ABOUT THIS EPISODE

English
United States

TRANSCRIPT 🔗

SEARCH PAST EPISODES

Search past episodes of Higher Ed Pulse.

OTHER EPISODES IN THIS PODCAST

“We need this to go viral” sounds like a clear request. In higher education marketing, though, it can point to several very different goals. Does the institution need greater brand awareness? More engagement from prospective students? More qualified leads? A newsworthy moment? Or does someone simpl…
Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, em…
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for…
Register for the AI Engage Summit Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions. Granit explores the role of domain a…
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and ch…
Disclaimer: The podcast and artwork embedded on this page are from Mallory Willsea, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.