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Spring 2020 ushered in a new reality for many, and now over a year later we’re getting our first snapshot of just how things have changed. According to the National Student Clearinghouse’s spring 2021 Current Term Enrollment Estimates report, challenging times forced higher education enrollment to …
In this week’s episode it's stated that “we're still following an advancement playbook that was written in the eighties”. As uncertainty surrounds the ongoing pandemic and a rapidly changing tech landscape, institutions cannot rely on the traditional playbook to engage their communities. Join our g…
With many students stuck at home, they’re facing a new internal struggle over how they want to engage with their continued education, leading many to forego their four-year institution plans in favor of a community college. Join #HigherEdLive this week to hear ways in which traditional four-year co…
The traditional vision of the student admissions journey is fairly singular -- it's a simple, seamless journey, beginning at admission and ending with graduation. However, in reality, it is much more complex with numerous touchpoints, decision factors, and a long list of questions and concerns. Joi…
Events over the past year-and-a-half accelerated consumer’s digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in thi…
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