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When was the last time you got real with yourself?
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When you felt like the mirror was your friend or
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that you were proud of all your successes instead of
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feeling shame over your failures? We get it. Life has
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robbed you of your confidence, but it doesn't have to
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be this way. You do not have to follow the
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status quo. The uncomfortable truth is it starts with you.
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You're listening to Ignite Your Impact, hosted by Jen and
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Matt Rhodes, creators of the Phoenix Method and 20-year veterans
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in the fitness and mindset industry. Their mission is to
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help you create a more empowered life, helping you to
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step outside your comfort zone and find the exceptional version
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of you. Yes, you. If this sounds like what you're missing,
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join us. Here's your hosts, Jen and Matt.
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Hello, and welcome once again to Ignite Your Impact. My
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name is Jen Rhodes. I am sitting next to my husband, Matt,
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and this is number 201.
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201.
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You know, it's almost like starting over.
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Is it?
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Yeah, kind of. You know, we do think long-term. We're
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obviously thinking way out, but our businesses that we have
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are kind of on a 30-day cycle, and we start
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over every 30 days with the new month.
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Yes.
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So we're kind of starting over.
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Kind of. Yes and no. The timeline still doesn't change. Correct.
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Correct.
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Everything compounds.
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But it's a great lead into today's topic.
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It's a perfect lead into today's topic. So I wanted
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to start today with an ice cube. Not ice cube,
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but that'd be cool.
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Either way, it's very motivational.
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Yeah.
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Okay, stay with me. Stay with me. Imagine you put
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an ice cube in a freezing room. It's 25 degrees.
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Nothing's happening. Solid state. Raise the temperature to 26. Nothing happens.
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Nothing.
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Nothing.
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Keep raising.
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Nothing.
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31 degrees. It still looks like absolutely nothing is happening.
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And then you hit 32 and the ice starts to melt.
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It's got to be a metaphor for a fat loss journey.
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No, but maybe yes.
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Close.
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Maybe yes. I want to reference James Clear. Love him.
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Atomic Habits. He uses this example when he talks about
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how progress actually works. And I think there's a part
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of this that high performers really struggle with. I am
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one of them, right? Because 25 degrees all the way
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to 31 degrees, you're doing the work. The environment is changing.
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Something is happening. You just can't see it. Yeah.
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And I think that's really hard for someone who's used
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to seeing their effort creating a result.
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Exactly. Exactly. We don't usually quit because we're lazy, right?
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We quit because we're looking around going, this shit isn't working.
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Or we change it. Oh, yeah. Fair.
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All right, Jen, this episode's about you.
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No, not at all.
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But honestly, that's even a bigger problem for people like us,
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I think. High performers don't always stop. Sometimes we just
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keep changing the damn plan.
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Yep.
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New strategy. New workout. Yep. new diet, new business offer,
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new investment, new marketing company, new coach, new goal, because
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nothing happened fast enough. And the question I want to
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play with today is what if it was working? What
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if you were just at 31 degrees?
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You know, that's interesting because there's actually another side to
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that that I think of, and I know other people
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are thinking of it is, is you don't also want
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to spend five years doing something that doesn't work and
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tell yourself you're just waiting for that 32 degrees.
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Exactly. I think that's where this conversation gets good because
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we're not saying just keep doing the same thing forever.
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We're asking, how do you know whether you need more
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time or whether you need a different plan?
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I think, you know, I think driven people have a
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really hard time with that invisible progress sometimes.
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Yeah. Because we're scorekeepers. Yeah. We want proof. Scale moved.
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Revenue went up. Leads have increased. Investment paid off. Employee
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got better. My body changed. Something. We're looking for the
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needle to move. Yeah.
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And if the scorecard is not changing, then we start
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messing with things.
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Again, autobiographical.
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You.
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Never. Shut up.
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But yes, there have absolutely been times where I haven't
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given something long enough to work. And I think part
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of that comes from being very capable. Because if something
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isn't working, my brain immediately goes, okay, fix it. Which
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it sounds like a good quality until you're fixing something
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that actually isn't broken. One of my coaching mantras is
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no sudden movements. Guys, if you're listening, you hear me
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say it all, no sudden movements. I had a client
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who was doing everything we agreed on, but the scale
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wasn't moving fast enough for her liking. So immediately, should
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we cut calories? I should do more cardio. Should we
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change my macros? Nope. No sudden movements. Because if we
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change five things, every time the scale pisses us off,
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we never actually learn what is working. We stayed the course,
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watched the data, and gave her body time to respond.
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And I've seen that happen so many times where someone
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changes multiple things. It's okay to change some things, but
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they change multiple things Because they aren't seeing it working
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the way they want it to. And when they do that,
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they can never pinpoint what actually, what changed, what helped
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them and what didn't help them because they just don't
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have accurate data.
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That's a really important distinction. Was it not working or
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was she just uncomfortable? Because those aren't the same thing.
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Sometimes high performers mistake discomfort for bad feedback.
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Investing is the same thing. You can't look at something
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every five minutes and decide whether that strategy works. You
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just can't do that.
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This is where you're better than me.
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In some things.
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Let's not get carried away.
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You know, but I will tell you my entire business
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model and you may not be in real estate. You
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may not be interested in real estate, but listen to this.
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My entire business model is built around that principle. Because
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I looked at everything in real estate before I started
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in real estate. And I looked at single family homes.
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I looked at duplexes. I could have done all of it.
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And I'll tell you right now, they would pay off
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much quicker than what I do. Way quicker. But instead,
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I'm doing what you just said. I'm playing the long game,
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which is not always comfortable in the short term. It
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just isn't. And let me explain a little bit more.
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So most people don't know, anyone listening, they probably have
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no clue that I don't make any money on real estate.
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for at least three years after we've closed on that
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apartment complex. Now, my investors, they make money every single quarter,
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but I don't start making any money until they hit
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a certain level, which is good. That's what you want
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as an investor. You want the person in charge to
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have to make you money before they get paid. But
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it's just like the ice cube example. It's exactly what
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you just said. It takes time to get things that
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you really want that are the big payoff. And I
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have to be patient. I have to trust this process
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that it's going to take three plus years because I'm
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essentially working for free for three years before I start
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making anything. And I think that is the definition of
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that ice cube example and that of patience. And that's
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what I, I'm trying to hope everyone here is that
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sometimes you just don't get that immediate payoff and you
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don't see the results right away.
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I think you have to know that going in as well.
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Yes.
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Like you're playing the long game. So how do you
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decide that? Whether you're patiently waiting or you're just being stubborn.
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In this example, I know the numbers and I have
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faith in my team. That's different than I have faith
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in the result. I have faith in the team and
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I know the numbers and the projections. So I'm good.
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And I think you can look at anything in life
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like that. Are you being stubborn or are you patiently waiting?
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I want to take fitness as an example. Sorry, I
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have something in my eye. I want to take fitness
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as an example. Because this happens, I mean, obviously this
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happens constantly.
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That's a great parlay from what I just said.
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Yeah. Someone starts eating better. Protein is up. They're lifting.
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They're getting their steps. They're sleeping more. They're consistent for
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nine days. And then nothing's happening.
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A whole nine days.
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Nine whole fucking days. A lifetime. Sometimes what their body
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needs is one more degree.
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And you, yeah, and you probably, it's the same thing
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at the scale.
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All the time, yeah. Yeah. Because someone may actually be improving.
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They're holding more glycogen. Inflammation is changing. Digestion is changing.
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They're building strength. Measurements may be starting to move. Their
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behaviors are absolutely improving. But they're looking at one outcome.
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Weight.
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And because... That one thing hasn't rewarded them yet. They
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assume it's not working. That's dangerous because you can abandon
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the behaviors that would have eventually created the results.
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And I hope everyone's tying my real estate story to
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what she just said. That's that's what we're trying to
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do on, on two different scales. It's about trust and
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knowing the numbers and the data and, and what would
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have happened if she would have stopped at 31 degrees?
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What would happen when someone does that?
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She would have started over. And that's what a lot
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of people call being stuck. They're not actually stuck. They're
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repeatedly restarting the heating process. Yeah.
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And business is the exact same way for all you
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business owners. You launch something and three people buy it.
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Instead of looking at what worked, you say, well, fuck,
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I got to change this offer. This offer sucks.
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Been there.
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Yeah. And then you launch another offer and another audience
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and another product and another strategy and nothing is ever,
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you never do anything long enough with repetition to become good.
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It takes time. That's huge.
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That's huge. Because now we're talking about another kind of compounding.
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Yep.
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You never get better at something you're constantly replacing.
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But let's, and I kind of hit it on this earlier.
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Let's go to the obvious pushback because someone listening may
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be thinking, so am I just supposed to keep doing
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something even though it isn't working? And the answer is no,
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absolutely not. That is not what you're supposed to do.
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And I think that's really a simple distinction. Before you
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change the plan, you've got to ask a couple of things.
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And we've hit on this already a couple of times.
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Do you have enough data yet to know that this
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plan is wrong or it's not working? Or do you
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just not have the result yet? Let me repeat that.
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Anything you're doing right now, do you have the data
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to tell you this is the wrong plan or you
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just don't have the result? Think about what you're doing
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right now and see which one of those falls into it.
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Those are completely different.
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Yes.
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No result yet. Doesn't automatically mean no process.
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Exactly. Let's give another example of that. This is so important. Oh,
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fat loss. Yes.
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Not even scale, fat loss. You want to talk about
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the long game? Holy shit. You've been following the plan
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for four weeks. Weight hasn't changed. Okay. Let's look deeper.
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Are you actually following the calories and the breakout that
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your coach wants you to do? Are you hitting your protein?
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Are you walking? Are you lifting? Are you lifting heavy enough?
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Are you lifting heavy enough to actually create change to
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shift lean muscle? Are your measurements changing? Is strength increasing?
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How's your digestion? How's your sleep? What's happening with your hormones?
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What's happening with all of that? Now we actually have
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feedback and I like data. These watches are so vital.
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Not because I want you to count your steps. It's
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because it gives me consistent data 24-7. I can identify
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immediately what the problem is. And if you're doing 50%
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of the plan, we don't need a new plan.
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We need you to do the plan.
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Fair. Correct. But if compliance is high, like 80 to 90%,
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notice I did not say 100%. If you're at 80%,
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we've given an appropriate amount of time and the actual
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data says we're not moving, then we adjust. Yeah.
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So basically you don't adjust and change because of emotion.
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You change because of that feedback.
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Yeah. That's the whole fucking episode.
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Yeah.
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That's it. Wrap.
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You know what though is really strange. I got to
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throw this in. We have disagreed about We've had disagreements
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in business, but we've disagreed about one thing over and
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over and over, and we continue to disagree about it.
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And anyone that knows me, I am the most data-driven
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person you've ever found.
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That is an understatement.
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Yeah, but for some reason it comes to the opposite
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when it comes to us hiring an agency, an ad agency,
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and we always disagree on this. Every time we've hired them,
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we give them sufficient time. We do all the right things.
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And then you come to me with the data and say, Hey,
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we've done everything they've said. The data is here. It's
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not working. We need to make a change. And what
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do I do every time I go with my emotion?
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I say, we got to give it more time. And
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in those instances, you've always given the data and I
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always push back and I'll give you the punchline. The
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end of the story is, is I'm always fucking wrong
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every time on that with that one disagreement. And I just,
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I still haven't learned. And then I had to go
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tell Jen.
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Yep.
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I was wrong every damn time.
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I do appreciate you calling yourself out there. Yeah.
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It's just weird because that is not how I operate.
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It's just with ad agencies.
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I'd like to recognize that I'm right.
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Yes, we're recognizing it. It's on air here.
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Let's say it again. Yeah, I know.
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I just said it enough.
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Say it slower and deeper. But there's other areas where
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I think we have to call ourselves out because there
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are absolutely things in our lives where we have quit
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where we were at 31.
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Oh, yeah, exactly. Exactly.
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Something might've worked if we'd stayed with it longer and
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we'll never really know. So I want to put you
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on the spot. What's one thing you think we stopped
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too soon?
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Uh, for me personally, or we, me personally, my baseball career,
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but I don't think anyone wants to hear about that. Um,
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example for we, you would have looked really good pants.
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I think we stopped.
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Get those pants though.
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Can't be serious. Uh, I, I think we have stopped.
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a little shy with our consulting and coaching area. And
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just so everyone knows in the past, Jen and I
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have been hired as coaches or consultants for businesses. And
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this isn't something we advertise. This isn't something we went after.
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It's just, it's happening.
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It was very organic.
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We had people reach out to us and it's, let
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me start by saying, I freaking love doing that. I
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love working with other business owners and I love doing that.
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And I mean, I wouldn't do it for free, but
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it is something I do love.
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Did you see my eyes just got really big when
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you said no?
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Well, because I do a lot of calls where I
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do talk to people and I share our failures and
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our successes and, you know, there's no money exchange. I
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just don't want to help people. But for me, I
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think in this example, I probably should have been a
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little bit more picky on some of the first people
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that I started coaching in that area. I think.
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Yes, you should have.
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I think they wrote a check and thought that just
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because they wrote the check, everything was going to happen.
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And That's just not the case. That's not the way
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it works. You know, when I can give them the frameworks,
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I can, I can, I can hold their hand and
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I can teach them everything, but I, they still have
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to do the work. And I think they get to that.
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I think we've got to that 31 degrees because we
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have that unintentionally that business built out, but I can't
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want it more than the other person wants it. So
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I think that's probably where I stopped at that 31.
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I think we could have a very successful career in that,
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but it just hasn't happened. Haven't chased it, haven't pursued it.
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Why do you think you stopped?
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I get impatient. I go back to, I, I, I
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wanted their success more than they wanted it. And I,
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and we've talked about in the previous podcast, that's one
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of the things that I had to wrap my head
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around is I can't want something more than someone else
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wants it. If they want it, then man, let's freaking go.
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Let's hold hands and let's, let's, let's rock. But I
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just haven't found that, that client yet.
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Okay. Now the opposite. What's something you're incredibly grateful. We
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did stay with long enough for it to work. Yeah.
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So many things. I don't know how I couldn't start
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with marriage. That'd be the first one.
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Yeah.
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Oh, that was mine too.
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Yeah. You know, our business, my fitness was a big one. And,
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you know, I don't know. I mean, I think pre-COVID
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and even during COVID, you and I and our businesses
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and everything else could have folded in every area. It
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just could have. And I don't think anyone would have
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blamed us if they knew everything was going on. Every
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area of our life was sideways from health to business
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and marriage.
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It was upside down and fucking twisted. Yeah.
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And parenting too. I mean, I think all that stuff. And,
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you know, we both committed to each other during that
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time and we committed to getting better every day. And
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it was just one step every day, not leaps and bounds,
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one step, look at the data, where are we at?
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What do we need to change? What do we need
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to adjust? And I just can't imagine where we would
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be if we hadn't made those commitments and then brought
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in coaches.
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And those recommitments.
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Yes, those coaches. Because I'll go back to what I
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said earlier about wanting it more than the other person.
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And in that instance, you wanted it as bad as
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I wanted it. Our kids wanted it as bad as
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we wanted it. And if you're in a relationship, you
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both have to want that. If you're trying to lose weight,
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you have to want that. You have to be committed.
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If you're starting a business, you have to be committed.
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And when I say committed and wanted, I'm not saying
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sort of wanted. You have to be all in. And
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that is what I would say. Those things is where
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we could have stopped short. And we didn't. And we
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got past that 32 degrees. And that's where we're at today.
377
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Yeah.
378
00:18:48.750 --> 00:18:49.430
Great question, though.
379
00:18:49.450 --> 00:18:54.089
Yeah. I would say the same for my answer. That
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immediate investing in us.
381
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Yeah. Just you can never go wrong when you invest
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in yourself, no matter what it is. Even if it's failure,
383
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it's still a win if you invest in yourself.
384
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That first mindset check was big. There were a few
385
00:19:12.670 --> 00:19:13.380
zeros on it.
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When she says check, she's talking about the check we
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had to write.
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The check.
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Yeah.
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Honestly, at the time, it felt like a massive fucking,
391
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like we had only met William once.
392
00:19:23.549 --> 00:19:24.029
Yeah.
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00:19:24.869 --> 00:19:27.430
On a Zoom call for 15 minutes. And I just,
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there was such overwhelming peace. And I looked at you
395
00:19:32.319 --> 00:19:35.599
and I said, well, it's the most expensive therapy we've
396
00:19:35.640 --> 00:19:36.759
ever had. It better work.
397
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Big gamble.
398
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It was a big gamble.
399
00:19:39.680 --> 00:19:39.759
Yeah.
400
00:19:40.509 --> 00:19:43.519
We were spending money on ourselves when there was absolutely
401
00:19:43.539 --> 00:19:47.470
no guarantee anything was going to change. But we both
402
00:19:47.630 --> 00:19:52.579
were ready to change ourselves. and our relationship. We were
403
00:19:52.619 --> 00:19:55.940
both ready. And it was not overnight. But it gave
404
00:19:56.000 --> 00:20:01.799
us something we desperately needed. Momentum. And it shifted what
405
00:20:01.839 --> 00:20:05.299
we believed was possible for ourselves and our marriage. And
406
00:20:05.319 --> 00:20:09.910
we made another change and another. Looking back, that one decision...
407
00:20:10.109 --> 00:20:14.430
was really the catalyst for so much of what came after.
408
00:20:14.450 --> 00:20:19.029
So yeah, I'm incredibly grateful we stayed the course and
409
00:20:19.049 --> 00:20:24.349
invested in us long enough to become completely different people together.
410
00:20:24.369 --> 00:20:31.430
So I want to shift. There's another reason 31 degrees matters.
411
00:20:32.710 --> 00:20:35.609
The version of you doing the work at 25 degrees
412
00:20:36.049 --> 00:20:40.470
isn't the same version of you who gets to 32.
413
00:20:40.640 --> 00:20:43.859
Something has happened to you during those seven degrees.
414
00:20:43.900 --> 00:20:45.799
You know, you said you want to transition. Was that
415
00:20:45.819 --> 00:20:47.799
what you said? Or shift? I don't think that's a
416
00:20:47.859 --> 00:20:50.480
shift at all. What you said is exactly what we
417
00:20:50.500 --> 00:20:54.240
were going through. We were not the same people at 25, 26, 27, 28, 29, 31.
418
00:20:54.240 --> 00:21:00.579
I think that, I think what you're saying, keep going.
419
00:21:00.599 --> 00:21:01.980
Cause what you're saying is right in line in the
420
00:21:02.029 --> 00:21:02.980
story we just talked about.
421
00:21:03.049 --> 00:21:07.250
Absolutely. We got better. We learned things. We created discipline,
422
00:21:08.509 --> 00:21:14.450
developed skills. gathered data, learned what not to do. Maybe
423
00:21:14.490 --> 00:21:18.650
the visible breakthrough happened at 32, but 32 does not
424
00:21:18.710 --> 00:21:20.559
exist without 25 to 31.
425
00:21:20.559 --> 00:21:23.119
I want to go back to that in a minute.
426
00:21:23.579 --> 00:21:25.640
Don't let me forget that. But this is where I
427
00:21:25.680 --> 00:21:31.009
think people accidentally dismiss huge parts of their life. Well,
428
00:21:31.029 --> 00:21:32.990
that business didn't work. Maybe.
429
00:21:33.210 --> 00:21:33.630
Maybe.
430
00:21:33.769 --> 00:21:34.049
Maybe.
431
00:21:34.069 --> 00:21:36.769
But what did it teach you on that next step?
432
00:21:37.690 --> 00:21:38.710
Possible opportunity.
433
00:21:38.730 --> 00:21:41.210
Oh god, I would not be the trainer. I am
434
00:21:41.309 --> 00:21:45.089
without that failed yoga studio I would not have any
435
00:21:45.130 --> 00:21:46.190
of the knowledge I have.
436
00:21:46.230 --> 00:21:50.750
Yeah or maybe you know You learned something if you're
437
00:21:50.789 --> 00:21:52.130
in a fat loss phase and it didn't go the
438
00:21:52.150 --> 00:21:53.869
way you wanted Maybe you learned something about your body
439
00:21:53.890 --> 00:21:55.930
that you didn't know before and you desperately needed to
440
00:21:55.990 --> 00:21:58.089
know the relationship in it That's the same thing. It's
441
00:21:58.190 --> 00:22:00.730
not that that you waste all that time. It's it's
442
00:22:02.210 --> 00:22:05.539
Just that investment wasn't a home run. It's simple Okay,
443
00:22:05.559 --> 00:22:08.190
what did you learn? You don't have to call everything
444
00:22:08.230 --> 00:22:11.829
a win. Every experience does not have to be a win. Correct.
445
00:22:12.269 --> 00:22:17.549
Some things absolutely fail. But failure and wasted aren't the
446
00:22:17.589 --> 00:22:22.519
same word. They're not... They're different. That's important. Because high
447
00:22:22.559 --> 00:22:26.099
performers get obsessed with ROI. What did I get?
448
00:22:26.500 --> 00:22:27.049
Was it worth it?
449
00:22:27.200 --> 00:22:32.740
Did I win? But sometimes the return isn't visible until later. Yeah.
450
00:22:32.849 --> 00:22:34.430
I think you brought up that yoga thing because we
451
00:22:34.450 --> 00:22:36.799
were talking about it last night. So just... everyone knows
452
00:22:36.839 --> 00:22:38.599
last night we were, we were talking with some friends
453
00:22:38.640 --> 00:22:41.519
and we were talking about business. And the quick, quick
454
00:22:41.559 --> 00:22:43.039
version of the story is, is we went in that
455
00:22:43.059 --> 00:22:45.420
we own some yoga studios and we had massive financial
456
00:22:45.460 --> 00:22:47.930
losses and they were like, how much? And I told Mike,
457
00:22:47.970 --> 00:22:50.650
holy shit. And I will quote you what Jen says
458
00:22:50.670 --> 00:22:52.150
is she immediately, as soon as I started talking about
459
00:22:52.170 --> 00:22:53.950
the money, she cut, cut me off and said, I
460
00:22:53.970 --> 00:22:56.890
wouldn't be the coach, the business woman, or the leader
461
00:22:56.910 --> 00:22:58.769
that I am today. If I hadn't gone through that.
462
00:22:58.789 --> 00:23:00.269
I mean, that was a quote from her last night.
463
00:23:00.289 --> 00:23:03.049
And that's not, everything's a win, but it doesn't mean
464
00:23:03.089 --> 00:23:07.130
it's a loss. And, At the time, it was a
465
00:23:07.210 --> 00:23:10.029
massive loss financially, but little did we know that would
466
00:23:10.069 --> 00:23:13.589
change where we were going and it would shape where
467
00:23:13.630 --> 00:23:15.559
we were at. We could never imagine that time when
468
00:23:15.579 --> 00:23:18.950
we were going through it. And I think the win
469
00:23:19.079 --> 00:23:21.059
isn't hitting the 32 degrees. This is where I want
470
00:23:21.079 --> 00:23:23.099
to go back to what I was saying earlier. The
471
00:23:23.160 --> 00:23:27.880
win for me, this is me personally, that 32 degrees
472
00:23:27.940 --> 00:23:30.019
feels really fucking good when you've got a result and
473
00:23:30.059 --> 00:23:31.640
you can see it, but that's not the win for me.
474
00:23:32.619 --> 00:23:35.680
It's looking back and saying, okay, oh my God, here
475
00:23:35.799 --> 00:23:39.200
is where I've shifted. I have a totally new identity.
476
00:23:39.920 --> 00:23:41.480
And that's where the win is for me, looking back
477
00:23:41.519 --> 00:23:44.599
and seeing how I've changed or that I invested myself somehow.
478
00:23:45.349 --> 00:23:49.029
And I'm a different person today than I was six
479
00:23:49.069 --> 00:23:52.049
months ago, a year ago, five years ago. That's the win.
480
00:23:52.109 --> 00:23:54.829
This is the part I want everybody listening to think about.
481
00:23:55.789 --> 00:23:58.890
This part right here. Where might you be at 31
482
00:23:58.890 --> 00:24:04.759
degrees in your body, your business, your marriage? your finances,
483
00:24:05.099 --> 00:24:09.789
your career, something with your kids. You've been doing the work.
484
00:24:10.700 --> 00:24:15.089
I can think of years praying that the level of
485
00:24:15.150 --> 00:24:17.809
parenting would get us to where we are now. Do
486
00:24:17.829 --> 00:24:18.609
you remember that?
487
00:24:18.630 --> 00:24:19.289
Because you just don't know.
488
00:24:19.549 --> 00:24:23.930
You just don't know. There's so many variables. And we
489
00:24:23.990 --> 00:24:27.269
are in such an amazing space right now with our
490
00:24:27.309 --> 00:24:30.890
kids because we stayed the course. We knew what we
491
00:24:30.930 --> 00:24:34.250
wanted out of our family dynamic. You've been doing the work.
492
00:24:34.970 --> 00:24:38.750
You've been showing up. You've been making deposits. But because
493
00:24:38.789 --> 00:24:43.309
you can't see the payoff, you're thinking about stopping. Before
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you do, ask yourself, do I actually have evidence this
495
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isn't working? Or am I just frustrated because it hasn't
496
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worked yet?
497
00:24:54.259 --> 00:24:57.619
We've said that three times, three different ways. I hope
498
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everyone's catching that because if the data says change it,
499
00:25:00.119 --> 00:25:01.400
then change it.
500
00:25:01.700 --> 00:25:02.140
Absolutely.
501
00:25:02.460 --> 00:25:02.960
Absolutely.
502
00:25:03.000 --> 00:25:05.980
We are not about marrying bad plans. But if the
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00:25:06.000 --> 00:25:09.710
data says keep going, then maybe your job isn't to
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00:25:09.750 --> 00:25:16.869
find something new. Maybe your job is simply one more degree. Yeah.
505
00:25:17.569 --> 00:25:21.740
I love that. Everyone wants the 32, but they don't
506
00:25:21.819 --> 00:25:24.579
post about the 27. And they don't talk about it.
507
00:25:24.700 --> 00:25:26.480
Oh, yeah. The icky goo phase. 27 sucks.
508
00:25:26.519 --> 00:25:26.680
Yeah.
509
00:25:28.220 --> 00:25:30.059
I talk about the icky goo phase all the time.
510
00:25:30.099 --> 00:25:35.839
Nobody celebrates 29. I told you I celebrated afterwards. Of course,
511
00:25:35.859 --> 00:25:40.920
because you got to 32. Nobody says, guys, still can't
512
00:25:40.960 --> 00:25:47.069
see shit happening. But those degrees count. Maybe that's the lesson.
513
00:25:48.329 --> 00:25:51.930
The breakthrough gets the attention, but the invisible work created
514
00:25:51.970 --> 00:25:57.950
the breakthrough. That dark work, that zero dark 30 work, right?
515
00:25:59.230 --> 00:26:02.220
So if you're sitting at 31 right now, don't blindly
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00:26:02.279 --> 00:26:07.339
keep going. Look at the feedback. Analyze the feedback. Look
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00:26:07.359 --> 00:26:11.819
at the data. Ask better questions. Make adjustments if you
518
00:26:11.859 --> 00:26:14.940
need to, but don't confuse I can't see it yet
519
00:26:15.160 --> 00:26:16.619
with it's not working.
520
00:26:17.099 --> 00:26:19.220
Yeah. And let's wrap up here. This has been great.
521
00:26:19.500 --> 00:26:21.480
And I don't want this to be totally cliche, but
522
00:26:21.500 --> 00:26:24.220
God damn it, it is right on. You could be
523
00:26:24.259 --> 00:26:26.859
just one degree away and you don't want to start
524
00:26:26.980 --> 00:26:29.920
over if you're 25.
525
00:26:29.920 --> 00:26:30.079
Yeah.
526
00:26:30.319 --> 00:26:30.920
Let's wrap.
527
00:26:31.130 --> 00:26:32.579
Let's wrap. We'll see you guys next week.
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When was the last time you got real with yourself?
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When you felt like the mirror was your friend or
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that you were proud of all your successes instead of
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feeling shame over your failures? We get it. Life has
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robbed you of your confidence, but it doesn't have to
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be this way. You do not have to follow the
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status quo. The uncomfortable truth is it starts with you.
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You're listening to Ignite Your Impact, hosted by Jen and
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00:00:28.079 --> 00:00:31.420
Matt Rhodes, creators of the Phoenix Method and 20-year veterans
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in the fitness and mindset industry. Their mission is to
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help you create a more empowered life, helping you to
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step outside your comfort zone and find the exceptional version
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of you. Yes, you. If this sounds like what you're missing,
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join us. Here's your hosts, Jen and Matt.
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Hello, and welcome once again to Ignite Your Impact. My
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name is Jen Rhodes. I am sitting next to my husband, Matt,
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and this is number 201.
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201.
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You know, it's almost like starting over.
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Is it?
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Yeah, kind of. You know, we do think long-term. We're
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obviously thinking way out, but our businesses that we have
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are kind of on a 30-day cycle, and we start
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over every 30 days with the new month.
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Yes.
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So we're kind of starting over.
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Kind of. Yes and no. The timeline still doesn't change. Correct.
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Correct.
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Everything compounds.
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But it's a great lead into today's topic.
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It's a perfect lead into today's topic. So I wanted
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to start today with an ice cube. Not ice cube,
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but that'd be cool.
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Either way, it's very motivational.
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Yeah.
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Okay, stay with me. Stay with me. Imagine you put
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an ice cube in a freezing room. It's 25 degrees.
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Nothing's happening. Solid state. Raise the temperature to 26. Nothing happens.
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Nothing.
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Nothing.
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Keep raising.
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Nothing.
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31 degrees. It still looks like absolutely nothing is happening.
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And then you hit 32 and the ice starts to melt.
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It's got to be a metaphor for a fat loss journey.
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No, but maybe yes.
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Close.
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Maybe yes. I want to reference James Clear. Love him.
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Atomic Habits. He uses this example when he talks about
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how progress actually works. And I think there's a part
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of this that high performers really struggle with. I am
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one of them, right? Because 25 degrees all the way
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to 31 degrees, you're doing the work. The environment is changing.
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Something is happening. You just can't see it. Yeah.
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And I think that's really hard for someone who's used
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to seeing their effort creating a result.
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Exactly. Exactly. We don't usually quit because we're lazy, right?
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We quit because we're looking around going, this shit isn't working.
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Or we change it. Oh, yeah. Fair.
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All right, Jen, this episode's about you.
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No, not at all.
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But honestly, that's even a bigger problem for people like us,
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I think. High performers don't always stop. Sometimes we just
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keep changing the damn plan.
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Yep.
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New strategy. New workout. Yep. new diet, new business offer,
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new investment, new marketing company, new coach, new goal, because
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nothing happened fast enough. And the question I want to
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play with today is what if it was working? What
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if you were just at 31 degrees?
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You know, that's interesting because there's actually another side to
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that that I think of, and I know other people
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are thinking of it is, is you don't also want
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to spend five years doing something that doesn't work and
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tell yourself you're just waiting for that 32 degrees.
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Exactly. I think that's where this conversation gets good because
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we're not saying just keep doing the same thing forever.
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We're asking, how do you know whether you need more
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time or whether you need a different plan?
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I think, you know, I think driven people have a
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really hard time with that invisible progress sometimes.
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Yeah. Because we're scorekeepers. Yeah. We want proof. Scale moved.
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Revenue went up. Leads have increased. Investment paid off. Employee
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got better. My body changed. Something. We're looking for the
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needle to move. Yeah.
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And if the scorecard is not changing, then we start
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messing with things.
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Again, autobiographical.
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You.
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Never. Shut up.
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But yes, there have absolutely been times where I haven't
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given something long enough to work. And I think part
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of that comes from being very capable. Because if something
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isn't working, my brain immediately goes, okay, fix it. Which
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it sounds like a good quality until you're fixing something
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that actually isn't broken. One of my coaching mantras is
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no sudden movements. Guys, if you're listening, you hear me
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say it all, no sudden movements. I had a client
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who was doing everything we agreed on, but the scale
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wasn't moving fast enough for her liking. So immediately, should
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we cut calories? I should do more cardio. Should we
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change my macros? Nope. No sudden movements. Because if we
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change five things, every time the scale pisses us off,
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we never actually learn what is working. We stayed the course,
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watched the data, and gave her body time to respond.
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And I've seen that happen so many times where someone
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changes multiple things. It's okay to change some things, but
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they change multiple things Because they aren't seeing it working
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the way they want it to. And when they do that,
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they can never pinpoint what actually, what changed, what helped
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them and what didn't help them because they just don't
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have accurate data.
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That's a really important distinction. Was it not working or
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was she just uncomfortable? Because those aren't the same thing.
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Sometimes high performers mistake discomfort for bad feedback.
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Investing is the same thing. You can't look at something
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every five minutes and decide whether that strategy works. You
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just can't do that.
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This is where you're better than me.
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In some things.
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Let's not get carried away.
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You know, but I will tell you my entire business
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model and you may not be in real estate. You
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may not be interested in real estate, but listen to this.
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My entire business model is built around that principle. Because
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I looked at everything in real estate before I started
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in real estate. And I looked at single family homes.
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I looked at duplexes. I could have done all of it.
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And I'll tell you right now, they would pay off
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much quicker than what I do. Way quicker. But instead,
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I'm doing what you just said. I'm playing the long game,
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which is not always comfortable in the short term. It
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just isn't. And let me explain a little bit more.
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So most people don't know, anyone listening, they probably have
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no clue that I don't make any money on real estate.
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for at least three years after we've closed on that
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apartment complex. Now, my investors, they make money every single quarter,
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but I don't start making any money until they hit
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a certain level, which is good. That's what you want
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as an investor. You want the person in charge to
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have to make you money before they get paid. But
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it's just like the ice cube example. It's exactly what
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you just said. It takes time to get things that
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you really want that are the big payoff. And I
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have to be patient. I have to trust this process
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that it's going to take three plus years because I'm
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essentially working for free for three years before I start
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making anything. And I think that is the definition of
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that ice cube example and that of patience. And that's
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what I, I'm trying to hope everyone here is that
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sometimes you just don't get that immediate payoff and you
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don't see the results right away.
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I think you have to know that going in as well.
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Yes.
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Like you're playing the long game. So how do you
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decide that? Whether you're patiently waiting or you're just being stubborn.
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In this example, I know the numbers and I have
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faith in my team. That's different than I have faith
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in the result. I have faith in the team and
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I know the numbers and the projections. So I'm good.
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And I think you can look at anything in life
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like that. Are you being stubborn or are you patiently waiting?
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I want to take fitness as an example. Sorry, I
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have something in my eye. I want to take fitness
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as an example. Because this happens, I mean, obviously this
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happens constantly.
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That's a great parlay from what I just said.
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Yeah. Someone starts eating better. Protein is up. They're lifting.
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They're getting their steps. They're sleeping more. They're consistent for
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nine days. And then nothing's happening.
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A whole nine days.
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Nine whole fucking days. A lifetime. Sometimes what their body
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needs is one more degree.
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And you, yeah, and you probably, it's the same thing
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at the scale.
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All the time, yeah. Yeah. Because someone may actually be improving.
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They're holding more glycogen. Inflammation is changing. Digestion is changing.
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They're building strength. Measurements may be starting to move. Their
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behaviors are absolutely improving. But they're looking at one outcome.
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Weight.
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And because... That one thing hasn't rewarded them yet. They
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assume it's not working. That's dangerous because you can abandon
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the behaviors that would have eventually created the results.
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And I hope everyone's tying my real estate story to
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what she just said. That's that's what we're trying to
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do on, on two different scales. It's about trust and
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knowing the numbers and the data and, and what would
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have happened if she would have stopped at 31 degrees?
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What would happen when someone does that?
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She would have started over. And that's what a lot
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of people call being stuck. They're not actually stuck. They're
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repeatedly restarting the heating process. Yeah.
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And business is the exact same way for all you
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business owners. You launch something and three people buy it.
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Instead of looking at what worked, you say, well, fuck,
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I got to change this offer. This offer sucks.
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Been there.
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Yeah. And then you launch another offer and another audience
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and another product and another strategy and nothing is ever,
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you never do anything long enough with repetition to become good.
201
00:10:40.580 --> 00:10:42.080
It takes time. That's huge.
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That's huge. Because now we're talking about another kind of compounding.
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Yep.
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You never get better at something you're constantly replacing.
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But let's, and I kind of hit it on this earlier.
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Let's go to the obvious pushback because someone listening may
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be thinking, so am I just supposed to keep doing
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something even though it isn't working? And the answer is no,
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absolutely not. That is not what you're supposed to do.
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And I think that's really a simple distinction. Before you
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change the plan, you've got to ask a couple of things.
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And we've hit on this already a couple of times.
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Do you have enough data yet to know that this
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plan is wrong or it's not working? Or do you
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just not have the result yet? Let me repeat that.
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Anything you're doing right now, do you have the data
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to tell you this is the wrong plan or you
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just don't have the result? Think about what you're doing
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right now and see which one of those falls into it.
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Those are completely different.
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Yes.
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No result yet. Doesn't automatically mean no process.
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Exactly. Let's give another example of that. This is so important. Oh,
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fat loss. Yes.
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Not even scale, fat loss. You want to talk about
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the long game? Holy shit. You've been following the plan
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for four weeks. Weight hasn't changed. Okay. Let's look deeper.
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Are you actually following the calories and the breakout that
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your coach wants you to do? Are you hitting your protein?
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Are you walking? Are you lifting? Are you lifting heavy enough?
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Are you lifting heavy enough to actually create change to
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shift lean muscle? Are your measurements changing? Is strength increasing?
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How's your digestion? How's your sleep? What's happening with your hormones?
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What's happening with all of that? Now we actually have
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feedback and I like data. These watches are so vital.
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Not because I want you to count your steps. It's
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because it gives me consistent data 24-7. I can identify
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immediately what the problem is. And if you're doing 50%
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of the plan, we don't need a new plan.
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We need you to do the plan.
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Fair. Correct. But if compliance is high, like 80 to 90%,
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notice I did not say 100%. If you're at 80%,
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we've given an appropriate amount of time and the actual
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data says we're not moving, then we adjust. Yeah.
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So basically you don't adjust and change because of emotion.
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You change because of that feedback.
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Yeah. That's the whole fucking episode.
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Yeah.
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That's it. Wrap.
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You know what though is really strange. I got to
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throw this in. We have disagreed about We've had disagreements
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in business, but we've disagreed about one thing over and
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over and over, and we continue to disagree about it.
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And anyone that knows me, I am the most data-driven
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person you've ever found.
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That is an understatement.
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Yeah, but for some reason it comes to the opposite
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when it comes to us hiring an agency, an ad agency,
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and we always disagree on this. Every time we've hired them,
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we give them sufficient time. We do all the right things.
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And then you come to me with the data and say, Hey,
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we've done everything they've said. The data is here. It's
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not working. We need to make a change. And what
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do I do every time I go with my emotion?
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I say, we got to give it more time. And
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in those instances, you've always given the data and I
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always push back and I'll give you the punchline. The
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end of the story is, is I'm always fucking wrong
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every time on that with that one disagreement. And I just,
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I still haven't learned. And then I had to go
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tell Jen.
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Yep.
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I was wrong every damn time.
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I do appreciate you calling yourself out there. Yeah.
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It's just weird because that is not how I operate.
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It's just with ad agencies.
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I'd like to recognize that I'm right.
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Yes, we're recognizing it. It's on air here.
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Let's say it again. Yeah, I know.
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I just said it enough.
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Say it slower and deeper. But there's other areas where
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I think we have to call ourselves out because there
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are absolutely things in our lives where we have quit
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where we were at 31.
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Oh, yeah, exactly. Exactly.
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Something might've worked if we'd stayed with it longer and
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we'll never really know. So I want to put you
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on the spot. What's one thing you think we stopped
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too soon?
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Uh, for me personally, or we, me personally, my baseball career,
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but I don't think anyone wants to hear about that. Um,
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example for we, you would have looked really good pants.
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I think we stopped.
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Get those pants though.
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Can't be serious. Uh, I, I think we have stopped.
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a little shy with our consulting and coaching area. And
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just so everyone knows in the past, Jen and I
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have been hired as coaches or consultants for businesses. And
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this isn't something we advertise. This isn't something we went after.
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It's just, it's happening.
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It was very organic.
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We had people reach out to us and it's, let
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me start by saying, I freaking love doing that. I
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love working with other business owners and I love doing that.
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And I mean, I wouldn't do it for free, but
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it is something I do love.
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Did you see my eyes just got really big when
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you said no?
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Well, because I do a lot of calls where I
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do talk to people and I share our failures and
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our successes and, you know, there's no money exchange. I
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just don't want to help people. But for me, I
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think in this example, I probably should have been a
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little bit more picky on some of the first people
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that I started coaching in that area. I think.
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Yes, you should have.
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I think they wrote a check and thought that just
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because they wrote the check, everything was going to happen.
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And That's just not the case. That's not the way
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it works. You know, when I can give them the frameworks,
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I can, I can, I can hold their hand and
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I can teach them everything, but I, they still have
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to do the work. And I think they get to that.
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I think we've got to that 31 degrees because we
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have that unintentionally that business built out, but I can't
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want it more than the other person wants it. So
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I think that's probably where I stopped at that 31.
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I think we could have a very successful career in that,
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but it just hasn't happened. Haven't chased it, haven't pursued it.
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Why do you think you stopped?
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I get impatient. I go back to, I, I, I
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wanted their success more than they wanted it. And I,
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and we've talked about in the previous podcast, that's one
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of the things that I had to wrap my head
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around is I can't want something more than someone else
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wants it. If they want it, then man, let's freaking go.
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Let's hold hands and let's, let's, let's rock. But I
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just haven't found that, that client yet.
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Okay. Now the opposite. What's something you're incredibly grateful. We
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did stay with long enough for it to work. Yeah.
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So many things. I don't know how I couldn't start
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with marriage. That'd be the first one.
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Yeah.
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Oh, that was mine too.
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Yeah. You know, our business, my fitness was a big one. And,
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you know, I don't know. I mean, I think pre-COVID
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and even during COVID, you and I and our businesses
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and everything else could have folded in every area. It
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just could have. And I don't think anyone would have
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blamed us if they knew everything was going on. Every
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area of our life was sideways from health to business
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and marriage.
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It was upside down and fucking twisted. Yeah.
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And parenting too. I mean, I think all that stuff. And,
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you know, we both committed to each other during that
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time and we committed to getting better every day. And
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it was just one step every day, not leaps and bounds,
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one step, look at the data, where are we at?
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What do we need to change? What do we need
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to adjust? And I just can't imagine where we would
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be if we hadn't made those commitments and then brought
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in coaches.
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And those recommitments.
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Yes, those coaches. Because I'll go back to what I
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said earlier about wanting it more than the other person.
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And in that instance, you wanted it as bad as
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I wanted it. Our kids wanted it as bad as
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we wanted it. And if you're in a relationship, you
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both have to want that. If you're trying to lose weight,
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you have to want that. You have to be committed.
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If you're starting a business, you have to be committed.
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And when I say committed and wanted, I'm not saying
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sort of wanted. You have to be all in. And
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that is what I would say. Those things is where
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we could have stopped short. And we didn't. And we
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got past that 32 degrees. And that's where we're at today.
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Yeah.
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Great question, though.
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Yeah. I would say the same for my answer. That
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immediate investing in us.
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Yeah. Just you can never go wrong when you invest
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in yourself, no matter what it is. Even if it's failure,
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it's still a win if you invest in yourself.
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That first mindset check was big. There were a few
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zeros on it.
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When she says check, she's talking about the check we
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had to write.
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The check.
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Yeah.
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Honestly, at the time, it felt like a massive fucking,
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like we had only met William once.
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Yeah.
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On a Zoom call for 15 minutes. And I just,
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there was such overwhelming peace. And I looked at you
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and I said, well, it's the most expensive therapy we've
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ever had. It better work.
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Big gamble.
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It was a big gamble.
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Yeah.
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We were spending money on ourselves when there was absolutely
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no guarantee anything was going to change. But we both
402
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were ready to change ourselves. and our relationship. We were
403
00:19:52.619 --> 00:19:55.940
both ready. And it was not overnight. But it gave
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us something we desperately needed. Momentum. And it shifted what
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we believed was possible for ourselves and our marriage. And
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we made another change and another. Looking back, that one decision...
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was really the catalyst for so much of what came after.
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So yeah, I'm incredibly grateful we stayed the course and
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invested in us long enough to become completely different people together.
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00:20:24.369 --> 00:20:31.430
So I want to shift. There's another reason 31 degrees matters.
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The version of you doing the work at 25 degrees
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isn't the same version of you who gets to 32.
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Something has happened to you during those seven degrees.
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You know, you said you want to transition. Was that
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what you said? Or shift? I don't think that's a
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shift at all. What you said is exactly what we
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were going through. We were not the same people at 25, 26, 27, 28, 29, 31.
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I think that, I think what you're saying, keep going.
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Cause what you're saying is right in line in the
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00:21:02.029 --> 00:21:02.980
story we just talked about.
421
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Absolutely. We got better. We learned things. We created discipline,
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developed skills. gathered data, learned what not to do. Maybe
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the visible breakthrough happened at 32, but 32 does not
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exist without 25 to 31.
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I want to go back to that in a minute.
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Don't let me forget that. But this is where I
427
00:21:25.680 --> 00:21:31.009
think people accidentally dismiss huge parts of their life. Well,
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that business didn't work. Maybe.
429
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Maybe.
430
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Maybe.
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But what did it teach you on that next step?
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Possible opportunity.
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Oh god, I would not be the trainer. I am
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without that failed yoga studio I would not have any
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of the knowledge I have.
436
00:21:46.230 --> 00:21:50.750
Yeah or maybe you know You learned something if you're
437
00:21:50.789 --> 00:21:52.130
in a fat loss phase and it didn't go the
438
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way you wanted Maybe you learned something about your body
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that you didn't know before and you desperately needed to
440
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know the relationship in it That's the same thing. It's
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not that that you waste all that time. It's it's
442
00:22:02.210 --> 00:22:05.539
Just that investment wasn't a home run. It's simple Okay,
443
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what did you learn? You don't have to call everything
444
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a win. Every experience does not have to be a win. Correct.
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Some things absolutely fail. But failure and wasted aren't the
446
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same word. They're not... They're different. That's important. Because high
447
00:22:22.559 --> 00:22:26.099
performers get obsessed with ROI. What did I get?
448
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Was it worth it?
449
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Did I win? But sometimes the return isn't visible until later. Yeah.
450
00:22:32.849 --> 00:22:34.430
I think you brought up that yoga thing because we
451
00:22:34.450 --> 00:22:36.799
were talking about it last night. So just... everyone knows
452
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last night we were, we were talking with some friends
453
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and we were talking about business. And the quick, quick
454
00:22:41.559 --> 00:22:43.039
version of the story is, is we went in that
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we own some yoga studios and we had massive financial
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losses and they were like, how much? And I told Mike,
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holy shit. And I will quote you what Jen says
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is she immediately, as soon as I started talking about
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the money, she cut, cut me off and said, I
460
00:22:53.970 --> 00:22:56.890
wouldn't be the coach, the business woman, or the leader
461
00:22:56.910 --> 00:22:58.769
that I am today. If I hadn't gone through that.
462
00:22:58.789 --> 00:23:00.269
I mean, that was a quote from her last night.
463
00:23:00.289 --> 00:23:03.049
And that's not, everything's a win, but it doesn't mean
464
00:23:03.089 --> 00:23:07.130
it's a loss. And, At the time, it was a
465
00:23:07.210 --> 00:23:10.029
massive loss financially, but little did we know that would
466
00:23:10.069 --> 00:23:13.589
change where we were going and it would shape where
467
00:23:13.630 --> 00:23:15.559
we were at. We could never imagine that time when
468
00:23:15.579 --> 00:23:18.950
we were going through it. And I think the win
469
00:23:19.079 --> 00:23:21.059
isn't hitting the 32 degrees. This is where I want
470
00:23:21.079 --> 00:23:23.099
to go back to what I was saying earlier. The
471
00:23:23.160 --> 00:23:27.880
win for me, this is me personally, that 32 degrees
472
00:23:27.940 --> 00:23:30.019
feels really fucking good when you've got a result and
473
00:23:30.059 --> 00:23:31.640
you can see it, but that's not the win for me.
474
00:23:32.619 --> 00:23:35.680
It's looking back and saying, okay, oh my God, here
475
00:23:35.799 --> 00:23:39.200
is where I've shifted. I have a totally new identity.
476
00:23:39.920 --> 00:23:41.480
And that's where the win is for me, looking back
477
00:23:41.519 --> 00:23:44.599
and seeing how I've changed or that I invested myself somehow.
478
00:23:45.349 --> 00:23:49.029
And I'm a different person today than I was six
479
00:23:49.069 --> 00:23:52.049
months ago, a year ago, five years ago. That's the win.
480
00:23:52.109 --> 00:23:54.829
This is the part I want everybody listening to think about.
481
00:23:55.789 --> 00:23:58.890
This part right here. Where might you be at 31
482
00:23:58.890 --> 00:24:04.759
degrees in your body, your business, your marriage? your finances,
483
00:24:05.099 --> 00:24:09.789
your career, something with your kids. You've been doing the work.
484
00:24:10.700 --> 00:24:15.089
I can think of years praying that the level of
485
00:24:15.150 --> 00:24:17.809
parenting would get us to where we are now. Do
486
00:24:17.829 --> 00:24:18.609
you remember that?
487
00:24:18.630 --> 00:24:19.289
Because you just don't know.
488
00:24:19.549 --> 00:24:23.930
You just don't know. There's so many variables. And we
489
00:24:23.990 --> 00:24:27.269
are in such an amazing space right now with our
490
00:24:27.309 --> 00:24:30.890
kids because we stayed the course. We knew what we
491
00:24:30.930 --> 00:24:34.250
wanted out of our family dynamic. You've been doing the work.
492
00:24:34.970 --> 00:24:38.750
You've been showing up. You've been making deposits. But because
493
00:24:38.789 --> 00:24:43.309
you can't see the payoff, you're thinking about stopping. Before
494
00:24:43.369 --> 00:24:48.470
you do, ask yourself, do I actually have evidence this
495
00:24:48.650 --> 00:24:52.809
isn't working? Or am I just frustrated because it hasn't
496
00:24:52.849 --> 00:24:53.509
worked yet?
497
00:24:54.259 --> 00:24:57.619
We've said that three times, three different ways. I hope
498
00:24:57.680 --> 00:25:00.109
everyone's catching that because if the data says change it,
499
00:25:00.119 --> 00:25:01.400
then change it.
500
00:25:01.700 --> 00:25:02.140
Absolutely.
501
00:25:02.460 --> 00:25:02.960
Absolutely.
502
00:25:03.000 --> 00:25:05.980
We are not about marrying bad plans. But if the
503
00:25:06.000 --> 00:25:09.710
data says keep going, then maybe your job isn't to
504
00:25:09.750 --> 00:25:16.869
find something new. Maybe your job is simply one more degree. Yeah.
505
00:25:17.569 --> 00:25:21.740
I love that. Everyone wants the 32, but they don't
506
00:25:21.819 --> 00:25:24.579
post about the 27. And they don't talk about it.
507
00:25:24.700 --> 00:25:26.480
Oh, yeah. The icky goo phase. 27 sucks.
508
00:25:26.519 --> 00:25:26.680
Yeah.
509
00:25:28.220 --> 00:25:30.059
I talk about the icky goo phase all the time.
510
00:25:30.099 --> 00:25:35.839
Nobody celebrates 29. I told you I celebrated afterwards. Of course,
511
00:25:35.859 --> 00:25:40.920
because you got to 32. Nobody says, guys, still can't
512
00:25:40.960 --> 00:25:47.069
see shit happening. But those degrees count. Maybe that's the lesson.
513
00:25:48.329 --> 00:25:51.930
The breakthrough gets the attention, but the invisible work created
514
00:25:51.970 --> 00:25:57.950
the breakthrough. That dark work, that zero dark 30 work, right?
515
00:25:59.230 --> 00:26:02.220
So if you're sitting at 31 right now, don't blindly
516
00:26:02.279 --> 00:26:07.339
keep going. Look at the feedback. Analyze the feedback. Look
517
00:26:07.359 --> 00:26:11.819
at the data. Ask better questions. Make adjustments if you
518
00:26:11.859 --> 00:26:14.940
need to, but don't confuse I can't see it yet
519
00:26:15.160 --> 00:26:16.619
with it's not working.
520
00:26:17.099 --> 00:26:19.220
Yeah. And let's wrap up here. This has been great.
521
00:26:19.500 --> 00:26:21.480
And I don't want this to be totally cliche, but
522
00:26:21.500 --> 00:26:24.220
God damn it, it is right on. You could be
523
00:26:24.259 --> 00:26:26.859
just one degree away and you don't want to start
524
00:26:26.980 --> 00:26:29.920
over if you're 25.
525
00:26:29.920 --> 00:26:30.079
Yeah.
526
00:26:30.319 --> 00:26:30.920
Let's wrap.
527
00:26:31.130 --> 00:26:32.579
Let's wrap. We'll see you guys next week.
