ABOUT THIS EPISODE
Knowing who your ideal customer is will guide everything in your business planning - your service offers, marketing strategy, value proposition, pricing, tone of voice and more.
Narrowing your focus down to a very specific target customer can feel like you're leaving out potential clients. It's actually the complete opposite. By focusing on the right people it adds clarity to your business strategy which ultimately leads to a more money for you.
In this episode you'll learn...
- Why pinpointing your Ideal Customer Avatar is so necessary when starting your business
- The biggest myth people believe when it comes time to niche your businesses market space
- How to write your ideal customer avatars story
Let’s dive in.
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