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Pilotitis vs not invented here syndrome | Hypothesize that! (CRIMES AGAINST INNOVATION)

00:10:58
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ABOUT THIS EPISODE

In this special Crimes Against Innovation episode, host Nicola Hill hears two charges against pharma.


Erik Janssen, UCB’s Vice President and Head of Digital Care Transformation, argues that ‘pilotitis’ is 'the most expensive way to look innovative’, with organizations trapped in pilots that generate excitement but fail to create meaningful change at scale. Meanwhile, healthcare innovation expert Gary Monk presents the crime of ‘not invented here’, where pharma organizations choose to build solutions themselves rather than drawing on existing expertise, often wasting time and money on tools that may not meet patient needs.


Which innovation crime is causing the most damage? Join the debate and decide which crime should carry the greater sentence.


Hosted on Acast. See acast.com/privacyhttps://acast.com/privacy for more information.


This podcast is produced and funded by UCB.


[GL-DA-2600935] – October 2026

Hosted on Acast. See acast.com/privacy for more information.

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