00:33:50.680
Because if I just go all weird and I don't care if I help others, that doesn't work.
666
00:33:50.680 --> 00:33:55.520
And if I just am helping others and I'm muting my weird, that doesn't work either.
667
00:33:55.520 --> 00:34:00.600
It works because I'm using my weird to help other people.
668
00:34:00.600 --> 00:34:04.040
Like rarely does that get shut down.
669
00:34:04.040 --> 00:34:07.240
Because that means I'm also considering all of my colleagues.
670
00:34:07.240 --> 00:34:09.800
I'm considering the protocols.
671
00:34:09.800 --> 00:34:11.840
I'm considering the risk.
672
00:34:11.840 --> 00:34:19.640
And then strategically challenging, staying curious, asking questions, like staying in this
673
00:34:19.640 --> 00:34:23.600
space where like I'm not afraid of what people think about me.
674
00:34:23.600 --> 00:34:27.160
It's a very difficult thing because so many of us are driven by what people think about
675
00:34:27.160 --> 00:34:28.160
me.
676
00:34:28.160 --> 00:34:33.640
It wasn't until I blew up my life, had a divorce, had a bunch of people hate me, that I finally
677
00:34:33.640 --> 00:34:36.600
graduated from what people thought about me.
678
00:34:36.600 --> 00:34:38.680
Like today I don't care what people think about me, howie.
679
00:34:38.680 --> 00:34:40.120
I really don't.
680
00:34:40.120 --> 00:34:45.160
Like now the bad thing is I don't get the sensation of if you think really high on me, howie,
681
00:34:45.160 --> 00:34:48.000
if you think I'm just a man and you give me all kinds of words of information and tell
682
00:34:48.000 --> 00:34:49.000
me all this stuff.
683
00:34:49.720 --> 00:34:56.160
I would just touch my heart and like I may be high for a week from that.
684
00:34:56.160 --> 00:34:58.160
Like I don't get that anymore.
685
00:34:58.160 --> 00:35:03.000
But if you tell me I'm a piece of shit in the worst human you ever seen, I'm also not
686
00:35:03.000 --> 00:35:04.320
affected by it.
687
00:35:04.320 --> 00:35:10.000
It's an interesting neutrality that we must find because it's a hindrance to not only us
688
00:35:10.000 --> 00:35:13.200
loving ourselves, but us loving each other.
689
00:35:13.200 --> 00:35:14.600
That's what this gets in the way of.
690
00:35:14.600 --> 00:35:20.160
All of this howie, this why weird stuff is about loving myself and loving you and
691
00:35:20.160 --> 00:35:24.240
what else is greater than that.
692
00:35:24.240 --> 00:35:25.240
Yeah.
693
00:35:25.240 --> 00:35:26.240
Totally.
694
00:35:26.240 --> 00:35:27.240
Yeah.
695
00:35:27.240 --> 00:35:28.240
No, absolutely.
696
00:35:28.240 --> 00:35:32.080
It's also a, isn't it like a stoic principle kind of thing, don't get high on your,
697
00:35:32.080 --> 00:35:35.000
all the good things that's coming to your life, but also don't get low on everything
698
00:35:35.000 --> 00:35:36.000
that's coming in, right?
699
00:35:36.000 --> 00:35:40.240
Don't just be, find a neutrality, yeah, find a neutral zone because especially as an
700
00:35:40.240 --> 00:35:45.200
addict, mentality was always, I got to be the top the heap or I got to be the bottom
701
00:35:45.200 --> 00:35:46.200
of the heap.
702
00:35:46.200 --> 00:35:47.200
Like it never occurred to me.
703
00:35:47.200 --> 00:35:48.640
Oh, just being the middle.
704
00:35:48.640 --> 00:35:50.160
Like why can't we just be in the middle?
705
00:35:50.160 --> 00:35:52.120
Like why can't I just be in the middle?
706
00:35:52.120 --> 00:35:53.120
And that changed my life.
707
00:35:53.120 --> 00:35:58.120
It took a while because everything was, my brain was hardwired, so a little more extremes
708
00:35:58.120 --> 00:36:05.920
I think than some people, yeah, which wants curated and wants hardest has become a super
709
00:36:05.920 --> 00:36:07.120
power for me.
710
00:36:07.120 --> 00:36:08.120
That is my weird.
711
00:36:08.120 --> 00:36:09.720
My weird is that I do have some extremes.
712
00:36:09.720 --> 00:36:14.160
My weird is that I do believe in these things that other people might not believe in.
713
00:36:14.160 --> 00:36:18.240
My weird is even some of my naivety because of the way that I'm wired.
714
00:36:18.240 --> 00:36:23.240
But that can then turn into creating things that didn't exist before that now do exist.
715
00:36:23.240 --> 00:36:28.200
Tell us about like the lowest point, like what happened, how did you bounce back up?
716
00:36:28.200 --> 00:36:34.040
Yeah, I would tell people all the time we think that growth comes from success, but the
717
00:36:34.040 --> 00:36:36.240
truth is it comes from failure.
718
00:36:36.240 --> 00:36:40.560
So the most important moments in my career and in my life have been the failure.
719
00:36:40.560 --> 00:36:43.560
Okay, and I've had a bunch of failures.
720
00:36:43.560 --> 00:36:50.560
There's true that really stand out, okay, and the first one is when I got into my
721
00:36:50.560 --> 00:36:54.240
why, the second one is when I got into my weird, okay.
722
00:36:54.240 --> 00:36:59.920
Now both of those things were already inside of me, but they were trapped because I was
723
00:36:59.920 --> 00:37:08.760
so afraid of failure that I did everything I had to do to like manage well, right?
724
00:37:08.760 --> 00:37:14.720
So for me, the first bottom was in 2008, see, I got into the mortgage business, how
725
00:37:14.720 --> 00:37:19.320
we straight out of being a waiter, somebody saw me in a restaurant, they were like, hey,
726
00:37:19.320 --> 00:37:22.000
you should sell mortgages, I'm 20 years old, I didn't know what tell us what she was
727
00:37:22.000 --> 00:37:24.960
talking about, but I was like, that sounds awesome, let's go.
728
00:37:24.960 --> 00:37:29.120
And so I became kind of like the miniature wolf of Wall Street in Lafayette, Louisiana,
729
00:37:29.120 --> 00:37:30.120
okay?
730
00:37:30.120 --> 00:37:33.640
And I'm 22 years old, I'm thinking, this is unbelievable, all my friends start working
731
00:37:33.640 --> 00:37:34.640
for me.
732
00:37:34.640 --> 00:37:37.760
I'm making tens of thousands of dollars a month and I'm thinking, this is it.
733
00:37:37.760 --> 00:37:39.560
I found my deal.
734
00:37:39.560 --> 00:37:41.680
Everything I touched turns to go on.
735
00:37:41.680 --> 00:37:47.600
And I had no idea that the whole government had deregulated the frickin financial industry
736
00:37:47.600 --> 00:37:52.880
enough to create a space where anytime Dick and Harry could not only sell a mortgage,
737
00:37:52.880 --> 00:37:54.680
but also get a mortgage.
738
00:37:54.680 --> 00:37:59.520
And I had no idea that the world economy and almost the world itself was literally on
739
00:37:59.520 --> 00:38:02.400
the brink of a complete meltdown.
740
00:38:02.400 --> 00:38:04.920
I just thought, this is it.
741
00:38:04.920 --> 00:38:07.840
This is back in the days when I thought, why isn't everyone an entrepreneur?
742
00:38:07.840 --> 00:38:09.240
This is so easy.
743
00:38:09.240 --> 00:38:12.040
2008 hits.
744
00:38:12.040 --> 00:38:15.480
At the same time, so this is the raging time of my drugs, right?
745
00:38:15.480 --> 00:38:20.120
At the same time of my realizing I'm a drug addict and I've been hiding it from my wife
746
00:38:20.120 --> 00:38:22.200
at the time and all this other stuff.
747
00:38:22.200 --> 00:38:24.680
And that came to a head and she left.
748
00:38:24.680 --> 00:38:30.080
Same time, the mortgage industry tanks and my business disappears overnight.
749
00:38:30.080 --> 00:38:32.320
You put those weeks on one day and it happened.
750
00:38:32.320 --> 00:38:38.000
It wasn't one day, but it was like, we're talking 40, yeah, one day, yeah, the April 12
751
00:38:38.000 --> 00:38:40.320
of 2008 was the day.
752
00:38:40.320 --> 00:38:44.520
So already the business was falling apart and then April 12 was the day that I finally
753
00:38:44.520 --> 00:38:46.600
was like, I've got to do something different.
754
00:38:46.600 --> 00:38:49.120
How was the day when I had nothing that business was gone?
755
00:38:49.120 --> 00:38:50.440
The house was empty.
756
00:38:50.440 --> 00:38:54.920
They took the sports car and even the dog and the wife were gone.
757
00:38:54.920 --> 00:38:59.920
That was a woke up and you were all alone and everything was like, it is a kind of silence
758
00:38:59.920 --> 00:39:02.240
that would scare a grown man.
759
00:39:02.240 --> 00:39:05.400
And I was like, what the f happened?
760
00:39:05.400 --> 00:39:07.840
And I've had 17 years to unpack it.
761
00:39:07.840 --> 00:39:11.280
So when I tell you the story, it's like, I'm telling you kind of a linear way of exactly
762
00:39:11.280 --> 00:39:12.280
that.
763
00:39:12.280 --> 00:39:13.280
But I never clue.
764
00:39:13.280 --> 00:39:14.280
And I didn't know what else to do.
765
00:39:14.280 --> 00:39:15.280
Like, screw it.
766
00:39:15.280 --> 00:39:16.280
I need to get sober.
767
00:39:16.280 --> 00:39:17.280
I'm going to rehab.
768
00:39:17.280 --> 00:39:18.280
And I did that.
769
00:39:18.280 --> 00:39:21.480
And I still didn't really know if I was a drug addict or alcoholic, to be honest.
770
00:39:21.480 --> 00:39:24.680
I would ask people and I was trying to figure it out because I didn't really want to stop
771
00:39:24.680 --> 00:39:25.680
doing drugs.
772
00:39:25.680 --> 00:39:26.680
Who does?
773
00:39:26.680 --> 00:39:30.000
But I didn't know what else to do.
774
00:39:30.000 --> 00:39:33.600
And so that bottom was my first really wake up call.
775
00:39:33.600 --> 00:39:36.520
And luckily it happened when I was 27.
776
00:39:36.520 --> 00:39:37.920
So it happened early enough.
777
00:39:37.920 --> 00:39:44.760
I completely failed at business early and fast.
778
00:39:44.760 --> 00:39:47.280
And parents around Frank had to date.
779
00:39:47.280 --> 00:39:50.440
So my parents were around, but here's what we have to know about my parents.
780
00:39:50.440 --> 00:39:53.760
When I was a kid, we grew up running homeless shelters.
781
00:39:53.760 --> 00:39:54.920
So they didn't have any money.
782
00:39:54.920 --> 00:39:55.920
They were around.
783
00:39:55.920 --> 00:39:59.080
They were emotionally supportive, but like they didn't have any money because we lived
784
00:39:59.080 --> 00:40:02.720
in a mission of running homeless shelters as a kid.
785
00:40:02.720 --> 00:40:04.920
This is actually part of the story.
786
00:40:04.920 --> 00:40:09.480
Because when I was 18, my dad got kicked out of his own mission by the board because he
787
00:40:09.480 --> 00:40:12.880
didn't want to take government money, okay?
788
00:40:12.880 --> 00:40:15.040
He wanted to keep the mission intact.
789
00:40:15.040 --> 00:40:19.000
So I grew up like we didn't have money and it was really hard and stressful on us and
790
00:40:19.000 --> 00:40:21.960
my mom had high anxiety around it.
791
00:40:21.960 --> 00:40:25.760
But I always thought it's worth it because we're doing this like greater cause.
792
00:40:25.760 --> 00:40:27.240
You're helping people.
793
00:40:27.240 --> 00:40:28.240
That's it.
794
00:40:28.240 --> 00:40:30.960
So helping others was like in my brain.
795
00:40:30.960 --> 00:40:31.960
Yeah.
796
00:40:31.960 --> 00:40:32.960
Yes.
797
00:40:32.960 --> 00:40:36.480
I went to like 40 countries doing different type of mission work type stuff.
798
00:40:36.480 --> 00:40:40.760
So this was in my bones and I came out of that at 18 like screw this.
799
00:40:40.760 --> 00:40:42.120
This is how it ends.
800
00:40:42.120 --> 00:40:44.800
We don't have money in this and I said I have one objective and that is I'm never going
801
00:40:44.800 --> 00:40:45.800
to be poor again.
802
00:40:45.800 --> 00:40:46.800
Yeah.
803
00:40:46.800 --> 00:40:49.840
And then I got in the mortgage business.
804
00:40:49.840 --> 00:40:53.480
And instead of God, I turned drugs became my God.
805
00:40:53.480 --> 00:40:55.360
And the rest is as they say history.
806
00:40:55.360 --> 00:41:00.320
Now luckily, I got slammed down, you know, wait, like the mortgage crisis best thing
807
00:41:00.320 --> 00:41:05.440
here at me because it forced me to ask myself the one question, what do I do?
808
00:41:05.440 --> 00:41:08.800
Well, same question I just asked you.
809
00:41:08.800 --> 00:41:12.520
Now at the time, it wasn't much.
810
00:41:12.520 --> 00:41:14.280
I wasn't a good CEO.
811
00:41:14.280 --> 00:41:15.720
I wasn't a great employer.
812
00:41:15.720 --> 00:41:16.720
None of that.
813
00:41:16.720 --> 00:41:23.000
What did happen was I realized that was good at one thing.
814
00:41:23.000 --> 00:41:24.000
Make believe.
815
00:41:24.000 --> 00:41:25.000
Sure.
816
00:41:25.000 --> 00:41:26.000
Okay.
817
00:41:26.000 --> 00:41:27.560
Where's he going with this one?
818
00:41:28.280 --> 00:41:31.560
Here's what I realized the only thing I was good at was making people believe that we
819
00:41:31.560 --> 00:41:33.840
had a legitimate business.
820
00:41:33.840 --> 00:41:34.840
That was it.
821
00:41:34.840 --> 00:41:35.840
So I got with my brother.
822
00:41:35.840 --> 00:41:39.400
See, a year before this happened, my little brother graduated from college and he was
823
00:41:39.400 --> 00:41:43.760
in graphic design and basically saw these incredible businesses and I was like, oh, this
824
00:41:43.760 --> 00:41:44.760
is crazy.
825
00:41:44.760 --> 00:41:47.280
And I was still in that stage of don't go work for an agency will become one, whatever
826
00:41:47.280 --> 00:41:48.440
an agency is.
827
00:41:48.440 --> 00:41:52.600
And so anyway, I started a little company for him along with seven other companies.
828
00:41:52.600 --> 00:41:54.080
I started that all did nothing.
829
00:41:54.080 --> 00:41:57.120
But this little company was just doing design for my companies.
830
00:41:57.120 --> 00:42:01.080
So when that hit, I got with Georgia, my little brother and I said, let's, we're going
831
00:42:01.080 --> 00:42:03.600
to create a make believe company.
832
00:42:03.600 --> 00:42:07.000
And what we're going to do is we're going to make our customers, our clients believe in
833
00:42:07.000 --> 00:42:10.840
our business and then we're going to turn around and we're going to make the community
834
00:42:10.840 --> 00:42:15.080
believe in our customers product and service.
835
00:42:15.080 --> 00:42:19.280
And we're going to call it patenza, which is a tie in for power.
836
00:42:19.280 --> 00:42:22.920
And that was my first ink 5000 company.
837
00:42:22.920 --> 00:42:28.120
So that's the type of stuff you have to realize only comes.
838
00:42:28.120 --> 00:42:31.920
None of that, everything I just told you, none of that's possible at the bottom.
839
00:42:31.920 --> 00:42:34.800
This is the crappy part that people have to know.
840
00:42:34.800 --> 00:42:37.160
Do you have to hit the bottom?
841
00:42:37.160 --> 00:42:38.840
Do you have to hit the bottom?
842
00:42:38.840 --> 00:42:39.840
So how are we?
843
00:42:39.840 --> 00:42:41.760
I'm going to tell you a truth here.
844
00:42:41.760 --> 00:42:45.200
You have to hit a bottom.
845
00:42:45.200 --> 00:42:48.120
You have to hit a bottom.
846
00:42:48.120 --> 00:42:54.320
Now, which bottom is your choice?
847
00:42:54.320 --> 00:42:55.840
That's your choice.
848
00:42:55.840 --> 00:42:58.040
But do you have to have pain?
849
00:42:58.040 --> 00:43:04.920
Do you have to have failure in order to have growth 100% yes?
850
00:43:04.920 --> 00:43:07.240
How much is up to you?
851
00:43:07.240 --> 00:43:11.920
And what you do with it like today, like I've had a crazy stuff happen to me that we don't
852
00:43:11.920 --> 00:43:12.920
have time to cover.
853
00:43:12.920 --> 00:43:15.840
But when stuff hits me now, crazy stuff.
854
00:43:15.840 --> 00:43:18.920
My wife and other people look at me like, what?
855
00:43:18.920 --> 00:43:25.000
But like, I've built up a tolerance because I've destroyed my fear of failure.
856
00:43:25.000 --> 00:43:35.600
I've destroyed it because I've adopted this concept that failure is the gift.
857
00:43:35.600 --> 00:43:41.600
Failures the gift when you realize that failure is the gift and the gateway drug to your
858
00:43:41.600 --> 00:43:48.600
genius and to your superpower and to your supernatural abilities to change the world.
859
00:43:48.600 --> 00:43:50.680
You fall in love with it.
860
00:43:50.680 --> 00:43:52.280
I'm not saying it doesn't hurt.
861
00:43:52.280 --> 00:43:56.560
I'm not saying it's not emotional pain involved, sometimes physical pain involved.
862
00:43:56.560 --> 00:44:02.560
The people that fall in love with failure are the people that are willing to do it 10,000
863
00:44:02.560 --> 00:44:03.560
times.
864
00:44:03.560 --> 00:44:07.320
They call them Thomas Edison.
865
00:44:07.320 --> 00:44:10.400
Because all of a sudden I realize, this is all an experiment.
866
00:44:10.400 --> 00:44:14.160
Now this day, every business I've ever had is an experiment or sometimes clients get
867
00:44:14.160 --> 00:44:17.280
a little nervous about that, but that's the reality.
868
00:44:17.280 --> 00:44:20.200
I've never, ever not been running an experiment.
869
00:44:20.200 --> 00:44:23.920
I don't believe in it because here's what happens when failure happens in an experiment.
870
00:44:23.920 --> 00:44:24.920
That's just data.
871
00:44:24.920 --> 00:44:26.600
It's just information.
872
00:44:26.600 --> 00:44:29.480
And so we, that's where the Infinity Growth Loop came from.
873
00:44:29.480 --> 00:44:33.600
It's just a continuous loop of getting honest about the problem, getting curious and
874
00:44:33.600 --> 00:44:38.880
imaginative about a new solution and then collaborating and experimenting without boundaries.
875
00:44:38.880 --> 00:44:41.760
And whatever breaks from that, you come back to getting honest about it.
876
00:44:41.760 --> 00:44:45.080
You stay in a loop like that, like you're always growing.
877
00:44:45.080 --> 00:44:48.200
You're creating these inflection points where the S curve starts to go down and you can
878
00:44:48.200 --> 00:44:49.520
bring it back up.
879
00:44:49.520 --> 00:44:53.760
And that's where a lot of the work I do now is, is helping organizations and individuals
880
00:44:53.760 --> 00:44:59.000
create those inflection points and then keep them going by making sure we don't squash
881
00:44:59.000 --> 00:45:02.920
the genius by hating our weird.
882
00:45:03.000 --> 00:45:09.920
How do you help people take more action so that there's more chances for failure and
883
00:45:09.920 --> 00:45:11.080
to learn from it, right?
884
00:45:11.080 --> 00:45:15.840
So I feel like, our mind, we're so conditioned to avoid failure.
885
00:45:15.840 --> 00:45:18.920
Our mind's like, ah, you know, trying to keep us safe.
886
00:45:18.920 --> 00:45:23.800
How do you help people go take the leap or do something different or go step out of
887
00:45:23.800 --> 00:45:27.800
a zone where you feel so comfortable and what's the trick there?
888
00:45:27.800 --> 00:45:34.160
So the thing about it is the first step with all of this is getting honest.
889
00:45:34.160 --> 00:45:38.040
Like honesty is something that is a very important element in this world.
890
00:45:38.040 --> 00:45:40.520
They say the truth will set you free.
891
00:45:40.520 --> 00:45:41.520
Okay.
892
00:45:41.520 --> 00:45:43.920
The honesty to you is step one.
893
00:45:43.920 --> 00:45:45.920
Like I'm not going to lie to you, howie, okay?
894
00:45:45.920 --> 00:45:46.920
That's great.
895
00:45:46.920 --> 00:45:51.840
But the real battleground is wait, I lie to myself and the way howie lies to himself.
896
00:45:51.840 --> 00:45:55.240
That's the real enemy here, right?
897
00:45:55.240 --> 00:46:00.480
That's what creates the stagnation spiral and facilitates the spiral.
898
00:46:00.480 --> 00:46:03.320
The problem is you can't see it, okay?
899
00:46:03.320 --> 00:46:06.280
So the first thing I have to do is get honest with myself and get honest with other people
900
00:46:06.280 --> 00:46:07.680
that I trust.
901
00:46:07.680 --> 00:46:10.760
People that will tell me the truth and they don't have a skin in the game if you can find
902
00:46:10.760 --> 00:46:13.280
somebody like that, okay?
903
00:46:13.280 --> 00:46:17.800
For me, this is what was so powerful about the community I created in the addiction world
904
00:46:17.800 --> 00:46:19.280
because they had no skin in the game.
905
00:46:19.280 --> 00:46:20.280
So I can trust it.
906
00:46:20.280 --> 00:46:23.280
And it has things to do with your face.
907
00:46:23.280 --> 00:46:24.280
Yeah.
908
00:46:24.640 --> 00:46:26.840
But first of all, with denial, you can't see it.
909
00:46:26.840 --> 00:46:28.960
So other people have to be involved.
910
00:46:28.960 --> 00:46:31.520
Getting honest with yourself, getting honest with other people, that's where it starts.
911
00:46:31.520 --> 00:46:35.600
And then really looking at it, if you're getting honest with yourself and people are telling
912
00:46:35.600 --> 00:46:39.920
you this thing and you're not owning it, you're not seeing, hey, what's my part in this?
913
00:46:39.920 --> 00:46:42.040
Hey, what do I need to do here?
914
00:46:42.040 --> 00:46:44.280
You're not going to grow, you're not going to be successful.
915
00:46:44.280 --> 00:46:48.160
The people that grow under successful are the ones that continuously get honest about
916
00:46:48.160 --> 00:46:53.120
the problem and then figure out what's my part in that problem.
917
00:46:53.120 --> 00:46:54.120
It might be small.
918
00:46:54.120 --> 00:46:58.680
It might be such a big problem that I can't solve like the government or like the climate
919
00:46:58.680 --> 00:47:01.280
change or whatever.
920
00:47:01.280 --> 00:47:06.720
But in every big problem or small, I have a part.
921
00:47:06.720 --> 00:47:10.480
And that's where we have to double down on.
922
00:47:10.480 --> 00:47:17.600
And then just a curious about ways we can solve our part of the problem.
923
00:47:17.600 --> 00:47:19.200
That's where you start.
924
00:47:19.200 --> 00:47:24.160
But in it, you're not going to get to any of this shit unless you give yourself permission
925
00:47:24.160 --> 00:47:32.440
to show up without the heaviness of the mask and the agendas and the bullshit like that's
926
00:47:32.440 --> 00:47:37.920
taking away energy that's needed for the look that's needed for the growth.
927
00:47:37.920 --> 00:47:38.920
So bring us back.
928
00:47:38.920 --> 00:47:43.840
You talked about the weird, where obviously that's a compliment to the why, that's the missing
929
00:47:43.840 --> 00:47:45.160
link.
930
00:47:45.160 --> 00:47:48.680
And you briefly mentioned, I think twice about looking back when you're growing up, when
931
00:47:48.680 --> 00:47:49.680
you're five and six.
932
00:47:49.680 --> 00:47:50.680
Yeah.
933
00:47:50.680 --> 00:47:51.680
Let's talk about that.
934
00:47:51.680 --> 00:47:52.680
What happens there?
935
00:47:52.680 --> 00:47:53.680
All right.
936
00:47:53.680 --> 00:47:54.680
Let me give you that.
937
00:47:54.680 --> 00:47:55.680
I know we could be here all day.
938
00:47:55.680 --> 00:47:56.680
So let me give you that.
939
00:47:56.680 --> 00:47:57.680
We're already wrap up.
940
00:47:57.680 --> 00:47:58.680
But yeah.
941
00:47:58.680 --> 00:48:01.400
So let me tell you, what is the power of the R56 year old self?
942
00:48:01.400 --> 00:48:02.680
There's two parts to it.
943
00:48:02.680 --> 00:48:11.720
One, for me, when I started showing up in my adult life as that inventor astronaut or
944
00:48:11.720 --> 00:48:15.520
someone who was willing to go, we're no one else that I knew had gone like I started
945
00:48:15.520 --> 00:48:19.120
a company in India and I had never even been there, stuff like that.
946
00:48:19.120 --> 00:48:20.640
And I could go on and on.
947
00:48:20.640 --> 00:48:24.800
And like inventing, I finally, I invented hundreds of things as a kid.
948
00:48:24.800 --> 00:48:30.000
When I went back to that as a dog, I invented a product that created most of my wealth, right?
949
00:48:30.000 --> 00:48:31.080
And I loved it.
950
00:48:31.080 --> 00:48:34.400
And so that was the inventing and then the astronaut and then the cowboy, I started like
951
00:48:34.400 --> 00:48:39.600
doing more things with horses and buying cowboy boots and just trying to live my cowboy
952
00:48:39.600 --> 00:48:43.480
life, not to mention like the heroic rogueness of a cowboy.
953
00:48:43.480 --> 00:48:48.080
And then I think you can read into like where the TV evangelist started coming out.
954
00:48:48.080 --> 00:48:50.200
So this is who I was when I was five.
955
00:48:50.200 --> 00:48:56.960
When you align your adult life with things that were happening at five, it's crucial.
956
00:48:56.960 --> 00:48:59.720
And that's the thing that I always have people look at.
957
00:48:59.720 --> 00:49:03.560
Like for you, how real quick, what were you into at five, have you thought about it yet?
958
00:49:03.560 --> 00:49:04.560
Yeah.
959
00:49:04.560 --> 00:49:06.560
I think five.
960
00:49:06.560 --> 00:49:07.560
God.
961
00:49:07.560 --> 00:49:10.680
I think, yeah, it is a lot of imagination play.
962
00:49:10.680 --> 00:49:14.000
I have a core memory, Frankie, which is so weird.
963
00:49:14.000 --> 00:49:19.600
I remember we were in a condo and I was in this balcony and I remember it as a core
964
00:49:19.600 --> 00:49:20.600
memory for me.
965
00:49:20.600 --> 00:49:21.600
I don't know why.
966
00:49:21.600 --> 00:49:22.600
I was standing on a chair.
967
00:49:22.600 --> 00:49:27.000
It is like a chair in a balcony and it was the clouds of gray.
968
00:49:27.000 --> 00:49:29.080
I think it was beginning to thunder.
969
00:49:29.080 --> 00:49:35.840
And I was almost like shouting commands to the clouds to the lightning and storm almost
970
00:49:35.840 --> 00:49:43.440
imagining myself, not just almost like performing, but also instructing what the weather was
971
00:49:43.440 --> 00:49:47.600
going to be and low and behold and poured and it's time that I was just out there in
972
00:49:47.600 --> 00:49:48.600
the rain.
973
00:49:48.600 --> 00:49:50.400
It was a weird thing.
974
00:49:50.400 --> 00:49:51.800
It's just memory stuck in my head.
975
00:49:51.800 --> 00:49:55.640
I think I was probably six or seven at that time.
976
00:49:55.640 --> 00:49:57.400
Yeah, remember that.
977
00:49:57.400 --> 00:49:58.400
Yeah.
978
00:49:58.400 --> 00:49:59.400
So think about this for a second.
979
00:49:59.400 --> 00:50:08.040
When you think about what you're telling me is that at the core, your weird was a conductor.
980
00:50:08.040 --> 00:50:17.680
You were a conductor and you were a conductor of bringing powerful forces to earth.
981
00:50:17.680 --> 00:50:19.400
That's what you were doing.
982
00:50:19.400 --> 00:50:20.400
Yeah.
983
00:50:20.400 --> 00:50:26.560
And so you think about now when the work that you do and the way that you conduct different
984
00:50:26.560 --> 00:50:33.800
forces and bringing those forces to life and bringing those forces together, whether
985
00:50:33.800 --> 00:50:40.360
the lightning is the customer or the thunder or the rain of the clouds is the client or
986
00:50:40.360 --> 00:50:41.760
the brand.
987
00:50:41.760 --> 00:50:48.320
I don't know, but when you are conducting and orchestrating these powerful things together,
988
00:50:48.320 --> 00:50:53.240
even though you know deep down, you're not the one making it happen.
989
00:50:53.240 --> 00:50:55.240
I'm just saying.
990
00:50:55.240 --> 00:51:00.240
But that's so true, though, if I, so I remember, like you would have never thought that.
991
00:51:00.240 --> 00:51:04.640
No, you didn't be thinking that you want me to tell you, okay, so as we close, because
992
00:51:04.640 --> 00:51:07.040
I actually are going to go, but I don't want to go.
993
00:51:07.040 --> 00:51:08.040
Maybe we'll do this again.
994
00:51:08.040 --> 00:51:09.040
I'm sorry.
995
00:51:09.040 --> 00:51:10.040
I know.
996
00:51:10.040 --> 00:51:13.800
We're going to close it with this because I'm going to tell you how it was the same as with
997
00:51:13.800 --> 00:51:18.920
you conducting lightning and thunder and me being this astronaut and venture cowboy TV
998
00:51:18.920 --> 00:51:20.480
evangelist.
999
00:51:20.480 --> 00:51:23.120
And we could bring everyone in the world on and they're going to tell us some different
1000
00:51:23.120 --> 00:51:28.680
mermaid, like to imagine that I was a baseball announcer in the kitchen, NASCAR driver,
1001
00:51:28.680 --> 00:51:33.480
a half barbie, half flying nun, captain underpants, it doesn't matter.
1002
00:51:33.480 --> 00:51:34.480
I've heard it all.
1003
00:51:34.480 --> 00:51:35.480
Trust me.
1004
00:51:35.480 --> 00:51:36.640
So I do this exercise in all of my talks.
1005
00:51:36.640 --> 00:51:40.080
I do this about two thirds of the way in the whole room lights up, telling their neighbor
1006
00:51:40.080 --> 00:51:41.320
what they were into.
1007
00:51:41.320 --> 00:51:43.400
And then I go around the room and do this little thing.
1008
00:51:43.400 --> 00:51:44.400
It's pretty potent.
1009
00:51:44.400 --> 00:51:48.520
But you know what I tell everybody, and this is important to leave with today.
1010
00:51:48.520 --> 00:51:54.560
There's an element that is so vital right now as we go into a world where anything is
1011
00:51:54.560 --> 00:52:00.680
possible with AI machines AI tech changing everything stuff that we didn't even imagine
1012
00:52:00.680 --> 00:52:05.000
two years ago that you could put in one sentence of text and it creates a cinematic film
1013
00:52:05.000 --> 00:52:08.200
from Hollywood that didn't even exist.
1014
00:52:08.200 --> 00:52:12.480
Now I have a AI clone that can talk in any language and tell you deep fake how to create
1015
00:52:12.480 --> 00:52:13.760
a nuclear bomb.
1016
00:52:13.760 --> 00:52:15.200
These things didn't exist.
1017
00:52:15.200 --> 00:52:16.800
They were impossible.
1018
00:52:16.800 --> 00:52:19.720
So the one thing that's consistent with all the billions of people on this earth right
1019
00:52:19.720 --> 00:52:24.040
now is that every single one of us at five or six had one thing in common and that is
1020
00:52:24.040 --> 00:52:29.600
that we believed that what we were doing at the time our make believe was possible.
1021
00:52:29.600 --> 00:52:35.720
And that is one of the most potent, powerful skills and elements going into this new world
1022
00:52:35.720 --> 00:52:37.480
of work.
1023
00:52:37.480 --> 00:52:42.240
And that's the power of reconnecting with your weird reconnecting with that weird kid
1024
00:52:42.240 --> 00:52:45.400
that you abandoned because it conditioned out of you that that's ridiculous.
1025
00:52:45.400 --> 00:52:51.960
You cannot orchestrate the lightning and the thunder as a human love that that's the
1026
00:52:51.960 --> 00:52:53.760
work that we're doing here.
1027
00:52:53.760 --> 00:52:56.600
It's so important going into this new era.
1028
00:52:56.600 --> 00:53:02.360
Frankie one last question for you okay if you are able to write yourself a letter and
1029
00:53:02.360 --> 00:53:08.720
send it back in time yeah when would you like that letter to arrive and what would it
1030
00:53:08.720 --> 00:53:22.000
say he would arrive to first grade Frankie and it would say fuck the GI Joe's.
1031
00:53:22.000 --> 00:53:28.880
The GI Joe's were all the boys in the class that made fun of me for being this inventor
1032
00:53:28.880 --> 00:53:35.720
asked for not kid that hung out with the girls did so that's a weird say fuck the
1033
00:53:35.720 --> 00:53:36.720
GI Joe's.
1034
00:53:36.720 --> 00:53:43.320
I really hope you curse on this podcast I brought you to ask for getting out good luck
1035
00:53:43.320 --> 00:53:48.920
dude thank you brother thank you oh we did it how we did it fantastic that's right brother
1036
00:53:48.920 --> 00:53:51.960
well thanks so much for having me on the show.
1037
00:53:51.960 --> 00:53:57.280
Was that a fun episode of what if you want to learn more about Frankie's work grab his
1038
00:53:57.280 --> 00:54:03.760
books breaking why and the art of why or explore his frameworks for growth and genius at
1039
00:54:03.760 --> 00:54:08.680
Frankie Rousseau dot com there will be a link in the show notes.
1040
00:54:08.680 --> 00:54:13.880
So it turns out the key to lasting influence and attraction isn't just your purpose isn't
1041
00:54:13.880 --> 00:54:19.920
just your why it's diffusion of your why and you're weird that unique essence you were
1042
00:54:19.920 --> 00:54:25.080
born with often forgotten or suppressed that's your competitive edge when you embrace it
1043
00:54:25.080 --> 00:54:30.720
align it and express it that's when the world starts paying attention if this episode
1044
00:54:30.720 --> 00:54:35.320
lits something up for you please leave a review share the podcast it helps us bring in
1045
00:54:35.320 --> 00:54:41.120
even bigger legends so we can keep uncovering the hidden forces behind human behavior so
1046
00:54:41.120 --> 00:54:47.080
until next time my friends keep loving your weird see you in the next episode of the legend
1047
00:54:47.080 --> 00:54:48.200
effect take care.