ABOUT THIS EPISODE
The strongest college marketing doesn’t start with a platform. It starts with understanding the people you’re trying to reach because, let’s face it, not all students scroll the same.
In this Quick Take, GradComm CEO and Higher Ed Conversations host Cheryl Broom digs into data from nearly 4,000 students and $2 million in digital media spending to uncover how age, lifestyle, and personal goals shape what messages students need to hear, where they look for information, and what can get in the way of enrollment. Using the three T’s of college marketing- target, transformation, and tactics- as a framework, Cheryl breaks down why reaching different student audiences on the right platforms is only part of the equation.
What You'll Learn:
- How younger and older students differ in the messages they need to hear and the media they use.
- Which platforms and creative approaches are performing across different age groups.
- How authentic student voices and platform-native content can drive stronger results.
- Where operational barriers can undermine even the strongest marketing campaign.
Thanks for listening!
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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.
