In Demand: How to Grow Your SaaS and Stay In Demand
In Demand: How to Grow Your SaaS and Stay In Demand
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Why AI doesn't create demand

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00:29:31
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ABOUT THIS EPISODE

Founders spend a lot of time debating ideas, features, and technology. But the difference between a successful business and a failed one usually comes down to something much simpler: understanding what people are actually willing to pay for.

In this “Asia reacts to r/SaaS” episode of In Demand, Asia reacts to more founder stories from the SaaS Sub Reddit. From an AI startup that flopped while a simple website service took off, to the challenge of finding your first users, to the power of repositioning a product around a specific customer segment, Asia shares practical insights on product-market fit, distribution, positioning, and growth.

Along the way, she explores why AI does not magically create demand, why customer acquisition feels harder than building software, and how founders can think about niching, focusing, and finding the right market for their product.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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SHOW NOTES 🔗

00:00:05Intro to Asia Reacts to r/SaaS
00:01:11AI SaaS Flop to Boring Business Success
00:04:44Outcome Bias: Was It Really the AI That Flopped?
00:06:38Service Market Fit vs SaaS
00:08:57Why Getting Users Is Harder Than Building
00:13:01Marketing as a Muscle for Technical Founders
00:15:21Repositioning a CRM: Niche Case Study
00:17:04Niching vs Focusing Explained
00:21:07Roaster Tools and ConvertKit as Examples
00:25:44Choosing Your Path: Bootstrap vs VC Goals
00:28:45Wrap Up and Closing Thoughts

TRANSCRIPT 🔗

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EP61: Why companies get stuck at $3-5M ARR

EP61: Why companies get stuck at $3-5M ARR

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