From Taxi Driver to Multi-Millionaire: How to Build a Celebrity Personal Brand

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To have Clint Arthur, a best-selling author of 21 books, including Celebrity Entrepreneurship and the Pulitzer Prize, nominated Wisdom of the Men.
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A Wharton Business School graduate, he went from driving a New York City taxi to multimillionaire celebrity entrepreneur and now runs the Celebrity Launchpad program, helping experts build personal brands through major media.
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He shared stages with Martha Stewart, ICE T, five U.S.
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presidents, and has spoken at Harvard and NASDAQ.
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Clint, it's a pleasure to have you at the Chad Co.
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podcast.
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Thank you so much for being here.
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Hey, I'm always excited to talk about leadership.
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Well, leadership is something that if you have the right person that they listen to, we can inspire, can change the world.
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When did you become so passionate about leadership and helping others learn our path?
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I was standing in the closet in this 3,000 square foot villa I built for my wife in the Hollywood Hills one morning.
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And I said to her, Honey, last night at the men's team meeting, they said that we're going to pick a new leader next week.
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And I want to step up, but I'm afraid that if I do become the leader, I'll get fired because I'm late or I'll something else stupid will happen and it'll become a negative mark on my life instead of something positive.
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And my wife goes, Well, you know what Tony Robbins says.
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If you're afraid, you must.
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So I stepped up to be the leader and I got elected.
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And that was the day that my whole life changed because I had the courage to just say I was afraid.
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And because I was afraid, I had to do it.
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And that's been actually a recurring theme in my life that's really helped me to break through experiencing the fear and doing it anyway.
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Some major, major things have happened to me from following that little piece of Tony Robbins technology.
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So I want to then start with because you are one of the serious overachievers that I've ever met.
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Tell me if you will, how does this whole thing start, though?
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Because your childhood, was it easy?
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Was it hard?
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Were you afraid as a child?
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Were you behind the scenes?
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Because there came a point where now you became this very confident human being that achieves, I think, whatever your mind sets out to believe.
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I was never behind the scenes.
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I always liked to be in plays, in school plays, but I was always an introvert, nonetheless.
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I always had to push myself to get out of my comfort zone because I knew that if I didn't do it, nobody would.
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I used to walk to school and I would be nervous because it was a big social scene in front of the high school.
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And that was always an anxiety-producing experience for me to just walk up to the school because there was always so many cool people hanging out in front of the school.
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I would feel the sweat on my upper lip and wipe it off.
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And I would force myself to just do what had to be done.
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And that's really what I think a leader does.
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A leader is somebody who gets done what has to be done.
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So as you went through your career and you became, let's just put it out there, the extreme pressure of Iron Chef America translates to building trust and rapid decision making in corporate leadership teams.
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What is it like to be a great chef and to be able to do the things you've done when it comes to the Iron Chef?
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Well, I had the great privilege of having a lot of clients who are Michelin star chefs.
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I'm the president and owner of the Five Star Butter Company, and I've been providing the best butter on earth to the top chefs in America since 1999.
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And my clients have included Jean-Georges von Grösten, Danielle Belou, Bobby Flay, Gordon Ramsey, and many, many, many others.
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And hanging out in these kitchens is what has made me into the chef that I am and has given me the exalted standards that I have that have been influenced by my creating Battle Butter for Iron Chef America and being the judge of Battle Butter on Iron Chef America.
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And hanging out with all of these amazing chefs over my 27-year career in food service has created this standard.
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And this is one of my rules: set high standards for yourself and keep them.
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And I set high standards for my own culinary life and I enforce them myself.
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Nobody tells me to eat gluten-free, sugar-free.
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Nobody tells me to eat gourmet food.
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Nobody tells me that my chef in my kitchen needs to make every single plate worthy of Instagram every day.
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Nobody tells me.
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See, one of the first things that happened was when we bought our villa in Acapulco, and that was another case of if you're afraid, you must.
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I remember sitting down at the table in the real estate office where the transaction was going to be completed.
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And I pulled out my Mont Blanc special edition JFK pen in Harvard Red to sign the contract and to write the check.
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And writing the check for seven figures was a very scary thing for me because I had never written a check that big before for my own personal use.
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And I it was another case of if you're afraid, you must.
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And then we we bought this villa, and one of the first weeks that we had a seminar here, we do a lot of seminars and retreats for our clients.
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A chef had a bottle of blue cheese dressing.
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And I said, What are you gonna do with that?
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He goes, This is for the salad.
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I'm like, No, you're a chef, you're not gonna buy a bottled dressing and pour it on the salad.
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That's ridiculous.
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No products, only ingredients.
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You're a chef.
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I pay you to make the food, no products.
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That's what I mean by that.
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That's an incredible story.
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And I I love like how you think, right?
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So you're investing in having with you the pen.
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That's the right, it's the most important moment for you, and you're gonna memorize it and memorialize it with the beautiful pen.
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And I have different pens in my office, and again, do certain things depending on where I'm at.
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I'm actually, I don't want to say OCD about perfectionism, but I do believe in a very clean, I love the idea of how you communicate with ingredients and make it right, but we're not gonna have the list, we're gonna just do it.
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So let me ask you your leadership requires identity transformation, not information transfer.
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How does your 72-hour break out of your box program achieve that?
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You will be who you think you deserve to be, and you will get what you think you deserve to get, and you will achieve what you think you deserve to achieve.
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And really, it is it's even deeper.
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You will get all those things that you feel you deserve.
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It's about feeling that you deserve it.
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Now it's beyond thinking it because you can think a lot of things, but unless you really feel it deep down, unless you really know it because you feel it so deep, you won't get it.
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You have to feel like you deserve.
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So what I do is that I make people into more worldly versions of themselves in a 72-hour transformation experience.
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And that comes from doing lots of things that you've never thought of doing before.
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Speaking at places where you never would have access to speak if it wasn't for participating in my break out of your box experience.
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This is all about break out of your box.
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One night my wife and I were in bed.
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We wake up in the middle of the night and talk a lot of times.
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And she goes, you know, the problem with all these people is that they're too stuck in their ways.
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They need to break out of their box.
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And that really has become my total focus is helping people to break out of your box because that's the key to everything.
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In in today's day and age, where the world is changing so fast, if you think that you're gonna be able to keep doing the same thing and getting the same result, you're kidding yourself.
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You're gonna get an increasingly less and less result from doing the same thing.
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What you have to do is come up with innovative new ways of doing things.
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And if you're lucky, you'll be able to continue to get the same results from doing new things.
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It's a very difficult environment that we're living in right now.
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The world is changing fast, and if you're not changing faster, then you're not going to get the results that you want.
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So Clint, you're you're you're you're you're speaking my language.
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So you're you're so passionate, you're, I would say, so successful.
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Everything you touch works because you believe in it, you're passionate around it, you have systems around it.
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But you know, your wife came to you and said, Tony Robbins.
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So uh are you friendly with Tony?
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Are you are you a big advocate of Tony?
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Did you modify your work around Tony's work?
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How did this all evolve?
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When I was a taxi driver, I encountered Tony Robbins out in the world.
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And I like I was down to my last hundred and thirty-nine dollars on my credit card because it was all maxed, and I bought Personal Power 2 with Tony Robbins, and I listened to that 30-tape set, and then six months later, I listened to it again, and shortly after that, I attended my first Tony Robbins live event, and that really got me out of taxi driving.
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I did three life-changing events.
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I was a taxi driver for six years, and I did this one event with a coach called Life Transformation, and then I did the Sterling Men's Weekend, and then I did Unleashed the Power Within with Tony Robbins.
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And after those three events, in about a six-month period, I was no longer a taxi driver.
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I became an entrepreneur, and I soon met my future wife right after that, and I sent her to the Tony Robbins event.
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And then about five years ago, I was very privileged to be the host of Tony's 60th birthday party in Los Angeles.
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And I said, I said to Tony, I told him the whole story, and I said, you know, it's been an amazing transformation, greatly due to you.
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What's the most important thing you ever learned, Tony?
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And he goes, Life is happening for us.
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All those things, you know, it it didn't feel it didn't feel good being a taxi driver for six years.
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I'll tell you that.
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But that happened for me.
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That has made me the speaker that I am, it has made me the hustler that I am.
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It has made me the person who I'm I'm not above doing any job.
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I do any job, whatever needs to be done.
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There's a lot of people who don't do stuff because they're too good.
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That's not me.
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I I do what needs to be done and I take care of business and make stuff happen.
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So I love your story so much because you know, thing about me is I grew up in special ed.
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I did graduate the UIC business school after I put my pieces together.
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But one of my first speakers that I ever heard was uh Tom Hopkins and then Zig Ziglar and and W.
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Clement Stone and John Leoto.
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And the list goes on, but it's just absolutely phenomenal because at some point you start practicing and baby step some of the things you hear and they start to work.
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And then we become who we are today.
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I'm just I'm I'm I think I'm equally passionate about how life has evolved as you are, based upon where we started.
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Yeah, if you find the right mentors and you do what they tell you to do, and you are consistent about taking action, then you can make stuff happen in your life.
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That is amazing.
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And, you know, I was talking about it with my wife the other day.
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People are wanting to hit home runs.
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I haven't had a lot of home runs in my life or my career.
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I I've I've built my life and my career and my businesses and my wealth through a series of singles and doubles, an occasional triple and a very rare home run.
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And people are unfortunately looking to hit home runs all the time.
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And it's tough to be satisfied with singles and doubles, but that's really the way people make money.
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And and not only that, but everyone wanting to hit home runs, you're now attracting potentially bad energy and bad people and people that want to take advantage of you.
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Maybe.
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I mean, you know, you maybe you attract what you put out, I think.
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I think your frequency attracts uh like frequency.
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But you know, I believe in working for what I get.
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I I'm not afraid to work for what I get.
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I know that it's part of the whole deal and I do the work.
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So now that you have this program, you're encouraging other leaders to now come out and participate in your 72-hour program.
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Share with us, if you will, kind of like how your world is today and what it is that you're looking for in the way of helping the listeners that are here today listening to the podcast.
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My main goal is helping people to break out of their box.
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If if you want to break out of your box, I have a series of different events that help people to do that.
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Most my most favorite one is in Mexico City.
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You ever been to Mexico City, Chad?
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I have years ago.
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Yes.
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Yeah, years ago.
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You're one of the few.
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Most Americans have never been to Mexico City.
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Oh, mistake.
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It's amazing.
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And I I'm surprised by it, but I like it because it helps me in what I do, because my favorite place to help people break out of your box is in Mexico City.
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So you show up in Mexico City either as part of one of my small group events, where there's usually 12 to 16 people, or come with a corporate team.
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Some companies send multiple members to these events, or even an entire cohort of 12 to 16 people.
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And in that way, we we have you experience a bunch of stuff that you've never done before.
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And that is part of what makes you become a bigger person.
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Like if you want to do more and be more and have more, you've got to you've got to be more, you've got to be bigger.
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And my goal is to help more people to become more worldly leaders, able to change the world that when you go home from break out of your box, you should feel like you're a bigger part and a bigger player in the world.
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You you have so much energy and so much clarity.
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I would be amazed for anyone that doesn't succeed in that.
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But as a leader yourself, what are some of the things in the way of businesses that you're leading today?
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There's people that are micro leaders, macro leaders.
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Who's doing your work to give you the free time to be able to do these courses and change so many people's lives?
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That's very interesting.
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I have a bunch of independent contractors who work for me.
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And I call this entrepreneurial leadership.
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When you're a leader in the world of entrepreneurship, a lot of times you are dealing with other entrepreneurs or subcontractors who you hire for different things.
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And that's basically the way I do it.
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I either do it myself or I pay somebody to do a gig for me, and that's the way I lead.
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So most of the time I'm talking to other entrepreneurs or other independent contractors.
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Very rarely do I have interactions with people who are employees.
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It's very interesting.
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Um, it's the way the the world, the way of the world today, it allows for this.
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Yeah.
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I mean, the most interactions with employees that I have are with waiters.
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Waiters or or chefs who don't own their own restaurants.
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And it's amazing how many chefs there are who own the restaurant and don't work in the restaurant.
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That's that blows my mind.
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They hire very hardworking chefs.
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And I've worked with a lot of very hardworking chefs over the years.
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I have a lot of respect for them, even though they can be very extravagant or outrageous kinds of people.
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Well, so that comes down to leadership.
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So, with your experience critiquing master chefs, critiquing the butter, the bread, the food, the broccoli, the ingredients, how do you talk to chefs when they know that you're like the king of critique in the space?
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Oh, they don't really care.
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Chefs have so much ego, and I think that's why I get along with them.
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You know, one of the rules that I've come up with in my celebrity launch pad events is when you become a celebrity, the bigger the celebrity you become, the nicer you have to be.
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Because otherwise, people can't handle you.
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They think that you're a jerk unless you're super nice.
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But chefs have so much ego and think they're such king, king stuff that they can handle me.
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And I've I've never had a problem where a chef thought that I was really being a jerk that I know of because they're very strong ego people.
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And I guess that's why I like them.
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And I just realized that now in this conversation.
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So thank you for that answer.
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Thank you.
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Thank you for answering and seeing being so honest about where you're at.
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So, one of the questions that I like to ask is a daily habit that CEOs can adopt to foster the rapid problem-solving mindset of a culinary master.
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What's a daily habit?
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One daily habit that you can adopt is I would say say what you really want.
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It's very important to express yourself fully and clearly and honestly.
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There's so much self-censorship that takes place.
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I I was watching a video on Facebook the other day, and this girl goes, during the pandemic, I moved from New York to the free state of Florida, and I realized how much self-censorship I was doing to myself when I was living in New York.
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And I thought about that, and it's really true.
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I mean, I remember during the pandemic, I was walking around New York with no mask on, and people were like glaring at me.
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One some one big giant guy like shouldered me really hard because he didn't like me not wearing a mask.
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There is so much political correctness and censorship that goes on in our world.
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And I think that the most important thing a leader needs to do is not censor yourself.
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You must be able to express what you want because if you can't express what you want, you will never get what you want.
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And I agree with that.
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And I'm actually, you know, I'm the easy guy to push over the leader that's soft, but I'm finding that the more honest I could be, the sooner I could do it, the more freeing it becomes in how I interact and what I do.
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You know, trust is something that's elusive for many people.
00:21:06.960 --> 00:21:09.839
What are some of your thoughts around building trust?
00:21:10.000 --> 00:21:14.240
Uh, as an example, I personally believe trust can be built almost immediately.
00:21:14.400 --> 00:21:17.839
As an example, I trust you implicitly.
00:21:18.079 --> 00:21:23.119
I saw some of the work, I saw how we interacted via email, I saw how kind you were.
00:21:23.279 --> 00:21:27.519
I just had some interactions with you that for me built that pretty much right away.
00:21:27.759 --> 00:21:31.920
What is your thoughts around trust, how long it takes, and how to build it?
00:21:34.160 --> 00:21:36.319
Right, wrong, or indifferent.
00:21:36.640 --> 00:21:38.559
I don't care how you feel about it.
00:21:38.880 --> 00:21:44.960
There are certain tools you can use to create trust.
00:21:45.839 --> 00:21:59.759
And in today's society, the most trust building thing you can do is to be a celebrity in the eyes of your clients, prospects, friends, family, everybody.
00:22:00.799 --> 00:22:18.480
Right or wrong, people trust celebrities because they figure, well, if they're doing all these celebrity things, then they must be real.
00:22:18.720 --> 00:22:23.200
See, the biggest problem that people have today is they don't believe that you are real.
00:22:23.759 --> 00:22:27.759
They don't believe you exist because you are you are probably AI.
00:22:28.000 --> 00:22:33.440
They don't believe that you're gonna do what you say because they've been ripped off and cheated so many times.
00:22:33.680 --> 00:22:38.160
They don't believe that you're uh that you're real.
00:22:38.720 --> 00:22:43.359
So what you need to do is to be as real as you can possibly be.
00:22:43.440 --> 00:23:02.799
And the most real people are the celebrities because they actually exist in the world, they participate in events, you see them on TV, you see them speaking, you see them hanging out with other real celebrities, they're publishing books, they're winning awards, they're doing the things that celebrities do.
00:23:03.200 --> 00:23:14.319
And if you want to be trusted, nothing builds trust as quickly as positioning yourself as a celebrity in the eyes of your clients, prospects, friends, and family.
00:23:14.640 --> 00:23:17.680
I love, I love everything you said about that because I believe in that.
00:23:17.839 --> 00:23:25.759
The other thing is you haven't heard this yet, but I'm a charity auctioneer and I've been able to work with Dana Carvey, Jay Lano, Tom Ricketts, and a few others.
00:23:25.920 --> 00:23:31.279
And it's really fun to see how they're just human beings until they go on stage.
00:23:31.519 --> 00:23:35.039
I mean, even with Dana, he did a charity event, he brought out his notes.
00:23:35.200 --> 00:23:39.440
I'm like, you know, you're a professional comedian and don't you have like a routine?
00:23:39.599 --> 00:23:42.640
And and he's like, I still need, I still need my notes.
00:23:44.160 --> 00:23:58.160
Well, I believe that most really great performers have done a lot of rehearsal, and they're not using notes usually.
00:23:59.759 --> 00:24:06.079
Most of the really great performers are delivering prepared material that they've done so many times they don't need any notes.
00:24:06.240 --> 00:24:10.720
I never I do I do four-day seminars, five-day seminars, six-day seminars.
00:24:10.880 --> 00:24:12.079
I don't use notes.
00:24:12.319 --> 00:24:19.440
The most thing I ever do is I'll show a photo, and the photos remind me of what story I'm gonna tell next.
00:24:19.839 --> 00:24:20.240
Exactly.
00:24:20.799 --> 00:24:23.039
Usually a photo of me and a person.
00:24:23.200 --> 00:24:27.119
And once I know the person that I'm talking about, I know the whole story.
00:24:27.359 --> 00:24:27.680
Yeah.
00:24:27.920 --> 00:24:38.559
And again, like as a speaker myself, I kind of like let it just show up because I've done, I've said the words and the phrases so many times, it's just a matter of what order I might be putting it in.
00:24:38.640 --> 00:24:41.039
And again, you got a beginning, middle, and an end.
00:24:41.200 --> 00:24:44.480
And and in Dana Carvey's case, it was for a charity event.
00:24:44.640 --> 00:24:47.440
And and and for whatever he had, he had a couple of notes.
00:24:47.519 --> 00:24:48.400
It was, it was all good.
00:24:48.480 --> 00:24:50.559
He he he knocked the cover off the ball.
00:24:50.720 --> 00:24:52.160
It was a beautiful experience.
00:24:52.400 --> 00:24:57.920
So, as a unique human being, Clint, what are some tools or traits that drive your own success?
00:24:58.160 --> 00:25:05.039
Like every single day you're waking up and doing something to live in your best self and in your most abundant way of being.
00:25:05.200 --> 00:25:06.720
What are some of those traits?
00:25:07.279 --> 00:25:13.200
The first trait is that I don't set an alarm unless I have to catch an early flight.
00:25:13.359 --> 00:25:15.920
And I try not to ever catch an early flight.
00:25:16.000 --> 00:25:22.720
Like tomorrow, my wife and I are flying from Acapulco, where we are now, back to our home in New York.
00:25:23.119 --> 00:25:30.000
And we leave here at 11:30 in the morning and get in at like 10 or 10:30 at night.
00:25:30.240 --> 00:25:35.519
That's the kind of travel I like to do because I don't want to be waking up with alarms.
00:25:35.759 --> 00:25:39.279
I want to just live my life in a natural way.
00:25:39.440 --> 00:25:44.000
I go to sleep when I'm tired and I wake up when I'm ready to wake up.
00:25:44.240 --> 00:25:52.880
And having that kind of control over my life is one of the things that helps me to have a stress-free existence.
00:25:53.119 --> 00:25:58.240
The other thing is that I will answer my phone.
00:25:59.359 --> 00:26:02.160
Now, one of my mentors is Dan Kennedy.
00:26:02.480 --> 00:26:10.240
He is the author of a whole bunch of books called No BS This, no BS Ruthless Time Management, all those things.
00:26:10.559 --> 00:26:11.759
A plus for Dan.
00:26:12.240 --> 00:26:12.640
Yeah.
00:26:12.799 --> 00:26:18.000
I was Dan Kennedy's information marketer of the year.
00:26:18.319 --> 00:26:23.680
And you know, it interestingly enough, that's when my study of Dan Kennedy really began.
00:26:23.839 --> 00:26:37.839
I thought I knew everything about Dan Kennedy when I won the contest, but it turned out that that was really the beginning of how I really focused on Dan Kennedy's principle of being a celebrity in the eyes of clients and prospects.
00:26:37.920 --> 00:26:40.480
What do you really need to do to make that happen?
00:26:40.720 --> 00:26:43.759
And Dan Kennedy says that you should never answer your phone.
00:26:43.920 --> 00:26:48.880
You can't even you need to make an appointment to speak to Dan Kennedy on the phone and he'll call you.
00:26:49.200 --> 00:26:56.720
But my life is so free, and I have such control over my life that I'll talk to whoever I want to talk to.
00:26:56.880 --> 00:27:00.240
And if my phone rings and I want to talk to you, then I'll talk to you.
00:27:00.319 --> 00:27:02.079
If I don't, then I won't.
00:27:02.319 --> 00:27:02.880
100%.
00:27:03.519 --> 00:27:05.599
But I'm happy to answer my phone.
00:27:05.839 --> 00:27:06.720
You and I both.
00:27:06.799 --> 00:27:08.079
I'm a big phone answer.
00:27:08.400 --> 00:27:13.440
And then I'm going to ask you this because you deal with a lot of people, you're dealing with a lot of different stuff.
00:27:13.599 --> 00:27:20.559
What's the biggest pet peeve that you have that when you're dealing with these leaders and people that just can't find their way or corporate America?
00:27:20.720 --> 00:27:22.400
Do you have one or two pet peeves?
00:27:22.640 --> 00:27:23.599
Yeah, email.
00:27:23.680 --> 00:27:25.039
I don't like email.
00:27:25.519 --> 00:27:28.240
And I don't want to participate in email.
00:27:28.400 --> 00:27:34.960
I tell you, when I am texting with a person and they say, give me your email address so I can send you the proposal.
00:27:35.440 --> 00:27:38.799
I usually will respond to them, I don't do email.
00:27:39.039 --> 00:27:40.559
So text it to me.
00:27:41.119 --> 00:27:46.000
My big pet peeve is people who want to send email.
00:27:46.160 --> 00:27:47.200
Oh, I hate it.
00:27:47.279 --> 00:27:47.839
I really do.
00:27:48.000 --> 00:27:48.720
I really don't want to be.
00:27:48.960 --> 00:27:50.880
That's the first time I've heard that, by the way.
00:27:51.599 --> 00:27:52.640
That's a first.
00:27:53.039 --> 00:27:54.720
Okay, well, there you go.
00:27:55.039 --> 00:27:57.839
Clint, you're looking out three to five years from now.
00:27:57.920 --> 00:27:59.599
You're you're doing extremely well.
00:27:59.759 --> 00:28:00.559
You're living your life.
00:28:00.640 --> 00:28:02.880
You don't set an alarm, you answer your phone.
00:28:03.039 --> 00:28:06.079
Where do you see yourselves three to five years from now?
00:28:06.559 --> 00:28:17.920
I am really praying every single day that I will be on my mega yacht sailing around the world with 10 of my best friends, people that I really like and enjoy.
00:28:18.079 --> 00:28:19.759
That's and my chef.
00:28:19.920 --> 00:28:22.400
We took this chef, we created this chef.
00:28:22.480 --> 00:28:28.480
She was a chambermaid here at the villa when we bought the villa, and I transformed her into a world-class chef.
00:28:28.640 --> 00:28:33.039
And I want to take her on the on the on the mega yacht around the world with us too.
00:28:33.440 --> 00:28:36.160
Now, is this the mega yacht you have or you don't have it yet?
00:28:36.480 --> 00:28:37.599
No, I don't have it yet.
00:28:37.680 --> 00:28:38.640
I don't have okay.
00:28:38.720 --> 00:28:41.920
Well, you and I could talk about maybe it's a better idea to charter it.
00:28:42.079 --> 00:28:47.759
I know a couple people with the mega yachts, and owning the mega yachts, not all it's cracked up to be.
00:28:47.920 --> 00:28:51.599
I'm gonna encourage you to just charter it for a week or two and bring your friends.
00:28:51.839 --> 00:28:52.880
Hey, I get it.
00:28:53.039 --> 00:29:11.920
I lived on a boat when I was driving a taxi for I had a boat for six years, and and living on the boat was a fantasy dream that really turned out to be great because that allowed me to live in LA when I was a taxi driver, uh, because that's the cheapest way to live in Los Angeles.
00:29:12.160 --> 00:29:18.240
It's more glamorous than it sounds more glamorous than it really is.
00:29:18.720 --> 00:29:19.039
Right.
00:29:19.200 --> 00:29:22.799
It's kind of like camping, but I know what living on a boat is all about.
00:29:23.039 --> 00:29:27.759
And when I have the mega yacht and we and we sail around the world, it's gonna be amazing.
00:29:28.000 --> 00:29:28.240
Good.
00:29:28.319 --> 00:29:30.160
I want to be one of your friends that gets to go.
00:29:30.319 --> 00:29:34.400
I think that you'd be a really fun person to hang out with, and we're gonna eat really well.
00:29:34.640 --> 00:29:35.920
Oh, definitely.
00:29:36.240 --> 00:29:42.000
Clint, when you're making decisions about hiring somebody, I think that a lot of times people like to do it yourself.
00:29:42.160 --> 00:29:48.960
They they say there's reasons why people do that, but I believe in hiring professionals like a CPA, attorney, financial advisor.
00:29:49.119 --> 00:29:55.119
What are some of the questions and some of the ways that you go about finding the professionals that you're gonna hire in your life?
00:29:55.519 --> 00:29:58.400
Most important thing is to hire slow.
00:29:58.960 --> 00:29:59.839
Very important.
00:30:00.240 --> 00:30:04.079
Too many people rush their decisions to hire people.
00:30:04.480 --> 00:30:15.279
And the most important, like I have my most important lessons that I learned at the Wharton Business School, and hire slow and fire fast is one of those top lessons.
00:30:15.680 --> 00:30:19.759
And you know, every time I don't fire fast, I kick myself.
00:30:19.920 --> 00:30:26.960
And there's always mitigating circumstances why a person is able to avoid getting the axe right away.
00:30:27.279 --> 00:30:34.079
But hire slow and fire fast is a is a maxim of the Wharton Business School that will hold you in good stead.
00:30:34.400 --> 00:30:35.519
I absolutely love it.
00:30:35.680 --> 00:30:37.119
Okay, a few more things here.
00:30:37.200 --> 00:30:40.880
Number one, you've written many, many, many, many books.
00:30:41.440 --> 00:30:44.799
Share with us your favorite one or two books, maybe three.
00:30:45.039 --> 00:30:46.720
Where do people find it?
00:30:46.960 --> 00:30:47.440
Go ahead.
00:30:47.519 --> 00:30:49.440
What are your one, two, or three favorite books?
00:30:49.839 --> 00:30:51.680
Well, that I've written.
00:30:52.160 --> 00:30:53.759
Yeah, you've written, this is about you.
00:30:54.160 --> 00:30:56.480
Wisdom of the men is definitely the best book.
00:30:56.559 --> 00:31:05.440
I mean, if you want to really get inside my head, then listen to the audible version of Wisdom of the Men because I read it myself and perform it.
00:31:05.759 --> 00:31:13.680
And my number one rule with Wisdom of the Men was I don't really care whose feelings I hurt when I'm writing this book.
00:31:13.839 --> 00:31:16.000
I'm just gonna tell the truth 100%.
00:31:16.640 --> 00:31:24.720
So I held back nothing, and I was not influenced by uh trying to protect people's feelings.
00:31:24.880 --> 00:31:39.759
I just gave the truth the way I know it, and I told exactly how I went from being a taxi driver to working with five presidents of the United States and international superstars, revealing all my secrets so you can do it too.
00:31:39.839 --> 00:31:42.079
And that's all in Wisdom of the Men.
00:31:42.319 --> 00:31:47.599
And then the other book that I love tremendously is More, More, More.
00:31:47.680 --> 00:31:51.680
That's my novel about love, war, and inflation.
00:31:52.000 --> 00:31:57.839
And I love the book because I really had a lot of self-doubt when I was writing that book.
00:31:58.000 --> 00:32:08.559
I would I when I go to write a book, I try to really indulge myself and treat myself well because writing is one of my favorite things to do.
00:32:08.799 --> 00:32:17.920
So when I wrote Wisdom of the Men, I did it during two weeks that we stayed at the Hotel Danielle in Venice.
00:32:18.160 --> 00:32:21.920
And then when I wrote more, more more my novel.
00:32:22.079 --> 00:32:27.680
And the funny thing is that there was a novel that won the Pulitzer Prize, and it was called Less.
00:32:28.079 --> 00:32:30.480
And my wife goes, You should call your novel more.
00:32:30.960 --> 00:32:33.680
So I made it even more, more, more.
00:32:34.079 --> 00:32:37.279
So I I really put everything I had into that.
00:32:37.359 --> 00:32:42.720
But when I was writing that novel, I did 10 days in Venice and 10 days in Rome at the St.
00:32:42.960 --> 00:32:43.839
Regis.
00:32:44.559 --> 00:32:49.839
And I remember thinking in the middle of it, who am I to be writing a novel?
00:32:50.000 --> 00:32:53.759
I can't believe I had who am I about writing a novel.
00:32:53.920 --> 00:33:01.920
I've written so many books, but I really had a lot of self-doubt and insecurity about writing this novel because all the books that I've written have been fiction.
00:33:02.160 --> 00:33:16.880
Since I stopped writing screenplays, since I quit writing my second time as a screenwriter, after writing 30 screenplays that put me behind the wheel of a taxi for six years, I said, writing doesn't make any sense.
00:33:16.960 --> 00:33:18.160
I'm not going to do it anymore.
00:33:18.319 --> 00:33:20.160
All those screenplays were fiction.
00:33:20.319 --> 00:33:25.759
And I never wrote any fiction again until a couple of years ago when I wrote my novel.
00:33:25.920 --> 00:33:27.599
And I really loved the novel.
00:33:27.680 --> 00:33:33.519
And that's another one that I created the Audible and performed the audible version of that one too.
00:33:33.680 --> 00:33:34.960
So that's really great.
00:33:35.599 --> 00:33:35.839
Yep.
00:33:36.000 --> 00:33:37.200
I'm I'm looking forward to that.
00:33:37.279 --> 00:33:38.720
You just have such a great history.
00:33:38.799 --> 00:33:45.119
And I think I think because you have so much confidence that things just flow out of you and then become works of art.
00:33:46.799 --> 00:33:48.240
I try my best.
00:33:48.559 --> 00:33:49.599
That's one of the things.
00:33:49.759 --> 00:33:56.880
You know, my wife says, I'm doing the best I can, and that's all I'm asking for anybody, and that's all I can ask for myself is to do the best I can.
00:33:57.039 --> 00:34:00.319
I remember when I finished writing Wisdom of the Men.
00:34:00.480 --> 00:34:05.279
See, Wisdom of the Men is like everything about my life is in that book.
00:34:05.440 --> 00:34:12.480
And I remember when I finished writing Wisdom of the Men, it was like 7:30 in the morning in Venice, Italy.
00:34:12.719 --> 00:34:17.039
And I had just finished telling the stories, and I was like, wow, that's it.
00:34:17.199 --> 00:34:18.159
Is that it?
00:34:18.480 --> 00:34:19.039
Is that it?
00:34:19.119 --> 00:34:20.480
Is that all there is to it?
00:34:20.639 --> 00:34:22.880
I mean, is that all I got?
00:34:23.360 --> 00:34:26.239
And I did the best I could.
00:34:26.559 --> 00:34:32.719
So I I've I've interviewed some people that have won the Stanley Cup or the Super Bowl, and their attitude is what's next?
00:34:32.880 --> 00:34:39.360
It's like it's a really great moment in time, and the streamers come down and all that, but inside their head, they're thinking like human beings.
00:34:39.519 --> 00:34:40.559
Like, am I worthy?
00:34:40.639 --> 00:34:41.440
Did I deserve this?
00:34:41.599 --> 00:34:42.639
What am I going to do next?
00:34:42.719 --> 00:34:44.079
How many more years do I have?
00:34:44.239 --> 00:34:46.719
It's really an interesting place to ponder.
00:34:47.679 --> 00:34:51.440
One time I was climbing to the top of this mountain, and I was with my friends.
00:34:51.599 --> 00:34:54.960
We used to go on this trip every year, and we would climb to the top of a mountain.
00:34:55.119 --> 00:34:56.239
We'd never get there.
00:34:56.559 --> 00:35:01.519
Well, we got really, really close this time, and they were too afraid to go on.
00:35:01.599 --> 00:35:07.119
But I scrambled up this sheer rock face, and it was really scary and dangerous.
00:35:07.199 --> 00:35:14.000
And when I got to the top, it was so windy that I was afraid to even go to the top and look over, but I did.
00:35:14.480 --> 00:35:18.079
And uh, because I was afraid the wind would like blow me over the top.
00:35:18.239 --> 00:35:26.719
And when I got to the top and I looked over, what I saw in the distance was more mountains, even higher than the one I had just climbed.
00:35:26.880 --> 00:35:28.559
There's always going to be something more.
00:35:28.800 --> 00:35:42.719
However, I say to people, especially entrepreneurs, if you want to keep from driving yourself crazy as an entrepreneur, it's really important to do what I did next, which was I looked back and I saw my friends who were below me.
00:35:42.880 --> 00:35:47.440
And then I look back all the way to the bottom of the mountain and I saw where we had come from.
00:35:47.679 --> 00:35:58.559
And if you want to keep from driving yourself crazy as an entrepreneur, you have to look back and see how far you've come, not just the next peak, because there's always going to be another peak.
00:35:58.800 --> 00:36:01.599
You've got to appreciate what you've accomplished.
00:36:01.920 --> 00:36:03.920
I agree with you wholeheartedly.
00:36:04.000 --> 00:36:05.440
That is really great advice.
00:36:05.599 --> 00:36:11.920
So given that you're a little bit of a foodie, share with us, if you will, what are one, two, or three of your favorite foods?
00:36:12.079 --> 00:36:16.639
And maybe even on top of that, what are one, two, or three of your favorite restaurants?
00:36:16.960 --> 00:36:17.280
Okay.
00:36:17.599 --> 00:36:25.039
My favorite foods are oysters on the half shell and ribeye steak and corn.
00:36:25.199 --> 00:36:27.360
Those are those are my top three favorite foods.
00:36:27.599 --> 00:36:27.920
Okay.
00:36:28.800 --> 00:36:34.079
I I drink hot chocolate every day because it's supposed to be good for your heart.
00:36:34.239 --> 00:36:35.679
So I do that also.
00:36:36.000 --> 00:36:37.519
My favorite restaurants.
00:36:40.400 --> 00:36:46.079
I love this restaurant here in Acapulco more for the view than for the food.
00:36:46.239 --> 00:36:49.440
The food is good, but the environment is what I really love about it.
00:36:49.519 --> 00:36:52.639
It's called La Concha, and it's right on the ocean.
00:36:53.119 --> 00:36:58.639
It's part of a private beach club, and it has a beautiful view of Acapulco Bay.
00:36:58.880 --> 00:37:04.000
My second favorite restaurant is in my villa here.
00:37:04.320 --> 00:37:15.039
We actually have an indoor dining room and an outdoor dining room, and we have amazing views of Acapulco and the best food in Acapulco because I personally trained and developed.
00:37:45.199 --> 00:37:45.920
Fantastic.
00:37:46.079 --> 00:37:47.679
Those are really great suggestions.
00:37:47.920 --> 00:37:48.960
This has been really fun.
00:37:49.199 --> 00:37:53.519
I really enjoyed I really enjoyed having you as a guest on the podcast.
00:37:53.760 --> 00:38:01.840
I think that the way that people can find you, and I want everyone to listen, is Clint with threeTs.com.
00:38:02.000 --> 00:38:02.159
Yeah.
00:38:02.400 --> 00:38:04.159
C L I Yeah, Y3Ts.
00:38:04.480 --> 00:38:07.280
C L I N T T T dot com.
00:38:07.360 --> 00:38:08.480
That's where you find them.
00:38:08.559 --> 00:38:19.280
And and Clint is the person where through his books and through his trainings, he can empower you to come out of your box and to become the celebrity person that you deserve to be.
00:38:20.480 --> 00:38:22.400
Yeah, why three Ts, Clint.
00:38:23.039 --> 00:38:23.920
Okay, wait, hold on.
00:38:24.000 --> 00:38:24.559
Let me ask you.
00:38:24.719 --> 00:38:26.400
Why three T's, Clint?
00:38:26.559 --> 00:38:27.519
I did think right?
00:38:27.599 --> 00:38:28.480
I mean, aren't you curious?
00:38:28.719 --> 00:38:28.960
I am.
00:38:29.199 --> 00:38:32.159
One of the experts that I worked with, I've worked with every kind of expert.
00:38:32.239 --> 00:38:35.440
I've worked with more than 2,000 experts over my career.
00:38:35.760 --> 00:38:39.840
And one of them was this woman who invented the science of namology.
00:38:40.000 --> 00:38:41.599
What does your name mean?
00:38:41.920 --> 00:38:52.719
And she said to me, she did a lot of TV because she would go on these shows and the host she would explain to them what their name meant about them.
00:38:52.880 --> 00:38:54.719
And it was always dead on.
00:38:55.119 --> 00:39:04.079
And she's like, Clint, I wish that you could add an extra T at the end of your name because the T's always end up on top, like Trump.
00:39:04.239 --> 00:39:10.320
And this is not a political statement, it was just an objective statement about who's on top.
00:39:10.559 --> 00:39:16.880
So I couldn't get Clint with two Ts.com, but I was able to get Clint with three T's dot com.
00:39:17.119 --> 00:39:23.119
And I think it's a great URL to give out when I'm doing these interviews because it's very easy to remember.
00:39:23.440 --> 00:39:23.679
It is.
00:39:23.760 --> 00:39:24.159
It's great.
00:39:24.320 --> 00:39:25.840
Okay, I have a couple more questions.
00:39:26.000 --> 00:39:28.559
Number one, you worked with five presidents.
00:39:28.880 --> 00:39:33.519
Which one, which one do you think was the funnest, the nicest, the easiest?
00:39:33.679 --> 00:39:37.280
It had the best demeanor and the best leadership style.
00:39:37.920 --> 00:39:41.280
Well, the most fun was Bill Clinton.
00:39:41.440 --> 00:39:43.679
And yeah, because he's just such a Bubba.
00:39:43.840 --> 00:39:45.360
He's just such a fun guy.
00:39:46.079 --> 00:39:50.719
But the most inspirational leader of them all was definitely Donald Trump.
00:39:50.880 --> 00:39:58.079
He really inspired my career as a celebrity entrepreneur in many, many ways, especially as a speaker.
00:39:58.239 --> 00:40:02.960
I wrote a great book about his success as a speaker.
00:40:03.039 --> 00:40:06.480
It's called The 21 Performance Secrets of Donald Trump.
00:40:06.880 --> 00:40:10.000
And that is a great book.
00:40:10.320 --> 00:40:25.840
And you can really learn a lot if you if you're a speaker, you can really learn a lot about how to succeed as a speaker by my study of Donald Trump, which began when I was a senior at the Wharton Business School, and his book, The Art of the Deal, came out.
00:40:26.079 --> 00:40:26.400
Many years ago.
00:40:31.440 --> 00:40:32.480
Many, many years ago.
00:40:32.639 --> 00:40:34.639
And then give me two or three celebrities.
00:40:34.800 --> 00:40:35.360
Same question.
00:40:35.440 --> 00:40:36.400
What did you love about them?
00:40:36.559 --> 00:40:41.519
Great leaders, good people to be around, and people that that are worthy.
00:40:41.920 --> 00:40:42.239
Dr.
00:40:42.480 --> 00:40:49.599
Oz, smartest, most compassionate, most educated person I've ever met in my life.
00:40:49.760 --> 00:40:50.480
I said, Dr.
00:40:50.639 --> 00:40:52.480
Oz, what's the most important thing you ever learned?
00:40:52.639 --> 00:40:56.800
He said, Every one of us can have a bigger impact.
00:40:58.079 --> 00:40:58.559
Even Dr.
00:40:58.719 --> 00:41:00.559
Oz feels like he can have a bigger impact.
00:41:00.639 --> 00:41:04.400
And that's why he tried to be a senator, and that's why he's working in the government today.
00:41:04.639 --> 00:41:07.760
Martha Stewart, I said, Martha, what's the most important thing you ever learned?
00:41:07.920 --> 00:41:11.360
She said, When I was a little girl, my daddy told me I could do anything.
00:41:11.440 --> 00:41:12.880
And I believed him.
00:41:13.519 --> 00:41:18.559
And that's a recurring theme that I've met from a lot of encounter with a lot of celebrities.
00:41:18.800 --> 00:41:21.199
You can do anything, nothing is really impossible.
00:41:21.360 --> 00:41:25.280
And then Oprah Winfrey, I said, Oprah, what's the most important thing you ever learned?
00:41:25.360 --> 00:41:28.320
She said, You are responsible for your own success.
00:41:28.400 --> 00:41:31.119
And that's exactly what she said and how she said it.
00:41:31.440 --> 00:41:33.679
And it's a hundred percent true.
00:41:34.000 --> 00:41:40.239
So, one of your questions that you like to ask people, and I think I love that, is what's the most important thing you've ever learned?
00:41:40.880 --> 00:41:41.519
Yeah.
00:41:42.000 --> 00:41:42.480
Yeah.
00:41:42.639 --> 00:41:44.559
I mean, what else do you want to know?
00:41:44.719 --> 00:41:50.960
I mean, if I can find out what's the most important thing a person learned, that's a success secret.
00:41:51.119 --> 00:41:54.719
And I asked that of all the major people that I meet.
00:41:54.960 --> 00:42:02.400
And that has helped me a lot in my life and helped me to make a lot more impact, influence, and income.
00:42:02.639 --> 00:42:03.679
That's absolutely fantastic.
00:42:03.840 --> 00:42:07.199
Clint, it's been absolutely a pleasure having you on the podcast today.
00:42:07.280 --> 00:42:10.159
I'm looking forward to following you and so much more.
00:42:10.400 --> 00:42:18.159
For those of you that really enjoyed the show today, please subscribe, please follow, please share, please listen to more podcasts that come up.
00:42:18.320 --> 00:42:20.320
You could go to cofinancial.com.
00:42:20.400 --> 00:42:23.599
You could download my free book, Your Financial Dream House.
00:42:23.840 --> 00:42:35.280
You could also work with me with your Abundant Life Roadmap, where we talk about the things that Clint does, which is your values, your goals, what's important, and how to make yourself bigger than yourself.
00:42:35.599 --> 00:42:38.079
This is not you living on an island.
00:42:38.239 --> 00:42:46.159
This is reaching out to people that could be your mentors, your coaches, your guides, and somebody like Clint is extremely passionate about helping you get there.
00:42:46.239 --> 00:42:51.440
And before I go to the disclosure, I want everyone to remember that it's Clint with threeTs.com.
00:42:51.840 --> 00:42:52.719
Go check it out.
00:42:52.880 --> 00:42:53.599
Follow him.
00:42:53.760 --> 00:42:56.480
And again, I just want to thank you for being on the uh podcast today.
00:42:56.559 --> 00:42:57.199
Thank you, Clint.
00:42:58.239 --> 00:42:59.199
I had a lot of fun.
00:43:03.280 --> 00:43:04.320
Hold on one second.